EMAIL Marketing
Summer Camp
Travis Allison - @CampHacker
3 PRINCIPLES:
1
Know Your
AUDIENCE
#GoCampPro
2
Be
USEFUL
#GoCampPro
To Them
3
The Process
AUTOMATE
#GoCampPro
STAKES
TABLE
HOW DO YOU Feel ?
MARKETING?
SALES?
MARKETING
3 Kinds of
CAMP
COMMUNITY
COMMUNITY
BRANDING
COMMUNITY
SELLING
BRANDING
COMMUNITY
MAINTENANCE
BRANDING = TRUST BUILDING
SALES?
DONE RIGHT
3 PRINCIPLES:
ANOTHER
S
E
E
N
S
E
E
N
IMPLE
S
E
E
N
IMPLE
MOTIONAL
S
E
E
N
IMPLE
MOTIONAL
XPERIENCE
S
E
E
N
IMPLE
MOTIONAL
XPERIENCE
OW
(right… email marketing)
WHY?
SALESY LINGO
ALERT!
CONVERSIONLEAD
1
Know Your
AUDIENCE
#GoCampPro
FYK
2
Be
USEFUL
#GoCampPro
To Them
U
S
E
F
U
L
NDERSTAND AN IDEA
U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION
U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION
EED THEIR NEED
FYK
U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION
EED THEIR NEED
NIQUENESS
U
S
E
F
U
L
NDERSTAND AN IDEA
PECIFIC SKILL
MOTIONAL CONNECTION
EED THEIR NEED
NIQUENESS
EAD TO THE SALE
3
The Process
AUTOMATE
#GoCampPro
ESP
THE BEST
STUDY
”I’d never have time for that.”
THANK YOU.
www.gocamp.pro
@CAMPHACKER