Pillars of Growth
Proprietary Strategic framework designed to help brands accelerate and scale efficient customer acquisition
This is all built on a strong strategic foundation that we help establish to make brands reach and resonate with their target customers
- Deep understanding of customer and market trends and insights, identity mapping and audience psychographics and segmentation
- Brand strategy and product positioning
- Customer journey optimization
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
We are an inbound marketing agency based on a lean startup and growth hacking methodology. We pride ourselves for having validated research and validated knowledge as fundamental pillars.
We create and provide integral solutions of digital content (SEO, SEM, social media, digital guidelines, web development and others) adjusting to the client’s needs and work, conditioned by research.
Promote your ICO business with an ICO Marketing Agencytobygarfielddude
Promote your ICO business with an ICO Marketing Agency
Are You an ICO Owner Seeking an ICO Marketing Agency?
Bizvertex assists you in reaching your ICO fundraising objectives.
Increase audience trust
Make the appropriate buzz
Use practical marketing techniques to advertise ICOs
As an expert ICO marketing agency, we have assisted several enterprises globally in achieving significant online visibility. We now apply this expertise to enterprises just like yours, helping them promote their impending or ongoing initial coin offerings. The principles of marketing are still the same. We just modify them to meet your unique ICO marketing requirements and add our own inventive and research-based methods to the bundle.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
We are an inbound marketing agency based on a lean startup and growth hacking methodology. We pride ourselves for having validated research and validated knowledge as fundamental pillars.
We create and provide integral solutions of digital content (SEO, SEM, social media, digital guidelines, web development and others) adjusting to the client’s needs and work, conditioned by research.
Promote your ICO business with an ICO Marketing Agencytobygarfielddude
Promote your ICO business with an ICO Marketing Agency
Are You an ICO Owner Seeking an ICO Marketing Agency?
Bizvertex assists you in reaching your ICO fundraising objectives.
Increase audience trust
Make the appropriate buzz
Use practical marketing techniques to advertise ICOs
As an expert ICO marketing agency, we have assisted several enterprises globally in achieving significant online visibility. We now apply this expertise to enterprises just like yours, helping them promote their impending or ongoing initial coin offerings. The principles of marketing are still the same. We just modify them to meet your unique ICO marketing requirements and add our own inventive and research-based methods to the bundle.
Idiosys UK is a one of the leading london based digital marketing agency, Our internet marketing team helps clients achieve success with digital business and transformation strategies.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
The world of marketing is undergoing a major shift. Explore six groundbreaking ROI-driven performance marketing strategies to excel as a business today.
The Importance of Positioning in Digital Marketing.pdfCIOWomenMagazine
In this article, we will explore the importance of positioning in digital marketing and how it can make or break your online marketing efforts with 7 Strategies.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
How Digital Marketing Professionals Can Increase Sales and Profits.docxSavv Digital
With the expertise of a skilled Digital Marketing professional, your business can tap into previously untapped market segments. Through in-depth market research and data analysis, Savv Digital can identify potential customers who may have been overlooked. By tailoring marketing strategies to target these specific audiences, your brand can expand its reach and attract a broader customer base. To know more, visit our website today.
4-Step Marketing Formula to Startup Success - Pure Design SolutionPure Design Solution
Are you prepared to get a free access to the formula that will kickstart your business’s marketing and skyrocket your startup? These 4 Step marketing formula to startup success.
Rajo Digital Marketing is a dynamic and innovative digital marketing agency focused on helping businesses grow their online presence and achieve their marketing goals.
This slide provides a brief discussion and concept of social media marketing through which you will better understand social media marketing and prepare your presentation on social media marketing.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
THE FUNDAMENTALS OF DIGITAL MARKETING saanu digital [Autosaved].pdfSaanuDigital
Digital marketing has become an integral part of every business’s success strategy in the modern era. As the world continues to evolve and technology advances, the need for effective digital marketing services has grown exponentially. In Bhiwani, a city known for its thriving business environment, one company stands out from the rest – Saanu digital. With its exceptional expertise and a proven track record, Saanu digital has emerged as the best digital marketing company in Bhiwani, helping businesses achieve remarkable growth and online visibility. In this article, we will explore the reasons why Saanu digital is the go-to choice for businesses in Bhiwani seeking digital marketing solutions.
