This social media plan outlines strategies for a kids' clothing brand in Egypt. The goals are to increase brand awareness and attract new customers through social media engagement. The target audience is mothers aged 21-45 living in Egypt from mid-to-high socioeconomic classes. The plan details content creation and engagement tactics for Facebook, including contests, DIY tips, and questions. It also provides sample social media posts covering different times of day.

1. C
Social Media
Plan Age 0 to 12

2. Out line
• Brand Identification
• Goals & Objectives
• Strategy
• Tactics
• Target Audience
• Competition
• Communication
• campaigns

3. Brand Identifaction
• We are fast growing kids wear company located in
Egypt
• our designs are simple and contemporary and
never forget to have abit of fun
• We always used high quality fabrics to ensure
sofeten,comfotable and durability for kids
• Our produts are fast cleaning to make it easy for
mothers

4. Goals , stregey and tatics
goals stragey
Be known as the first
kids wear company in
egypt
Brand awarness Increase engagment
through our channel
Attract new customers Icrease our number of
fans on social media
• Get our current
customers loyality
and satisfaction
• Ask customers about
thier expectations
from our channels
• Good crisis
managment to build
confidence
• Ctreat an attractive
and creative content

5. Target audience
• Demographic profile :
Gender: females
age: 21to 45
• Residential area
Egypt
• Behaviour Mothers caring about thier kids who are
hyper,clumsy and careless
Mid and high class
• Interest:kids,good appearance,elegancy,comfort

6. competition
Company Website Facebook twitter Linke
d in
insatgram
Our kids yes No of
fans:105,694
engagement
: low
Followers;
6,296
N/A yes
Concrete yes No of
fans:86,261
engagement
: low
Followers;
326
yes N/A
Lovely yes No of
fans:8,149
engagement
: low
N/A N/A N/A

7. commiuncation
• Style:
 voice;Arabic and English
 Tone:informal
• Channels
 Facebook,twitter.linkedin,insatgram,pinterest
• Content strategy
sat sun mon tuse wed Thrus
morning evening DIY tips voting DIY
Tips campiagn engagment campiagn evening compiagn

8. Campaign
• First one
Kids like bridal dress up games we will make
application to kids to use our products in dress
up and th most liked bride will win a day in
kedzenya
• Second one
Contest( the most creative photo of kid with our
product will win the title of the kid of the week

9. Crisis managment
• Be Sorry
we’ll be forgiven, if we say we’re sorry and mean it.
• Know When to Take it Off line
Social media crisis management isn’t about
winning, it’s about damage control. Some people
will be angry enough that we’re not going to
convince them of anything.
• Never send a third reply
A third reply is an argument, not an answer. On
the third reply, we take it offline.

10. Editoral calender
Morning post
• As sun rises every moring,good mothers
wake up for new challenge

11. Tips
•‫خامات‬‫األقمشة‬‫نعرف‬ ‫فالزم‬ ‫كتير‬،‫خامة‬ ‫كل‬ ‫وعيوب‬ ‫مزايا‬‫عشان‬ ،
‫الطفل‬ ‫حركه‬ ‫لحريه‬ ‫ومريح‬ ، ‫للجو‬ ‫مناسب‬ ‫ايه‬ ‫نحدد‬ ‫نقدر‬‫تعي‬ ‫وال‬‫ق‬
،‫الدموية‬ ‫الدورة‬‫نعومة‬ ‫جدا‬ ‫مهم‬‫ملمسها‬ً‫ج‬‫تهي‬ ‫متسببش‬ ‫عشان‬‫ج‬ ‫في‬،‫سمه‬
‫القطن‬ ‫وطبعا‬‫لمالب‬ ‫اإلطالق‬ ‫على‬ ‫األفضل‬ ‫به‬ ‫المخلوطة‬ ‫المالبس‬ ‫أو‬‫س‬
‫خفة‬ ‫إلى‬ ‫باإلضافة‬ ،‫وقت‬ ‫أي‬ ‫وفي‬ ‫طفلك‬‫وزنها‬.

