Online Marketing changes FAST. Come discover a new strategy for social networking (and maybe new tools) your summer camp.
We will be looking at the classics as well as Musical.ly, Periscope & SnapChat.
Unchaining the Analysts - making BDUF Scrum friendly by Amber HaleyBosnia Agile
Project managers, product owners and most people who are NOT developers struggle with defining a heavily technical solution... And business analysts of the traditional nature have this technical nous, but struggle to make the transition to using agile frameworks because of the lingering hangover of BDUF/BRUF. Simply adding a BA to your team will likely create more problems than solutions without re-engineering the need to know all the facts into something that fits "just enough and Just in time".
But it doesn't have to be this way.
In this case study based presentation I explore exact the exact methods we used to upskill a Business analyst or requirements engineer, and massage their skillset into a key role that can insure that quality, detail rich stories go into any agile process, while bridging the communication gap and bringing a wealth of "Big Picture" thinking to the bite sized chunks of Scrum development.
The Real Threats to Your Presentation SuccessMichelle Mazur
It might feel like YOU are your worst enemy when it come to public speaking. You worry about your trembling hands, your shaky voice and remembering the first line of your speech.
When really there are 3 big threats to your presentation success that are even scarier than your fear of public speaking. And the only way to combat them is by becoming more of who you are.
Find out more at www.DrMichelleMazur.com/fascinate
The Adventure of Implementing Scrum in a CorporateRegina Martins
Agile adoptions tend to take the form of journeys. It would be wonderful if they were "on-off" switches but they are not. I was privileged to have been part of a part of such an adoption. This journey started circa 2013 and this organisation is continuously learning and adapting. This is the story of a journey of a bank operating in a highly regulated environment.
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
Auto Estima es la Piedra Mas Preciosa dentro de nosotros.
Un taller de inspiración para encontrar las intimas razones de nuestras caídas, nuestra falta de fe, pero sobre todo, identificar las armas para amarnos y saber que somos Seres Únicos y Especiales.
Contactanos
www.arlettealmanzar.com
arlette.almanzar@gmail.com
Unchaining the Analysts - making BDUF Scrum friendly by Amber HaleyBosnia Agile
Project managers, product owners and most people who are NOT developers struggle with defining a heavily technical solution... And business analysts of the traditional nature have this technical nous, but struggle to make the transition to using agile frameworks because of the lingering hangover of BDUF/BRUF. Simply adding a BA to your team will likely create more problems than solutions without re-engineering the need to know all the facts into something that fits "just enough and Just in time".
But it doesn't have to be this way.
In this case study based presentation I explore exact the exact methods we used to upskill a Business analyst or requirements engineer, and massage their skillset into a key role that can insure that quality, detail rich stories go into any agile process, while bridging the communication gap and bringing a wealth of "Big Picture" thinking to the bite sized chunks of Scrum development.
The Real Threats to Your Presentation SuccessMichelle Mazur
It might feel like YOU are your worst enemy when it come to public speaking. You worry about your trembling hands, your shaky voice and remembering the first line of your speech.
When really there are 3 big threats to your presentation success that are even scarier than your fear of public speaking. And the only way to combat them is by becoming more of who you are.
Find out more at www.DrMichelleMazur.com/fascinate
The Adventure of Implementing Scrum in a CorporateRegina Martins
Agile adoptions tend to take the form of journeys. It would be wonderful if they were "on-off" switches but they are not. I was privileged to have been part of a part of such an adoption. This journey started circa 2013 and this organisation is continuously learning and adapting. This is the story of a journey of a bank operating in a highly regulated environment.
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
Auto Estima es la Piedra Mas Preciosa dentro de nosotros.
Un taller de inspiración para encontrar las intimas razones de nuestras caídas, nuestra falta de fe, pero sobre todo, identificar las armas para amarnos y saber que somos Seres Únicos y Especiales.
