ITC is an Indian conglomerate founded in 1910, formerly known as Imperial Tobacco Company. It has a diverse portfolio of businesses including cigarettes, agriculture, food, personal care, education, and matches. ITC aims to create multiple drivers of growth through world-class businesses and talent development. While cigarettes remain a major source of revenue, ITC has expanded into other sectors like food, education, personal care, and matches to diversify its business. A key strength is its strong brand recognition and rural distribution network, but it also faces threats from increasing regulations on tobacco and competition in various sectors.

1. ITC
And Its Marketing of
Services
Presentation by:-
Pawan Singh Raikhola

2. ABOUT ITC
•ITC Limited is an Indian Conglomerate founded on 24 August
1910.
• It was formerly known as Imperial Tobacco Company.
• The company is currently headed by Mr. Yogesh Chander
Deveshwar.
•ITC is in one of the top private sector corporations in pre-tax profit
among India.

3. PRODUCTS OF ITC
•Cigarettes
•Agri-Business
•Packaged food and Confectionary
•Personal Care
•Stationary
• Safety Matches

5. ITC Corporate Strategies
• Create multiple drivers of growth by developing a portfolio of
world class business.
•Create distributed leadership within the organization by nurturing
talented and focused teams.
•Enhance the competitive power of portfolio by diverse skills and
capabilities.
•Continuously strengthen and refine corporate governance processes.
•Ensure that each of its business in world class and internationally
competitive.

7. Cigarettes
•ITC is a market leader in cigarettes in India.
•It’s highly popular brand in Rural areas includes Capstan, Gold
flake, Navy cut and Classic.
•ITC cigarettes are produced instate of art factories at Banglore,
Munger, Saharanpur and Kolkata.
•Its Cigarette companies are known for their high quality,
technology and its work environment.
•ITC has presence in overseas market as well.

8. Example

9. Foods
•ITC made its entry into branded and packaged foods business in
2001.
•A broad based entry was done in June 2002 with Brand launches in
the Confectionary and Snacks food segments.
•ITC’s state of Art Product Development facility is located at
Banglore.

10. Education & Stationary
•ITC made its entry into stationary business in the year 2002.
•Its Education and Stationary products are marketed under the brands
“Classmate” and “Paperkraft”.
•It is targeting to satisfy education and stationary needs of students and
young adults.
•It includes Notebooks, Math Instruments as well as the writing
instruments.

11. Safety Matches
•ITC range of Safety Matches include popular brands like Mangaldeep,
Aim.
•These Aim brand is the largest selling brand of safety matches in the
rural regions of Nainital District.

12. Incense Sticks
•ITC commenced marketing Incense Sticks (Agarbattis) sourced small
scale and cottage units of 2003.
• Mangaldeep Agarbattis are available in wide range of fragrances like
Rose, Jasmine, Sandalwood and Mogra.
•It is largely sold at the rural areas of Nainital Region.
•Gold is a new offering from Mangaldeep launched in Andhra.

13. Personal Care
•ITC came into personal care business in July 2005.
•It has done extensive consumer research and product development for
knowing the needs of the consumers.
•ITC portfolio brings world class products with clearly differentiated
benefits to quality seeking consumers.
•ITC personal care portfolio under the Essenza Di Wills, Fiama Di
Wills, Vivel, Superia and Savlon.

14. SWOT OF ITC
STRENGTH
•Cigarette market is a broader
one therefore ITC has lion’s
share in it.
•Strong brand recognition and
product portfolio.
•Having a great distribution
network.
WEAKNESS
•It is mostly dependent on
Tobacco revenues.
• Having a negative
connection of Tobacco.
•Having a unrelated
Diversification.
OPPORTUNITIES
•Consumption of personal
care products.
•Great in Rural Market.
•E-works.
THREATS
•Having competition in
domestic and international
market.
•Increasing tax on Cigarettes.
•Regulatory day to day
restrictions on smoking.
•Ban on smoking