This document summarizes 8 digital marketing trends from 2016. Omni-channel marketing pursues to provide a unified shopping experience across online and offline channels. Mobile, specifically smartphones, became the dominant platform as mobile marketing expanded in 2016. Social media marketing grew with 1.65 billion active mobile social accounts and 40 million business pages on Facebook. Content marketing emphasized in-person events, videos, and case studies. Personalization campaigns targeting individual consumers in real-time proved highly effective. Wearable technology continued growing as a product category. SEO and PPC campaigns required logical structures and ongoing keyword research and management.

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8 Digital Marketing Trends
that rocked in 2016

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Introduction

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 Digital marketing appears to be in a continuous state of
change. With novel digital marketing platforms developing
seemingly every day.
 It is actually a challenge for marketers just to keep up with
the newest upcoming social networks.

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Omni-Channel
Marketing
 Omni-channel is a multi-channel tactic
to sales that pursues to provide the
customer
 Unified shopping experience between
their online and in-store purchase.

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Mobile Marketing

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Mobile, precisely smartphones.
Continuous companion. It is where your viewers spend its
time.
In 2016, through mobile marketing, mobile devices are not
only the most prevalent or commonly possessed.

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Social Media Marketing

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Social media includes
educational video, explainer videos
and entertaining videos.
SMM in 2016, there are 1.65
billion active mobile social
accounts internationally.
 40 million active minor business
pages in facebook.

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Content Marketing

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Content marketing trends follows : in-person
events, webinars or webcasts, case studies, videos
and white paper.
88% of B2B marketers used content marketing

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Personalization Campaigns

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Creating a personal connection with the consumer is
what marketing revolves around as observed in 2016.
77% real-time.
Highly effective.
Personalization campaigns are vital.

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Wearable Technology

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Electronic products that are intended to be worn on
the person.
Ranging from smart watches to eye-wear to
headphones and more.
Wearable technology have continued to be a growing
product

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SEO

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Process of motivating traffic from the ‘organic’,
and ‘paid’ sources.
To win the competitive race of ranking on
search engine.

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PPC Campaigns

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Every PPC campaign is unique.
The characteristics:
• A logical
• prepared structure
• inclusive keyword research
• ongoing management

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Spinta Digital is One of the best Digital Marketing Companies
based in Chennai, India and London. As a result driven
approach, we analyze our client’s business requirement and
offer innovative Web Designing service. Our Digital Marketing
services will help our clients promote their brands, products or
service to their target customers and improve their sales
conversion rate.

22. Thank You
SPINTA DIGITAL