The document summarizes learnings from various departments of Andrews, including R&D, Marketing, Production, and Finance. Some key learnings include: 1) R&D is critical and products should meet market needs; 2) Understanding customer demand through surveys allows for better forecasting; 3) Automation should be done gradually and capacity reduced to optimal levels. Finance should support the business, not drive it, and contribution margins should be monitored versus competitors. Overall, decisions have long term impacts, so following instructions and monitoring competitors are important.

1. ANDREW
S
Aakash Kulkarni
Devarsh Shah
Raunak Tandon
Sayali Joshi
Utsav Agarwal

2. AGENDA
Introduction
 R& D – Learnings
 Marketing – Learnings
 Production – Learnings
 Finance – Learnings
 HR and TQM – Learnings
 Conclusion


3. INTRODUCTION
Andrews !!!!
 Products:







Able (Traditional, now discontinued)
Acre (Low segment)
Adam (High segment, now discontinued)
Aft (Performance)
Agape (Size)
Aqua (Traditional)
Ace (High segment)

4. R& D LEARNINGS
-AAKASH

5. R & D – LEARNINGS
R & D is the backbone of the company and
must be handled carefully.
 Calculate the time and note the position you
would like to be in and move towards it.


6. LEARNING 1 : NEVER DO A REVERSE R & D

Round 1 
Reverse R &
D for Acer
(Low
Segment) and
revised in
round 5.

7. LEARNING 2: DOMINO EFFECT !!!
2014
2015

8. OTHER LEARNINGS
Do not spill over R & D to next year.
 Never easy to come back so be careful.
 Look at what your competitors are doing.
 Introduce new product early in the market.
 R & D a product which the market wants!!!


9. MARKETING LEARNINGS
-DEVARSH

10. LEARNING 1: UNDERSTANDING CUSTOMER
SURVEY
Round 7
Inventory: 473
Inventory: 195

11. LEARNING 2: POOR DEMAND FORECAST
Round 2
Round 7

12. LEARNING 3: MARKETING BUDGETS
Round 6

13. PRODUCTION LEARNINGS
-RAUNAK

14. LEARNING NO 1

Not reducing capacity in the initial rounds
Round 0
Round 3

15. LEARNING NO 2

Not doing automation as soon as possible
Round 2
Spent 43.2 million on

16. LEARNING NO 3

Automation was done on the entire capacity
without reducing to the ideal capacity
Sunk cost
Round 3

17. 
Selling all automated capacity in the
traditional segment in Round 4

18. LEARNING NO 4

Selling capacity in Low and High segment in
Round 5

19. LEARNING NO 5

Buying capacity in Low and Traditional
segment with as much automation possible
in Round 6

20. LEARNING NO 6

Sold capacity in Traditional and Low segment
in Round 8

21. FINANCE LEARNINGS
-RAUNAK

22. LEARNING 1

Finances must not drive your business,
business must drive your finances –Coach

Not considering the date of retirement of loan
 Retirement
of LTL of 6.950 million : overlooked
the fact that the repayment was due. Thus, cash
reserves were affected.
 Emergency loan.

23. LONG TERM LOAN

24. EMERGENCY LOAN

25. LEARNING 2
Finance drove the decisions of other
departments.
For, E.g.:
•
Affected the sales and promotion budget in the
initial stages which had a long term impact on
customer survey score.
(round 2 low end segment pic)
•

26. ROUND 2 LOW END SEGMENT

27. LEARNING 3: CONTRIBUTION MARGIN
Year
0
Andrew
s
28.3
1
2
3
4
5
6
7
8
30.8
32.1
30.9
32.0
27.5
26.9
19.7
28.9
7
8
Trend of contribution margin
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
0
1
2
3
4
5
6

28. CONTRIBUTION MARGIN AS COMPARED TO THE
INDUSTRY
Year
Andrews
Industry Average
0
28.3%
28.3%
1
30.8%
29.9%
2
32.1%
32.3%
3
30.9%
37.7%
4
32.0%
43.9%
5
27.5%
39.1%
6
26.9%
37.0%
7
19.7%
34.7%
8
28.9%
38.8%
Average
32.14%
40.20%
Deviation
8.07%

29. WHERE ANDREWS LOST !!

30. CONCLUSION
READ THE INSTRUCTIONS !!!
 A decision taken in the beginning can have
its implications till the last round. So be
careful !!!
 See what your competitors are doing and
take decisions accordingly.
