Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Analysis of case study Autobytel.com by Harvard Business School...
To get a copy of this report, share your views about the document with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new uploads don't forget to press the "FOLLOW" and "LIKE" button. You can also mail me at manigarg21@gmail.com
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
UNICEF Digital Strategy | Mobile Social Trends for 2015Jim Rosenberg
Global Digital Trends for 2015
and UNICEF’s Digital Strategy
presented at Dialogkonferansen 2014, Strømstad Sweden @JimRosenberg
Other modern technologies at age 20; imagine how far we’ll go with the consumer-facing internet.
Social media is your embassy; a good website is your home country.
Steady, consistent content is essential to engagement.
Owned content > Facebook’s algorithms.
The big picture is comprised of many, many details.
The perfect tweet or flawless video takes time, effort, and money.
People are your greatest asset – your own colleagues, as well as the people you serve.
“People want to be a part of something bigger than themselves.” #H2H by @BryanKramer
If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff.
Principles for Digital Strategy at UNICEF
Digital enables transparency and accountability.
To the online audience, we are one UNICEF with many facets.
We work in a multilingual world. Our content and engagement must reflect that.
Content and engagement efforts should include people with low- or no- internet connectivity.
All products and services should be mobile-first and multiplatform.
Our product approach is agile.
Open standards are at the heart of what we do.
We’ll measure and test our efforts, using data to inform content and engagement choices.
Conversations > Campaigns.
Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country.
Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals.
Team: balance all-rounders with deep expertise.
Do fewer things better.
Find the storyteller in the elevator.
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Social Media Marketing and Internet Reputation Management for Car DealersSocial Media Marketing
Social Media Marketing and Internet Reputation Management for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
Dealocx [Consumer Internet]: Dealocx is a unique hyper-local rewards program that allows customers to gain rewards points for transacting or eating out at partnered outlets. The reward points collected can then be redeemed from the app for doing Mobile Recharges, Bill Payments and Online Shopping from Amazon, Flipkart and other E-Commerce Websites.
The Canadian Gaming Summit: My Presentation on Allan Petrilli
Last week, I had the opportunity to both attend and give a presentation at the Canadian Gaming Summit in Windsor, Ontario. Drawing delegates from the land-based casino and iGaming sectors across Canada, the conference was a great place to share and discuss industry trends with other gaming professionals.
Did you attend my session, “The Balanced Marketing Ecosystem: Using Traditional & Digital Marketing Strategies to Maximize your Acquisition of New Customers”? If you couldn’t make it, here are the key points I made in Windsor:
• With a reported $14 billion in annual revenue, gambling in Canada is integral to the national economy and a major revenue stream for provincial governments. .
• Canada is online like never before: in 2015, 87% of Canadian households have an internet connection. It’s therefore vital for land-based casinos and iGaming brands to make digital marketing the core of their acquisition strategies.
• Beyond their websites, the digital marketing channels casinos and operators can focus on include: SEO, PPC, media buys, email marketing, affiliate/performance marketing and social media marketing. These are most valuable and impactful when leveraged as a group.
• When it comes to maximising the impact of their marketing campaigns and measuring their ROI, reliable tracking software is essential for both online and offline channels.
UNICEF Digital Strategy | Mobile Social Trends for 2015Jim Rosenberg
Global Digital Trends for 2015
and UNICEF’s Digital Strategy
presented at Dialogkonferansen 2014, Strømstad Sweden @JimRosenberg
Other modern technologies at age 20; imagine how far we’ll go with the consumer-facing internet.
Social media is your embassy; a good website is your home country.
Steady, consistent content is essential to engagement.
Owned content > Facebook’s algorithms.
The big picture is comprised of many, many details.
The perfect tweet or flawless video takes time, effort, and money.
People are your greatest asset – your own colleagues, as well as the people you serve.
“People want to be a part of something bigger than themselves.” #H2H by @BryanKramer
If your clients sense you’re open and engaged, they’ll be that way, too. Same goes for your staff.
Principles for Digital Strategy at UNICEF
Digital enables transparency and accountability.
To the online audience, we are one UNICEF with many facets.
We work in a multilingual world. Our content and engagement must reflect that.
Content and engagement efforts should include people with low- or no- internet connectivity.
All products and services should be mobile-first and multiplatform.
Our product approach is agile.
Open standards are at the heart of what we do.
