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CampHacker model for marketing summer camps.
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Going from "camp..." to "Oh, Wow, THAT CAMP!"
Some summer camps are still practitioners of the old campfire tradition: telling great stories.
I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds.
We're missing something very important.
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#1: At the conclusion of the educational program participants will be able to identify the commitment Gaga makes to her True Fans and how easy it is to do with the families in our community.
#2: At the conclusion of the educational program participants will be able to create focussed plan to build an intensive two-way relationship with the families and staff who LIVE to return to your branch or Rec Center.
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take specific actions to build word of mouth referrals from your "Little Monsters".
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By carefully crafting your YouTube strategy, using these 10 tips, you will find great new families who see the value in what transformations you offer for their children.
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1. learn why YouTube has been incredibly important for communicating the value of what your summer camp has to offer
2. save marketing time and money by using the CampHacker outline of most important videos you can shoot this summer
3. Be effective with your videos by applying the 10 Strategies presented in this session
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We think there is a way to have a great relationship with your camp's parents and still focus on developing a transformative program for their children.
Effective partnerships with parents involve: figuring out what gives them stress and communicating how camp solves that problem; looking at your current camp families and figuring out which parents have been your best allies today - then getting more of them.
Outcomes:
1. Take home a template for communicating effectively with parents (including sample emails and phone scripts)
2. An understanding of the process of finding the best parents and families to fit your camp program
3. how to reach out to parents at every moment of their camp lifecycle
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Follow our simple formula reach out to your camp alumni and make them feel like their contributions mattered. By helping this pool of your biggest fans understand that they will always be remembered and always welcome, you will both benefit in countless ways. Tom and Travis' camp alumni programs have raised millions of dollars, have created a boon of eager volunteers and have helped camps powerfully expand their marketing impact.
Learning Outcomes:
- Learn to utilize one of the greatest assets we have in the camp business: our alumni.
- You will understand why this is so important, and how you can take the first steps to optimizing your alumni relations.
- Learn how to build an alumni relations program that will add value to your program and increase your bottom line.
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**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/
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Learning Objectives
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"
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Come join Travis in this session exploring how building a strong personal brand and intentional acts of assisting other Camp Pros and camper families can help you grow your camp and career. Introverts and extroverts each have unique skills and abilities that can all be applied to building up the impact that you can have in the camp world. Leave this session with a list of actions, big & small, that all types of Camp Pros can use to build their own reputation and the reputation of their camps
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Did you know that there are some REMARKABLE statistics about the effectiveness of email marketing? I know, I know, you get lots of sales emails and you just click Delete or Archive when you see them.
But answer me this: Have you EVER clicked on a link in a sales email and purchased anything?
50% of the people reading this description have. In 2014, email marketing was cited as the single most effective digital marketing channel for customer retention in the United States. For every dollar you invest in email marketing, the average return on that investment is $43 (compared to single digit returns on social media marketing).
In this session Travis will walk you through setting up effect email marketing campaigns for your summer camp. Whether you are looking for more campers or even more donations you will find some great strategies in this presentation.
Outcomes:
1. Creating effective incentives to entice prospects (campers, alumni, donors) to join your email marketing list
2. A proven, automated email follow-up sequence to increase your chances of "closing" your prospects
3. An understanding of an email marketing formula to help you sell your summer camp and it's programs.
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Going from "camp..." to "Oh, Wow, THAT CAMP!"
Some summer camps are still practitioners of the old campfire tradition: telling great stories.
I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds.
We're missing something very important.
That storytelling skill will be the one thing that we can do to fight the malaise of our industry: camp is dying.
In this keynote address, I will be talking about ways to tell the amazing stories of the transformation power of camp and showing some cool examples from the world of summer camp (and beyond!)
Together we can save camp!
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There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer.
Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April.
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With all my heart I believe that summer camp is running full-tilt toward a cliff. That crisis is one that we have created ourselves - we LOVE camp but we can't SELL camp.
In a world that no longer sees the value of summer camp we have stuck to our old messages.
In this session you will learn how to apply "business world" lessons on reaching new audiences and explaining a complicated product in simple terms. This presentation will be a mix of lecture and facilitated discussions to that you will take home a 10 Point Plan for the finding new campers in the next 18 months.
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Little Monsters - one thing rec. organizations have in common with Lady Gaga.
No, I'm not referring to our campers/participants, I mean that we have affectionate nicknames for the important people in our life!
Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Recreation Leaders can learn a lot from how Lady Gaga's treats her True Fans.
Learning Outcomes:
#1: At the conclusion of the educational program participants will be able to identify the commitment Gaga makes to her True Fans and how easy it is to do with the families in our community.
