April Six's "It's a Jungle Out There" campaign for Turn

1. A GOOD DAY FOR TECHNOLOGY
Case study

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Brand campaign and activation
Key challenge
• Turn looked to create brand awareness and build preference in a growing digital marketing industry
Insight
• Intrinsically link Turn with the evolution of digital marketing by positioning them as the only accessible platform purpose-built for
guiding marketers to the unique truths about their customers, allowing them to reach and connect more effectively
Solution
• Position the Turn Digital Hub as the only accessible platform purpose-built for guiding marketers and define the Turn Digital Hub as the
tool for smarter marketing
Campaign
• It’s a jungle out there—in the land of multi-channel marketing—where ability to act on insights is all that separates brands that
consistently gain share from brands that continually lose it. Managing the chaos demands a fully integrated environment purpose-built
to evolve. Now more than ever, modern marketers need the kind of Living Breathing Marketing enabled by Turn.
www.turn.com/livingbreathing

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Integrated media plan
Print: AdAge, Adweek, Direct Marketing News, etc.
Social: Facebook, LinkedIn, and Twitter takeovers and organic posts
Event Sponsorships: Forrester, Gartner, DigiDay, Omni.Digital, Forbes
Digital: Widespread digital media buys including
• Wall Street Journal
• Forbes CMO Media
• Click Z homepage takeovers
• AdAge homepage takeovers and page breaker units
• AdWeek homepage takeovers
• AdExchanger sponsorship
• Digiday Brand & Agency landing page takeovers

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Print & digital trade publications

5. AdAge cover wrap

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Microsite

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Campaign Playbook

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Wall Street Journal digital unit

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Campaign results
Living, breathing marketing has proven to have a major impact on the market, with high campaign recall and
generating an increase in activity on Turn.com and the campaign microsite.
• Total impressions: 14,476,902
• Total clicks: 28,711 – 0.20% CTR
• Microsite Visits: 14,157
• Microsite Actions: 18,120
• Post Impressions: 2,324
• Post Clicks: 20,655
Turn has also generated major sales to large companies (market-leading technology, beverage and beauty brands)
with CEOs and CMOs making direct reference to the campaign. One CEO expressed interest in Turn because he was
“drawn to a company with such vision and who understands the humanity of marketing.”
The campaign will continue to live and evolve through FY15 with the expectation of becoming an integrated part of all
Turn brand and product communication in the years to come.