Johnson's Brand Strategy
•
0 likes•473 views
This document presents a digital brand strategy for Johnson's baby products. It recommends consistently updating content on Johnsonsbaby.com through an internal blog with scheduled postings and guest bloggers. The plan also suggests increasing social media presence with weekly hashtags and campaigns. Key performance indicators would include website traffic and engagement. The budget allocates $1.8 million for digital marketing from the total $179 million marketing budget, with the goal of creating a better consumer connection and more sales through a new approach.
Report
Share
Report
Share
Download to read offline
Recommended
DIGITAL STRATEGY
This document outlines an insurance company's goals for 2015 which include providing more conveniences and benefits to existing customers through features like auto-pay and loyalty programs, as well as increasing brand awareness using strategies like social media networks and advertising. The company plans to allocate over $71,000 per month to their advertising budget across platforms like Facebook, Twitter, Instagram, YouTube and Google Adwards to promote their mobile app and unique services.
Jimmy John's Digital Strategy
Dan Herman was founded in 1983 and produces fresh gourmet sandwiches for quick delivery, focusing on college students. It advertises through various media including television, radio, sponsorships and the internet. The proposed marketing plan focuses on expanding its social media presence through platforms like Twitter and Facebook, creating a mobile app to drive sales, and paid search advertising on Google and Facebook. Performance will be tracked using analytics and mobile app download/order data.
Final presentation-Jimmy Johns
This document outlines Jimmy John's digital strategy to increase revenue by 10% over 6 months. The strategy includes using Google Adwords to increase online traffic and online ordering. It also involves using Twitter and Instagram to interact with customers, share company news, and gain new followers through incentives to help solidify Jimmy John's presence in the fast food industry and gain more customers. The key performance indicators to measure success are increased revenue, website clicks, online orders, and number of social media followers. The total budget is $2 million, with most of the funds going towards Twitter advertising and agency fees.
Restaurant Marketing Strategies
The document outlines several statistics about mobile marketing and reviews that are important for restaurants to consider. It finds that nearly 90% of consumers who search for restaurants on mobile visit or call within 24 hours, showing the importance of having a mobile-optimized website. Additionally, it notes that mobile coupons get a 10 times higher redemption rate than traditional coupons, demonstrating the value of mobile marketing strategies for restaurants.
Thar
Thar Productions is a full-service marketing and branding firm that provides strategy, creative, and technology services. They help brands transform into successful stories through marketing consulting, branding, advertising, video and audio production, and digital and social media services. The document provides examples of their work in websites, print media, social media, and other creative areas for various clients.
LIN Digital Services - 2015
This document summarizes LIN Digital's digital marketing services for growing businesses. It outlines LIN Digital's capabilities across display, video, search, and social media platforms. The document then provides examples of LIN Digital success stories showing how they helped clients achieve goals like acquiring new leads, driving online traffic, and generating social media engagement. LIN Digital offers campaign management, creative production, optimization, and reporting to deliver measurable results for clients.
Holiday Campaign Lookbook | 12 Holiday Marketing Campaign Ideas
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
Top 5 digital marketing trends during the festive season 2021
Despite the current Corona Virus pandemic and the economic slowdown, Indian festivals are considered as the best time for the brands to increase their return on investment. E-commerce platforms like Amazon made $600 million during Diwali 2020.
While TV and print have shown a considerable reduction in growth, digital has shown a high volume growth. We expect that the ad spends on digital will increase during the festive season 2021, considering the amount of time it will take to find the best vaccine for the Corona Virus.
Here are top 5 digital marketing trends during the festive season 2021 that Liqvd Asia thinks will bag better.
Recommended
DIGITAL STRATEGY
This document outlines an insurance company's goals for 2015 which include providing more conveniences and benefits to existing customers through features like auto-pay and loyalty programs, as well as increasing brand awareness using strategies like social media networks and advertising. The company plans to allocate over $71,000 per month to their advertising budget across platforms like Facebook, Twitter, Instagram, YouTube and Google Adwards to promote their mobile app and unique services.
Jimmy John's Digital Strategy
Dan Herman was founded in 1983 and produces fresh gourmet sandwiches for quick delivery, focusing on college students. It advertises through various media including television, radio, sponsorships and the internet. The proposed marketing plan focuses on expanding its social media presence through platforms like Twitter and Facebook, creating a mobile app to drive sales, and paid search advertising on Google and Facebook. Performance will be tracked using analytics and mobile app download/order data.
Final presentation-Jimmy Johns
This document outlines Jimmy John's digital strategy to increase revenue by 10% over 6 months. The strategy includes using Google Adwords to increase online traffic and online ordering. It also involves using Twitter and Instagram to interact with customers, share company news, and gain new followers through incentives to help solidify Jimmy John's presence in the fast food industry and gain more customers. The key performance indicators to measure success are increased revenue, website clicks, online orders, and number of social media followers. The total budget is $2 million, with most of the funds going towards Twitter advertising and agency fees.