12. campaign
• Do your kids like bridal dress up games let
them play it on our new application with
our products and the most liked bride will
win ADAY to kidzayna

13. Evening
•‫من‬ ‫تتأكدى‬ ‫الزم‬‫أن‬‫المالبس‬‫م‬ ‫مكونة‬ ‫نومه‬ ‫فترة‬ ‫خالل‬ ‫طفلك‬ ‫يرتديها‬ ‫التي‬‫ن‬‫القطن‬
‫خير‬ ‫على‬ ‫تصبحوا‬ ‫ومريحه‬ ‫ناعم‬ ‫ملمسها‬ ‫تبقى‬ ‫عشان‬

14. DIY
•‫من‬ ‫اوالدك‬ ‫مع‬ ‫عرائس‬ ‫اعملى‬‫كريم‬ ‫االيس‬ ‫أوستيك‬
‫وورق‬‫لعمل‬ ‫والصوف‬ ‫جاهزة‬ ‫وعيون‬ ‫الملون‬ ‫الفوم‬
‫الشعر‬

15. Engagement question
•‫دى‬ ‫اللعبه‬ ‫فاكرين‬

16. Tips post
•‫الشوكوالتة‬..‫االطفال‬ ‫معشوقة‬
‫الصعبة‬ ‫البقع‬ ‫من‬ ‫بقعتها‬ ‫لكن‬.‫طريقه‬ ‫اول‬‫ممكنه‬
‫للتعامل‬، ‫الجاف‬ ‫التنظيف‬ ‫هو‬ ‫معها‬‫ادخلى‬
‫عن‬ ‫اكتر‬ ‫معلومات‬ ‫تعرفى‬ ‫عشان‬ ‫ده‬ ‫اللينيك‬
‫بقعة‬ ‫من‬ ‫للتخلص‬ ‫الطرق‬
https://www.childish.com/A.

17. campaign
•‫ولبس‬ ‫معاهم‬ ‫العبيها‬ ‫العرايس‬ ‫تلبيس‬ ‫لعبه‬ ‫بيحبوا‬ ‫اوالدك‬‫العرايس‬ ‫ى‬
‫االي‬ ‫من‬ ‫عدد‬ ‫اعلى‬ ‫هياخد‬ ‫للمالبس‬ ‫تنسيق‬ ‫واكتر‬ ‫بمنتجاتنا‬‫كات‬
‫كامل‬ ‫يوم‬ ‫هيكسب‬‫فى‬‫كيدزانيا‬

18. voting
• Which do you like in our products
quality,designs or both?

19. Evening
‫ال‬ ‫طول‬ ‫عليهم‬ ‫بتأثر‬ ‫اطفالنا‬ ‫بيها‬ ‫بنصحى‬ ‫اللى‬ ‫الطريقه‬‫يوم‬
‫يعنى‬‫الرفق‬‫ا‬ ‫لنتائج‬ ‫بيؤدى‬ ‫وبالراحة‬ ‫الصبح‬ ‫بالطفل‬‫بكتير‬ ‫فضل‬
‫العصبية‬ ‫من‬..
‫ندلع‬ ‫لدرجة‬ ‫مش‬ ‫يصحى‬ ‫عشان‬ ‫الطفل‬ ‫نسايس‬ ‫يعنى‬‫تصب‬ ‫ه‬‫حوا‬
‫خير‬ ‫على‬

20. DIY
•‫اعملى‬‫عربيه‬ ‫لعبه‬‫البخاخه‬ ‫من‬ ‫الوالدك‬
‫ده‬ ‫اللينك‬ ‫ادخلى‬
https://www.childish.com/B

21. campiagn
• Do you play our bridal dress up game
today?
• Play it to win aday to kadzanya