The Product Development course requires students to create a new product and an analysis to determine if the product created should, or should not, move forward. This was then presented in front of the professor and the entire class.
Group project presentation for Direct Marketing Course where a new direct marketing strategy that included Adword, ,SEM,SEO, direct mail, social media, creative strategies was proposed to increase sales
Technology is playing an ever greater role in how you connect with customers, provide good service, and market your coffee shop. Shop operators around the nation are utilizing technology to entice customers to visit more frequently and spend more with each visit!
In this complimentary 30 minute coffee tech webinar recording, we’ll discuss some of the tools and techniques available to engage customers in new ways, build customer loyalty, and increase profits. We’ll also review the key components of a successful loyalty program and tips for getting started with a custom loyalty program for your shop.
Benefits of Mobile Ordering and Rewards for Coffee Shopsjoecoffeeapp
Mobile has completely transformed how goods and services are consumed. It's already made a massive impact on the lunch and dinner crowd with services like UberEats, GrubHub, and DoorDash, but those services don't work for coffee & snack behavior. National chains like Starbucks offer a mobile ordering experience people can trust and indie coffee shops and stands have been unable to keep up until now.
This media plan was created for my Introduction to Media course. Our job was to pick a brand and develop a real life media plan that could potentially be used in the corporate world. Although our particularly choices were subjective, we had to ensure that our media buys had both a rhyme and a reason.
Steve Moskowitz - Nespresso Marketing B2B Marketing CamapaignSteve Moskowitz
I earned a certificate in digital marketing from NYU in Summer 2015. This marketing plan was part of the coursework needed to complete the certificate. My team found a new sales channel for Nespresso coffee and explored marketing avenues.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Group project presentation for Direct Marketing Course where a new direct marketing strategy that included Adword, ,SEM,SEO, direct mail, social media, creative strategies was proposed to increase sales
Technology is playing an ever greater role in how you connect with customers, provide good service, and market your coffee shop. Shop operators around the nation are utilizing technology to entice customers to visit more frequently and spend more with each visit!
In this complimentary 30 minute coffee tech webinar recording, we’ll discuss some of the tools and techniques available to engage customers in new ways, build customer loyalty, and increase profits. We’ll also review the key components of a successful loyalty program and tips for getting started with a custom loyalty program for your shop.
Benefits of Mobile Ordering and Rewards for Coffee Shopsjoecoffeeapp
Mobile has completely transformed how goods and services are consumed. It's already made a massive impact on the lunch and dinner crowd with services like UberEats, GrubHub, and DoorDash, but those services don't work for coffee & snack behavior. National chains like Starbucks offer a mobile ordering experience people can trust and indie coffee shops and stands have been unable to keep up until now.
This media plan was created for my Introduction to Media course. Our job was to pick a brand and develop a real life media plan that could potentially be used in the corporate world. Although our particularly choices were subjective, we had to ensure that our media buys had both a rhyme and a reason.
Steve Moskowitz - Nespresso Marketing B2B Marketing CamapaignSteve Moskowitz
I earned a certificate in digital marketing from NYU in Summer 2015. This marketing plan was part of the coursework needed to complete the certificate. My team found a new sales channel for Nespresso coffee and explored marketing avenues.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3. SLIDESMANIA
SLIDESMANIA.C
Our Solution
• Tailored coffee shop
• Self-serve and customizable flavors
• Swipe card associated with customer’s phone
number
• App that allows drinks to be pre-saved for later use
• AI gives recommendations
• Flavor rotation (per season)
• Charge by the ounce
4. SLIDESMANIA
• Location: 32601, Gainesville, Florida
• Demographic Groups:
• 25 Up-and-Comers
• 50 Metro Grads
• 48 Generation Web
• 13 Upward Bounds
• 47 Striving Selfies
• Main Demographics Formed:
• Low income middle age
• Renters without kids
• High-income families with parents who graduated with college degrees and who have
children
• Families who like to travel
Segment Description
5. SLIDESMANIA
Why 32601?