Luxury Swimwear and Resortwear Brand MOEVA: Marketing Strategyinfo199056
"In 2023, MOEVA has revolutionized its marketing approach by integrating advanced digital marketing strategies and leveraging the power of social media marketing. Emphasizing on influencer partnerships and Instagram campaigns, MOEVA has significantly enhanced brand visibility and customer engagement. The brand's focus on SEO optimization and content marketing has improved its online presence, driving organic traffic to its luxury swimwear collections. Email marketing campaigns, tailored to customer preferences and behaviors, have boosted online sales and customer retention. MOEVA's strategic use of data analytics in marketing decision-making has led to a more targeted and efficient approach, positioning it as a leader in the luxury fashion industry.
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
This is the simplest description of what we do at SIGMA Marketing Group. It's easy to get complex when you are selling database and marketing analytics, but it's hard to keep it simple. Sally Dixon did a GREAT job of articulating our special sauce!
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Idiosys UK is a one of the leading london based digital marketing agency, Our internet marketing team helps clients achieve success with digital business and transformation strategies.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
The world of marketing is undergoing a major shift. Explore six groundbreaking ROI-driven performance marketing strategies to excel as a business today.
The Importance of Positioning in Digital Marketing.pdfCIOWomenMagazine
In this article, we will explore the importance of positioning in digital marketing and how it can make or break your online marketing efforts with 7 Strategies.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
How Digital Marketing Professionals Can Increase Sales and Profits.docxSavv Digital
With the expertise of a skilled Digital Marketing professional, your business can tap into previously untapped market segments. Through in-depth market research and data analysis, Savv Digital can identify potential customers who may have been overlooked. By tailoring marketing strategies to target these specific audiences, your brand can expand its reach and attract a broader customer base. To know more, visit our website today.
4-Step Marketing Formula to Startup Success - Pure Design SolutionPure Design Solution
Are you prepared to get a free access to the formula that will kickstart your business’s marketing and skyrocket your startup? These 4 Step marketing formula to startup success.
Rajo Digital Marketing is a dynamic and innovative digital marketing agency focused on helping businesses grow their online presence and achieve their marketing goals.
This slide provides a brief discussion and concept of social media marketing through which you will better understand social media marketing and prepare your presentation on social media marketing.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
THE FUNDAMENTALS OF DIGITAL MARKETING saanu digital [Autosaved].pdfSaanuDigital
Digital marketing has become an integral part of every business’s success strategy in the modern era. As the world continues to evolve and technology advances, the need for effective digital marketing services has grown exponentially. In Bhiwani, a city known for its thriving business environment, one company stands out from the rest – Saanu digital. With its exceptional expertise and a proven track record, Saanu digital has emerged as the best digital marketing company in Bhiwani, helping businesses achieve remarkable growth and online visibility. In this article, we will explore the reasons why Saanu digital is the go-to choice for businesses in Bhiwani seeking digital marketing solutions.
Luxury Swimwear and Resortwear Brand MOEVA: Marketing Strategyinfo199056
"In 2023, MOEVA has revolutionized its marketing approach by integrating advanced digital marketing strategies and leveraging the power of social media marketing. Emphasizing on influencer partnerships and Instagram campaigns, MOEVA has significantly enhanced brand visibility and customer engagement. The brand's focus on SEO optimization and content marketing has improved its online presence, driving organic traffic to its luxury swimwear collections. Email marketing campaigns, tailored to customer preferences and behaviors, have boosted online sales and customer retention. MOEVA's strategic use of data analytics in marketing decision-making has led to a more targeted and efficient approach, positioning it as a leader in the luxury fashion industry.
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
This is the simplest description of what we do at SIGMA Marketing Group. It's easy to get complex when you are selling database and marketing analytics, but it's hard to keep it simple. Sally Dixon did a GREAT job of articulating our special sauce!
Similar to Pillars of Growth by Direct Agents (20)
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. DIRECT AGENTS
FRACTIONAL
CMO &
MARKETING
ADVISORY
It’s time to throw out the old growth playbook.