We’ll measure and test our efforts, using data to inform content and engagement choices.
Conversations > Campaigns.
Global frame, local action. Take a global message that national markets/teams can adapt. Messages and calls to action should be easily tailored and localized by language, country.
Have one integrated editorial calendar. Media, marketing, web, social, offline, visuals.
Team: balance all-rounders with deep expertise.
Do fewer things better.
Find the storyteller in the elevator.
Digital strategy promoting Narcos, Netflix's new original series (2015)
Final assignment: Crash course in digital strategy by @juliancole on Skillshare.
--> http://skl.sh/1FU8myR
Questions & feedback welcome! :D
--> @clement_simon
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
9 Trends That Will Shape Digital Marketing in 2016Webrepublic
In a fast changing industry, it’s key to understand which trends drive future growth. In this presentation, we take a look at the forces that will shape digital marketing in the months to come. From HTML5 to Storytelling, this is how your marketing efforts will make a difference in 2016.

You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Making display advertising work for dealers - pdf - sept 24,14Ian Cruickshank
This was my first Digital Dealer presentation and I took a simple approach to help Dealers understand where they can benefit from highly targeted Inventory Display Advertising. Presented first in Las Vegas, September 2014.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
Similar to Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group (20)
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
What Exactly Is The Common Rail Direct Injection System & How Does It WorkMotor Cars International
Learn about Common Rail Direct Injection (CRDi) - the revolutionary technology that has made diesel engines more efficient. Explore its workings, advantages like enhanced fuel efficiency and increased power output, along with drawbacks such as complexity and higher initial cost. Compare CRDi with traditional diesel engines and discover why it's the preferred choice for modern engines.
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
Core technology of Hyundai Motor Group's EV platform 'E-GMP'Hyundai Motor Group
What’s the force behind Hyundai Motor Group's EV performance and quality?
Maximized driving performance and quick charging time through high-density battery pack and fast charging technology and applicable to various vehicle types!
Discover more about Hyundai Motor Group’s EV platform ‘E-GMP’!
Core technology of Hyundai Motor Group's EV platform 'E-GMP'
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto Group
1. Digital Advertising What is It? How does it work? Why should dealers use it? How should we measure it? As more money gets shifted from traditional offline advertising media into online interactive media, the ability to create a wide variety of consumer experiences around receiving a dealer’s message brings new possibilities. What are a few of these new ways for dealers to engage car buyers and how do we measure what messages are more effective than others? This session will explore online advertising from the perspective of generating consumer engagement and creating a positive perception of the dealership. We will introduce the concept of Key Buying Activities (KBA) from a dealer perspective and how to track and measure them. The session will showcase live web based presentations, URL’s and Passwords to access them so that participant can use these resources for meetings with their dealership teams, or simply take a second look at the information presented.
2.
3. Responsible for driving 144,000+ leads to single-point Chevy dealer in 2 years and developing a team that sold 4,000+ Vehicles to Internet Leads in 2006.
5. Deep history of developing Digital Marketing strategies and tactical CRM implementation blueprints for dealers and car companies
6. Started generating Internet leads in 1988 using CompuServe ISP access and vehicle listings on defense contractor BBS’s in SoCalCell: 505.301.6369 ralph_paglia@adp.com
7.
8. Types of Digital Advertising 1. Online Display Advertising Publishers & Ad Networks Automotive Websites Local Media Websites National Websites Behavioral Targeting Geotargeting Contextual Targeting 2. Search Engine Advertising CPC/PPC/Sponsored Links 3. Other Digital Advertising Media Mobile Phone Ads Social Media Video Advertising *Return On Marketing Investment MEASURABLE QUALIFIED TRAFFIC EFFECTIVE TARGETING COST EFFECTIVE ROMI*
9. Why does dealer advertising have less impact on showroom traffic in 2009 as it did in 1999? 1. IDC Study, U.S. Consumer Online Behavior Survey Results 2007 2. 2008 National Automobile Dealers Association Data
11. How long did you research before you started dealership visits? The majority of consumers spend more than a week pre-shopping for dealerships before they step foot on your lot Base: Total Respondents (550) Q8 About how long did you research vehicles on your own before you started visiting dealerships?
