1World Online is working with marketing agencies to fulfill the vision of more engaging ads that bring real value to people and bring better ROI to advertisers.
Now it officially offers its interactive advertising solution that gives on average 4 times getter conversion rates than regular banner ads.
This concept has already been proven on thousands of publishers around the world in the past four years and gave astonishing results, that Inc. 5000 recognized 1World Online as the fastest growing company in Silicon Valley in 2018.
1World's new advertising platform is currently in Beta and receives full support in setting up the tools with advertisers and advertising agencies for the best results: campaign.1worldonline.com/
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Heather Sears, Vice President, Marketing, YP
Brett Kohn, Head of Marketing, Thinknear
Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.
Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters:
Monica Ho
Senior Vice President, Marketing
xAd
Heather Sears
Executive Director, Marketing
YP
James Smith
Chief Revenue Officer
Verve Mobile
Hyperlocal Targeting on the Mobile Platform (Street Fight Summit West 2013)Street Fight
Results from a new white paper from Street Fight Insights, sponsored by Moasis Global, that analyzes the effectiveness of new and old ways of targeting consumers through their mobile devices. From Steven Jacobs, Deputy Editor, Street Fight
How HR Professionals Can Recruit Top Employees with Mobile Advertising MarketingPurplegator
ATS Mobile has been very active in providing mobile marketing solutions for businesses. Common verticals have been in recruiting for health care, trucking, retail, and casinos.
In nearly all of the cases, businesses have found mobile's ability to offer pinpoint targeting for its best job candidates to far exceed those efforts from traditional media such as radio and print.
Part of the ability for mobile to so effectively target such audiences is the power of the gorilla in the room -- Facebook and Linked In. Both have amazing amounts of information about the employment of their users and these social media sites are therefore at the top of the mountain when it comes to sources most likely to be used for your promotion.
That being said, at ATS Mobile, there are:
No Cookie Cutter Mobile Ad Buys
We will design your promotion and do the A-B testing required to provide the best possible solution for your specific needs.
To learn more about mobile marketing and geo-conquesting, visit this You Tube video:
http://youtu.be/VLUbWK7VcII?list=UU89rtAQGoDUy9_h6QIaOhYg
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
Presentation from the December 18th webinar, "Winning in Local Search: Top 10 Trends for 2014." Kenshoo's Josh Dreller moderated a discussion between Kenshoo Local Product Director, Paul Wicker, and Jason Peaslee, Managing Partner at Thrive Analytics, around the top trends for local search marketers to get on their radar for 2014.
Role Of Hyper Local Targeting In Mobile Advertising Platformsspocto
After revisiting the popular trends of targeting the audiences and the buyers, the good old location-based marketing is creating the right buzz. The trend has grabbed attention as hyperlocal mobile advertising.
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Resultsmesh group
In this product session at meshmarketing, mediative's Jennifer Dunn, Director of Product and Channel Management, explains why location matters for mobile, where mobile traffic comes from, and how we used location for success.
Really Want Someone's Attention? Buy It From ThemMediaPost
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
Role Of Hyper Local Targeting In Mobile Advertising Platformsspocto
After revisiting the popular trends of targeting the audiences and the buyers, the good old location-based marketing is creating the right buzz. The trend has grabbed attention as hyperlocal mobile advertising.
Mobile Advertising | Hyper-Local Targeting, Hyper-Performing Resultsmesh group
In this product session at meshmarketing, mediative's Jennifer Dunn, Director of Product and Channel Management, explains why location matters for mobile, where mobile traffic comes from, and how we used location for success.
Really Want Someone's Attention? Buy It From ThemMediaPost
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
Get into the new world of Mobile Marketing Campaign. Don’t feel discouraged by your late entry to the new era of Advertising platform.There are many who still deny it as the present and the future of promoting businesses and you are going to desert them.
Presentation about most popular tools and frameworks used nowadays in the mobile app marketing, importance of thinking about analytics in the early stages of development, with an intro that shows the current trends in the app ecosystem. Quick overview of the mobile growth loop and its three main phases: acquisition, retention and monetization.
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Why [Mobile] [In-app] Programmatic? A Marketer's GuideMoPub
What do buyers need to know about how RTB works, what "premium" means for mobile inventory, mobile attribution, and more? It's all here in our handy guide.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
5 Essentials to Get More Downloads for Your Mobile AppInMobi
From on the top tactics and techniques to market your mobile app and build your userbase.