Restaurant Marketing Strategies
The document outlines several statistics about mobile marketing and reviews that are important for restaurants to consider. It finds that nearly 90% of consumers who search for restaurants on mobile visit or call within 24 hours, showing the importance of having a mobile-optimized website. Additionally, it notes that mobile coupons get a 10 times higher redemption rate than traditional coupons, demonstrating the value of mobile marketing strategies for restaurants.
Thar
Thar Productions is a full-service marketing and branding firm that provides strategy, creative, and technology services. They help brands transform into successful stories through marketing consulting, branding, advertising, video and audio production, and digital and social media services. The document provides examples of their work in websites, print media, social media, and other creative areas for various clients.
LIN Digital Services - 2015
This document summarizes LIN Digital's digital marketing services for growing businesses. It outlines LIN Digital's capabilities across display, video, search, and social media platforms. The document then provides examples of LIN Digital success stories showing how they helped clients achieve goals like acquiring new leads, driving online traffic, and generating social media engagement. LIN Digital offers campaign management, creative production, optimization, and reporting to deliver measurable results for clients.
Holiday Campaign Lookbook | 12 Holiday Marketing Campaign Ideas
Marketers prepare all year for the holiday season. But with every brand clamoring for consumers’ attention and dollars, how can you stand out? Here are 12 ideas.
For more information about wayin, please visit wayin.com.
Top 5 digital marketing trends during the festive season 2021
Despite the current Corona Virus pandemic and the economic slowdown, Indian festivals are considered as the best time for the brands to increase their return on investment. E-commerce platforms like Amazon made $600 million during Diwali 2020.
While TV and print have shown a considerable reduction in growth, digital has shown a high volume growth. We expect that the ad spends on digital will increase during the festive season 2021, considering the amount of time it will take to find the best vaccine for the Corona Virus.
Here are top 5 digital marketing trends during the festive season 2021 that Liqvd Asia thinks will bag better.
GNC Final Presentation
GNC is a health and nutrition supplement retailer that was founded in 1935 and now has 6,000 stores in 50 countries. The document outlines GNC's digital marketing campaign to increase awareness of its high quality, affordable products and pull away from competitors like BodyBuilding.com and Vitamin Shoppe. The campaign utilizes social media, free samples, contests, and a smartphone application to connect with customers and raise sales by 5%.
Effective Digital Strategies for Your Food Business
Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.
Restaurant online marketing plan
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
GNC FInal Project
GNC, a retailer of health and wellness products founded in 1935 with over 7,000 retail locations, is launching a digital campaign to expand its customer base and improve communication. The campaign will emphasize GNC's retail strength over its main competitor, Bodybuilding.com, through tactics like a mobile app, social media, Google ads, and email to promote both online and in-store sales and services. The campaign aims to increase GNC's retail revenue, social media audience, and overall market share at a projected cost of $48,000-$51,000 per month.
ADV 420 Final Project
I spent the last few months analyzing and familiarizing myself with Burberry's digital marketing strategy and have recommended ways they can improve.
Types of Remarketing Ads - Liqvd Asia
As per our research, we think there are many start-ups up and running lately. Each of these start-ups, due to competition, want none of their customers to go away from them. And to do so, they try to implement several tactics to solve their concerns. One such solution is to incorporate remarketing ads in their marketing campaigns.
This section will give you an in-depth understanding of the remarketing ads.
Case study balla bracelets (pdf)
Balla Bracelets is an online jewelry company who sees 9x return on ad spend on Facebook Offers, 10x increase in sales and up to 50% of total revenue from Facebook sales.
Promoted Page Likes - Success Stories
5 businesses see increased Page likes in their target audience, higher quality comments and engagement, and increased brand awareness by using Promoted Page LIkes to reach more of their audience and find customers.
Promoted Page Likes
Promoted Page Likes is a Facebook advertising tool that allows businesses to attract new potential customers to their Page by promoting it. With a Promoted Page Likes ad, businesses can target their desired audience based on location and encourage them to like their Page. This gives businesses more exposure, traffic to their Page, and generates more customer interest and interactions at a low cost by setting a daily budget for the ads. The ads appear on Facebook's desktop and mobile platforms, helping businesses expand their audience in a simple way.
Kroger’s online campaign
This document outlines a marketing plan for Kroger grocery stores. The target audience includes families, students, and people living in neighborhoods who need to grocery shop or cook. The plan aims to attract potential customers through social media and digital ads, convert them to shoppers by promoting locations and deals, close them as customers by sending emails and coupons, and satisfy existing customers with loyalty programs. The budget allocates $3 billion total over 12 months across digital marketing, inbound marketing, SEO, email, radio, and consultants.
Final Marketing Presentation
The document outlines a promotional campaign for Pretty Paws, a mobile pet grooming service. The campaign objectives are to increase brand awareness through social media marketing and encourage repeat purchases through loyalty programs. A customer persona of Sara Yusuf is provided, along with the brand's message strategy focusing on convenience, organic products, and hygiene. The marketing campaign will utilize content at different stages of customer awareness, consideration, familiarity and purchase. Goals of the campaign include acquiring new customers and retaining 10% of existing customers annually through digital advertising and communications.
