Adinch is a demand side platform and trading desk that operates in over 230 countries and delivers over 3000 million daily mobile impressions to smartphones and tablets. They provide mobile advertising solutions for over 20 thousand websites and apps. Adinch helps solve problems their advertising agency clients face with unclear mobile advertising options, unclear campaign effectiveness, expensive campaigns not leading to good results, and lack of user analytics. They utilize real-time bidding to purchase mobile ad space which can save advertisers up to 56% of their budgets while providing benefits like re-targeting, automated processes, and trading desk optimization of conversion metrics across campaigns. Adinch offers various mobile ad formats and targets users based on app categories, location, device, operating system, and other factors

1. Mobile Traffic
Discounter

2. Who we are
Adinch – Demand Side Platform and Trading Desk
230 + countries
3000 + million daily impressions
•
•
•
smartphones and tablets only
ad platforms: apps and mobile versions of sites (not WAP)
20 + thousand sites and applications

3. Ad agencies’ problems
 Variety of unclear options for mobile advertising
 Effectiveness of ad campaigns is not clear
 Expensive ad campaigns do not always lead to good
results
 Statistics of customers is not used or unavailable
 Complicated analytics

4. Mobile Ad Industry evolution
$6.2 B
Mobile Ad spend in 2015
Adults keep their smartphones within arm’s reach (Morgan Stanly)
91%
Smartphone users look up local info, 61% called the store,
59% visited (Compuware.com)
95%
9 of 10
Mobile searches lead to action (SearchEngineLand)

5. RTB Ecosystem

6. Real time bidding process

7. Why use RTB?
Saving the client 56% of their budget

8. Advertiser benefits
• Re – targeting
Return your first-time customer
• Automated processes and low CPM margin
Invest more money into campaign
• Trading desk
Evaluate Conversion metrics across all campaigns

9. Why Re-targeting?

10. Your customers are moving targets

11. Customer targeting
App categories
The day and the time of the day
Previous sites visited and apps used
Location
Site’s topic
Device
device model
Demographic (gender, age)
Type of channel
Operating System
Carrier

12. Real-Time Reporting

13. Our platforms
Global partners
Global Clients ???
and others

14. Our formats
300x250
320x50
IAB, MMA-standards: banner formats 320*50, 300*250
300x250

15. Advertising opportunities
Advertising formats:
Graphical banner
Teaser (picture + text)
Promotion objects:
Site
Application for
Android
Application for
iOS
Call, email

16. Discounts for advertising agencies and advertisers
We offer discounts for our long-term
advertisers and agencies
Monthly payment
Discount
$1000 - $5000
5%
$5000 - $20000
10%
$20000 - $50000
15%
$50000 - $100000
20%
More then $100000
25%

17. Our Service Levels

18. Sign up today!
Your result is out guarantee!
sales@adinch.com
www.adinch.com