Cafe Outsider aims to become a daily necessity for corporate workers and locals seeking an escape from daily stresses. It will offer a comfortable space to meet friends, read, and relax with high-quality gourmet coffee and good service. The open interior design with modern decor aims to convey quality and position the cafe as an elite yet relaxing place. Market research found that customers felt the quality was good and most would revisit, though opinions were more divided on whether it was better than competitors.

2. Executive summaryExecutive summary
Cafe Outsider coffee bar is determined to become a daily necessity
for Corporate and local coffee addicts,
 A place where you can try and escape the daily stresses of life
and just a comfortable place where you can meet your friends, read a
book and do much more. With the growing demand for high-quality
gourmet coffee and great service
 The coffee bar's open and clean interior design with modern
wooden decor will convey the quality of the served beverages and
will be in-line with the establishment's positioning as an elite place
where people can relax and enjoy their cup of coffee. The clear
window displays, through which passerby will be able to see
customers enjoying their beverages, and outside electric signs will be
aimed to grab the attention of the customer traffic.

3. BUSINESS BACKGROUND
• We are planning to start a café with varied types of
coffee.
• The location of café is been decided as Rural Market
Tier II & III City.
• Good scope in future as a lot of things can happen
over a coffee.
• Reaching out to a Greater Target Audience.
• Indian and foreign Taste to Coffee’s

4. 5 Process Areas
1.Initiating-
• Landscape,
• Exterior Design,
• Logo, Colors, Images:
• Surrounding Environment and
• (Interior Design & Decor, Equipment, Layout, Air Quality,
and Ambiance
2.Planning-
• Advertisement
• Offers Quality of services
• Pricing Location
• Competitors
3. Executing-
Find the open place & Buy Old shipping containers from
shipping companies or logistic companies.

5. 5 Process Areas
4. Monitoring and controlling
Ensuring the smooth operations of all the day-to day activities in
the construction of the coffee outlet and flow of the business.
5. Closing:
To close the project would mean to successfully open up the
coffee outlet, start doing business and serving customers their
favorite coffee beverages.

6. Product and Services
 Better quality.
 Comfortable sitting arrangements.
 Lower price
 Free home delivery within the area.
 Coffee Hot, Cold & Flavored one
 Espresso, Cappuccino

7. Product and Services

8. Management
 Owner:- SFIMAR
 Every outlet of Café Outsider will have the following
employee’s:
 One Store Manager who will take care of the smooth
functioning of the outlet,
 One Order taker who will note down the customers order
and make the cash invoice.
 One Coffee machine operator, who will operate the
coffee makers and make the coffee.
 One cleaner, to maintain the cleanliness of the outlet

9.  Awards for the employee of the month in respective fields.
 Revision of salary every year.
 Innovative ideas being rewarded.
 Special leave package for most punctual employees.
How to retain employees..?

10. Risk factors
 Reduction in supply of coffee beans in case of crop
failure.
 Heavy competition from already existing coffee chains
such as CCD, Costa Coffee etc.
 Internal Employee Misunderstanding that can affect’s
sales.
 Machine Failure

11. Market Analysis
 Location:-Tier II & III
 Target group:-
Youth, Corporate’s, families..
 Age:-18 to 45
45 & Above

12. Sales & Marketing Strategy
Feedback from customers
Coupons
Happy hours ( 2pm to 5pm)
Discount offers
Lucky draw
Online order
Sponsorship for contests and events
Sundays offer’s for couple & family

13. Marketing Strategy
Launching Offer:

14. Lucky Draw for all those whose Bill
Amount exceeds Rs.300.

15. 50 Lucky Customers will get the
opportunity for special screening at PVR.

16. 8 Waste’s
What is Waste and why it is important to Eliminate the waste?
What is lean & why is lean so important in café outsider ?

17. Lean & Elimination of Wastes
The 8 hidden waste in Café outside is listed below:
OVER-PROCESSING
MOTION
TRANSPORTATION
EXCESS INVENTORY
WAITING
DEFECTS

18. Lean & Elimination of Wastes
OVER PRODUCTION
UNUSED EMPLOYEE CREATIVITY

19. Reasons of Waste
Wrong layout
Lack of training
Technological gaps
Little understanding of the entire process
Poor communication

20. Knowledge Areas
Integration:
• Develop the Project Charter and Project
Management plan so that all the work
regarding the setting up of the coffee
outlet takes place in a proper manner. If
problems arise while the project is being
executed, we will make use of the
Project Management plan to deal with
the situation properly and make the
necessary changes required to the
project. The process of monitoring and
the controlling the project will be done
until the final closing of the project i.e.
the opening up of Cafe outsider for
business.

21. Time:
• Approximate time would take to
open a shipping container coffee
café 3 months
Cost:
• Cost to open a shipping container
coffee café would be
approximate 8-10 lakhs.
Quality:
• We will serve Best Quality of
coffee and keep the premises
always Clean and Hygienic.
Human Resources:
•1 Store Manager
•1 Coffee Maker
•1 Cashier/Order taker
•1 Cleaner

22. Communication:
•Word of Mouth
•Hoardings
•Flyers/Leaflets
•Special Promotions
Risk factors:
• shortage of coffee beans,
shortage of milk & other
Ingredients, also the rise in costs
of all these Ingredients and even
increase in prices by suppliers
might be a grave risk.
Procurement:
• coffee beans, milk, cream, coffee
machine, water, coffee mugs,
glasses, ice, ice creams, coffee
flavours, refrigerator, computer
system etc.

23. Stakeholders:
• Local government body,
consumer, suppliers, vendors,
partners, employees, Interior
designer.

24. Particulars Hours Hours Per Week
Weekly Work Bifurcation:
Training 1 Hour/Employee 10 Hours
Daily Business
Reporting
1 Hour Daily 6 Hours
Order Taking 6 Hours Daily 36 Hours
Briefing Employees 1 Hour Daily 6 Hours
Follow-up and
Feedback
1 Hour Daily 6 Hours
Applying Lean in Day to Day Work
Available Total Hours per week for Support : 76 Hours

25. Vision
V20/20
Cafe Outsider’s
2013
“To be one of the Top 20
coffee shop in India by
2020”

26. Future Planning
• We will make available 25 types of coffees.
• Once the business is successful then we would
manufacture our coffee beans.
• We would make our products available at
general store so that it is easily available to
people.
• On expansion, we would make coffees
available in packets.

27. About the Industry
• India’s Annual Consumption-97000 tones
• Annual Growth Rate- 5 to 6 percent
• Average Per Capita Consumption- 66 grams Annually
• Urban Areas- 27% , Rural Areas- 73%

28. RAJ MEHTA FINAL EXCEL SHEET 04.xlsx
Financial Analysis

29. Market Research
Questionnaire
Questionnaire :
Q1.Do you think our coffee shop is better than others in the
market?
(a) Yes (b) No
Q2.Would you like to Re-visit our coffee shop?
(a) Yes (b) No
Q.3 Did you like the quality of our coffee shop?
(a)Yes (b)No

30. PIE CHART
65%
35%
1
2
Do you think our coffee shop is better than others?
50%50%
1
2
did you like the quality of our coffee shop?
55%
45%
1
2
would you like to re-visit our coffee shop?