You'll also learn:
How smart targeting can maximize your app's exposure in the app stores
Use different ad formats to reach different demographics and new pockets of users
Key details to include when promoting your app to ensure maximum results
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Combining location data with smart profiling, Mall of America has learned to pull its most likely fashion, holiday and seasonal shoppers back through programmatic and social channels. As MoA and its agency Ciceron will share, they are also using location and geo-fencing technologies to track and learn from foot traffic and sales that are attributable to those buys.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
In this document you will find about the influencer marketing platform market trends, growth, and forecast. In recent times influencer marketing is getting popularity specially among medium and small sized organizations. This document highlight the growth and trends of influencer marketing platform and market research analysis of it by Delvens.
InMobi Webinar - The 7 Sins of Mobile Ad MonetizationInMobi
The 7 Sins of Mobile Ad Monetization
You have monetized your app but are you doing it right? Is there a potential to tweak your monetization strategy a little bit for greater returns? In this webinar we discuss the seven deadly sins of mobile ad monetization aka things you absolutely shouldn’t be doing while monetizing your apps. These are the fundamental errors made while monetizing that you can absolutely avoid.
Breakfast Workshop with Yahoo!: Connecting Retail Brands With Consumers' Digi...Digiday
U.S. Internet users now spend over 30 hours online per week and smartphone users check their device 150 times a day. It’s a whole new world, one where our consumers’ daily lives are increasingly digital. Today’s shoppers have increasingly evolving expectations for retailers to deliver seamless and relevant experiences across all devices. In this session, Leo will walk through what retail brands need to know about the changing shopper journey and how new developments in digital advertising are unlocking new opportunities for marketers to weave themselves into consumers’ digital daily habits to generate results.
Copyright, ASHRAE 2011. Presented by Greg Martin, ASHRAE manager of advertising sales, to the Air Movement and Control Assocation International. Comments and questions should go to gmartin@ashrae.org
Behavioral Targeting Across Online Advertising Channels
Behavioral targeting and channel development are some of the two most revenue-focused topics in online advertising today. However, knowing how to target customers and on which channel can be challenging for any business. Learn how to improve in both areas while minimizing upfront expenses, doubling the reach of your online advertising and growing your customer base.
* Monica Seebohm, Director of Audience Targeting, West, AudienceScience
!!READ DESCRIPTION!!
1World Online's presentation to Token Holders, Investors and Supporters from 25 July 2019. Here updates from Q2 are discussed, relating to the 1World's product, business plan, and other things. To view the recorded webinar, click here. https://drive.google.com/file/d/1ckFt_H1aQKqXMpBvpasN4qhPUrYtZvl6/view
1World Online Progress Update December Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on December, 20, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Business Development Update
3. AdOps Update
4. Marketing & Events Update
5. Product Update
6. Crypto Exchanges Update
7. Q&A
1World Online Progress Update November Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on November, 29, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Business Development Update
3. AdOps Update
4. Marketing & Events Update
5. Product Update
6. Crypto Exchanges Update
7. Q&A
1World Online Progress Update October Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on October 25, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Business Development Update
3. AdOps Update
4. Marketing & Events Update
5. Product Update
6. Crypto Exchanges Update
7. Q&A
1World Online Progress Update September Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on September 27, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Business Development Update
2. Marketing & Events Update
3. Product Update
4. Crypto Exchanges Update
5. Q&A
1World Online Progress Update August Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on August 30, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Business Development Update
3. AdOps Update
4. Marketing & Events Update
5. Product Update
6. Crypto Exchanges Update
7. Q&A
1World Online Progress Update July Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on July 26, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Executive Update
2. Product Update
3. AdOps Update
4. Business Development Update
5. Marketing & Events Update
6. Crypto Exchanges Update
7. Q&A
1World Online Progress Update June Webinar1World Online
Monthly progress update from 1World Online, a Blockchain-powered Engagement & Monetization Platform for Publishers & Brands. Our webinar was hosted on June 28, 2018 and many of 1WO Token holders who haven’t had a chance to attend now can get up to speed with our exciting team, product & business news.
Agenda:
1. Business, Sales & AdOps Update from VP of BizDev
2. Marketing & Events Update from Director of Marketing & PR
3. Product & Crypto Exchanges Updates from Head of PM
4. Q&A
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. Online Advertisement is
becoming more
expensive and less
effective
PRICE
EFFECTIVE
Ad blindness and ad
blocks by users
Low engagement from users
coming from advertising
High competition among
advertisers
3. Existing advertising
options are rarely
effective
Companies are wasting large chunks of
their advertising budgets and often get
unsatisfactory results on their online
advertising budgets
Effect
Price
4. It takes a lot of time to optimize ads
via A/B testing
Adjusting targeting to make sure the
right audience receives your message
Continuous retargeting after users
visit a website
It takes many efforts
to make advertising
work
5. All Pain No Gain
Most often, stakeholders are
not happy with the ROI from
online advertising
It takes too much time and
effort to optimize advertising
campaignsThere is not enough insights
from advertising campaigns
about customers
ROI
6. 1World Online has on average 4 times better
conversion than regular banner ads.