Contactanos
www.arlettealmanzar.com
arlette.almanzar@gmail.com
I argue that higher education can be seen as a long tail content production engine. Simple multi-media & distribution means that digital outputs are a by-product of what academics do normally, & this is an alternative to broadcast.
WordPress is the dominant CMS of the web, but still struggles to find acceptance in many Enterprises.
One reason is the lack of clear paths for personalization and content targeting – features which are heavily promoted in platforms like Adobe Experience Manager and (especially) Sitecore’s Experience Platform.
This talk covers what personalization and content targeting are and multiple ways of achieving both using WordPress as the underlying CMS, as well as of the dangers of personalization projects and ways they can go wrong.
Personal Branding: Do you Know the Origins?Sandra Long
Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."
Presentation version of my book, Designing the Digital Experience, given at Computers in Libraries 2009. Focuses on creating digital experiences on websites.
cleaning up after a messy website migration: how to start fresh when you can'...Anne Haines
Presented at Confab Higher Ed, New Orleans, 11/5/2015.
CMS migrations, reorgs, changed administrative priorities, and other events can leave your governance and content out of control. We’ll use the IU Libraries’ 8000-page site migration and ongoing post-migration cleanup as a case study to talk about ways to dig out of holes you may have fallen – or even jumped headlong - into. You might make different choices next time, but you still have to deal with the aftermath of this time. The old cliché warns against “closing the barn door after the horse has bolted,” but with luck and perseverance, you can have a tidier barn and happier horses!
In this session you will learn about:
Breaking your website governance free of the organizational chart without frightening the HR office
Moving from a highly distributed content creation free-for-all to a more centralized governance model without making people feel like you took away their candy
Writing a new scope or mission statement for an existing website and dealing with content that no longer fits the revised mission
2014 Summer Camp Marketing with Charlotte Parent MagazineKia the Writer
Did you know parents start making summer camp plans for their kids as early as February? How will parents find out about your summer camp offerings? Charlotte Parent Magazine reaches over 103,122+ parents and we have several marketing strategies to help summer camps reach our audience.
There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer.
Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April.
In this presentation Travis Allison will share some of the best ideas that he has collected for having immediate impact on your camper numbers. Many of these have been tried and tested with his clients (non-profits, agency and private camps), some are brand new ideas that camps are trying out this year.
I argue that higher education can be seen as a long tail content production engine. Simple multi-media & distribution means that digital outputs are a by-product of what academics do normally, & this is an alternative to broadcast.
WordPress is the dominant CMS of the web, but still struggles to find acceptance in many Enterprises.
One reason is the lack of clear paths for personalization and content targeting – features which are heavily promoted in platforms like Adobe Experience Manager and (especially) Sitecore’s Experience Platform.
This talk covers what personalization and content targeting are and multiple ways of achieving both using WordPress as the underlying CMS, as well as of the dangers of personalization projects and ways they can go wrong.
Personal Branding: Do you Know the Origins?Sandra Long
Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."
Presentation version of my book, Designing the Digital Experience, given at Computers in Libraries 2009. Focuses on creating digital experiences on websites.
cleaning up after a messy website migration: how to start fresh when you can'...Anne Haines
Presented at Confab Higher Ed, New Orleans, 11/5/2015.
CMS migrations, reorgs, changed administrative priorities, and other events can leave your governance and content out of control. We’ll use the IU Libraries’ 8000-page site migration and ongoing post-migration cleanup as a case study to talk about ways to dig out of holes you may have fallen – or even jumped headlong - into. You might make different choices next time, but you still have to deal with the aftermath of this time. The old cliché warns against “closing the barn door after the horse has bolted,” but with luck and perseverance, you can have a tidier barn and happier horses!
In this session you will learn about:
Breaking your website governance free of the organizational chart without frightening the HR office
Moving from a highly distributed content creation free-for-all to a more centralized governance model without making people feel like you took away their candy
Writing a new scope or mission statement for an existing website and dealing with content that no longer fits the revised mission
2014 Summer Camp Marketing with Charlotte Parent MagazineKia the Writer
Did you know parents start making summer camp plans for their kids as early as February? How will parents find out about your summer camp offerings? Charlotte Parent Magazine reaches over 103,122+ parents and we have several marketing strategies to help summer camps reach our audience.
