SlideShare a Scribd company logo
D I G I T A L
M A R K E T I N G
W H A T I S I T
W H Y I T
M A T T E R S
M E G H A J A I N
W H A T I S
D I G I T A L
M A R K E T I N G ?
Digitalmarketingismakingthe
peopleawarebypromotinga
brand,productorservicefor
purchasingandloyalitybythe
useofinternetservice.
Themarketingofproductsor
servicesusingdigitalchannelsto
reachconsumers.
Ac
DIGITAL
MARKETING
CHANNELS
From the website itself to a
business online branding assets
there is a spectrum of tactics that
fall under the umbrella of digital
marketing.
ASPECTS OF
DIGITAL
MARKETING
Can specificaly target people based
on location, age interest.
It is time saving. we dont need to
waste our time in creation of
hoarding, templates etc
It is cost effective. You only pay
when audience actualy show their
interest.
Wide reach, almost anyone present
anywhere in the world can be
targeted
OBJECTIVES OF
DIGITAL
MARKETING
Reaching the right audience
To engage with your audience.
To motivate your audience to take
action.
Efficient spending on your
campaign.
Return on investment
DIGITAL DEVICE
DIGITAL PLATFORM
DIGITAL MEDIA
DIGITAL DATA
DIGITAL
TECHNOLOGY
5 D'S OF DIGITAL
MARKETING
Digital devices include
smartphones, tablets, desktop,
computer T.V's and gaming
device.
Audience came to know about
brands through as they interact
with business websites and
applications by the usage of these
devices.
DIGITAL DEVICE
Digital platform involve social
media platform i.e. facebook,
teitter, linkedin, instagram,
youtube.
Interaction on digital devices
takes place through the usage of
different browser to reach these
platforms.
these platforms are used for the
promotion of different brands,
product etc.
DIGITAL PLATFORM
Digital media involves
advertising, email and
messaging, search engines and
social networks.
Different paid, owned and
earned communications
channels for reaching and
engaging audiences use these
digital media
DIGITAL MEDIA
Digital data involves the
collection of audience profiles
and their interactions with
businesses for targeting these
audience.
DIGITAL DATA
Digital technology involves the
marketing technology that
businesses use to create
interactive experiences from
websites and mobile apps and
email campaigns to increase their
sales.
DIGITAL 
 TECHNOLOGY
WHY IT MATTERS
WHY IT MATTERS
Small and medium scale businesses
or startups now have the assets to
perform sales and marketing
processes that were beforehand
accessible to big companies.
While thinking of the importance of
Digital Media Marketing, the most
noticeable benefit is its ability to
engage with multiple customers
without using call centre services.
Even the conversions associated with
DM rank higher than other modes of
marketing and communications.
“Up to 40% of respondents claimed
getting considerable savings by using
digital marketing methods of
promotion for their products and
services.”
WHY IT MATTERS
Digital Marketing influences via
web-based social media signals,
social reviews and testimonials from
genuine customers who had made
a purchase with you and got
profited.
The more solid these social signs
are, the better the trust rate it can
produce from the prospects, the
greater part of which can be
converted into potential clients.
Survival for your business will also
depend upon the ability of having
adaptability for this interconnected
matrix.
INBOUND
MARKETING
WHY IT MATTERS
DIGITAL WORLD
DIGITAL
INDIA
DO KNOW ABOUT
DIGITAL TO BE
DIGITAL
DIGITAL WE!

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Ebook

  • 1. D I G I T A L M A R K E T I N G W H A T I S I T W H Y I T M A T T E R S M E G H A J A I N
  • 2. W H A T I S D I G I T A L M A R K E T I N G ? Digitalmarketingismakingthe peopleawarebypromotinga brand,productorservicefor purchasingandloyalitybythe useofinternetservice. Themarketingofproductsor servicesusingdigitalchannelsto reachconsumers.
  • 3.
  • 4. Ac DIGITAL MARKETING CHANNELS From the website itself to a business online branding assets there is a spectrum of tactics that fall under the umbrella of digital marketing.
  • 5. ASPECTS OF DIGITAL MARKETING Can specificaly target people based on location, age interest. It is time saving. we dont need to waste our time in creation of hoarding, templates etc It is cost effective. You only pay when audience actualy show their interest. Wide reach, almost anyone present anywhere in the world can be targeted
  • 6. OBJECTIVES OF DIGITAL MARKETING Reaching the right audience To engage with your audience. To motivate your audience to take action. Efficient spending on your campaign. Return on investment
  • 7.
  • 8. DIGITAL DEVICE DIGITAL PLATFORM DIGITAL MEDIA DIGITAL DATA DIGITAL TECHNOLOGY 5 D'S OF DIGITAL MARKETING
  • 9. Digital devices include smartphones, tablets, desktop, computer T.V's and gaming device. Audience came to know about brands through as they interact with business websites and applications by the usage of these devices. DIGITAL DEVICE
  • 10. Digital platform involve social media platform i.e. facebook, teitter, linkedin, instagram, youtube. Interaction on digital devices takes place through the usage of different browser to reach these platforms. these platforms are used for the promotion of different brands, product etc. DIGITAL PLATFORM
  • 11. Digital media involves advertising, email and messaging, search engines and social networks. Different paid, owned and earned communications channels for reaching and engaging audiences use these digital media DIGITAL MEDIA
  • 12. Digital data involves the collection of audience profiles and their interactions with businesses for targeting these audience. DIGITAL DATA
  • 13. Digital technology involves the marketing technology that businesses use to create interactive experiences from websites and mobile apps and email campaigns to increase their sales. DIGITAL   TECHNOLOGY
  • 15. WHY IT MATTERS Small and medium scale businesses or startups now have the assets to perform sales and marketing processes that were beforehand accessible to big companies. While thinking of the importance of Digital Media Marketing, the most noticeable benefit is its ability to engage with multiple customers without using call centre services. Even the conversions associated with DM rank higher than other modes of marketing and communications. “Up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.”
  • 16. WHY IT MATTERS Digital Marketing influences via web-based social media signals, social reviews and testimonials from genuine customers who had made a purchase with you and got profited. The more solid these social signs are, the better the trust rate it can produce from the prospects, the greater part of which can be converted into potential clients. Survival for your business will also depend upon the ability of having adaptability for this interconnected matrix.
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  • 25. DIGITAL WORLD DIGITAL INDIA DO KNOW ABOUT DIGITAL TO BE DIGITAL DIGITAL WE!