Chief Data Analytics Officer. Sydney. Food for Thought. March 2018
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This document provides an overview of Damien Dellala's career in data analytics and his new food business called Momo Bar. It summarizes his experience transforming HR and customer analytics at large companies. It then describes how he launched Momo Bar as a pop-up shop with a $1000 investment, transforming a barber shop into a dumpling kitchen and cafe. It details how he uses cloud-based software like Kounta POS, Deputy payroll, and Xero accounting to integrate operations and gain insights from customer, workforce, and financial data. Performance has exceeded expectations in the first year with recognition and growth of the business and poke bowls as a new trend.
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Chief Data Analytics Officer. Sydney. Food for Thought. March 2018
- 1. Food For Thought Chief Data Analytics Officer Sydney March 2018 Damien Dellala Co-Founder & Director
- 2. Introduction and Background Great 16 Year Career in Financial Services Why change? • Founded Digital Analytics and Transformed HR Analytics @ Westpac • People Analytics Individual Achievement 2016. Tucana Global. London • Finalist. Analytical Excellence. 2016 Teradata Awards. Atlanta, Georgia. USA • Predictive Analytics Case study and quotes in Power of People book. 2016 • Forrester Brief: Applying Customer Insight To Your Digital Strategy. Top Lessons Learned From Early Adopters. 2015
- 3. Approach 0 15 30 45 1 2 3 4 Sales x50 Prototype Scale Location Market Research Strategy Business Case Project Management Design & Build Digital Workforce Partners Supply Chain Analytics Investment Modeling • Pop up shop • Low risk • $1000 Investment • Facebook Local Targeting • Printed Menu Flyers • Google Form for Sales
- 4. • 17 Square Meter Shop Front • Size of most Kitchens Alone! • Transformed Barber Shop • Central Kitchen • 10k Dumplings per week • Warehouse & Storeroom • At least x5 Larger than shop • Business Management • Admin, Accounting, Marketing • You can only see 1/3 of the operation…..
- 5. Digital Suite Heaps of Data & Opportunity
- 6. Cloud Ecosystem Customer Kounta Point of Sale: - Integrated with Xero, Deputy, Tyro & Hey You Beat the Q, Loyalty and more! • Staff & Customer Experience, Productivity • Real Time Menu Staff Access Changes • Sales, Product & CRM Data Workforce Deputy: Integrated with Xero and Kounta • Productivity - Payroll in 10 Minutes • Employee Communications • Employee and Timesheet Data Finance Receipt Bank - integrated with Xero, Kounta and Deputy • Productivity – Saved over 200 Hours • Trained to extract Line Items = Supply Chain and Cost Data Operations Google Suite – Integrated with Xero • Collaboration/ Productivity • Reporting • Staff intranet, forms & processes on iPads
- 8. Hospitality Analytics Made Easy Floodlight and Momo Bar Interview. Oct 2017 Spent millions to get this close to in previous life Now in the palm of my hand and Mac- book real time! Typical Hospitality Data Skillsets • Highly Proficient - typically from another profession, prone to over analyzing the data. • Working Knowledge - skills to perform basic analysis however often no time available to look at the data. • Limited Knowledge/Interest - No interest in looking at the data - intuition is key! Old school… • Result = Either too much time is spent over analyzing data or data is not utilized at all.
- 9. Financial Industry Customer • > $2m Revenue • Capital paid back • 80k Customer Sales • 70/30 Product Split • On benchmark Cost of Goods Sold % • 35 Staff • 1.5 Bowls per Minute Peak • 35k Servings of Avocado 1. 2017 Timeout Sydney Food Awards 1. Food & Drink Award. Most Innovative Start Up. LUX Mag 2017 1. Sydney's Best Dumplings. Sitchu. Jan 17 2. The best restaurants in Manly. Timeout Sydney. Dec 17 1. Sydney's 8 Best Healthly Restaurants. Sitchu. Dec 17 1. 7 trends for summer. Daily Telegraph. Oct 17 2. Nepalese Dumplings &Hawaiian Poke Come to Manly Broadsheet. July 17 3. Momo Bar Review. Timeout Sydney. Jul 17 4. The Best Momos In Town. The Verdict. Urban List. May 17 Not a bad first year! 2.8k 4.4k
- 10. Is a website become like a landline?
- 12. Food Trends
- 13. Global Food Trends • First Poke place in Manly/ Northern Beaches. A small café had it on the menu just before us • Within 3 months, another multisite Poke joint opened • Now 4 of the major players in Manly now have Poke as first dish on Menu! No time to sit back and relax just yet!
