Camp is Dying: Heroic Measures for a Life Saving Industry

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The document discusses ideas for camps to promote themselves and save the camp industry. It suggests camps stop talking about themselves and focus on how families can see themselves at camp. Other ideas include stating the camp's purpose, making podcasts, working together as an industry, teaching others how to talk about camp, being professionals, sharing stories of camp, and staying inspired by listening to podcasts and reading newsletters and websites about camps. The overall message is the camp industry is dying and camps need to get radical to change how they promote themselves to save camps.

Business

Travis Allison
Heroic Measures for a
Life-Saving Industry
www.camphacker.tv
CAMP IS DYING

#summercamp
#CampPros: If we want to save
we have to get
RADICAL

10
IDEAS
to change
how you talk
about camp

help families see
themselves in your
#summercamp
#CampPros

6
Teach others to
TALK
about camp
#CampPros

“The purpose
of your pitch
is to engage or
intrigue
people so they
want to hear
more.”
@terrryoinfluence

1979 TORNADO
http://www.flickr.com/photos/villamon/
5078997859/">Vvillamon

TRAVIS ALLISON
www.camphacker.tv
@CAMPHACKER
#CampPros

TRAVIS ALLISON
www.camphacker.tv
@CAMPHACKER

Come join Travis in this session exploring how building a strong personal brand and intentional acts of assisting other Camp Pros and camper families can help you grow your camp and career. Introverts and extroverts each have unique skills and abilities that can all be applied to building up the impact that you can have in the camp world. Leave this session with a list of actions, big & small, that all types of Camp Pros can use to build their own reputation and the reputation of their camps

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Email Marketing Summer Camp

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Did you know that there are some REMARKABLE statistics about the effectiveness of email marketing? I know, I know, you get lots of sales emails and you just click Delete or Archive when you see them. But answer me this: Have you EVER clicked on a link in a sales email and purchased anything? 50% of the people reading this description have. In 2014, email marketing was cited as the single most effective digital marketing channel for customer retention in the United States. For every dollar you invest in email marketing, the average return on that investment is $43 (compared to single digit returns on social media marketing). In this session Travis will walk you through setting up effect email marketing campaigns for your summer camp. Whether you are looking for more campers or even more donations you will find some great strategies in this presentation. Outcomes: 1. Creating effective incentives to entice prospects (campers, alumni, donors) to join your email marketing list 2. A proven, automated email follow-up sequence to increase your chances of "closing" your prospects 3. An understanding of an email marketing formula to help you sell your summer camp and it's programs.

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Going from "camp..." to "Oh, Wow, THAT CAMP!" Some summer camps are still practitioners of the old campfire tradition: telling great stories. I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds. We're missing something very important. That storytelling skill will be the one thing that we can do to fight the malaise of our industry: camp is dying. In this keynote address, I will be talking about ways to tell the amazing stories of the transformation power of camp and showing some cool examples from the world of summer camp (and beyond!) Together we can save camp!

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There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer. Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April. In this presentation Travis Allison will share some of the best ideas that he has collected for having immediate impact on your camper numbers. Many of these have been tried and tested with his clients (non-profits, agency and private camps), some are brand new ideas that camps are trying out this year.

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With all my heart I believe that summer camp is running full-tilt toward a cliff. That crisis is one that we have created ourselves - we LOVE camp but we can't SELL camp. In a world that no longer sees the value of summer camp we have stuck to our old messages. In this session you will learn how to apply "business world" lessons on reaching new audiences and explaining a complicated product in simple terms. This presentation will be a mix of lecture and facilitated discussions to that you will take home a 10 Point Plan for the finding new campers in the next 18 months.

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Little Monsters - one thing rec. organizations have in common with Lady Gaga. No, I'm not referring to our campers/participants, I mean that we have affectionate nicknames for the important people in our life! Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Recreation Leaders can learn a lot from how Lady Gaga's treats her True Fans. Learning Outcomes: #1: At the conclusion of the educational program participants will be able to identify the commitment Gaga makes to her True Fans and how easy it is to do with the families in our community. #2: At the conclusion of the educational program participants will be able to create focussed plan to build an intensive two-way relationship with the families and staff who LIVE to return to your branch or Rec Center. #3: At the conclusion participants will be able to take specific actions to build word of mouth referrals from your "Little Monsters". Originally presented at MParks2016 in Traverse City, Michigan.

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YouTube is an essential marketing tool for any summer camp that wants to be relevant to today's families. Research shows us that customers are 65% of the way through their buying decision before they will pick up the phone to call a camp. This means that you must use any tools you can to answer ALL of their questions before they make the first contact with you. By carefully crafting your YouTube strategy, using these 10 tips, you will find great new families who see the value in what transformations you offer for their children. Learning Outcomes 1. learn why YouTube has been incredibly important for communicating the value of what your summer camp has to offer 2. save marketing time and money by using the CampHacker outline of most important videos you can shoot this summer 3. Be effective with your videos by applying the 10 Strategies presented in this session There are 5 main ways to get noticed on YouTube: find the tastemakers, build community, make a lot of videos, wow them and target a niche. 10 things to do: solve a problem; make it about them; make it about you; make it about the kids, do it differently, tug at a heart string, keep it short, plan ahead, show off your food, be narrative.

The Surprising Power of Passionate Parents...Partnering Without Pain

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For more great presentations check out Jack, Laura & Travis' site: http://gocamp.pro How many times have you heard a camp director friend say "This job would be so great... if there weren't so parent's involved!" or "I spend all of my time just dealing with parents. I can't get anything done". We think there is a way to have a great relationship with your camp's parents and still focus on developing a transformative program for their children. Effective partnerships with parents involve: figuring out what gives them stress and communicating how camp solves that problem; looking at your current camp families and figuring out which parents have been your best allies today - then getting more of them. Outcomes: 1. Take home a template for communicating effectively with parents (including sample emails and phone scripts) 2. An understanding of the process of finding the best parents and families to fit your camp program 3. how to reach out to parents at every moment of their camp lifecycle

What Everybody Wants to Know About Great Summer Camp Alumni Relations

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Follow our simple formula reach out to your camp alumni and make them feel like their contributions mattered. By helping this pool of your biggest fans understand that they will always be remembered and always welcome, you will both benefit in countless ways. Tom and Travis' camp alumni programs have raised millions of dollars, have created a boon of eager volunteers and have helped camps powerfully expand their marketing impact. Learning Outcomes: - Learn to utilize one of the greatest assets we have in the camp business: our alumni. - You will understand why this is so important, and how you can take the first steps to optimizing your alumni relations. - Learn how to build an alumni relations program that will add value to your program and increase your bottom line.

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**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/ Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life. Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans. Learning Objectives 1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families 2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp. 3. specific actions you can take to build word of mouth referrals from your "Little Monsters"

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Travis Allison's part of a presentation shared with Dr. Chris Thurber. Modern summer camps need to do everything they can to help parents feel comfortable with sending their children. Having an online New Parents Meeting, one where you are presenting and answering their questions from in front of your video camera, can help ease their fears. During this session Chris talked about what to say to parents to help them prepare their kids for the transition to camp. I walked people through the technology available to do free New Parents meeting online. To be notified of future CampHacker webinars please go to http://camphacker.tv/free-summer-camp-newsletter/

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