SlideShare a Scribd company logo
WHAT WORKS
RIGHT NOW
IN SOCIAL MEDIA?
TRAVIS ALLISON - @CAMPHACKER
YEP,IT’S A
MOVING TARGET
KEEP
THROWING!
WE CAN
cc: chase_elliott - https://www.flickr.com/photos/19746950@N00
ON WHAT WORKS
FOR OUR
KARENS
I’M GETTING
TOO OLD FOR THIS
“Camp teaches kids that hard
things are worth doing”
cc: ben matthews ::: - https://www.flickr.com/photos/63595585@N00
BUT WHAT ABOUT…
WHAT “THEY” DODOESN’T MATTER
(DOESN’T MATTER)
FOCUS ON
COMFORT
cc: rburtzel - https://www.flickr.com/photos/21085645@N03
Uncomfortable
Ask them:cc: otama - https://www.flickr.com/photos/59973195@N00
WHAT’S YOUR
FIRST APP IN
THE MORNING?
REMEMBER
3
THINGS
1. IT’S ABOUT
RELATIONSHIPS
cc: Juliana Coutinho - https://www.flickr.com/photos/10217810@N05
"Make me trust you"
cc: TerryJohnston - https://www.flickr.com/photos/61172365@N00
WHAT WORKS
FOR YOU?
cc: JD Hancock - https://www.flickr.com/photos/83346641@N00
What online
companies do you
buy from?
cc: Sh4rp_i - https://www.flickr.com/photos/85638163@N00
WHY DO YOU
cc: return the sun - https://www.flickr.com/photos/7259240@N03
THEM?
How many of them
involved your
children sleeping
with strangers?
cc: PJMixer - https://www.flickr.com/photos/20697717@N06
2. GOOD, FAST,
CHEAPcc: Hans Hamburger - https://www.flickr.com/photos/8334096@N07
(PICK 2)cc: Paul Nicholson - https://www.flickr.com/photos/82879511@N00
3. TELL YOUR
STORIES
cc: flatworldsedge - https://www.flickr.com/photos/53196512@N07
3.5 These are TOOLS
WHAT ARE KIDSUSING RIGHT NOW?
RAISE YOUR
HAND IF…
cc: Stéfan - https://www.flickr.com/photos/49462908@N00
WeChat
WHAT’S WORKING RIGHT
cc: David Hilowitz - https://www.flickr.com/photos/12176869@N00
?
REMEMBER
KAREN?
NEEDS/PROBLEMS/
DESIREScc: REM (rembcc) - https://www.flickr.com/photos/38108564@N00
WHAT DO
YOU KNOW
ABOUT
THIS?cc: Quasimondo - https://www.flickr.com/photos/35468141611@N01
Humans are drawn to clarity
and away from confusion
cc: (:Andrzej:) - https://www.flickr.com/photos/23594595@N02
QUESTIONS?
BEING IN THE
MOMENT:
cc: Johnragai-Moment Catcher - https://www.flickr.com/photos/40642065@N06
INSTAGRAM
cc: soeperbaby - https://www.flickr.com/photos/61520749@N04
stories
SNAPCHATcc: AdamPrzezdziek - https://www.flickr.com/photos/67683836@N02
PERISCOPE
cc: gminguzzi - https://www.flickr.com/photos/22666220@N00
FACEBOOK LIVE
cc: Robert S. Donovan - https://www.flickr.com/photos/10687935@N04
(ISN’T FB DEAD?)
cc: west.m - https://www.flickr.com/photos/35983665@N08
(not if they can help
cc: llauren - https://www.flickr.com/photos/96715224@N00
it)
BE VISUAL
cc: qthomasbower - https://www.flickr.com/photos/55943778@N00
PUT DOWN THAT KEYBOARD
cc: whatmattdoes - https://www.flickr.com/photos/29439891@N08
INSTAGRAM
cc: soeperbaby - https://www.flickr.com/photos/61520749@N04
cc: Mike A Lambert - https://www.flickr.com/photos/43738859@N00
PHOTO
cc: mark sebastian - https://www.flickr.com/photos/71865026@N00
VIDEO
Going to have to be smarter
cc: hjw223 - https://www.flickr.com/photos/32271955@N00
cc: Théo La Photo - https://www.flickr.com/photos/64752530@N00
STRATEGY
CUSTOM
PUBLICIZE
cc: Arlo Bates - https://www.flickr.com/photos/70346960@N00
posters, social, emails
cc: AJC ajcann.wordpress.com - https://www.flickr.com/photos/47353092@N00
Cross post the announcements
cc: FaceMePLS - https://www.flickr.com/photos/38891071@N00
Send people from place to placecc: zilverbat. - https://www.flickr.com/photos/25228175@N08
Check our SnapChat
for a look at how
we're...
cc: DavidSandoz - https://www.flickr.com/photos/20134583@N03
When Should I Use This?cc: jenny downing - https://www.flickr.com/photos/7941044@N06
Dailycc: Socceraholic - https://www.flickr.com/photos/12096576@N05
Clear, special momentcc: ernest figueras - https://www.flickr.com/photos/32316075@N00
Yes, do share your lunch!
cc: Vox Efx - https://www.flickr.com/photos/39096030@N00
When we're most
cc: olvrbrown - https://www.flickr.com/photos/40775899@N04
When we're teaching something
cc: nathanrussell - https://www.flickr.com/photos/28177577@N07
Snapchatcc: Travis Estell - https://www.flickr.com/photos/35807342@N00
Snapchat stories
cc: Adrian S Jones - https://www.flickr.com/photos/30692297@N07
Photo
cc: kennymatic - https://www.flickr.com/photos/99472898@N00
Videocc: AdamKR - https://www.flickr.com/photos/15593996@N08
Snapchat art
cc: Gideon Tsang - https://www.flickr.com/photos/34323101@N00
WHERE’S THE
cc: Jonathan Rolande - https://www.flickr.com/photos/110671496@N06
?
Set up Snapchat
cc: Jacques Holst - https://www.flickr.com/photos/65877701@N02
Follow back?cc: screenpunk - https://www.flickr.com/photos/23286095@N05
WHEN
SHOULD
WE USE
THIS?
A Day at
CAMP
First Day
cc: loop_oh - https://www.flickr.com/photos/80384851@N00
Mondaycc: ** RCB ** - https://www.flickr.com/photos/29233640@N07
Special Eventcc: Pauli Järviluoto Photography - https://www.flickr.com/photos/88599981@N08
Ceremony
cc: danielfoster437 - https://www.flickr.com/photos/17423713@N03
Last Day
cc: bmills - https://www.flickr.com/photos/32485328@N00
TODAY!
cc: Asja. - https://www.flickr.com/photos/25102254@N03
Pinterestcc: ShardsOfBlue - https://www.flickr.com/photos/9350569@N08
What does it DO?
is a database 

of intentions
cc: bark - https://www.flickr.com/photos/49503168860@N01
Study thatcc: Natesh Ramasamy (Thanks for 1.8 Million+ views) - https://www.flickr.com/photos/19204893@N00
Like it's your JOB
cc: Tax Credits - https://www.flickr.com/photos/76657755@N04
Amazon has it's database
cc: Ben Mortimer Photography - https://www.flickr.com/photos/71768083@N07
You have Pinterest
cc: mkhmarketing - https://www.flickr.com/photos/93212162@N08
QUESTIONS?
THANK YOUTRAVIS ALLISON - @CAMPHACKER
travis@walkingmaverick.com

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