Creating A Successful Thanksgiving Campaign
The document outlines strategies for The Bee newspaper to maximize single-copy sales on Thanksgiving Day. It discusses communicating with corporate retail partners and consumers using both traditional and non-traditional methods like social media. Recommendations for 2010 include improving distribution, increasing draw sizes at retailers, adding customer service support, and expanding use of Facebook, Twitter, and creating a Cyber Monday edition. The goal is to provide world-class service and deliver the best Thanksgiving Day sales total in the paper's 152-year history.
Menna’s joint
The document proposes a strategy to spread the Menna's Joint franchise chain through social media, SEO, and inbound marketing. The big idea is to increase awareness of Menna's Joint and their dub food delivery service, and create a franchise program. The strategy involves social media promotion on Facebook, Twitter, Instagram and blogs, search engine optimization, and inbound marketing through websites, YouTube, and radio. The goal is to increase sales, open more franchise locations, and make Menna's Joint a widely recognized brand.
LL Bean presentation: Fall 2014 NMDL ADV 420
A final presentation for ADV 420 at Michigan State University discussing a digital marketing strategy for LL Bean.
Adv420 final
This document outlines a digital marketing strategy for Papa John's Pizza to target college students, families, and increase sales by 10%. The strategy includes using social media like Facebook, Instagram, and Twitter to regularly update posts and target audiences. It also recommends using Google Adwords for search advertising and developing a mobile app for online ordering that offers coupons. Key performance indicators are number of social media followers, app downloads, and increased sales. The estimated budget is $2 per click for advertising and $50,000-$250,000 to develop the mobile app.
B2B_CS_H2O_pearl_0126
The Waterfront Pearl luxury condominiums in Portland hired the Oregonian Media Group to grow their brand awareness and drive sales. The Media Group implemented a strategic advertising plan across print, digital, and social media platforms tailored to reach affluent audiences. This multi-pronged approach generated a strong response, including a 10% click-through rate for search engine marketing campaigns and over 300 attendees to a community event. As a result of the campaign, the Waterfront Pearl anticipated selling out their inventory much sooner than planned and saw a direct correlation between ad placements and sales activity/momentum. The client was highly satisfied with the turnkey solution and results achieved through working with the Oregonian Media Group.
Tips for Marketing Food Products Online
Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com
L.L Bean Deck
L.L.Bean aims to target millennials and outdoor enthusiasts through a marketing campaign highlighting the brand's quality products, excellent customer service, and iconic Bean Boots. The campaign will utilize display ads, videos, photos shared on social media, and a new smartphone app to foster new customer relationships and demonstrate L.L.Bean's commitment to customers. Google AdWords and Analytics will be used to optimize the campaign with a $10,000 per day budget and goal of increasing yearly sales.
4 Interesting Digital Marketing Case Studies
This document discusses 4 digital marketing case studies from 2014-15 in India. It describes problems, objectives, strategies and results for campaigns by #BeBeautiful focusing on content marketing, Philips India using influencer marketing, Lenovo targeting millennials, and Garnier Men generating online leads. The common theme is leveraging social media, influencers, and integrated online and mobile strategies to drive awareness, consideration, traffic, sales and leads.
Online marketing strategy of Food Panda
Foodpanda is an online food delivery service operating in over 40 countries. It allows users to order food from local restaurants via its website or mobile app. The presentation discusses Foodpanda's business goals of becoming the market leader in every market. It analyzes Foodpanda's competitors, conducts a SWOT analysis, and outlines strategies for marketing through social media, mobile apps, and promotional campaigns.
Johnson's Digital Strategy
An overview of the digital strategy that Johnson's should implement to gain the trust and attention of consumers.
Consumer Insights in the Baby Product Industry
The document discusses how social media research can provide insights into the baby products industry. It notes that parents frequently use the internet and social media to discuss child-rearing issues, share experiences and reviews of products. Online communities worldwide represent a valuable resource for discovering parents' needs and preferences, which can inform innovation. The document provides statistics on mothers' internet and social media usage and spending on baby goods. It suggests that social media research methods like netnography and social media mining can offer understanding of topics, sentiments and trends discussed by parents online.
More Related Content
What's hot
GNC Final Presentation
GNC is a health and nutrition supplement retailer that was founded in 1935 and now has 6,000 stores in 50 countries. The document outlines GNC's digital marketing campaign to increase awareness of its high quality, affordable products and pull away from competitors like BodyBuilding.com and Vitamin Shoppe. The campaign utilizes social media, free samples, contests, and a smartphone application to connect with customers and raise sales by 5%.
Effective Digital Strategies for Your Food Business
Effective Digital Strategies for Your Food Business. This presentation gives no-brainer and free resources you can use in doing digital marketing and social media marketing for your food business.
Restaurant online marketing plan
A visual online marketing strategy for restaurant owners.
Statistics gathered from http://streetfightmag.com/2013/04/18/study-81-of-consumers-search-for-restaurants-on-mobile-apps/ who got their facts from a study released by SinglePlatform and Chadwick Martin Bailey.
GNC FInal Project
GNC, a retailer of health and wellness products founded in 1935 with over 7,000 retail locations, is launching a digital campaign to expand its customer base and improve communication. The campaign will emphasize GNC's retail strength over its main competitor, Bodybuilding.com, through tactics like a mobile app, social media, Google ads, and email to promote both online and in-store sales and services. The campaign aims to increase GNC's retail revenue, social media audience, and overall market share at a projected cost of $48,000-$51,000 per month.