Fragmented digital landscapes, generational shifts,
and rising acquisition costs are just some of the
challenges facing marketers in this new normal.
Between the Great Resignation
and increasingly complex
customer journeys, marketers
face growing demands every day.
DIRECT AGENTS
We help CMOs and marketing teams respond with
winning strategies that optimize resources and drive
sustainable growth.
● Immediate and long term marketing leadership
● Actionable growth strategies roadmaps
● Resource and investment optimization
3. We provide the strategic leadership, market intelligence, technology, and proven strategic
frameworks to identify needs and help brands roadmap for growth.
Our strategy and consulting services solve unique business challenges, guide brands through
turbulent conditions, and develop sustainable growth initiatives focused on meeting core business
objectives.
OUR APPROACH
RESEARCH & MARKET
EXPERTISE
TECHNOLOGY &
INSIGHTS
PROPRIETARY STRATEGIC
FRAMEWORKS
DIRECT AGENTS
4. Promoting a great product with smart digital ads
is no longer enough. In uncertain economic times,
winning brands must amplify key brand
differentiators and deliver on brand promise
across all customer touchpoints - paid, earned
and owned.
Pillars of Growth is our proven and proprietary
marketing framework for growing brands in
today’s crowded digital landscape. We help identify
high opportunity audience segments and position
your brand to turn them into valuable customers.
Outcomes
● Brand & Product Differentiation
● Stronger Pricing Power
● Accelerated Customer Acquisition
Media Mix Efficiency Strategy
Brand Strategy & Product Positioning
Customer Journey Optimization
Audience & Customer Insights
DIRECT AGENTS
PILLARS OF GROWTHTM
5. ● Brands experiencing loss of market share or
rising acquisition costs
● Organizations bringing new brands and
products to market
● Resource-strapped marketing teams and
teams undergoing leadership transitions
● CMOs and marketing leaders in need of more
strategic firepower
● Companies with inefficient acquisition
campaigns or working with underperforming
media agencies
DIRECT AGENTS
IS DESIGNED FOR…
PILLARS OF
GROWTH™
6. As the battle for relevance and market share intensifies, it is
more important than ever to have a clear understanding of
who your target customers are, what they care about, and
what motivates their purchase decision.
We leverage proprietary approaches and AI technology to
help brands gain a 360° view of their customers and identify
untapped audience expansion opportunities, informing
powerful growth strategies.
HOW WE DO IT
Translating audience insights into winning growth strategies
● Market Research and Competitive Insights
● Consumer Behavior & Shopper Trends
● Audience Discovery & Customer Segmentation
● Consumer Research & Surveys
● Customer Insights & First-Party Data Enrichment
AUDIENCE & CUSTOMER
INSIGHTS
DIRECT AGENTS
Her top media sources
VP, Recruitment
5,000+ Employees
Financial Services
New York, NY
HR Professional Profile
7. Consumers have more choice than ever and make purchase
decisions based on complex rational and emotional
motivators.
We help brands stand out in crowded environments and
meet the expectations of their target consumers.
We define the benefits and value propositions that make
brands and products matter, and develop strategies to
differentiate through effective positioning and value
messaging.
HOW WE DO IT
● Brand Workshops
● Messaging & Storytelling Framework
● Website and Paid Media Copy Recommendations
● SWOT Analysis & Competitive Positioning
● Brand & Creative Perception Testing
BRAND STRATEGY &
PRODUCT POSITIONING
DIRECT AGENTS
8. The digital landscape is more fragmented than ever. People
are spending more time across an increasing number of
digital platforms, channels, and environments.
We determine the key online and offline touchpoints for
each audience segments, detail the function of each
channel, and develop strategies that efficiently bring your
brand story to life, from discovery to purchase.
HOW WE DO IT
● Identify essential online and offline touchpoints for each target audience
● Determine key functions for each channel and platform
● Curate audience-driven engagement and messaging strategy
● Construct and optimize customized conversion funnel
CUSTOMER JOURNEY
MAPPING & OPTIMIZATION
DIRECT AGENTS
9. Brands can no longer rely on the routine Google and Meta
algorithms to differentiate themselves, and find and
convert customers.
