The document discusses a case study where an automotive brand partnered with Lifesight, a location intelligence company, to measure footfalls to their various auto dealerships in the Philippines resulting from a digital media campaign. Lifesight was able to attribute 179 exposed visits across the dealerships to the brand's campaign and provide insights such as most visits occurring within 20 days of exposure and on Mondays and Thursdays. The brand gained a better understanding of the customer journey and ROI from their digital outreach through Lifesight's footfall measurement and location attribution capabilities.

1. Case Study
Analyzing and measuring the exposed
footfalls to various auto dealerships across
Philippines of a major automotive brand

2. Objective
A automotive brand wanted to run a digital media campaign and measure footfalls to their various
locations across Philippines, which were generated as a result of their digital campaigns. They
were looking out for omni-channel solution partner to help them create awareness of the brand
and calculate footfalls to their locations across Philippines as a direct result of their digital
outreach.

3. Solution
Lifesight, a Location intelligence company with the capability to measure footfalls as a direct result
of digital campaigns, helped the brand measure the actual physical footfalls to their various
locations in Philippines by customers who were exposed to the campaign. Thanks to this
capability, Lifesight was able to measure the impact of the brand’s campaign and help them
understand the true ROI.

4. Overall Metrics
TOTAL IMPRESSIONS
2,593,301
TOTAL CLICKS
28,586
REACH
594,495
VISIT INDEX
0.06
EXPOSED VISITS
179

5. Key Takeaways
● The campaign resulted in over 2,500,000 impressions and 28,000 clicks
● A total of 179 exposed visits were measured
● The most visits were seen at the dealership at Epifanio de los Santos Avenue, San Juan,
Metro Manila - 35 visits
● Over 85% of visitors came within 20 days of being exposed to the campaign
● Most of the exposed visits happened during Monday and Thursday

6. Results
The automotive brand was able to analyse their campaign and measure the total footfalls to their
various auto dealerships across Philippines. Thanks to Lifesight’s robust data, the brand was also
able to gain an in-depth understanding of their customers' real-world journey from ad exposure to
visiting the location, places visited, etc. and providing a holistic view of their customers and
measure the impact of their digital campaigns through Lifesight's Location attribution.

7. Want to learn how you can
master the art of footfall
measurements with ?
Reach out to us to get deeper insights
on your campaign’s performance with a
robust measurement platform.
To learn more, reach out to me at info@lifesight.io