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Final brandstorm 2016 : Team #Instawest
- 1. Team 04 DEGOS Augustin FABREMarie GOMES Rémi INSTAWEST
- 2. AGENDA SKIN CARE MARKETREVIEW BRAND ANALYSIS PROJECT
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- 4. SKIN CARE MARKET REVIEW 2010 2015 +16,5% in5 years DYNAMIC MARKET Source : Euro Monitor, 2015
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- 9. N°1 N°3 N°2 N°4 N°3 N°2 N°7 RANKING WORLD WIDE Source: Euro Monitor, 2015
- 10. SKIN CARE WORLDWIDE TRENDS Source : Euro Monitor, 2015
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- 13. OBSERVATION Medical Not really attractive foryoung people BUT
- 14. How attract andrecruit new young consumers to the brand?
- 15. THE HIGH SCHOOLSTUDENT « I’m not really uncomfortable in my daily life. But you know, about self confidence, that’s not so easy for me » THE YOUNG WORKER CONSUMER INSIGHT
- 16. accompanies them to be more self-‐confident in their life La Roche Posay offers safe and efficient products that enable them to take care of themselves For young people, and
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- 19. BE SELF-CONFIDENT WITH LAROCHE POSAY!
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- 23. PARIS - MONTRÉAL- NEW YORK - RIO DE JANEIRO –SHANGAI - SEOUL - TEL AVIV - PRAGUES SEOUL-TELAVIV-PRAGUES-PARIS PARIS-MONTRÉAL-NEWYORK-RIODEJANEIRO–SHANGAI-SEOUL-TELAVIV-PRAGUES SEOUL-TELAVIV-PRAGUES-PARIS
- 24. HOW TO BEIMPACTFUL? Zoella UK 7,3 M fans Saeko Japan 887K fans Zach King US 11,8 M fans Thassia Brazil 2,1 M fans Alonso Renes Spain 64 K fans Enjoy Phoenix France 2 M fans Elisa Sednaoui Italia 81 K fans Lucas Stowe Canada 2K fans
- 25. LRP WORLD TOUR MASSMEDIA SEM SOCIAL MEDIA DIGITAL WEB TV MEDIA INVESTMENT
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- 28. 1. RECRUITMENT DISCOVER HOW GOODYOU CAN BE
- 30. 1. RECRUITMENT DISCOVER HOW GOODYOU CAN BE
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- 32. 3. WORLD TOUR ANIMPACTFUL EVENT TO SUPPORT THE PLATFORM
- 33. 4. DIGITAL COMMUNITY KEEPIN TOUCH WITH THE LRP PLATFORM
- 34. LA ROCHE POSAYWORLD TOUR The LRP World Tour 1 BUS 60 DAYS OF WEB-SERIE A 2 MONTHS TRIP CITIES BRAND AMBASSADORS INFLUENCERS8 12M VIEWS 2 000 ARTICLES 540 000 SAMPLES 1 PLATFORM 280 000 VISITORS
- 35. LA ROCHE POSAYBUS LA ROCHE POSAY BUS
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- 37. LA ROCHE POSAYBUS VISIA TECHNOLOGY CONNECTED MIRROR CONNECTED MASK
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- 39. LA ROCHE POSAYHOUSE LA ROCHE POSAY HOUSE
- 40. LA ROCHE POSAYHOUSE • STORY TELLING • HERITAGE • PRODUCT LINE • SERVICES
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- 42. LA ROCHE POSAYPLATFORM
- 43. CONCLUSION AN EXPERIENCE TO GATHERTO UNITETO INTERNATIONALIZE A YOUNG COMMUNITY AROUND SELF-CONFIDENCE SPIRIT
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- 45. LA ROCHE POSAYBIBLIOGRAPHIE Websites: § Euromonitor (2015) ‘Skin Care In France’ https://www.portal.euromonitor.com (Accessed: 22 January 2015). § Euromonitor, available at http://www.euromonitor.com/new-‐product-‐development-‐trends-‐in-‐consumer-‐health/report, (accessed on 22/01/2015) § Les Echos Etudes, available at https://www.lesechos-‐etudes.fr/etudes/beaute/medecine-‐esthethique/, (accessed on 22/01/2015) § Llllitl, advertising blog website, http://www.llllitl.fr § la Réclame, advertising blog website, http://lareclame.fr § Stratégies, Digital Media about brand and innovation, http://www.strategies.fr/info/La%20Roche-‐Posay Articles: § Mirabelle Belloir, 2015, “L’hygiène-‐beauté, le marché des PGC où l’innovation est la plus importante pour les clients”, LSA, n°2135654 § Géraldine Cohen, 2014, “Beauté & digital: une revolution en marche”, Les Echos § Mirabelle Belloir, 2015, Le Dermacenter, vitrine pour l'expertise de la peau de L'Oréal, LSA, n°2382, http://www.delphes-‐ indexpresse.com.audenciagroup.idm.oclc.org/article.asp?type=interne&nodoc=1173911 § Vanessa Carronnier, 2015, “Les applis mobiles prennent de bonnes résolutions”, CosmetiqueMag, n°153 § Maryline Le Theuf, 2015, “Le groupe L’Oréal élargit son offre”, CosmetiqueMag, n°165 L’Oréal Ressources Pack on Brandstorm Website
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