VMob CEO Scott Bradley presents the connected future of restaurant marketing at the 2016 Restaurant Leadership Conference.

1. With mobile
Reinventing customer experience
in restaurants and food service

2. Great marketing now starts
with the customer
The futureof marketing is customer-‐centered and personalized

3. “The age of the
customer”
“The ‘power to the people’
phenomenon is displacing
brand-‐centric strategies in
favor of buyer-‐driven
everything.”
– Gartner Inc., Dec 2013

4. Engage customers
with mobile

5. The Challenge for
Restaurants

7. Just seven retailers earned
average app quality scores
of 67 or greater with more
than 4,000 user reviews
”
“

8. Fanatics (﴾92)﴿
Domino’s Pizza (﴾85)﴿
Groupon (﴾82)﴿
HauteLook (﴾69)﴿
Overstock.com (﴾68)﴿
REI (﴾68)﴿
CVS Health (﴾67)﴿

10. have 1 or 2 dinning apps
installed60%
And they know what they want
real-time deals
&discounts
special deals &
promocodes
loyaltyprograms in-app ordering
Your customers
their smartphones

11. Mobile app users order more
often than web users
35%Moreorders

13. The personalization
opportunity
36% 45% 79% 88%morelikelytouse
restaurant tech than 2
yearsago
saytech makes
interactions morefun
sayrestaurant tech
increases convenience
whoresearch online take
action thesameday (55%
within an hour)
GO!

14. Mobile
Loyalty

15. Rewarding
purchases is
just the
starting point

16. Beyond the smartphone
an introduction to
the internet of things

17. Close the loop; connect PoS

19. The rise of
proximity tech

20. Loyalty
card scansWiFi Geolocation

21. It’s not all about phones
Astechbecomesmoreadvanced,we canstarttopersonalizeexperiencesinreally coolways.

22. Ordering

23. Improving service

24. Improving service

25. Conclusion

26. Questions?
Find out more:
www.plexure.com