ADV 420 Final Project
I spent the last few months analyzing and familiarizing myself with Burberry's digital marketing strategy and have recommended ways they can improve.
Types of Remarketing Ads - Liqvd Asia
As per our research, we think there are many start-ups up and running lately. Each of these start-ups, due to competition, want none of their customers to go away from them. And to do so, they try to implement several tactics to solve their concerns. One such solution is to incorporate remarketing ads in their marketing campaigns.
This section will give you an in-depth understanding of the remarketing ads.
Case study balla bracelets (pdf)
Balla Bracelets is an online jewelry company who sees 9x return on ad spend on Facebook Offers, 10x increase in sales and up to 50% of total revenue from Facebook sales.
Promoted Page Likes - Success Stories
5 businesses see increased Page likes in their target audience, higher quality comments and engagement, and increased brand awareness by using Promoted Page LIkes to reach more of their audience and find customers.
Promoted Page Likes
Promoted Page Likes is a Facebook advertising tool that allows businesses to attract new potential customers to their Page by promoting it. With a Promoted Page Likes ad, businesses can target their desired audience based on location and encourage them to like their Page. This gives businesses more exposure, traffic to their Page, and generates more customer interest and interactions at a low cost by setting a daily budget for the ads. The ads appear on Facebook's desktop and mobile platforms, helping businesses expand their audience in a simple way.
Kroger’s online campaign
This document outlines a marketing plan for Kroger grocery stores. The target audience includes families, students, and people living in neighborhoods who need to grocery shop or cook. The plan aims to attract potential customers through social media and digital ads, convert them to shoppers by promoting locations and deals, close them as customers by sending emails and coupons, and satisfy existing customers with loyalty programs. The budget allocates $3 billion total over 12 months across digital marketing, inbound marketing, SEO, email, radio, and consultants.
Final Marketing Presentation
The document outlines a promotional campaign for Pretty Paws, a mobile pet grooming service. The campaign objectives are to increase brand awareness through social media marketing and encourage repeat purchases through loyalty programs. A customer persona of Sara Yusuf is provided, along with the brand's message strategy focusing on convenience, organic products, and hygiene. The marketing campaign will utilize content at different stages of customer awareness, consideration, familiarity and purchase. Goals of the campaign include acquiring new customers and retaining 10% of existing customers annually through digital advertising and communications.
Creating A Successful Thanksgiving Campaign
The document outlines strategies for The Bee newspaper to maximize single-copy sales on Thanksgiving Day. It discusses communicating with corporate retail partners and consumers using both traditional and non-traditional methods like social media. Recommendations for 2010 include improving distribution, increasing draw sizes at retailers, adding customer service support, and expanding use of Facebook, Twitter, and creating a Cyber Monday edition. The goal is to provide world-class service and deliver the best Thanksgiving Day sales total in the paper's 152-year history.
Menna’s joint
The document proposes a strategy to spread the Menna's Joint franchise chain through social media, SEO, and inbound marketing. The big idea is to increase awareness of Menna's Joint and their dub food delivery service, and create a franchise program. The strategy involves social media promotion on Facebook, Twitter, Instagram and blogs, search engine optimization, and inbound marketing through websites, YouTube, and radio. The goal is to increase sales, open more franchise locations, and make Menna's Joint a widely recognized brand.
LL Bean presentation: Fall 2014 NMDL ADV 420
A final presentation for ADV 420 at Michigan State University discussing a digital marketing strategy for LL Bean.
Adv420 final
This document outlines a digital marketing strategy for Papa John's Pizza to target college students, families, and increase sales by 10%. The strategy includes using social media like Facebook, Instagram, and Twitter to regularly update posts and target audiences. It also recommends using Google Adwords for search advertising and developing a mobile app for online ordering that offers coupons. Key performance indicators are number of social media followers, app downloads, and increased sales. The estimated budget is $2 per click for advertising and $50,000-$250,000 to develop the mobile app.
B2B_CS_H2O_pearl_0126
The Waterfront Pearl luxury condominiums in Portland hired the Oregonian Media Group to grow their brand awareness and drive sales. The Media Group implemented a strategic advertising plan across print, digital, and social media platforms tailored to reach affluent audiences. This multi-pronged approach generated a strong response, including a 10% click-through rate for search engine marketing campaigns and over 300 attendees to a community event. As a result of the campaign, the Waterfront Pearl anticipated selling out their inventory much sooner than planned and saw a direct correlation between ad placements and sales activity/momentum. The client was highly satisfied with the turnkey solution and results achieved through working with the Oregonian Media Group.
Tips for Marketing Food Products Online
Internet marketing tips to help you promote your food products. If you need help with your Internet marketing strategy contact us at info @ hiscec.com or via phone at (858) 768-2483. For more information please visit http://www.hiscec.com
L.L Bean Deck
L.L.Bean aims to target millennials and outdoor enthusiasts through a marketing campaign highlighting the brand's quality products, excellent customer service, and iconic Bean Boots. The campaign will utilize display ads, videos, photos shared on social media, and a new smartphone app to foster new customer relationships and demonstrate L.L.Bean's commitment to customers. Google AdWords and Analytics will be used to optimize the campaign with a $10,000 per day budget and goal of increasing yearly sales.
