BUILDING A PERSONAL BRAND
Travis Allison @CampHacker
SUBTLEVOX PHOTOGRAPHY
SUBTLEVOX ?!?
FOUNDATION
PRINCIPLE
OF
LEADERSHIP
IAAT
HEALTHY
PERSONAL
BRAND
“DON’T I HAVE ENOUGH
ON MY PLATE?”
PROBABLY…
(IT STILL MATTERS)
A BRAND IS
NOT…
A BRAND
IS…
IAAT
IT’S IMPORTANT BECAUSE
CORY
DOCTOROW
IT’S IMPORTANT BECAUSE
IMPORTANT PRINCIPLES
BUILDING A REPUTATION =
WHEN I STARTED AS A
SPEAKER…
BE VIRAL OR BE USEFUL
BE USEFUL
BECOME A CURATOR
REMIND PEOPLE
WHO YOU ARE
thank you
travis@gocamp.pro
@camphacker
DO “INFORMATIONAL”
INTERVIEWS
“I’M NOT HERE LOOKING
FOR A JOB, JUST
INFORMATION.”
“WHO ELSE WOULD YOU
RECOMMEND I SPEAK TO?”
(16,000 MEMBERS)
YOU
MIGHT BE
MISSING…
YOUROWNNAME.COM
<GRUNT TEST>
yourname@yourownname.com
yourname@hotmail.com
(BE CONSISTENT)
BRAND DEFENCE
OPPORTUNITY?
OPPORTUNITY?
GREAT
PERSONAL
BRANDS
(DEFINITELY HAVE
PRO HEADSHOTS)
TOMELEE.COM
WHO IS IT IN THE CAMP
WORLD?
TIPS AND
TOOLS
@MENTIONS
#HASTAGS
DIG IN IN IMPORTANT
COMMUNITY MOMENTS
GET PERSONAL
STORIES
THIS ONE TIME…
AT A CONFERENCE…
PERSONAL EMAIL
NEWSLETTER
3X5.EMAIL
TRAVIS
ALLISON
@camphacker