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HOW?


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

UNDERSTAND what mobile marketing CAN do
STUDY mobile user experiences
LEARN from the preceding successful ma...
Mobile Marketing
Mobile marketing is known as a set of actions acquired through mobile devices (feature phones,
smartphone...
18
Mobile Branding solutions







Focus immensely on smartphones & tablets
Interactive, direct, and impressive
Full-s...
20
Mobile Performance-based solutions





Identify the clear actions: Click-to-download or Click-to-call
Be innovative a...
22
Invest in mobile marketing
 The demands in mobile is relatively high  marketers need to take actions
 Choose the presti...
24
Understanding Big Data
Target audience:
 Women, aged from 18 to 35
 Live in Hanoi
 iPhone users
Data research question:...
What is Big Data?
4V





Volume: large amounts of data
Variety: different data formats
Velocity: in-time processing
V...
Big Data in Mobile
 Available only on mobile: Latitude/longitude data
(i.e. Are they in store, in car, bus...? - Get mor...
Big Data in Mobile Marketing

 The key game changer: to harness Big Data on Mobile
spatially  understand how customers a...
Big Data in Admicro





Developed since 2008
90% products & services development accounted by Big Data
Unique local A...
Key Takeaways





No doubts for spending on mobile marketing in 2014
Keeping your mobile campaign simple and attracti...
31
Upcoming MMA Webinar
March 28th, 2014
 How to push mobile engagement and next-level opportunities
Check more at MMA Vietn...
Additional Resources
click here
click here
click here
click here
click here
click here
click here

33
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THANK YOU
ADDITIONAL RESOURCES
• Learn more about MMA Webinar
http://www.mmaglobal.com/events/other/webinars

Sign up for ...
Admicro presentation on MMA webinar_The future of mobile marketing
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Admicro presentation on MMA webinar_The future of mobile marketing

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Two managing directors present on the second webinar of MMA about "the future of mobile marketing", how it is changing, affecting our lives and dragging along the changes in technology...Examples and in-detailed analysis are along with many useful information on mobile marketing in Việt Nam.

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Admicro presentation on MMA webinar_The future of mobile marketing

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  15. 15. HOW?     UNDERSTAND what mobile marketing CAN do STUDY mobile user experiences LEARN from the preceding successful marketers BE INNOVATIVE 16
  16. 16. Mobile Marketing Mobile marketing is known as a set of actions acquired through mobile devices (feature phones, smartphones, tablets,…) aiming for branding & based-performance 17
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  18. 18. Mobile Branding solutions       Focus immensely on smartphones & tablets Interactive, direct, and impressive Full-screen takeover Exclusive zone for branding: no competitors Choose a premium mobile ad network Integrate with content marketing 19
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  20. 20. Mobile Performance-based solutions     Identify the clear actions: Click-to-download or Click-to-call Be innovative and creative in design  aligning in consistent with the message Pay attention to the purchased volumes as well as CVR Take advantage of SEO and the search content 21
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  22. 22. Invest in mobile marketing  The demands in mobile is relatively high  marketers need to take actions  Choose the prestigious partner (Admicro) which provides consulting, tracking, real-time report… to help businesses in enacting the mobile marketing campaigns  Integrate with other channels to bring in great results: SEO, online advertising, social media, etc…  Build mobile as a centric-audience tool  Take use of demographic, geographic and behavioral targeting to reach the right audience  Admicro supports in building websites to w@p sites 23
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  24. 24. Understanding Big Data Target audience:  Women, aged from 18 to 35  Live in Hanoi  iPhone users Data research question:  What are the book titles most likely purchased by the consumers who bought “Good to Great”? 25
  25. 25. What is Big Data? 4V     Volume: large amounts of data Variety: different data formats Velocity: in-time processing Value/Veracity 26
  26. 26. Big Data in Mobile  Available only on mobile: Latitude/longitude data (i.e. Are they in store, in car, bus...? - Get more ways in term of context)  Multiple tracking, not just cookies. On mobile, data is adopted from applications, devices, geo data, etc. 27
  27. 27. Big Data in Mobile Marketing  The key game changer: to harness Big Data on Mobile spatially  understand how customers act based on a longitudinal and temporal view  Big Data, if used rightly, will assist marketers to target their customers more correctly, for both geo-targeting & behavioral targeting 28
  28. 28. Big Data in Admicro     Developed since 2008 90% products & services development accounted by Big Data Unique local Ad network using Big Data technology 4V:  Volume: 120 TB = 100 billion A4 papers  Variety: User act, app, browser, devices  Velocity: 2 minutes  Value/Veracity: increase 3-10 times 29
  29. 29. Key Takeaways     No doubts for spending on mobile marketing in 2014 Keeping your mobile campaign simple and attractive as it can The focus: based-performance & branding solutions Big data, taking more actions to your customers 30
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  31. 31. Upcoming MMA Webinar March 28th, 2014  How to push mobile engagement and next-level opportunities Check more at MMA Vietnam Website  http://mmaglobal.com/vietnam 32
  32. 32. Additional Resources click here click here click here click here click here click here click here 33
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  36. 36. THANK YOU ADDITIONAL RESOURCES • Learn more about MMA Webinar http://www.mmaglobal.com/events/other/webinars Sign up for the MMA SmartBrief: www.smartbrief.com/mma Search for partners or get listed at the Mobile Marketing Industry Directory: www.mobilemarketingindustrydirectory.com 37

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