4 Interesting Digital Marketing Case Studies
This document discusses 4 digital marketing case studies from 2014-15 in India. It describes problems, objectives, strategies and results for campaigns by #BeBeautiful focusing on content marketing, Philips India using influencer marketing, Lenovo targeting millennials, and Garnier Men generating online leads. The common theme is leveraging social media, influencers, and integrated online and mobile strategies to drive awareness, consideration, traffic, sales and leads.
Online marketing strategy of Food Panda
Foodpanda is an online food delivery service operating in over 40 countries. It allows users to order food from local restaurants via its website or mobile app. The presentation discusses Foodpanda's business goals of becoming the market leader in every market. It analyzes Foodpanda's competitors, conducts a SWOT analysis, and outlines strategies for marketing through social media, mobile apps, and promotional campaigns.
What's hot (20)
Effective Digital Strategies for Your Food Business
Effective Digital Strategies for Your Food Business
Viewers also liked
Johnson's Digital Strategy
An overview of the digital strategy that Johnson's should implement to gain the trust and attention of consumers.
Consumer Insights in the Baby Product Industry
The document discusses how social media research can provide insights into the baby products industry. It notes that parents frequently use the internet and social media to discuss child-rearing issues, share experiences and reviews of products. Online communities worldwide represent a valuable resource for discovering parents' needs and preferences, which can inform innovation. The document provides statistics on mothers' internet and social media usage and spending on baby goods. It suggests that social media research methods like netnography and social media mining can offer understanding of topics, sentiments and trends discussed by parents online.
Market Research on Johnson Baby Lotion
The document provides a market research report on Johnson's Baby Lotion. A survey was conducted with 50 respondents from Pune aged 30-50. The survey found high awareness and usage of Johnson's Baby Lotion compared to competitors. Features like quality, brand value, and doctor recommendations influenced purchases. Johnson's targets mothers aged 20-40 as primary buyers. It has positioned itself as a gentle, fast-absorbing product for baby skin care. The market research confirms Johnson's Baby Lotion has high acceptance levels and usage rates among parents with newborns in India.
Digital campaign vaseline
The document outlines a digital marketing campaign for Vaseline Lotions aimed at LSM 6+ women aged 18+ in Kenya. The campaign's goal is to generate trial and awareness to switch target consumers to Vaseline Lotions. The campaign will connect the "Keeping skin amazing for 24 Hours" message to the popular TV series "24" using social media platforms Facebook and Twitter. Key elements will include a Vaseline Kenya Facebook page for engagement, awareness ads, and support for in-store activations and competitions to build an owned fan base and insights on the target audience.
Twitter campaign
The MBRSC conducted a #MBRSCSpaceTrivia Twitter campaign to impart space knowledge, build their Twitter community, increase engagement, and raise brand awareness. The campaign involved asking space-related trivia questions over the course of an hour and having participants follow MBRSC's Twitter account and use the hashtag to enter. It was promoted on other social media platforms. Over 100 unique participants took part, mostly Emirati students. The campaign gained over 120 new Twitter followers and generated over 40k impressions. It exceeded expectations and helped trend the hashtag. Feedback from participants was positive.
Tangence Case Study: Cloudnine MummaMia “Mother’s Day Carnival”
Tangence has created an integrated digital marketing plan for Cloudnine MummaMia "Mother's Day Carnival" to connect with target audience, generate leads and awareness across the web.
#LikeMommyLikeBaby`14 by Little Kangaroos
#LikeMommyLikeBaby is Little Kangaroos one of a unique campaign executed on Facebook keeping in mind the most strongest bond of mother & baby. Celebrating mother's day with all the mothers and their babies was the best opportunity for Little Kangaroos to connect with it's right audience.
Social Media Case Study: Cloudnine Care Mother's Day Celebration
Cloudnine Care wanted to promote its Mother's Day Carnival event called MummaMia through digital media. The objectives were to create buzz around the event, get hashtags trending, engage users, and generate leads. Tangence implemented an integrated digital campaign including social media campaigns, contests, emails, mobile marketing, and CSR activities. The pre-event promotion set up online events and landing pages to promote registrations. On the day of the event, there was on-spot promotion through activities and contests. Post-event continued the buzz through contests. The results were a 43% turnout, large increases in social media engagement and reach, and over 1,800 registrations.
Vaseline - The Game Changer
Cricket is hugely popular in India, but advertising during events like the IPL is expensive with low returns. Vaseline targeted their male audience who liked cricket and online content. They created a mobile cricket magazine and the official IPL game for Vaseline, achieving high branding. When a cricket comment offended Indians, Vaseline turned it into an ad campaign by publishing banners saying "Vaseline is not used on cricket bats". This viral guerrilla campaign was very successful.
Camp is Dying - Heroic Measures for a Life Saving Industry
With all my heart I believe that summer camp is running full-tilt toward a cliff. That crisis is one that we have created ourselves - we LOVE camp but we can't SELL camp.