There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer.
Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April.
In this presentation Travis Allison will share some of the best ideas that he has collected for having immediate impact on your camper numbers. Many of these have been tried and tested with his clients (non-profits, agency and private camps), some are brand new ideas that camps are trying out this year.
How to Write a Marketing Plan: A Comprehensive Guide with TemplatesVital Design
Since we are a digital marketing agency, this marketing plan discussion will focus heavily on
digital marketing (what we call “inbound marketing”) — but the strategies and concepts discussed
can be expanded to encompass your entire marketing department.
Download the free editable version here: http://bit.ly/1E5QRdQ
It's never too late to start planning your marketing strategy. Our 2015 marketing strategy & planning template walks you through the planning process and get executive approval from your boss. This guide is:
- Easy to use: We did all the hard work – just fill in the blanks.
- Direct: Includes a powerpoint that gets right to the point without the fluff.
- Tested over time: Helps organize the most complicated strategies.
- ROI-driven: Includes marketing budget recommendations.
Want to be a better Time Manager? Learn the 7 key areas to get control of your tasks and your life. Learn how to get more done in a day than you usually would in a week! AchieverNet 1300 402 722. info@achievernet.com www.achievernet.com
Want the best year of your professional or personal life? And finally achieve what you've been seeking for years! Call AchieverNet on 1300 402 722. info@achievernet.com to find out more about this life-changing program.
www.achievernet.com
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."
It seems like everyone is talking about mindfulness and business, incorporating meditation and exercise, using apps like Headspace, and trying to remember to be grateful while also navigating the day-to-day hassles like scheduling meetings, writing reports, and optimizing communication...not to mention stacking all of that on top of family obligations and professional development. It’s overwhelming. (Co-created with Cynthia D'Amour and Scott Oser) #ASAE16
Resume writing is part art and part science. Not too little information, and not too much. But more importantly, it is the most important first step to making a positive impression to hopefully help you land an interview and create a discussion about your background.
The presentation was delivered March 21, 2018, at Humber College School of Applied Technology.
Leading with/in Tension - Agile Prague Olaf Lewitz
Movement and drive comes from tension. Tensions come from differences. We need more tension if we want to move farther and faster, go where we haven't gone before.
Everything changes. We change where we are going, what we are doing, how we are working, and the only thing we can rely on are relationships - the people who share the journey with us.
In our relationships, we prefer harmony to tension. We want to work with people we like, people like us. Unfortunately, that leads to mediocrity and boredom.
How do we make a difference with intention? How do lead with or in tension? How can we square the circle of working in strong relationships with people whom (or whose perspective) we don't like?
In this talk, you'll reflect on and decide how you want to show up and make progress - or lead towards progress - in these difficult and ambiguous times.
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Keynote Address: Great Content, Great Experience
Courtney McDonald, Head, Discovery and Research Services, Associate Librarian, Indiana University Bloomington Libraries
Reinventing Yourself: Finding that Perfect User ProfileHeather Wilde
Coming up with a new profile for every site is so daunting - most people just don't even bother! In this talk from #KCDC16 TEDx Speaker Heather Wilde discussed the ways to stand out among the noise.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
Intro to online presence using pb badgesFiona Harvey
Very quick presentation created using Haikudeck's ZURU beta. This is for a talk I am giving to Geography students who are going to be introduced to a range of interactive tech for their module.
Why You Need A Customer Persona: Stories need charactersAllan Caeg
Imagine watching Star Wars without Luke Skywalker.
It's like running an online business without a customer persona. Some argue that the JTBD (Jobs to be Done) framework is sufficient and better, but people are pre-disposed to talk to another face.
The next time you produce a new feature, blog post, or even newsletter, build it for a specific person in mind. At least one.
