Word of Mouth Marketing Your Summer Camp - WAIC 2014

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This document discusses word-of-mouth (WOM) marketing strategies for camps. It emphasizes building connections with customers to inspire confidence and create a fun experience that customers will refer to others. It outlines an ideal customer lifecycle from getting customers to know, like, and trust a camp through repeat visits and referrals. The document provides tips for camps to maximize WOM at each stage of the customer lifecycle through content, context, connection and community.

Marketing

#GoCampPro
Wonderful
WORD of MOUTH
Working Your
Referrals

Unknown
Inquiries
New
Families
Returning
Registered

Unknown
Inquiries
New
Families
Returning
Registered
Not Re-
Registered

thank you
slideshare.net/zoic
or
#WAICupcall
PRESENTATION AVAILABLE

TRAVIS ALLISON
www.gocamp.pro
Free
Camp
MARKETING
Newsletter

With all my heart I believe that summer camp is running full-tilt toward a cliff. That crisis is one that we have created ourselves - we LOVE camp but we can't SELL camp. In a world that no longer sees the value of summer camp we have stuck to our old messages. In this session you will learn how to apply "business world" lessons on reaching new audiences and explaining a complicated product in simple terms. This presentation will be a mix of lecture and facilitated discussions to that you will take home a 10 Point Plan for the finding new campers in the next 18 months.

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For more great presentations check out Jack, Laura & Travis' site: http://gocamp.pro How many times have you heard a camp director friend say "This job would be so great... if there weren't so parent's involved!" or "I spend all of my time just dealing with parents. I can't get anything done". We think there is a way to have a great relationship with your camp's parents and still focus on developing a transformative program for their children. Effective partnerships with parents involve: figuring out what gives them stress and communicating how camp solves that problem; looking at your current camp families and figuring out which parents have been your best allies today - then getting more of them. Outcomes: 1. Take home a template for communicating effectively with parents (including sample emails and phone scripts) 2. An understanding of the process of finding the best parents and families to fit your camp program 3. how to reach out to parents at every moment of their camp lifecycle

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YouTube is an essential marketing tool for any summer camp that wants to be relevant to today's families. Research shows us that customers are 65% of the way through their buying decision before they will pick up the phone to call a camp. This means that you must use any tools you can to answer ALL of their questions before they make the first contact with you. By carefully crafting your YouTube strategy, using these 10 tips, you will find great new families who see the value in what transformations you offer for their children. Learning Outcomes 1. learn why YouTube has been incredibly important for communicating the value of what your summer camp has to offer 2. save marketing time and money by using the CampHacker outline of most important videos you can shoot this summer 3. Be effective with your videos by applying the 10 Strategies presented in this session There are 5 main ways to get noticed on YouTube: find the tastemakers, build community, make a lot of videos, wow them and target a niche. 10 things to do: solve a problem; make it about them; make it about you; make it about the kids, do it differently, tug at a heart string, keep it short, plan ahead, show off your food, be narrative.

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