In a world that no longer sees the value of summer camp we have stuck to our old messages.
In this session you will learn how to apply "business world" lessons on reaching new audiences and explaining a complicated product in simple terms. This presentation will be a mix of lecture and facilitated discussions to that you will take home a 10 Point Plan for the finding new campers in the next 18 months.
Final brandstorm 2016 : Team #Instawest
We were challenged to elaborate a new and digital strategy for La Roche-Posay, in order to recruit a new generation of consumers (15-25 years old). Discover our project.
Kotler pom 15e_inppt_05
This document outlines the key aspects of new product development and product lifecycle strategies. It discusses acquiring new products through development or acquisition. The major stages of new product development are described, including idea generation, screening, concept development and testing, marketing strategy development, product development, and commercialization. Methods for managing the new product development process and strategies for different stages of the product lifecycle are also summarized.
Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's Baby
Johnson & Johnson's baby care brand Johnson's holds a dominant 73% market share in India. It focuses on establishing trust with mothers by positioning its products as gentle, mild and safe for babies. Johnson's markets through multiple channels including stores, e-commerce and TV/print ads targeting mothers. While the Indian baby care market is growing at a CAGR of 7.6%, Johnson's aims to strengthen its leadership by focusing on the deep relationship between mothers and their babies.
Forever Young Facewash: Digital Strategy
A Beauty major already present in the market decided to revamp its digital presence.
Shack presented the Digital Strategy to connect and engage with their Targeted Audience after doing an ethnographic analysis of the same.
Pampers Social Media Analysis Q4 2015
Take a deep dive into Pampers' social media strategy as it talks about new parents and the universal love for babies to engage Moms and Dads around the world.
Johnson's baby grandparents day campaign case study
This Grandparents Day which was on the 7th of September we at Johnson’s baby wanted to remind parents of the role their grandparents have played in their lives and encourage them to facilitate their children to spend more time with their grandparents. Theirs is a love like no other!
Digital IQ of Beauty & Skincare
This document analyzes and compares the digital presence of three cosmetic brands: NARS, Clinique, and Perricone MD. It provides a SWOT analysis of the cosmetic industry in general. It then gives each brand's Digital IQ scores by category and overall, with NARS and Perricone MD scoring in the "Gifted" range of 110-140 and Clinique scoring in the "Challenged" range of 70-90. Clinique's scores were lowest across all categories measured.
Consumer Buying Behaviour
Robert Wood Johnson and his brothers founded Johnson & Johnson in 1886 to create surgical dressings and antiseptics. It later expanded into baby care products and became a global leader. In India, it started operations in 1948 and now employs over 2000 people across consumer, medical, and pharmaceutical segments. Johnson & Johnson India is recognized for high quality products and its corporate social responsibility efforts. The document then provides details about Johnson & Johnson's consumer health care and baby care products in India like Johnson's Baby Lotion.
Pampers marketing analytics by brands academy
Brand Academy provides details brand analysis, research, article and insights for free.
Contact us :
brandsmentor@gmail.com
https://www.facebook.com/1stbrandsacademy
Pampers Marketng Analytics
Introduction (Industry)
Introduction (Industry)
Introduction (P&G)
Famous P&G Products in Pakistan
Introduction (Pampers)
INDUSTRY ANALYSIS
Forecasted Sales (Volume)
Forecasted Volume Sales Analysis
INDUSTRY ANALYSIS:
Forecasted Value Sales
Forecasted Value Sales Analysis
CUSTOMER PERSPECTIVE METRICS UNIT MARKET SHARE:
CUSTOMER PERSPECTIVE METRICS UNIT MARKET SHARE
REVENUE MARKET SHARE
RELATIVE MARKET SHARE
PENETRATION
SHARE OF REQUIREMENTS AND HEAVY USAGE INDEX
MARKETING ACTIVITIES PERSPECTIVE METRICS: GROWTH : CAGR AND YEAR-ON-YEAR GROWTH
BDI AND CDI
PRICE PREMIUM
METRICS FOR SALES FORCE AND DISTRIBUTION / CHANNEL MANAGEMENT SALES FORCE COVERAGE
NUMERIC , WEIGHTED AND SHARE IN HANDLERS DISTRIBUTION :
NUMERIC , WEIGHTED AND SHARE IN HANDLERS
BRAND ATTRIBUTE PERFORMANE :
Advertisements on Different Medias
Awareness of the Brand
RETENTION RATE!!!
