Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 viral videos and their lessons for business PR; and setting up Instagram, Vine and YouTube accounts. We also took a brief look at Robert Cialdini's 6 Principles of Persuasion and discussed how we can use video to sell to customers: 1. Reciprocity 2. Scarcity 3. Authority 4. Consistency 5. Liking 6. Consensus