Digital marketing involves using digital technologies like the internet and mobile devices to promote products and services to customers. It has advantages like being cost effective, allowing for instant responses, and having a wide reach. The digital marketing industry is worth $62 billion and is growing, especially in areas like mobile marketing. Key aspects of digital marketing include research, rich content, and appropriate keywords, while current trends include social commerce, Facebook as a news source, location-based mobile marketing, and visual marketing.

1. DIGITAL MARKETING
PRESENTED BY- ABHINAV JASWAL

2. WHAT IS DIGITAL MARKETING?
 INTERACTIVE MARKETING OF PRODUCTS OR SERVICE
USING DIGITAL TECHNOLOGIES TO REACH CUSTOMERS

3. ROLE OF DIGITAL MARKETING
 PROMOTE PRODUCT, BRAND, SERVICE, PEOPLE, PLACE
ETC.
 CREATE INBOUND TRAFFIC BY ATTRACTING
CUSTOMERS
 TURNING CUSTOMERS INTO CONSUMERS

4. ADVANTAGES OF DIGITAL
MARKETING
 COST EFFECTIVENESS
 INSTANT RESPONSES
 FLEXIBILITY
 CONVENIENCE
 REACH

5. GROWTH OF DIGITAL
MARKETING
 DIGITAL MARKETING INDUSTRY WORTH $62 BILLION
 ADVERTISEMENT VIA MOBILE ROSE 180% IN 2014 TO
$4 BILLION

6. SEGMENTS WITHIN DIGITAL
MARKETING
 SEARCH ENGINE OPTIMISATION (SEO)
 SOCIAL MEDIA MARKETING (SMM)
 SEARCH ENGINE MARKETING (SEM)
 E-MAIL MARKETING
 MOBILE MARKETING
 WEB ANALYTICS

8. KEY POINTS OF DIGITAL
MARKETING
 THOROUGH RESEARCH
 RICH CONTENT
 APPROPRIATE KEYWORDS

10. LATEST TRENDS IN DIGITAL
MARKETING
 COMMERCE THROUGH SOCIAL MEDIA
 FACEBOOK BECOMING NEWS SOURCE
 LOCATION BASED MOBILE MARKETING
 VISUAL MARKETING