Sales Force Effectiveness Measure Metrics
Sales Force Effectiveness Measure Metrics
Sales Pipeline
Sales Pipeline
Customer Satisfaction
Recommendations
Viewers also liked (20)
Tangence Case Study: Cloudnine MummaMia “Mother’s Day Carnival”
Tangence Case Study: Cloudnine MummaMia “Mother’s Day Carnival”
Social Media Case Study: Cloudnine Care Mother's Day Celebration
Social Media Case Study: Cloudnine Care Mother's Day Celebration
Camp is Dying - Heroic Measures for a Life Saving Industry
Camp is Dying - Heroic Measures for a Life Saving Industry
Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's Baby
Pgp30142 susmita dheeraja_kraleti Brand Extension Johnson's Baby
Johnson's baby grandparents day campaign case study
Johnson's baby grandparents day campaign case study
Similar to Johnson's Brand Strategy
Final presentation adv 420
The document outlines Comcast's 2014 digital marketing strategy. The strategy aims to promote Comcast's internet, television, and additional home services like on-demand and security to audiences of all ages using social media platforms like Instagram, Twitter, Facebook, and YouTube. The plan estimates a $10 million budget and expects outcomes including a 5% monthly sales increase, increased web traffic and social media followers, and higher customer satisfaction.
Social Media Marketing with Red Rock Branding
This document provides an overview of social media marketing strategies and case studies from Red Rock Branding. It discusses how to use social media as an effective marketing tool, components of successful social content, customer targeting approaches, and case studies demonstrating increased engagement, sales, and other key performance indicators from social media campaigns.
HI-BORN DIGITAL AND SOCIAL MEDIA ROLL OUT final.pptx
This document provides a summary of a digital and social media rollout plan for a clothing brand. It includes sections on the market landscape, competitors, target audiences, best practices for social media platforms and content, recommended platforms, keywords, case studies, and a multi-phase marketing plan covering branding, consideration, and conversion phases with associated budgets. The phases aim to increase brand awareness, engagement, and sales through social media advertising and campaigns.
ABCs of Content Marketing (A-M)
This document provides a summary of key content marketing strategies from A to M. Some of the main points covered include amplifying content across multiple channels, creating useful content that provides value to the audience, committing to a long-term documented content strategy, optimizing content for mobile, employing images to increase engagement, focusing on niche topics, gaining support from executives, using blogging to increase traffic, leveraging infographics, planning content distribution through a calendar, keeping goals and content realistic and relevant to the audience, and measuring results to optimize campaigns over time.
10 Ways to Use Social Media to Promote Your Giving Tuesday Campaign
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
Social Media Marketing on $5 day
The days of organic growth on social or over. But a small investment on the right platform can go a long way. Facebook provided a good case study here for this startup
Social Media Presentation
This document outlines social media strategy and goals for 2016. It analyzes strengths, weaknesses, opportunities and threats. Key goals are to increase organic Facebook likes by 8,400 and paid likes by 36,000 to reach 100,000 total likes. Instagram goals are to increase followers by 3,700 per month to reach 100,000. Engagement will be increased through contests, questions, hashtags and video. Video content will be a focus to capitalize on its high engagement rates.
Getting Real Results with Facebook Ads | Level Up Webinar #1
The document provides information about using Facebook ads to get real results. It discusses Facebook's large user base and time spent on the platform. While many people and small businesses use Facebook, only a small percentage pay for ads. The document then outlines how to set up Facebook ad accounts and campaigns, the different types of ads, how to target audiences precisely, and examples of successful advertising campaigns for local businesses. It concludes with asking for feedback and providing contact information.
Assignment
This document provides statistics and information about using Facebook advertising to generate sales. It details key metrics like the number of monthly active Facebook users and how personalization can improve businesses. The document also outlines different campaign objectives for awareness, consideration and conversion stages including reach, engagement, traffic, video views, lead generation, store traffic and conversions. It encourages marketers to use Facebook advertising to increase brand awareness, build affinity and improve reputation in order to ultimately increase sales.
Blogilicious - The Blog Search Engine
We're looking for second round investment as we expand into the Food, Fashion, Beauty and Tech verticals.
ADV 420 Final Project
S.C. Johnson & Son is a family-owned company that makes trusted household brands. Over five generations, the Johnson family has led the company to create environmentally-friendly products that help families. The marketing goals are to increase their online presence, strengthen customer relationships through social media, and collect data to improve marketing. The strategy targets women aged 20-50 but also wants to reach students and men. It will use Google AdWords, measure success through analytics, and leverage social media like blogs, Twitter and Facebook to interact with customers. The timeline and 10% of revenue is allocated to digital marketing.
Maybelline_Media_Plan
The media plan proposal outlines an integrated campaign to launch Maybelline's new lipstick line. The $200 million budget will be allocated across TV, print, digital, social, search, and OOH channels from September to December. The key objectives are to spread awareness of the new line and increase traffic to Maybelline's website and stores. A variety of tactics are proposed, including TV and digital ads, influencer partnerships, in-store activations, and sponsored events, to engage millennial women and position Maybelline as the leader in customizable lipsticks. Measurement will track metrics like GRPs, reach, clicks, and foot traffic.
Company Profile
Our latest company profile will help you understand the services we offer and the various campaigns we have worked on and the clients we works with.
Also gives an insight on the people we have
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
There has been a shift in the buying behavior of the modern consumer. To win a modern consumer means to reach them at the right time, right place, and with the right content. The last 10 years has seen some companies thrive and others die because of their choices on innovation and customer experience. In this talk, we will discuss the marketing strategies to remain competitive and stand out among consumers that are demanding more trust, authenticity, and involvement in the brands they choose.How to build a strong content marketing strategy that's organic and authentic
This document provides an overview of how to build an authentic content marketing strategy using brand advocates. It discusses using customers as the best influencers through a brand advocate program that engages them to create and share content for rewards. This increases brand awareness and conversions. Specific strategies covered include using customer video reviews on product pages, geo-targeted in-store engagement through mobile apps, and photo/video contests to reach new audiences. Metrics from contests can track social reach and brand impressions generated. An authentic approach using customers leads to more impactful and trusted user-generated content for marketing.
