Team 2C adopted a broad cost leader strategy while maintaining a presence in both high-tech and low-tech markets. They gained competitive advantage by lowering material and labor costs to offer affordable yet high-quality products. Their intended strategy was to gain market share and profits by cutting costs and improving processes as a broad cost leader. Their emergent strategy focused on providing a range of products that meet consumer needs while constantly seeking efficiencies and ecological prosperity.

1. Capsim - Team 2C, Chester
Ken Nguyen
Christina Williams
Stella Ngan

2. Executive Summary
Our goal was to adopt a Broad Cost Leader strategy, while
maintaining a presence in both the high and low tech markets. We
gained competitive advantage by lowering our material & labor costs.
We were able to offer an affordable product without sacrificing
quality.
Vision Statement - “To become a world leader by providing
high-quality at an affordable price.”

3. Intended vs. Emergent Strategy
Intended Strategy- To win market share and make profits by
cutting costs, improving processes, and being a broad cost leader in
both low tech and high tech segments.
Emergent Strategy- Provide a broad range of products that
focus on consumer’s buying criteria, constantly search for efficiencies,
and strive for ecological prosperity.

4. SWOT Analysis
Strength
● TQM & HR: Low material &
labor costs
● Stable market share
● AA stock bonds
Weakness
● Forecasting
● Customer satisfaction
Opportunity
● Gain Market Share
● Develop new products
● Coffee
Threat
● Competitor had more products
● Competitor price adjustments

5. Situational Analysis

6. Market Analysis
● 5 Competing Companies
● 2 Markets
○ Low Tech Market
● 9 competing products
○ High Tech Market
● 7 competing products

7. Market Analysis

8. Competitor Analysis

9. Competitor Analysis

10. Strategic Decisions

11. Strategic Decision
● Invested in TQM in later rounds
● Invested in HR
● Paid dividends

12. Learning from Experience
● Forecasting
● Adjust our prices to attract more consumers
● Develop more products

13. Game Evaluation
This simulation was a valuable learning experience that
gave us a chance to apply the skills we’ve learned through
our education, and connect the dots to paint a better
picture of business management.
It was adequately challenging, but not overbearingly
difficult.