The essential guide to finding (and keeping) the exact right families for your summer camp. When you know your "Karen" (or Ken) you communicate to her/him with everything you publish.

1. VOLUNTEER
WHERE DO WE LOOK?
The essential guide to finding (and keeping)
the exact right families for your summer camp.
from Travis Allison, GoCamp.Pro
@CampHacker
(The ones who are quick to say "'You
can host a home-show at our place!")
PAY ON TIME
WHAT'S THEIR
DAY LIKE?
What is the first app they use in
the morning? What kind of phone
do they have? What job do they
do? Are they a Boss? What social
media do they use everyday?
DEMOGRAPHIC INFO
such as: gender, age, # of working
adults in the house, home
ownership
WHAT ELSE
CAN WE DO?
FYK:
When you know your "Karen" (or Ken) you communicate to her/him with everything you publish.
Look for your current camp families who:
DONATE
(Who'd you get those handsome
staff-lounge couches from?!?)
HAVE 1+ KIDS
TREAT YOUR STAFF
RIGHTALREADY REFER YOU!
WHAT DO WE
NEED TO
KNOW?
INFO ABOUT THEIR
CHILDREN
What activities, sports, and, clubs
do they belong to? What kind of
school do they attend?
Follow them on social media;
follow them on Pinterest
What was hard about their first
summer? What month did they
start to search for a camp? What
did they ask other families before
deciding about camp? What
problem did camp solve for
them?
WHAT DO THEY
THINK AND FEEL?