Users are getting engaged with questions they are interested
in and gain immediate value after sharing their opinions
(tokens and stats on how other people voted)
Ads are getting optimized depending
on what exactly the target audience
is interested in and how they vote on
polls
Advertisers get detailed statistic
data about their audience profile
and preferences that can be used
in improving online positioning
4x
1World Provides Insights 1World Customizes Ads
1World Increases Engagement
7. 1 W O R L D
O N L I N E
PaymentCampaign summaryCreate compaign Create interective poll
Pay to create a widget
for you
Create your company
profile in our service
Select the appropriate
widget style
Add poll questions and answer
variants, after that define its
parameters
1 432
How it works
8. 1 W O R L D
O N L I N E
Work on all devices :
1World Interactive ads
11. Singapore Jazz Festival
Event Engagement Program
SingJazz holds an annual music festival in Singapore each March. For the 2016
event, SingJazz wanted to increase audience awareness and ticket sales at the
festival and place the SingJazz brand at the heart of the Singapore music community.
1World developed jazz trivia and general music quizzes to be placed on the
SingJazz site that linked to the ticket sales site for SingJazz. n conjunction with local
media, Singapore Press Holdings hosted a marketing article that ran on the AsiaOne
Show Biz site with 1World tools and sponsorship units included.
Views
Redirects to ticket sales
Poll and quiz responses
Return on investment
1 W O R L D
O N L I N E
FEATURED CASE STUDY
550,000
2,700
4,100
244%
12. Asgardia Space Nation
Interactive Promotion of Citizens Sign-up
Asgardia is a innovative experimental project by AIRC in close cooperation with European
Union (EU) Space Agency and UNESCO to launch satellites for Data Storage into space
and establish a new entity of Space Nation formed from Earthlings from all countries.
1World tools were deployed on both sides of the campaign to bring in more registrations
via Polls-as-an-Ad approach from widgets running on many Times Group sites in India
and USA and providing smooth transition (upon voting) to the Landing Page with Sign up,
that also was running 1World Polls and showing vote results.
This campaign indicated a 2x – 3x higher than average Display campaign CTR: 1.6% and
even 3.2% on best performing sites / time of the day.
Widget Views* (without bounced traffic)
Redirects to Landing Page
Engagements: Poll responses & clicks on Read-more
Average Click Through Rate (CTR) CTR on best performing sites
1 W O R L D
O N L I N E
FEATURED CASE STUDY
1,700,000 11,400
14,000 1.6% *3.2%
13. Walmart Survey
Opinion Survey and Influence Program
1 W O R L D
O N L I N E
FEATURED CASE STUDY
Fortune 500 company, a world leading supermarket shopping stores with presence over 11500 locations
in 28 countries. This project was about setting up Walmart stores in certain communities in Florida. Few
in Community were against and had protests. This campaign helped Walmart through local community
reach out that only 15% were against, but 85% of folks were fully supportive of Walmart stores coming
to their communities. It was hosted on popular local hosting site Naples News and also targeted through
Facebook. 1World successfully helped Walmart to make their case.
1World developed a three question survey asking Oakland Park residents what they think about new
construction, new types of merchandise, and new jobs at the current Kmart site should Walmart move in.
1World organized a debate outlining both sides of an argument regarding whether or not Walmart should
renovate the building.
1World delivered the survey to residents via Facebook using targeted ads, micro-targeting only the local
residents. The ad took residents to a landing page populated with the survey as well as a debate on the
topic.
1World converted results of the survey and debate into infographics for easy review.
1World created a final report and presentation to help Walmart and Smarter Story influence the City
Council judgement.
14. With World Online you can make the
advertising world better
Ads that motivate people to share their
insights in a gamified way
Ads that are interesting, engaging, and
give real value to potential customers
Ads that are much more effective and
bring a high ROI to advertisers
15. We look forward to working with you !
USA & North America
Logan Johnson
+1 316 518 1827
logan@1worldonline.com
Europe & Latin America
Klaudia Kostarelas
+1 212 729 1433
klaudia@1worldonline.com
india & SEA
Suraj Sharma
+91 72764 47664
suraj@1worldonline.com
1 W O R L D
O N L I N E