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Find Your Karen is a simple exercise for summer
camps to focus their communications and marketing
on getting more of the best kind of camp families.

When you know your “Karen” you communicate to her
in everything you publish.
Pay on time
VOLUNTEERDONATE
TREAT YOUR STAFF RIGHT
Pay on time
Have 1+ Kids
Current Families Who:
ALREADY REFER YOU
What’s Next?
TALK TO THEM
ASK THEM QUESTIONS TO REFINE YOUR ANSWERS
4. Any Other Thing
W
e Can Do?
Follow them on
Pinterest
Follow them on Social Media
2. W
hat D
o
W
e
N
eed
To
Know
?
3. W
hat Do They Think &
Feel?
What month of the year did
they start to Search for a
Camp?
What Research did they do?
What Problem did camp solve
for their family?
What do they want to gain
from Camp?
did they talk to other
families before deciding
about Camp?
Demographic Info (gender,
age, # of working adults in
the house, Home owner?)
job & level of
seniority
What Activities do
their kids do?
WHAT is their day
like?
what do they value
most?
What Smart phone do
they have?
WHAT concerns did
they have before
purchasing?
What is their
neighbourhood like?
Who do they Trust for
advice about Parenting?
What social media do
they use?
Where do they get
their news?
1.W
here
D
o
W
e
Look?

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Find Your Ideal Customer - at CampHacker we call this "Find Your Karen"

  • 1. Find Your Karen is a simple exercise for summer camps to focus their communications and marketing on getting more of the best kind of camp families.
 When you know your “Karen” you communicate to her in everything you publish. Pay on time VOLUNTEERDONATE TREAT YOUR STAFF RIGHT Pay on time Have 1+ Kids Current Families Who: ALREADY REFER YOU What’s Next? TALK TO THEM ASK THEM QUESTIONS TO REFINE YOUR ANSWERS 4. Any Other Thing W e Can Do? Follow them on Pinterest Follow them on Social Media 2. W hat D o W e N eed To Know ? 3. W hat Do They Think & Feel? What month of the year did they start to Search for a Camp? What Research did they do? What Problem did camp solve for their family? What do they want to gain from Camp? did they talk to other families before deciding about Camp? Demographic Info (gender, age, # of working adults in the house, Home owner?) job & level of seniority What Activities do their kids do? WHAT is their day like? what do they value most? What Smart phone do they have? WHAT concerns did they have before purchasing? What is their neighbourhood like? Who do they Trust for advice about Parenting? What social media do they use? Where do they get their news? 1.W here D o W e Look?