chai.pptx
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Our business will sell tea and snacks in four languages and focus on the Asian Canadian market which makes up 17.7% of Canada's population. The goals are to operate a successful tea store, obtain 200 regular customers in the first year, achieve $190,000 in first year sales maintaining a 58% gross margin, and be profitably by the third year. Marketing strategies include surveys, festivals cups, and tastings to promote the unique business and target Asian Canadians. Controlling waste and plastics are also priorities.
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chai.pptx
- 1. Introduction Our business ADVERTISEMENT will be in four different language • chai ho Jaye (Indian) • Let's have tea (English) • 我们喝茶吧 (Chinese) • الشاي لنشرب (ARABIC) Masala chai (/tʃaɪ/; lit. 'mixed-spice tea') is a tea beverage made by boiling black tea in milk and water with a mixture of aromatic herbs and spices. 2023-04-17 1
- 2. Business Overview (Pillar 1: Operations planning and control) • Customers -1 unique idea in Canada 2 In 2020, a total of 6,095,235 people in Canada reported having Asian origins, representing 17.7% of Canada's population. • Same eaters in Canada- • INDIA • EGYPT • CHINA • ALGERIA • SRI LANKA • NEPAL and much more 2023-04-17 2
- 3. Products • Tea (chai) • Sugarcane Juice • Lemonade (lemon juice) • Sobia (coconut) • Garlic breads 2023-04-17 3
- 4. Business Vision and Goals • Our main vision is to gain increased customers to our stores and sell more products over the Canada and our mission is to make a clean plastic free environment in the world. • Business Goals and Objectives ● To operate a successful tea and chocolate store in Simsbury, employing one to two employees the first year. ● To obtain a minimum of 200 regular customers in the Simsbury market the first year of operation. ● Achieve first year sales of $190,000. ● Maintain an average gross margin of 58 percent. ● To produce a reasonable net profit by the end of the third year of operation. 2023-04-17 4
- 5. PEST and SWOT Analysis Strengths – 1 our main strength is we have lots of chai drinkers in Canada 2 unique business Weakness- We do not have any machine so may be high waste Opportunities – 1 target Asian people in Canada 2 low price best quality because of knowledge of Indian chai (import) Threats – 1 increasing employee wages 2 we must think about summer (hot weather) 2023-04-17 5
- 6. Six Sigma • As we know we don’t have to use so much machines in the restaurant so the waste will increase • According to our pillar operations planning and control we will apply six sigma to control the waste and plan the sales by which we can lead to a large production with same raw materials • We all are six sigma yellow belts 2023-04-17 6
- 7. Competition o No one compete with us because 1.Starbucks- high in price 2.Tim Hortons- no tea 3.Second cup café- high in price, less locations 2023-04-17 7
- 8. Suppliers 2023-04-17 8 Hub of frozen and dairy products Certified from government of Canada Express delivery Low rates because of Supinder Singh Import tea leaves from India For frozen goods and other item we will buy from SYSCO
- 9. Marketing Strategy We will evaluate our customers how many loyal customers we have on the behalf of that we will take the financial amount from market. we will do surveys on our products by which our product get famous in people we will sell different colorful cups on festivals and national holidays which will bond the heart of the customer free tasting to customers in malls and departmental stores invite famous celebrities on our restaurant 2023-04-17 9
- 10. Promotion o By making advertisement ads. o By making social pages on Instagram, Facebook, TikTok o Utilize email marketing. o Issue a press release. 2023-04-17 10
- 11. Wastage Reducing Tactics • We will place these recycle vending machines in our stores. • Customers can get points for putting trash in the machine. • Redeem for free chai • Help in saving the environment. • Promote green and clean Canada. 4/17/2023 11
- 13. Advertising strategies • YouTube popup ads. • Flyers with every delivery order and with newspaper. • Hire Instagram and Tik Tok influencers to promote our brand. 4/17/2023 13
- 14. Point system like Tim Hortons and McDonalds 20% off on Tuesdays which will go to orphan schools Price-added benefits 4/17/2023 14
- 15. Choosing an appropriate location for store. Location 2023-04-17 15