The document discusses the importance of customer orientation for business success and profitability. It states that solving customer needs is essential for business as it leads to more customers and profits. More profits allow businesses to create better products and build their market reputation. The document contrasts a customer-oriented company with a profit-oriented company. A customer-oriented company seeks customer feedback, undertakes marketing research to understand customer needs, and views marketing spending as a long-term investment. In contrast, a profit-oriented company prioritizes its own convenience, designs products based on its own strengths, and spends on marketing mostly to keep up with competitors. The document emphasizes that customer orientation leads to mutual satisfaction between the business and customer and supports long-term

1. Presentation By:-
Pawan Singh Raikhola

2.  An organization or economic system which
fulfils customers/group of peoples need in
exchange of money.
 Every business requires some form of
investment and enough customers to whom
its output can be sold on a consistent basis in
order to make a profit.

4.  If there is no need what exactly you are in the
market to solve?
 If you are not beneficial to any individual, why
people will come to you?

5.  Solving customer need is what makes
business.
 More customer = More Profit.
 More profit= better opportunities to create
better product.
 Better product = better market Reputation.

6.  A consumer is an individual who buys
product and services for personal use and not
for manufacture or resale.
 A customer is someone who make a decision
whether or not to purchase an item at the
store.
 Without customers there will be no economic
system. No consumer to purchase the good,
no demand for the goods.

7.  It means business puts the needs and
requirements of a customer ahead of
anything and everything else
 Businesses aims at providing best experience
to its customer, which require identify
customer needs.
 Companies such as Apple, Samsung put the
customer need first.
 It should be taken as culture not as strategy.

8.  To be successful
 To gain Market Share
 To know what people want and satisfying
them.
 For customer orientation.
 Retention of loyal customer.

9.  The best customer service builds trust.
 Customer service matters more than price.
 It will build brand awareness.
 Good customer service reduces problems.
 It appeals to the customer.
 It helps in differentiation.

10.  Reduction in profitability
 Shifting of customer to competitors
 Reduction in market share
 No customer satisfaction

11.  A financial gain,
 Especially the difference between the amount
earned and the amount spent in buying,
operating, or producing something.
 There are three types of profit
 Gross Profit
 Operating Profit
 Net Profit

12.  Profit equals a company's revenues minus
expenses.
 Earning a profit is important to a small
business because without earning profit any
company cannot survive in long run
 Profitability impacts whether a company can
secure financing from a bank.
 Attract investors to fund its operations and
grow its business.
 Companies cannot remain in business
without turning a profit

13.  Profit is essential for the survival of business:
 Reward for risk taken:
 Profit is an indicator of efficiency
 Reserves to meet future contingencies
 Increases volume of business

14.  Business Expansion
 Ability to Borrow Money
 Attract Investors
 Hire More Employees
 Retained Earnings
 Owner Income
 Company Morale

15. A customer oriented company
expects and wants its customer to
compare offerings against those of
competition, and uses customer
feedback to improve its
operations.
A profit- oriented company
convenience of the functions and
the employees comes first.
A customer oriented company
carries out marketing research to
understand customers’ needs and
behaviour.
A profit-Oriented company
designs and produces products
depending on what it is good at,
and assigns its product to
segments that it creates by itself.
A customer oriented company
treats marketing spend as an
investment that has long term
benefits and it believes that no
investment is too high if it helps to
understand customer better
A profit- oriented company spends
on marketing largely to be on par
with competitors, and does not
believe that the expenditure will
yield much long term benefits.

16.  The Service-Profit Chain
 Mutual Satisfaction
 Long-Term Profitability
 Marketing

17. Thank You