12. Media types vary in effectiveness at each stage of the automotive sales funnel… Advertising Media Channels TV Ads Radio Ads Digital Advertising Outdoor Awareness Familiarity Consideration Newspapers Visit Dealer Purchase
13. “Which one of these information sources was most important when making decisions about buying your vehicle?” R.L. Polk 2008
14. Digital Advertising Results What expectations should dealers and managers have… Can Digital Advertising REALLY cure world hunger and stop the current recession??? Digital Advertising Measurement and Analysis
15. Campaign Example #1 – Southeast USA; Pickup Trucks This campaign ran for new pickup trucks across multiple states in the Southeastern USA. Conversion to a “Key Buying Activity” (KBA) is defined as “printing out a test-drive certificate.” As Figure 4 shows (next slide),Careers & Education generated the best blend of performance, including click-through and conversion rates… Dating & Social Networking was the highest-performing conversion category. Autos & Transportation had a conversion rate dramatically lower than the average of the campaign while the click-through rate was only slightly higher than the average. Here’s the point;guessing where in-market auto buyers can be found and sticking to that without looking at any campaign data will not lead to campaign success. The true benefit of this data for the dealer and his digital marketer is not only in understanding this campaign’s performance, but also in being able to use the data to more accurately target their online advertising investments going forward – both within the current campaign and future ones… By removing low performing categories, performance will increase.
16. The size of the bubbles show the volume in terms of impressions served for each category… The placement of the bubbles represents performance in terms of click-through and conversion rates… The vertical dashed line represents the average click-through rate for the campaign. The horizontal dash line represents the average conversion rate for the campaign Regional Truck Campaign #1 Click-Through & Conversion Rates by Site Category and Traffic Figure 4
17. Campaign Example #2 – Texas; Full-Size Pickups Campaign ran for a full sized pickup truck in Texas. KBA Conversion defined as providing personal information to a dealer (Lead), or “watching the one minute and thirty second video in its entirety.” Figure 5 on next slide shows that Science and Nature performed better than other categories in clicks while Money & Finance outperformed all categories in conversions. This is interesting because Money & Finance is traditionally thought to be a fit for luxury vehicles, not full-size pickup trucks. Second, traditional thinking tells us that consumers within Money & Finance sites are “time-challenged”. Yet this group spent more time than any other group watching the video. Clearly, stereotypes continue to be challenged. Autos & Transportation sites performed below the campaign average both in terms of click-through and conversion rate.The assumption that a category consisting of automotive enthusiasts is the best way to reach consumers who are ready to buy a car within the next four or six weeks proves to be incorrect. These types of auto sites are sometimes even referred to as “in-market” sites when real campaign data continues to suggest that in-market buyers can be more successfully found on other sites in other categories.
18. The size of the bubbles represents the volume in terms of impressions served for each category. The placement of the bubbles represents the performance in terms of clicks and post-click conversion rates… The vertical dashed line represents the average click-through rate for the campaign. The horizontal dashed line represents the average conversion rate for the campaign Click-Through and KBA Conversion Rates by Category and Associated Volume Figure 5
19. 71% 68% 67% 64% 22% 21% 21% 20% What about the 80%? Primary ROMI is NOT from generating leads, it’s about the customers who shop online, and then buy offline!
20. $1.90 Cost per Online Car Shopper that actually clicked through to Dealer’s web site 16,266 Online Car Shoppers driven to Dealer’s Sites in 4 months. $1.51 Cost per 1,000 Online Car Shoppers that saw the Dealer’s advertisements Online Car Shoppers saw Dealer’s Ads over 20 Million times in the same 4 months.
22. Example: Digital Ad Campaign Metrics & Analysis $71,801.30 Campaign Cost – How much spent on Ad Campaign $2.16 Cost per Thousand (CPM) - How much to get 1,000 Impressions $2.43 Average Cost per Site Visitor $31.94 Average Cost per KBA/Lead $412.65 Average Cost PVR (compares to $610 YTD) 33,257,657 Impressions Generated – How many times the ad was seen 29,528 Click Throughs- Visits to the dealers web sites, landing pages and micro sites 2,248 Leads Generated - Electronic Leads and Phone Calls Generated 174 Vehicles Sold – You know what this means! Counts Phone & Internet, but NOT showroom
23. Average monthly total vehicle sales for year prior to starting digital advertising was 144. Since starting with digital advertising sales have averaged 178 units per month. 24% growth in sales volume attributed to increased showroom traffic, phone calls and Internet leads from digital ad campaigns. Dealer’s CRM tool shows a 22% average increase in showroom traffic. Toll Free Ad Tracking reports show 24% increase in phone calls, with increased call volumes coming in from dealer web site. Dealer web site Internet leads have increased 33% since starting digital advertising campaigns. Dealer invoicing from ADP Digital Advertising Program using campaign examples above is: Digital Advertising Media Purchases……..……..………..$ 5,495.21 Media Management Services…...………...………………..$ 1,099.04 Account Services……………………………………………..$ 495.00 ---------------- Total Digital Ad Invoice………………………………………$ 7,089.25 Net Cost Per Site Visit Generated…………………………..$ 1.80 Net Cost Per Thousand Ad Impressions…………………..$ 0.78 Case Study #4: Dealer name and URL’s changed to protect confidential marketing strategy.