- 15. AI and Robotics Fully robotic kitchens may become our chefs. Pizza made by robots and cooked while being delivered
- 16. “Australia is tracking as one of the most efficient marketplaces for Deliveroo, with the introduction of the delivery outfit's latest algorithm…” The Australian. Oct 2017. Business Insider. July 2017 “…producing a 31% boost in service times. The algorithm, dubbed Frank, can cope with millions of simultaneous orders, while continuously refining itself, improving the experience for our riders, restaurants and customers..”
- 17. Source - ibisworld.com.au Revenue Employment Businesses Annual Growth 13-18 $8bn 73,329 14,286 5.1% $17bn 85,312 5,906 1.2% $20bn 288,854 24,639 3.5% AU Pubs, Bars and Nightclubs AU Cafes and Coffee Shops AU Restaurants Market Size & Industry Growth More Opportunity
- 19. Thank you • facebook.com/pg/manlymomobar/ • instagram.com/manlymomobar/ • linkedin.com/in/ddellala/ • twitter.com/ddellala
Editor's Notes
- 16 Years in Financial Services People Analytics Individual Achievement 2016. Tucana Global London Finalist. Analytical Excellence. 2016 Teradata Awards. Atlanta, Georgia. USA Predictive Analytics Case study and quotes in Power of People book. 2016 Forrester Brief: Applying Customer Insight To Your Digital Strategy. Top Lessons Learned From Early Adopters. 2015 Health Family Beach Travel An emerging digital nomad! Momo Bar is a unique fusion of Nepalese Dumplings and Hawaiian Sashimi Salads
- Test and Learn Pop up shop Low risk $1000 Investment Facebook Local Targeting/ Flyers Google Form for Sales Scale Feasibility Investment Location Market Research Strategy Business case Modeling Program and Project Management Design and Build Digital Workforce Partners Analytics
- 1. All supplier to send email invoices or take photo. 2. Email invoices and reciepts to receipt bank 3. Receipt Bank processes to Xero 4.
- Key metrics are Sales/ Revenue Costs. Product Performance Team Performance Profit and Loss. Balance Sheet Hospitality operators often can't/don't utilise it because they either don't have the skills/experience (applicable to a % of the audience) and more importantly, even if they do they don't have the time (applicable to almost all operators) to do so. - Current BI tools/reporting and consulting options don't help here as they are often too complex or time consuming for the users (i/e/ doesn't solve the main problems already outlined). - Operators have too many platforms/data sets to look at which causes more issues. Data needs to be agregated and presented to operators so that it is readily available and in the language that they understand and can therefor use to make decisions in real time. This is what Floodlight is trying to do. The great thing about leaving Digital and Analytics in Financial Services and now I get to use an awesome suite of integrated digital systems like Kounta, Deputy, Xero and Receipt Bank to name a few and underpinned by what I call the Nirvana of Analytics. Pulse/ Floodlight. These guys have achieved what was basically impossible in my previous life. Bringing together sales, workforce and finance data in a meaningful and useful way that is easy to consume. Imagine being able to understands the relationship between your product categories and cost of goods sold and the relationship between your labor and sales all in the palm of your hand and then dig deeper when ever you want. I am loving it and its been instrumental in Momo Bar’s success
- No website or SEM Digital and Data Lead All Decisions made using Data
- Global Food Trend We where the first Poke place in Manly. A small café had it in the menu just before us Within 3 months, another experience multisite Poke joint opened. Now 4 of the major player restaurants/ bars in Manly now have Poke as first dish on Menu No time to sit back and relax just yet!
- Brand engagement Social Media Highlights Alarna Blanchard – 1.9m followers Joel Parkinson. – 450k followers Others 10-25k followers and d Dozens more with in the tens and thousands of followers People love taking photos of food! Instagram and google are emerging as the dominant channels, while Facebook with its local targeting and analytics was pivotal for early success
- Global Food Trend We where the first Poke place in Manly. A small café had it in the menu just before us Within 3 months, another experience multisite Poke joint opened. Now 4 of the major player restaurants/ bars in Manly now have Poke as first dish on Menu No time to sit back and relax just yet!
- Global Food Trend We where the first Poke place in Manly. A small café had it in the menu just before us Within 3 months, another experience multisite Poke joint opened. Now 4 of the major player restaurants/ bars in Manly now have Poke as first dish on Menu No time to sit back and relax just yet!
- Quote “We’re building an algorithm which can cope with millions of simultaneous orders, while continuously refining itself, improving the experience for our riders, restaurants and customers” Quote. Hudack explained that the ‘nerve centre’ algorithm constantly looks at available riders and orders, then evaluates within seconds the most efficient way to dispatch them. After assessing all possible solutions, the algorithm decides which rider has the best characteristics to fulfill that specific order based on distance, type of location and other factors. The result is that customers will get more precise details of when deliveries will arrive, with overall delivery times falling 20pc lower than they were in January. Machine Learning
- Who is hungry?