Della Adventure and Resort is a park with 70+ adventure rides with multi cuisine restaurants, Della Resorts, India’s largest extreme adventure luxury resort. They started social media marketing with the objective of generating sales on their e-commerce ticketing website.

1. Social Media Case Study
DELLA ADVENTURE AND RESORT

2. OBJECTIVES
Generate sales through digital media platforms on their
Ecommerce ticketing platform
Create awareness of Della’s activities and packages
available at the park.
Increase engagement for Della’s offers and activities to
encourage consumers to visit and buy tickets.

3. PLATFORMS
Brand Awareness
Community Building
Engagement
Website Traffic
Brand Awareness
Engagement
News & Articles
Customer Care
Regular Updates
Promote
-Corporate Programs
-Media Coverage
Online Sales
Website Traffic

4. SALES DRIVING CAMPAIGNS

5. FACEBOOK
Facebook Ads contributed to 10%
of overall website traffic.
FLASH SALE
Earned : INR 70,000 in
30 mins.
SALES DRIVING CAMPAIGNS

6. WEBSITE TRAFFIC FROM SOCIAL MEDIA
SESSSIONS NEW USERS
Year 2015 Year 2016
10354 8388
113114
74322

7. GOOGLE ADWORDS
SALES DRIVING CAMPAIGNS
On Google Adwords through Display ads, text ads and remarketing ads we have achieved high number of
impressions and website clicks, It has contributed to our 40% of sales on Della website, targeting Ads on
relevant websites and maintaining ads position in the first 3 position on Google page.

8. WEBSITE TRAFFIC THROUGH PAID MEDIA
PAID SEARCH NEW USER
Year 2015 Year 2016
27330
20458
165664
110083

9. AWARENESS CAMPAIGNS

10. FACEBOOK
Let’s Go Extreme | March 2016 – May 2016
19,888 12,725
1.9 k 1.4k
AWARENESS CAMPAIGNS
#Let’sGoExtreme reached out to the younger audiences with Della activities to get them to visit the
Adventure park.

11. #SomethingForEveryone | Oct 2016 – May 2016
17,649
2.9 K 1.4 K
11,517
AWARENESS CAMPAIGNS
#SomethingForEveryone reaches out to the audience of age group from 10years -50years, giving them
insight into Della’s various attractions, which can entertain a larger age group and various interests.

12. INSTAGRAM
AWARENESS CAMPAIGNS
Instagram served as a platform to showcase the aesthetics of the Brand and leverage the multiple
features to communicate with the audience.

13. LINKEDIN
AWARENESS CAMPAIGNS
LinkedIn has been used to spread awareness of Della’s corporate programs and media coverage.

14. ENGAGEMENT CAMPAIGNS

15. FACEBOOK
#ExtremeExcuses
ENGAGEMENT CAMPAIGNS
#ExtremeExcuses campaigns engaged with the audience relating to their excuses for the adventure
activities.

16. #LetItRain
ENGAGEMENT CAMPAIGNS
#LetItRain campaign encouraged audience to visit and experience the activities which can be fun
in the Rainy season.

17. #DoTheUnusual
ENGAGEMENT CAMPAIGNS
#DoTheUnusual campaign engaged with the users looking for unique activities and sports.

18. #ThrillingDiwali
ENGAGEMENT CAMPAIGNS
#ThrillingDiwali connected Della activities with the regular Diwali activities and engaged with the audience
to celebrate Diwali with adventure.

19. Father’s Day contest
MY DELLA DAD
Entries: 40
ENGAGEMENT CAMPAIGNS
Father’s Day contest was run online with series of trivia and offline an event was organized at Della where
Dad’s were rewarded and appreciated by their kids.

20. FACEBOOK MONTHLY ENGAGEMENT
48596
138131
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Feb March April May June July Aug Sep Oct Nov Dec Jan Feb March
2016 - 2017
Average Monthly Engagement above 50000 (Likes/Comments/Shares)

21. INSTAGRAM
#MyPetStory
10 entries
ENGAGEMENT CAMPAIGNS
#FairyTaleWedding
Featuring Weddings
hosted by Della
Got maximum
engagement from
our audience.

22. INSTAGRAM MONTHLY ENGAGEMENT
5247
7343
0
1000
2000
3000
4000
5000
6000
7000
8000
Oct Nov Dec jan feb march
2016 - 2017
Consistent growth in engagement was achieved by innovating the content and uploading most relevant
content

23. ONLINE REPUTATION MANAGEMENT

24. ONLINE REPUTATION MANAGEMENT
.
Quick response to the reviews of customers and encourage them to visit Della.

25. LEAD GENERATION
Engaging with the ongoing conversations of the audience and solving their queries helped us in leveraging
leads organically.

26. WEBSITE ACTIVITY

27. BLOGS
BLOGS helped us increase the visibility of the website and Traffic with connecting the ongoing offers and
occasion, Promoting the amenities of the park to encourage audience to visit Della.

28. RESULT

29. FACEBOOK PAGE LIKES
359111
425672
320000
340000
360000
380000
400000
420000
440000
Feb March April May June Jul Aug Sep Oct Nov Dec Jan Feb March
2016 - 2017
A 12% increase in followers on Facebook

30. INSTAGRAM FOLLOWERS
5354
5907
5000
5100
5200
5300
5400
5500
5600
5700
5800
5900
6000
Oct Nov Dec jan Feb March
2016 - 2017
Consistent month-on-month growth in followers organically

31. TWITTER FOLLOWERS
1455
1800
1000
1100
1200
1300
1400
1500
1600
1700
1800
1900
Feb March April May June Jul Aug Sep Oct Nov Dec Jan Feb March
2016 – 2017
Steady increase in followers through the year

32. THANK YOU
www.windchimes.co.in
Call : (022) 26472061 / 0454