This document discusses the Baldwin Company and its industry. It provides information on Baldwin's products, market share, sales growth, profit, and contribution margin. It also discusses challenges Baldwin faced, such as inefficient spending and being late to adopt total quality management practices. The document suggests ways for Baldwin to utilize cash, such as developing new products, increasing capacity, and paying off long-term debt. It reflects on what Baldwin did right and lessons that can be applied to business careers, emphasizing skills like organization, communication, and adapting strategy.

1. JEREMY BROADBOOKS
JAMIE DULY
KUNDAI NANGATI
DAVID SIMPSON
Baldwin Company

2. INDUSTRY COMPETITION:
SURVIVAL OF THE FITTEST
QUALITY
PRICE
MARKET
SHARE

3. INDUSTRY CUSTOMERS:
KNOCK, KNOCK.
WHO’S THERE?
NICHE
VALUE
SENSOR
INDUSTRY
CUSTOMERS

4. INDUSTRY SEGMENTS:
DECISIONS, DECISIONS
LOW ENDSIZE
HIGH END

5. BALDWIN
BROAD
DIFFERENTIATOR
INVESTMENT
IN ASSETS
PRODUCT
PLACEMENT
INCREASED
EFFICIENCIES
BALDWIN COMPANY:
A STRATEGY EVOLVED

6. BALDWIN COMPANY:
PRODUCT LINE UP
HIGH
END
BISON
BLAZE

7. BALDWIN COMPANY:
A CLOSER LOOK
SALES
• Average
Annual
Growth of
13.1%
MARKET SHARE
• R8 18.2%
CUMULATIVE
PROFIT
• $81,595,208
CONTRIBUTION
MARGIN
• R8 47.9%
• Averaged
Annual CM
Growth of
7.4%

8. $4.5 MILLION
INVESTMENT
IN R4
INEFFICIENT
SPENDING
LOSS OF
COMPETITIVE
ADVANTAGE
BALDWIN COMPANY:
TARDY TO THE TQM PARTY

9. CONSERVATIVE
INVESTMENT
LOWERED
MARGINS
VARIABLE
COSTS
BALDWIN COMPANY:
AUTOMATE ALREADY!

10. - I N C R E A S E D D A Y S O F W O R K I N G
C A P I T A L
- C R E A T I V E W A Y S T O U T I L I Z E C A S H
- DEVELOP NEW PRODUCT
- INCREASE CAPACITY
- PAY OFF LONG TERM DEBT
- M A I N T A I N L E V E R A G E
BALDWIN COMPANY:
SWIMMING IN CASH?

11. WHAT WE DID RIGHT
BALDWIN COMPANY:
THE FINAL TAKE

12. T H I S W A S O N E A R E A T H A T T R U L Y H E L P E D
O U R T E A M G E T O U R F O O T I N G . Y O U S E E , B Y
T H E E N D O F T H E S E C O N D P R A C T I C E G A M E
O U R T E A M H A D N E A R L Y 2 9 % M A R K E T S H A R E
W H I L E O U R C L O S E S T C O M P E T I T O R O N L Y
H A D 1 9 %
Honed Our Strategy in Practice
Rounds

13. Let Bid Drift Into the Traditional Segment
 Helped to cement our
status as a broad
differentiator.
 Was a good move
considering Bid was a
weak product in the High
End segment.
 Ended up with 26%
market share in this
segment (2nd highest
behind Andrews at 27%)

14. H O W W E C A N A P P L Y T H I S S I M U L A T I O N I N
O U R B U S I N E S S C A R E E R S
Final Takeaways

17. Organizational Skills
 A team in chaos with no
idea where to start on
particular projects is
doomed to failure.
 Strong organizational skills
must be employed to define
work projects and set them
in motion.
 Essential traits needed for
a successful and organized
team include:
 Composition
 Structure
 Hierarchy
 Function

18. Communication is Key
 Communication is very
important
 Each and every team member
has something valuable to
contribute to the project
 Things flow much more smoothly
if everyone’s strategy and
expectations are aligned
 The fact that our team
communicates very effectively,
greatly contributed to our ability
to come up with solid
presentations the first few weeks
of class.
 This was only possible due to the
fact that we communicated a lot
outside of class and were able to
coordinate what everyone would
work on.

20. QUESTIONS?
BALDWIN COMPANY:
Q & A