Channel 4 began broadcasting in 1982 as the fourth publicly owned but commercially funded television channel in the UK. It was established to provide more diverse programming beyond the BBC and ITV. Channel 4 now offers several additional digital channels and internet streaming services. Sky launched in 1989 as the UK's first major satellite TV provider and has grown to offer hundreds of channels and internet services, with over 12 million subscribers as of 2008. UKTV is a joint venture between BBC Worldwide and Virgin Media that operates several digital channels showing archive BBC programming, including comedy-focused Dave channel launched in 2007.