#2: At the conclusion of the educational program participants will be able to create focussed plan to build an intensive two-way relationship with the families and staff who LIVE to return to your branch or Rec Center.
#3: At the conclusion participants will be able to
take specific actions to build word of mouth referrals from your "Little Monsters".
Originally presented at MParks2016 in Traverse City, Michigan.
10 Things Every Summer Camp Should Do On YouTube
YouTube is an essential marketing tool for any summer camp that wants to be relevant to today's families. Research shows us that customers are 65% of the way through their buying decision before they will pick up the phone to call a camp. This means that you must use any tools you can to answer ALL of their questions before they make the first contact with you.
By carefully crafting your YouTube strategy, using these 10 tips, you will find great new families who see the value in what transformations you offer for their children.
Learning Outcomes
1. learn why YouTube has been incredibly important for communicating the value of what your summer camp has to offer
2. save marketing time and money by using the CampHacker outline of most important videos you can shoot this summer
3. Be effective with your videos by applying the 10 Strategies presented in this session
There are 5 main ways to get noticed on YouTube: find the tastemakers, build community, make a lot of videos, wow them and target a niche.
10 things to do: solve a problem; make it about them; make it about you; make it about the kids, do it differently, tug at a heart string, keep it short, plan ahead, show off your food, be narrative.
The Surprising Power of Passionate Parents...Partnering Without Pain
For more great presentations check out Jack, Laura & Travis' site: http://gocamp.pro How many times have you heard a camp director friend say "This job would be so great... if there weren't so parent's involved!" or "I spend all of my time just dealing with parents. I can't get anything done".
We think there is a way to have a great relationship with your camp's parents and still focus on developing a transformative program for their children.
Effective partnerships with parents involve: figuring out what gives them stress and communicating how camp solves that problem; looking at your current camp families and figuring out which parents have been your best allies today - then getting more of them.
Outcomes:
1. Take home a template for communicating effectively with parents (including sample emails and phone scripts)
2. An understanding of the process of finding the best parents and families to fit your camp program
3. how to reach out to parents at every moment of their camp lifecycle
What Everybody Wants to Know About Great Summer Camp Alumni Relations
Follow our simple formula reach out to your camp alumni and make them feel like their contributions mattered. By helping this pool of your biggest fans understand that they will always be remembered and always welcome, you will both benefit in countless ways. Tom and Travis' camp alumni programs have raised millions of dollars, have created a boon of eager volunteers and have helped camps powerfully expand their marketing impact.
Learning Outcomes:
- Learn to utilize one of the greatest assets we have in the camp business: our alumni.
- You will understand why this is so important, and how you can take the first steps to optimizing your alumni relations.
- Learn how to build an alumni relations program that will add value to your program and increase your bottom line.
What Lady Gaga Can Teach You About Marketing Summer Camp
**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/
Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life.
Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans.
Learning Objectives
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"
CampHacker A.C.T. Onsite summer camp visits
This tool is for camps who are confident in the programming they offer and who are looking for a set of fresh eyes on their camp. We will be visiting camps for 2 days, looking at the way that program/staff/campers work together to lead to greater camper retention and word-of-mouth marketing. Each assessment includes a full, written report and 2 hours of consulting in the Fall.
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Be the Brand: Your Professional Persona Positively Impacts Your Camp & Your F...
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Social Media Marketing Your Summer Camp - what works right now
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Camp is Dying - Heroic Measures for a Life Saving Industry
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What Lady Gaga Can Teach Us About Marketing Rec Programs
6 Simple Strategies You Can Use to Reach Families Who Don't Understand Camp
6 Simple Strategies You Can Use to Reach Families Who Don't Understand Camp
The Surprising Power of Passionate Parents...Partnering Without Pain
The Surprising Power of Passionate Parents...Partnering Without Pain
What Everybody Wants to Know About Great Summer Camp Alumni Relations
What Everybody Wants to Know About Great Summer Camp Alumni Relations
Word of Mouth Marketing Your Summer Camp - WAIC 2014
Word of Mouth Marketing Your Summer Camp - WAIC 2014
What Lady Gaga Can Teach You About Marketing Summer Camp
What Lady Gaga Can Teach You About Marketing Summer Camp
CampHacker Playbook - Summer Camp Marketing Evaluation
CampHacker Playbook - Summer Camp Marketing Evaluation
Find Your Ideal Customer - at CampHacker we call this "Find Your Karen"
Find Your Ideal Customer - at CampHacker we call this "Find Your Karen"
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Exploring the Top Digital Marketing Company in Canada
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Checkout Abandonment - CRO School by Mailmodo
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
May 2024 - VBOUT Partners Meeting Group Session
We discussed latest feature releases, planned product enhancements, and educational materials for May 2024.
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