Our client-first proprietary technology, Kanopy AI can be
utilized to optimize performance of individual channels as
well as optimizing overall media mix your paid media mix.
Kanopy AI provides our clients with a sustainable
competitive advantage across online conversion platforms
driving efficient scalability both online and off
HOW WE DO IT
● Media Mix Modeling
● Cross Channel Sales & Revenue Forecasting
● Cookieless Forecasting, Tracking & Attribution
● Bidding Optimization
MEDIA MIX
EFFICIENCY STRATEGY
DIRECT AGENTS
Media Mix Modeling
9
10. 10
DIRECT AGENTS INDUSTRY LEADING TECH SOLUTIONS
Kanopy tech products that provide a blueprint for your brand growth more efficiently, more accurately, and without the use of cookies.
DATA
AUTOMATION
EXTRACTING X
TRANSFORMING X
ACTIVATING
MEDIA MIX
Future-proof move beyond cookies, providing brands with
the optimal media mix achieve holistic brand growth.
FORECAST
Maximize the performance potential of every dollar using
machine learning to proactively adjust media strategies
BIDDING
Make a $100k feel like $1M with intelligent bidding that
increases efficiency past the limits of native bidders
ADAPTIVE
LEARNINGS &
OPTIMIZATIONS
OUR PROPRIETARY KANOPY AI INTELLIGENCE SUITE
OUR TECHNOLOGY DELIVERS EFFECTIVE
BUSINESS SOLUTIONS
MARKETING IN A
POST-COOKIE WORLD
CROSS-CHANNEL
OPTIMIZATION
REAL-TIME AUTOMATION &
AI ACTIVATION
STATISTICALLY BACKED
MEDIA STRATEGY PLANNING
13. GOAL
● Establish foundation for immediate and sustainable
League Pass growth by identifying the
high-opportunity demand spaces and target
segments for NBA League Pass subscriber
acquisitions
RESULTS
● Analyze NBA fan segment and audience data to
determine the behaviors, NBA fan engagement types,
interests, and media preferences of likely League
Pass subscribers.
● Identification of new channels that are untapped by
other NBA business units and can help drive
conversions as well as fill the funnel for core direct
response channels (Google, FB)
● Recommended media placement, audience targeting,
and customer journey strategy for League Pass
acquisition campaigns
DIRECT AGENTS
CASE STUDY
NBA
Conversion Funnel
Demand Space Identification
14. CASE STUDY
BEVEL
DIRECT AGENTS
THE CHALLENGE
Bevel, a subsidiary of Walker & Co., is a premium shave and skincare line designed specifically to meet the
needs of African American men. Recently purchased by P&G, the brand aims to provide grooming solutions for
common issues like razor bumps, acne, and beard care. Bevel approached Direct Agents in 2018 to help identify
and reach new audience personas aligned with their core demographic, and execute a digital media campaign
designed to increase awareness, drive traffic to their website and ultimately increase subscriptions and product
sales.
HOW WE DID IT
● Market Research & Intelligence - Direct Agents leveraged proprietary audience research to generate
numerous testing matrices for audiences, creative and messaging
● Go-To-Market Strategy - These were implemented across various media channels including podcasts,
Direct mail postcards, social media influencers, display, paid and organic social, search, and Amazon.
● Customer Journey Optimization- Small-scale testing of numerous audience segments allowed us to
make meaningful optimizations and scale spend where we saw pockets of success and efficiency.
● Audience & Customer Insights- DA continually utilized campaign behavioral data to gain real-time
understanding of the African American audience’s interaction with the brand and their decision-making
processes.
● Media Mix Efficiency Strategy- Those insights were applied throughout the campaign to further
increase efficiency and scale.
RESULTS
Sales
● 80% lift in purchase volume month over month
● 60% increase ROAS quarter over quarter
Reach
● 28mm people across key target sets
Social Engagement
● 200k post interactions
Develop New Audiences
15. DIRECT AGENTS
CASE STUDY
THE CHALLENGE
Colgate’s goal was to justify a higher-priced product while
connecting with a younger, more diverse audience.
