2. Who we are
Adinch – Demand Side Platform and Trading Desk
230 + countries
3000 + million daily impressions
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smartphones and tablets only
ad platforms: apps and mobile versions of sites (not WAP)
20 + thousand sites and applications
3. Ad agencies’ problems
Variety of unclear options for mobile advertising
Effectiveness of ad campaigns is not clear
Expensive ad campaigns do not always lead to good
results
Statistics of customers is not used or unavailable
Complicated analytics
4. Mobile Ad Industry evolution
$6.2 B
Mobile Ad spend in 2015
Adults keep their smartphones within arm’s reach (Morgan Stanly)
91%
Smartphone users look up local info, 61% called the store,
59% visited (Compuware.com)
95%
9 of 10
Mobile searches lead to action (SearchEngineLand)
8. Advertiser benefits
• Re – targeting
Return your first-time customer
• Automated processes and low CPM margin
Invest more money into campaign
• Trading desk
Evaluate Conversion metrics across all campaigns
11. Customer targeting
App categories
The day and the time of the day
Previous sites visited and apps used
Location
Site’s topic
Device
device model
Demographic (gender, age)
Type of channel
Operating System
Carrier