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013
This document discusses BBC Worldwide's use of social media. It outlines their shift from a destination strategy focused on their own websites to a distributed strategy leveraging third-party platforms like Facebook and Twitter. This allowed them to access larger existing audiences at a lower cost but led to issues around traffic and revenue when Facebook changed its algorithm. BBC Worldwide is now diversifying its traffic sources and focusing on creating engaging social content and user generated content to address these issues.
Live And Social 10 Common Business Blogging Mistakes
This document contains information from the Live And Social website about using blogs and social media for business growth. It includes statistics on the benefits of blogging, outlines common blogging mistakes, and presents a "Digital Growth Spectrum" that businesses can use to assess where they are in their social media use. It also provides templates and frameworks for developing a content plan, digital growth strategy, and connecting with audiences across social profiles.
LSA17: How to do Facebook Marketing at Scale (Facebook, GotU)
This document discusses how publishers can help small and medium-sized businesses (SMBs) effectively use Facebook marketing at scale. It recommends a three step approach: 1) Create real value for SMB clients by understanding their needs and audiences. 2) Scale Facebook campaigns using technology to manage hundreds of campaigns efficiently. 3) Never stop innovating by closely tracking changes to Facebook's products and pushing technological limits. The publisher's role is to provide expertise, access to Facebook's latest features, and focus entirely on optimizing the platform for SMB clients.
Creating Long-Term Value via Influencer Marketing
Influencer marketing is quickly becoming a channel that’s part of all comprehensive marketing strategies. So, what’s missing from this relatively, but incredibly exciting new channel? How to track and manage influencer campaigns, and scale!
MICHAEL KORS Digital Strategy
Elizabeth Johnson has outlined a 12-month digital marketing strategy for Michael Kors with the goals of increasing year-round sales by 50%, generating more website traffic, and boosting brand awareness. The $20 million budget will be allocated to inbound marketing tactics like blogging, social media, and Google AdWords. Performance will be measured bi-monthly to optimize spending and ensure the goals of doubling 2014 sales to $6.62 billion are achieved.
Similar to Johnson's Brand Strategy (20)
HI-BORN DIGITAL AND SOCIAL MEDIA ROLL OUT final.pptx
HI-BORN DIGITAL AND SOCIAL MEDIA ROLL OUT final.pptx
10 Ways to Use Social Media to Promote Your Giving Tuesday Campaign
10 Ways to Use Social Media to Promote Your Giving Tuesday Campaign
Getting Real Results with Facebook Ads | Level Up Webinar #1
Getting Real Results with Facebook Ads | Level Up Webinar #1
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
Why Customer Generated Content Marketing is Perfect for the Modern Customer J...
How to build a strong content marketing strategy that's organic and authentic
How to build a strong content marketing strategy that's organic and authentic
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013
Entertaining the world, BBC WORLD by Vincent Sider at ICEEFETS 2013
Live And Social 10 Common Business Blogging Mistakes
Live And Social 10 Common Business Blogging Mistakes
LSA17: How to do Facebook Marketing at Scale (Facebook, GotU)
LSA17: How to do Facebook Marketing at Scale (Facebook, GotU)
Recently uploaded
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameAmazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Mastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Recently uploaded (20)
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Johnson's Brand Strategy
- 1. DIGITAL BRAND STRATEGY CHELSEA ELLEDGE PRESENTS FOR
- 2. SINCE 1893, JOHNSON'S HAS CONTINUED TO EVOLVE INTO A TRUSTED LINE OF BABY CARE PRODUCTS AND HAS BECOME A LEADER IN THAT INDUSTRY. JOHNSON'S PROMISE
- 3. Update the approach, maintain the BRAND
- 4. 10.3 million Likes 12.1k Followers 35.4k Followers 31K Subscribers What they have 67k Followers
- 5. What they need Consistently Updated Content -In-site blog More consumer-engagement
- 6. CONTENT IS TARGET AUDIENCE MOMS BUSY so they need CONVENIENCE & Johnsonsbaby.com WHAT IF THE CONTENT IS ALWAYS THE SAME WHEN THEY VISIT???
- 7. PLAN THE Create Internal Blog for Johnsonsbaby.com Scheduled Postings Guest Bloggers Social Media Weekly Hashtags: #MommyMondays #WittleOneWednesdays #FlashBackFriday Campaigns: #JBabyBathTime #JBabyBedTime #JBabyPlayTime
- 8. KPIKEY PERFORMANCE INDICATORS Page Visits Links Shares Comments Likes
- 9. BUDGET THE 2014 Sales: $2.39 Billion Marketing budget $179,120,000 (8% of total revenue) Digital Marketing Budget: $1.8 million
- 10. New Approach Better Consumer Connection More Sales