Camp is Dying - Heroic Measures for a Life Saving Industry
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With all my heart I believe that summer camp is running full-tilt toward a cliff. That crisis is one that we have created ourselves - we LOVE camp but we can't SELL camp. In a world that no longer sees the value of summer camp we have stuck to our old messages. In this session you will learn how to apply "business world" lessons on reaching new audiences and explaining a complicated product in simple terms. This presentation will be a mix of lecture and facilitated discussions to that you will take home a 10 Point Plan for the finding new campers in the next 18 months.
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Camp is Dying - Heroic Measures for a Life Saving Industry
- 1. CAMP IS DYING Travis Allison - @CampHacker
- 3. 1979 TORNADO
- 4. SUMMER CAMP & ME
- 6. CAMP IS THE ANSWER
- 7. summer camp If we want to save we have to get
- 8. RADICAL
- 9. 10 IDEAS to change how you talk about camp
- 10. 10 IDEAS to change how you talk about camp 13
- 12. help families see themselves in your #summercamp #GoCampPro
- 16. 2 3 Part Part Part ON TW THR
- 17. WHAT’S YOUR ANSWER? (If I’m a parent who says to you tell me a bit about your camp…)
- 18. We exist to ______, So that ______.
- 20. So that host a learning community of camp pros, more kids go to better camps. We exist to
- 21. 30-09-2014, 4:19 PM Easiest format to make stick in parent’s minds: We exist to ___________, so that _______________ 20% 30-09-2014, 4:19 PM Simon Sinek’s Start With WHY book & TED Talk Link How Great Leaders Inspire Action 20% 30-09-2014, 4:19 PM Pitcherific Link Pitcherific Another format for writing out your GOAL: - Create an easy-to-remember statement that sets your camp apart. - Make it so good campers and staff will use it. Resources We exist to _______________________________ Define What You Do - what makes your experience magical? - what do you offer that transforms children? - what one thing do you do that you’re always shocked to find other camp’s don’t? Ask others these same questions Current staff Your best camp parents Your older campers (specifically the ones who have had the biggest transformation at camp) Alumni 20% Look for patterns - Write all the answers out on post-its, find groupings of similar answers, try to come up 30-09-2014, 4:19 PM So that _______________________________ Goal: narrow this down to 1 or 2 verbs + who you do it for. i.e. Transform the lives children 20% 30-09-2014, 4:19 PM Another Alternative Format 10 Second Commercial 1) You know how_________? (families are …) - Must be a question that they can answer YES 2) Well, we (or I) ___________________ (do this thing) (make that simple to use, easy to understand) 3) So that they (can) _________________ (Something happens) Define Your Results - what are the transformations - look at social, physical, emotional, mental, spiritiual 20% Format as a statement of the benefits you offer to families
- 22. “The purpose of your pitch is to engage or intrigue people so they want to hear more.” @terrryoinfluence
- 24. 3 FYK #GoCampPro
- 25. 1+ kids
- 27. volunteers
- 28. donates
- 30. brings people to camp
- 31. Find Your Karen (FYK) Look for your best current families Identify 5 to 8 families who: Pay on Time Where Do We Look? Treat your staff right Have already referred you Maybe also: - Maybe also: donate money & goods, volunteer, have more than 1 child What Do We Need To Know? What do they value most? Where do they get their news? What is their day like? What activities do their kids do? Job & level of seniority? What social media do they use? What is their neighbourhood like? What smart phone do they have? What activities do their kids do? Who do they trust for advice about parenting? Demographic Info - Gender - Age - # of working adults in the house - home owner? - get value of their home What do they think & feel? INTERVIEW 5 or 6 OF THEM What concerns did they have before purchasing? Is there any other thing we can do? Did they talk to other families before deciding about camp? What research did they do? What do they want to gain from camp? What problem did camp solve for their family? Follow them on Social Media Follow them on Pinterest 100% Define Your Karen (or your Ken) Create all of your messaging to suit the needs of your Ideal Client
- 33. Collaborate with other camps
- 37. 6 Teach others to TALK about camp #GoCampPro
- 38. We have to create experiences that are so stunning, so radically AMAZING at looking after families that we become their greatest resource for helping them make their kids AWESOME.
- 42. You BELONG to a fellowship of #CampPros
- 48. What ways can you tell others’ stories?
- 51. zoic.ca/1n1slDd
- 53. marketo.com
- 55. www.hubspot.com/
- 57. www.c4mp.pro
- 58. YouTube curation
- 61. Be READY
- 62. The Parent Pathway 50% What is their Pain Point? What makes it hard to be a parent? How can you simplify things for them or show them ways to make parenting simpler? Is it Safe? - will he or she be safe in all 5 ways (physical, emotional, social, mental, spiritual)? - how will you deal with him/her being scared? - how will you make sure he/she eats well and sleeps well and goes to the bathroom well? - will you respect his/her differences and his/her beliefs? - will you challenge her/ him in a safe environment? - will you make sure she/ Will it build her/ his Self-Esteem? - will it make him/her a better person? - will you notice her/ him? - will you see his/her uniqueness? - will she/he take risks and try new thing? - will he/she learn new skills? - will you respect her/ him and teach her/him to respect others? - will you teach him/ her independence? - will she/he learn problem-solving skills? Will you be good Stewards of the environment, your time, your talents, your resources? - will he/she learn self- management skills? - will you be good role models of environmental stewardship? - will you use your talents and time for her/his benefit? Will she/he learn about Servanthood? 50% - will he/she feel part of a community? - will she/he have good role models? - will he/she interact with older leaders? -will she/he learn the golden rule? AnswerthesequestionsfirstAlsoConsider What about your processes are complicated? Make their lives as camp parents simple and you’ve got a fan for life!
- 63. 4 S TEST
- 67. (like it’s your job!)