Learn more on http://www.northbound.io/persona-stories/
Suffering from follow up burn out? How to Reverse It.Chris Spurvey
The dynamic seems to have changed now. Once, a follow-up call would be politely answered; now, most are ignored. How often do you follow up, if at all, once you have been ignored? Let’s leave the discussion of common courtesy for another day.
This slide deck provides ideas around the modern buyer, what sellers can be doing differently and how to approach follow up.
The National Security Agency offers up free cyber security tips on their website www.nsa.gov/ia. This slideshare is a consolidation of those tips for easy reading and understanding.
Similar to Social Media Marketing Your Summer Camp - what works right now (20)
Be the Brand: Your Professional Persona Positively Impacts Your Camp & Your F...Travis Allison
Come join Travis in this session exploring how building a strong personal brand and intentional acts of assisting other Camp Pros and camper families can help you grow your camp and career. Introverts and extroverts each have unique skills and abilities that can all be applied to building up the impact that you can have in the camp world. Leave this session with a list of actions, big & small, that all types of Camp Pros can use to build their own reputation and the reputation of their camps
Building a Personal Brand as an Academic or ResearcherTravis Allison
How can you set your self up for greater career successes (even as an introvert) by being very strategic and conscientious about building your personal brand.
Speaker Travis Allison's experience and skills.
Travis is available to speak at your event. His Keynote topics are "Tell Your Story" and "Being a Significant Adult"
Did you know that there are some REMARKABLE statistics about the effectiveness of email marketing? I know, I know, you get lots of sales emails and you just click Delete or Archive when you see them.
But answer me this: Have you EVER clicked on a link in a sales email and purchased anything?
50% of the people reading this description have. In 2014, email marketing was cited as the single most effective digital marketing channel for customer retention in the United States. For every dollar you invest in email marketing, the average return on that investment is $43 (compared to single digit returns on social media marketing).
In this session Travis will walk you through setting up effect email marketing campaigns for your summer camp. Whether you are looking for more campers or even more donations you will find some great strategies in this presentation.
Outcomes:
1. Creating effective incentives to entice prospects (campers, alumni, donors) to join your email marketing list
2. A proven, automated email follow-up sequence to increase your chances of "closing" your prospects
3. An understanding of an email marketing formula to help you sell your summer camp and it's programs.
The essential guide to finding (and keeping) the exact right families for your summer camp.
When you know your "Karen" (or Ken) you communicate to her/him with everything you publish.
Going from "camp..." to "Oh, Wow, THAT CAMP!"
Some summer camps are still practitioners of the old campfire tradition: telling great stories.
I find that that skill set is diminishing. When I go to visit camps in the summer I rarely see that awesome moment of kids leaning forward in anticipation while a leader holds them in wrap attention with tales of adventure or of heroes overcoming great odds.
We're missing something very important.
That storytelling skill will be the one thing that we can do to fight the malaise of our industry: camp is dying.
In this keynote address, I will be talking about ways to tell the amazing stories of the transformation power of camp and showing some cool examples from the world of summer camp (and beyond!)
Together we can save camp!
Camp is Dying - Heroic Measures for a Life Saving IndustryTravis Allison
With all my heart I believe that summer camp is running full-tilt toward a cliff. That crisis is one that we have created ourselves - we LOVE camp but we can't SELL camp.
In a world that no longer sees the value of summer camp we have stuck to our old messages.
In this session you will learn how to apply "business world" lessons on reaching new audiences and explaining a complicated product in simple terms. This presentation will be a mix of lecture and facilitated discussions to that you will take home a 10 Point Plan for the finding new campers in the next 18 months.
What Lady Gaga Can Teach Us About Marketing Rec ProgramsTravis Allison
Little Monsters - one thing rec. organizations have in common with Lady Gaga.
No, I'm not referring to our campers/participants, I mean that we have affectionate nicknames for the important people in our life!
Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Recreation Leaders can learn a lot from how Lady Gaga's treats her True Fans.
Learning Outcomes:
#1: At the conclusion of the educational program participants will be able to identify the commitment Gaga makes to her True Fans and how easy it is to do with the families in our community.
#2: At the conclusion of the educational program participants will be able to create focussed plan to build an intensive two-way relationship with the families and staff who LIVE to return to your branch or Rec Center.
#3: At the conclusion participants will be able to
take specific actions to build word of mouth referrals from your "Little Monsters".
Originally presented at MParks2016 in Traverse City, Michigan.
10 Things Every Summer Camp Should Do On YouTubeTravis Allison
YouTube is an essential marketing tool for any summer camp that wants to be relevant to today's families. Research shows us that customers are 65% of the way through their buying decision before they will pick up the phone to call a camp. This means that you must use any tools you can to answer ALL of their questions before they make the first contact with you.
By carefully crafting your YouTube strategy, using these 10 tips, you will find great new families who see the value in what transformations you offer for their children.
Learning Outcomes
1. learn why YouTube has been incredibly important for communicating the value of what your summer camp has to offer
2. save marketing time and money by using the CampHacker outline of most important videos you can shoot this summer
3. Be effective with your videos by applying the 10 Strategies presented in this session
There are 5 main ways to get noticed on YouTube: find the tastemakers, build community, make a lot of videos, wow them and target a niche.
10 things to do: solve a problem; make it about them; make it about you; make it about the kids, do it differently, tug at a heart string, keep it short, plan ahead, show off your food, be narrative.
The Surprising Power of Passionate Parents...Partnering Without PainTravis Allison
For more great presentations check out Jack, Laura & Travis' site: http://gocamp.pro How many times have you heard a camp director friend say "This job would be so great... if there weren't so parent's involved!" or "I spend all of my time just dealing with parents. I can't get anything done".
We think there is a way to have a great relationship with your camp's parents and still focus on developing a transformative program for their children.
Effective partnerships with parents involve: figuring out what gives them stress and communicating how camp solves that problem; looking at your current camp families and figuring out which parents have been your best allies today - then getting more of them.
Outcomes:
1. Take home a template for communicating effectively with parents (including sample emails and phone scripts)
2. An understanding of the process of finding the best parents and families to fit your camp program
3. how to reach out to parents at every moment of their camp lifecycle
What Everybody Wants to Know About Great Summer Camp Alumni RelationsTravis Allison
Follow our simple formula reach out to your camp alumni and make them feel like their contributions mattered. By helping this pool of your biggest fans understand that they will always be remembered and always welcome, you will both benefit in countless ways. Tom and Travis' camp alumni programs have raised millions of dollars, have created a boon of eager volunteers and have helped camps powerfully expand their marketing impact.
Learning Outcomes:
- Learn to utilize one of the greatest assets we have in the camp business: our alumni.
- You will understand why this is so important, and how you can take the first steps to optimizing your alumni relations.
- Learn how to build an alumni relations program that will add value to your program and increase your bottom line.
What Lady Gaga Can Teach You About Marketing Summer CampTravis Allison
**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/
Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life.
Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans.
Learning Objectives
1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families
2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp.
3. specific actions you can take to build word of mouth referrals from your "Little Monsters"
This tool is for camps who are confident in the programming they offer and who are looking for a set of fresh eyes on their camp. We will be visiting camps for 2 days, looking at the way that program/staff/campers work together to lead to greater camper retention and word-of-mouth marketing. Each assessment includes a full, written report and 2 hours of consulting in the Fall.
5 Summer Camp Concepts for the Next 5 YearsTravis Allison
I was asked to do some thinking about the future of our industry and present to a group of progressive summer camp owners.
I believe there are 5 things camp directors must do to excel in the next 5 years:
1) It is all about VISUALS
2) Get comfortable with TECHNOLOGY
3) Learn to RELAX
4) Make your marketing about THEM (not you)
5) Make BOLD STATEMENTS
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.