Footfall or footfall attribution, the number of people entering a store or shopping area in a given time, is an essential indicator of how successful a brand is at bringing people into their brick and mortar stores. Brand awareness and reach of advertising are the basis of advertising, the crucial link for ROI measurement and conversion to in-store sales is footfall attribution.

1. Beyond Location. Precise Audience
How we measure Footfall Attribution?
STEP 1
Targeting the influencing geofence around the store
with e.g. 1km radius, or where the target group is
located. Promotion and awareness through creatives.
Capture of Advertising ID.
STEP 2
Focus on store precise measurement geofence. Second
time display of banner. Second capture of Advertising
ID.
STEP 3
Matching algorithm of Advertising IDs to measure the
footfall attribution influenced by ad views.
Definition. Footfall or footfall attribution, the number of people entering a store or
shopping area in a given time, is an essential indicator of how successful a brand is at
bringing people into their brick and mortar stores. Brand awareness and reach of
advertising are the basis of advertising, the crucial link for ROI measurement and
conversion to in-store sales is footfall attribution.
1
Footfall Attribution - Concept

2. Footfall Attribution - Technical Process
Measurement
geofence
Ad IDs
Influencing
geofence
Ad IDs
YOOSE DMP YOOSE Dashboard
YOOSE Ad-Server
1 2 3 4
Ads displayed in
influencing geoence and
measurement geofence
Mobile devices returning
Advertising IDs to
YOOSE DMP
YOOSE DMP
processing
Advertising IDs
Matching IDs
counted as footfall
attribution
Heatmap and
footfall attribution
reporting in
YOOSE
Dashboard
Beyond Location. Precise Audience2

3. Case Study: Decathlon - Footfall Attribution
Retail chain | Footfall | Universal McCann Romania | Full year 2018
CAMPAIGN OBJECTIVES
Decathlon Romania started 2018 with 3 test campaigns for
YOOSE footfall attribution. A promotion and
awareness geofence around the stores, plus a
high-definition measurement geofence at the stores.
In total 20 stores all over Romania were selected for this
setup. Key KPI was clearly defined as Footfall Attribution.
Impressions and Clicks/CTR% as secondary KPI for
awareness.
The following case study summaries the total of 28
campaigns for the full year of 2018.
Beyond Location. Precise Audience3

4. Case Study: Decathlon - Footfall Attribution
OUR SOLUTIONS
Visit our full showcase at demo.yoose.com
20 of Decathlons most prominent stores with Footfall
Attribution activation:
● 1km influencing geofence around the stores, i.e. the
geofence used for promoting the individual product or
a special offer
● 30m to 50m measurement geofence at the stores
● matching Advertising IDs between the two
geofences measured as footfall attribution
The campaign setup was relatively basic, standard and
interstitial banner sizes for mobile display ads. Changing
creative design for each campaign based on individual
product or special offer.
Campaign length 4 weeks per campaign, covering the entire
year of 2018.
Beyond Location. Precise Audience4
Retail chain | Footfall | Universal McCann Romania | Full year 2018

5. RESULTS
Total of
10,446
Footfall tacked
28
footfall
Campaigns for
Decathlon Romania
4.4Mio
views
25,856
clicks
0.47%
CTR Rate
Beyond Location. Precise Audience5
Case Study: Decathlon - Footfall Attribution
Retail chain | Footfall | Universal McCann Romania | Full year 2018

6. Case Study: APM Suntec City - F1 Road
Event Activation | Footfall / KPI MAX | Singapore | September 2018
CAMPAIGN OBJECTIVES
Boost awareness for F1 Event across
Singapore.
Target with YOOSE KPI MAX 1,109 areas
across Singapore to gain real time insight,
identify the right location and improve the
campaign decision making.
Drive footfall traffic to target location
during the event.
Beyond Location. Precise Audience6

7. A reporting feature showing data
for clicks and impressions
to analyse easily at a glance.
OUR VISUAL HEAT MAP
Visit our full showcase at demo.yoose.com
OUR SOLUTIONS
Augment Audience Discovery to determine the best locations
to target based on real-time results.
Automated mega-scale Hyper-Local Targeting to
automatically re-configure more delivery at better performing
locations based on CTR performance.
Footfall tracking to measure the number of people who have
responded to the ads and come to F1 Event.
Case Study: APM Suntec City - F1 Road
Event Activation | Footfall / KPI MAX | Singapore | September 2018
Beyond Location. Precise Audience7

8. RESULTS
Delivered
views
508,389
Achieved
6.2%
high performance
CTR
Drove
footfalls to
F1 Event
25,362
Case Study: APM Suntec City - F1 Road
Event Activation | Footfall / KPI MAX | Singapore | September 2018
Beyond Location. Precise Audience8