24. Average monthly sales prior to starting digital advertising was 62. Since starting digital advertising, sales have averaged 75 units per month. 21% growth in sales volume attributed to increased showroom traffic, phone calls and Internet leads from digital ad campaigns. Logs show 33% increase in showroom traffic. Phone Tracking reports show 38% increased call volumes coming in from dealer web site. Dealer website leads have increased 50% since starting digital advertising campaigns. Dealer invoicing from the ADP Digital Advertising Program for Dealers using campaign examples shown above is as follows: Digital Advertising Media Purchases……..……..………$ 3,144.69 Media Management Services…...………...……………..$ 628.94 Account Services…………………………………………..$ 495.00 ---------------- Total Digital Ad Invoice……………………………………$ 4,268.63 Net Cost Per Site Visit Generated……………………….$ 2.15 Net Cost Per Thousand Ad Impressions………………..$ 3.20 Case Study #5: Dealer’s name, location and URL’s changed to protect confidential marketing strategy.
25. “Our experience with using Digital Advertising has been nothing short of fantastic. We have used Online Advertising and Radio Campaigns to blanket our market area with great success… From January 21, 2008 to February 29, 2008, we used Digital Audio Campaigns to run 1,184 radio spots that aired on 24 stations in our market… These radio ads have aired during peak drive times from 6am to 7pm weekdays and cost a fraction of what we usually have to pay. At the same time we ran an online advertising campaign that produced 2,492 visitors to our website and generated 20,774,648 Impressions. “ - Darin WadeGeneral Manager Rich Ford - Albuquerque, NM
37. How does buying Digital Advertising work?Can dealers use online ads to drive Traffic?* How to Get it Done: In-House: Do It Yourself 2 Day Digital Advertising Setup and Training Visit ADP Digital Advertising Program for Dealers Other SEM Service Providers & Ad Agencies Tier 2 Dealer Advertising Association OEM Digital Ads Types of Online Advertising Buys: Pay for Placement by Time (fixed monthly fee) Pay per Click (PPC or CPC) Pay per Thousand Impressions (CPM) Pay per Conversion (CPA) Leads & Calls Generated *Traffic = Showroom, phone and visits to your web sites
39. In Dallas, TX we used Digital Advertising to drive traffic to CBS’s DFWvehicles.com to supplement their TV, Radio and Outdoor advertising campaigns that utilized their own media channels… Exceptionally high click-through rates reflect the synergies achieved with Integrated Marketing campaigns that utilize on and offline media
40. In less than an hour, we set up Site Targeted Online Display Ads, Search Engine Ads, Radio Ad Campaigns on 24 stations, and a Saturday/Sunday Full Page Newspaper Ad Campaign…
41. Digital Ad Media Purchases…………………$ 6,389.72 Media Buying Service.…………...…………..$ 1,277.94 Account Services……………………………..$ 495.00 ---------------- Total Digital Ad Invoice…………….……$ 8,162.66 Net Cost Per Thousand Impressions…$ 0.31 Net Cost Per Visitor……………………...$ 2.13
42. 75% Increase in Sales Calls From Dealer Web Site Digital Advertising Campaigns(Feb 1- Mar 31) = Same Days Tracked Website 800 Sales Line = 492 total Calls
43. Thank You for Attending! ralph_paglia@adp.com Cell: 505-301-6369 Three ways that we can help: Sell you a a rod and reel Teach you how to fish Cook dinner for you www.AutoDigitalMarketing.comForum: Presentation File Exchange