WHAT WE DID
● Concepted, storyboarded, and produced four unique
‘Smile Moment’ videos through the use of 4k stock
footage from premium sources
● Set out to feature diversity in our video and static ads
and crafted a custom messaging narrative that elicited
an emotional response from our audience that
justified the higher product price
RESULTS
CASE STUDY
COLGATE
+142%
Revenue
+13%
Brand Lift
+22%
Engagement Rate
16. GOAL
As a new brand, entering a competitive supplement market, Glow
Habit was challenged with not only launching their brand, but also
telling a unique story which resonates with their core audience of
millennial women.
+5.6x
DTC Sales
-63%
CAC
+3.2x
In-Store Sales
CASE STUDY
GLOW HABIT by Walmart
Glow Habit is a vegan supplement and beauty brand sold online & available
for purchase at Walmart. The brand wanted to enter the affordable beauty
brand scene with their line of delicious and nutritionally dense, Hair, Skin,
Sleep and Probiotic gummy vitamins.
DIRECT AGENTS
RESULTS
17. Competitive Intelligence & Positioning Revenue Modeling Market Analysis & Opportunity Assessment
Audience Insights & Segmentation
GOAL
Ceremonia approached us to help them develop a marketing strategy to bring their new hair
care products to market.
RESULTS
● Revenue modeling was leveraged to help secure company funding
● Audience, Market, and Competitive Intelligence was used to inform
brand imagery, messaging, and communication strategy
CASE STUDY
CEREMONIA
DIRECT AGENTS
18. GOAL
● The retail brand sought a research methodology that could - enable rich
qualitative feedback from consumers at scale, in order to bring the right
consumer-centered health and beauty products to market.
● In addition to gathering foundational insights, the retail brand also
wanted to screen stimuli with consumers and solicit honest feedback
from participants on four potential product suite concepts.
RESULTS
● In two 60-minute sessions with 110 consumers in each session,
the retail brand team was able to analyze participant output in
real-time and at scale.
● Within hours of a session, the retail brand Insights team had
actionable insights into their target audience’s attitudes and
behaviors around “treating” or “rewarding” themselves.
○ 70% of consumers agreed that the purpose of “treating” or “rewarding”
themselves is to have “a break from the stress of life” and to “stay positive.”
○ All four product suite concepts screened well with consumers, but one
stood out as the consumer favorite, with
○ 77% of consumers pointing out the images and use of botanicals in the
product.
CA
Retail Brand pre-market workshops
DIRECT AGENTS
CASE STUDY
19. GOAL
An eCommerce subscription company needed to transfer
additional spend from another digital channel to Google. Google
Non-Brand was an efficient channel, but previous efforts to scale
campaigns consistently led to increased CPAs and proved
unsustainable.
RESULTS
● Kanopy AI was implemented and in the next two
months, orders increased by 20% with consistent
CPA, allowing for the budget shift to result in higher
order volume.
● Kanopy AI was also added to the Brand Search
campaign. While maintaining volume, CPA
decreased by 40% and has remained low despite
continued competition growth.
CASE STUDY
eCommerce Subscription Brand
DIRECT AGENTS
CASE STUDY
20. GOAL
Limit the Meta Prospecting Catalog to the top 30 products on the
site at any given time. As various products ramped into and
dropped out of the top 30, Kanopy AI used real-time data to
proactively identify the important micro-trends needed to
optimize the campaign catalog.
RESULTS
The campaign was able to fully exploit fast-moving
micro-trends to drive a 30% higher ROAS while increasing
revenue by 40% and setting monthly revenue records for
Meta.
CASE STUDY
eCommerce Apparel Brand -
Top 30 Products
DIRECT AGENTS
CASE STUDY
21. GOAL
Push the most popular products and gain more efficiency from
lower-interest products.
RESULTS
In the 60 days after launch, revenue increased by 45% with
more than a 2x increase in ROAS.
CASE STUDY
Consumer Electronics -
Scaling Revenue & ROAS
DIRECT AGENTS
CASE STUDY
