The presentation outlines a business plan for a proposed cafeteria and gaming zone. It will offer coffee, drinks, snacks and a gaming area. The objectives are to provide quality food and service. It will be located near Birla Institute in Bhowali road, Bhimtal. The SWOT analysis notes strengths like reasonable prices and variety, while weaknesses include start-up costs and no reputation. Marketing strategies include discounts, flyers and newspaper ads. The total start-up cost is estimated at Rs. 6,20,000. Monthly operating costs are estimated to be Rs. 1,05,500. With estimated daily sales of Rs. 24,000 and monthly profit of Rs. 5,31,000 after

1. PRESENTATION ON
BUSINESS PLAN
3 December 2018
1
PRESENTED BY:-
Pawan Singh Raikhola

2. FRIENDS
CAFETERIAAND
GAMING ZONE
3 December 2018
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3. CONTENT:
3 December 2018
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• Executive Summary
• Objectives
• Area Location
• SWOT Analysis
• Market Analysis
• Marketing Strategies
• Logo and Tagline
• Products
• Start-up Cost
• Operating Cost
• Trainings
• Price and Revenue

4. EXECUTIVE SUMMARY
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• My mission is to provide a friendly, comfortable atmosphere
where the customers can receive good quality food, drinks and
advanced service at reasonable price. And to provide a gaming
platform to the youngsters.
• My cafe will offer a variety of choices to the customers. Such as
Cappuccinos, Lattes, Espressos, Smoothies, Regular Coffee, Soft
drink and tea with various health benefits.
• The gaming zone motive will be to provide up to date versions of
games such as the ones of Play Stations, Xbox, PSP etc, and will
try to entertain the users with best video gaming experience
possible.

5. 3 December 20185
OBJECTIVES
To provide best quality food
products
Delightful Interiors
Extension of Cafeteria at
various Places To provide best service

6. LOCATION
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• Market area near Birla institute, Bhowali road, Bhimtal.
• Area Required 40*20 Feet area for Cafeteria hall.
• 10*10 feet area for Kitchen.
• 10*20 feet area for gaming zone.

7. SWOT Analysis
3 December 2018
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• Strengths:- Reasonable prices, Wide variety of Coffee and
Drinks, a lot home made treats and a modernized gaming zone.
• Weakness:- Start-up cost, New business, No reputation in the
market.
• Opportunities:- Job opportunities for many unemployed, to
do good in the gaming sector.
•Threats:- Competitors like I heart café, brownies and several
other local cafes.

8. Market Analysis
3 December 2018
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• Target Market:- My target market will be to everyone who
enjoys coffee, but I will mainly target all people age between 15-40
and older, youngsters to bring their interest towards gaming and
to the various other sector people.
• Competition:- My competitors would be Brownies, I heart café
and various other local cafes and restaurants.
• Market Trends:- Coffee is the drink of choice for many people
across the world. And is a imagination for all to drink coffee while
gaming.
In India recently the trend is increasing, more and more urban and
semi-urban population is switching to coffee over tea.

9. Marketing Strategies
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• I will do as much as I can to get my business name known
throughout the locality.
• I plan to make flyers to put on cars that have my business name,
logo, and address on them, It will also list the day of opening .
• The first week of opening will be 20% off on every drink at the
café as well as 30 % off on gaming.
• Will try to advertise on the best newspaper of the locality.
• Will provide some coupons to the regular customers of the
cafeteria.
• I will have reasonable prices, but they will be not too high or too
low.

10. Logo and Tagline
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Play and enjoy the sip of coffee….

11. Products
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Espresso Drinks
•Americano
•Breve
•Cappuccino
•Latte
•Mocha
•Macchiato
Other Drinks
•Hot Chocolate
•Hot Tea
•Kullar Chai
•Kids Hot Cocoa
•Fountain Drinks
•Juice
•Chocolate Milk
Coffees
•Daily Brew
•Organic French
Roast
•World Tour
Blend

12. Products Continued….
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Bakery
•Croissants
•Bagels
•Assorted Brownies
and cookies
•Creamy Cakes
•Muffins
•Cinnamon Rolls
•Breakfast Sandwiches
Smoothies & Snacks
•Fruit charts
•Blended Ice Coffee
Drinks
•French Fries
•Noodles
•Pizzas
Iced Drinks
•Coffee
•Jumpin Java
•Shakes

13. START-UP COST
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o First month Rent:
Rs 20000/- month
o Modernize Fee:
Rs 1,00,000/- ( Impression: Calm, Comfortable, Soft Mood, Light
Music, Painting make guests feel of home)
o Furniture Fee:
About 80,000/- (Sofa, Soft Drink Counter, Tables, Chairs)
o Gaming Equipment Fee:
Rs 2,00,000/- (for LCD Screens, Xboxes, Joysticks, Games and
other necessary requirements)

14. Continued……
3 December 2018
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o Equipment Fee:
About Rs 1,90,000/- ( Coffee Machine, Refrigerator, Air
conditioning, Stereo, Cash Registers, Water treatment and other
necessary equipments).
o Supplies Fee:
Rs 20,000/- (Coffee Cups, Plates, Forks and knives, Napkins and
other requirements).
o First month Utility Fees:
Rs 8,000/- for water and electricity.
o Advertising Fees:
Rs 5,000/- for first month.

15. 3 December 201815
Total Start Up Cost To Open…..
Rs.6,20,000/-

16. OPERATING COST
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o Rs 8000/- for Utilities per month included fuel, Water and
Electricity charges.
o Rent of Rs 2,40,000/- each Year.
o Salary for Rs 35,000/- per month.
o A supply cost of Rs 20000/- each month included coffee, Snacks,
Cups, Napkins.

17. Continued….
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o Advertising cost of Rs 60,000/- per year.
o Insurance of Rs 10,000/- per year.
o Gaming Cost Rs. 10,000/- per month.
o An estimate of Rs 1,05,500/- per month total operating cost

18. PHYSICAL TRAINING
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• Smile
• Manners
• Good posture for long time
• Balance
• Talking Skill
• Operation of coffee machine
• Maintenance of gaming equipments

19. SKILL TRAINING
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• Familiar with our product
• Coffee and gaming Culture
• Proper reaction
• Inner Decoration
• Never judge a person by appearance
• Cooperation and leadership
• Gaming skills

20. 3 December 201820
MANAGER
ACCOUNTANT
HUMAN RESOURCE
( Training, Service)
Waiter X4 Cashier X1 Coffee Maker X2
IN ONE HOUR……

21. PRICE & REVENUE
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o Coffee: Rs 50/- to 250/- ( Depends on the flavor)
o Cake: Rs 150/- to 500/- (Depends on the flavor)
o Cookie: Rs 55/- to 300/- (Depends on the flavor)
o Gaming: Rs 100/- to 150/- per hour
o Estimated sell 125 cups coffee, 35 pieces of cakes and 30 pieces
of cookies and 6 hour gaming.
o Day Revenue=100*125+200*35 +100*30+100*6*4
=Rs 24,000/-
o Monthly Revenue = Rs 24,000*30 = Rs 7,47,000/-

22. GOVERNMENT TAXES
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• Total Tax
10%-15% of Revenue = Rs 70, 500/-
Total Monthly Tax Expenses Rs 70,500/-

23. MONTHLY PROFIT
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• Monthly Cost:
Total Operating Expenses Rs 1,05,500/-
Total Taxation Expenses Rs 70,500/-
Security Expenses Rs 40,000/-
• Monthly Profit:
TR- TE- Taxes – Security Expenses
Rs 7,47,000-1,05,500-70,500-40,000= Rs 5,31,000/-

24. 3 December 201824