• College students = 3/5 of the population
• Highest percentage (%) of people who
attend college in Gainesville, Florida and out
of most zip codes in the world
• Average income is less than $15K a year
• 58% of the population age is 21- 44 years
old
• Demographic Conclusions:
• Price cautious
• Academically focused
• Main focus: college students
• Creates individual/group study space
atmosphere
6. SLIDESMANIA
Target Market
Geographic Demographic Psychographic Behavorial
• UF college
students that live
in the 32601 area
code
• College students
18-26 years old
• Price cautious • Avid coffee
drinkers
• Male/female • Academically
focused
• Study often
(average amount
of studying per
week = 17 hours)
• Income range: <
$15,000 a year
• Busy schedules • Busy schedules
• Needs coffee for
on the go
7. SLIDESMANIA
SLIDESMANIA.C
• 18 coffee shops within the 32601
area
• Starbucks has 36% of the market
• 64% of the market is left
• 64%/17=3.76%
• 3% market share: start small and
scale fast
• Total population of zip code 32601:
17,033 people with 84% of the
population being college students
• Total estimated size of the market:
14,307 college students (17,033 x 0.84)
• 92% of college students drink coffee
• 13,162 potential customers in the
market (14,307 x .92)
Size of the Market: Market Share:
10. SLIDESMANIA
SLIDESMANIA
How The Adoption
Was Estimated
• An independent coffee shop can sell, roughly, 300
cups of coffee per day (NCA)
• A large chain coffee shop can sell 700 cups of coffee
per day
• Students consume 2 cups of coffee daily, on
average
• The average price of a typical cup of hot coffee in
the U.S. is $2.70
• UF minimum instruction days per semester:
• 81 days in Fall
• 81 days in Spring
• 29 days in Summer A
• 29 days in Summer B
12. SLIDESMANIA
SLIDESMANIA.C
Anticipated Startup Costs
Initial Cost:
$8,000
Refrigerator Cost:
We anticipate an initial set up
cost of about $70,000 in one year
Espresso Machine Cost:
$2,000
App Development:
Espresso Grinder Cost: Furniture Cost:
We estimate a charge of $30,000 in
year one (1) for app development
$3,000
An espresso machine for the
barista area is $26,000
13. SLIDESMANIA
SLIDESMANIA.C
Anticipated Annual Costs
● Calculating Fixed Labor Cost:
● Coffee purchase experience is self-serve
● One barista on-site for specialty drinks and
store upkeep
● Weekday store hours: 7 a.m. - 8 p.m. or 13
hours/day
● Weekend store hours: 10 a.m. - 6 p.m. or 8
hours/day
● Closed for 9 weeks a year while UF is on break
● This equates to 215 week days and 86
weekends
● Total hours per year: 3,311
● Employees earn $10 an hour
● Total fixed labor cost: $33,200
14. SLIDESMANIA
SLIDESMANIA.C
Anticipated Annual Costs Continued
● Calculating Fixed Real Estate Costs:
● Available retail space within walking
distance from UF
● Available space cost: $21 per square
foot annually
● Anticipated space needed: 800 square
feet
● Anticipated spending rate: $16,800 per
year on leasing costs
15. SLIDESMANIA
SLIDESMANIA.C
Anticipated Annual Costs Continued
● Advertising costs: $20,000 annually
● Leasing “Digital Pour” tap equipment: $1,200 a
year, as a fixed cost
● Variable cost: $1.10 per cup
● Cost per cup of coffee include: $0.30 for beans,
$0.16 for the cup, $0.30 for milk (estimating $3 a
gallon and 10 oz per drink), and $0.20 for
flavoring
● We estimate $0.14 per cup for costs such as
machine maintenance and utilities
16. SLIDESMANIA
SLIDESMANIA
Projected Revenue
• Variable cost: $1.10 per cup of coffee
• Fixed cost: $51,200 per year
• Advertising expenditure: $20,000 per year
• Anticipated startup cost: $70,000
• We used the following formulas to calculate our estimates:
• Year 1: $509, 901 - (188,852 cups sold x $1.10 cost per cup) - $51,200 - $20,000 - $70,000 (star
up costs) = $160,963. 80
• Year 2: $611, 882 - (226,623 cups sold x $1.10 cost per cup) - $51,200 - $20,000 = $291,396.70
• Year 3: $730,857 - (270,668 cups sold x $1.10 cost per cup) - $51,200 - $20,000 = $361,922.20
20. SLIDESMANIA
Overarching Business Case Model that Generates Revenue
and Break Even Point
• Target Market:
• Coffee drinking college students located in Gainesville, FL who have an average
income of less than $15,000 a year
• Our target market does not like waiting in long lines or overpriced coffee
• The Busy Bean will solve these problems by providing shorter wait times,
customization, and affordable pricing
• Measure of success:
• Meeting our goal of 3% market share
• Projection of 1 million coffees sold by Year 5
• Launching within 16-18 months
• Adoption rate of 170,000 units of coffee sold in Year 1
• Generate revenue by using the sales model
21. SLIDESMANIA
● Advertising:
● Twitter, Instagram, Facebook
● Word of mouth
● Local event partnerships
● Resources Required:
● Machinery
● Baristas/workers
● Rent
● Startup Cost:
● Startup and fixed cost = $140,200
● Average price of coffee ordered: $2.70
● Variable cost = $1.10 per coffee
● Projected revenue for Year 1: 160,963
● Breakeven point: end of Year 1, start of Year 2
Overarching Business Case Model That Generates Revenue
and Break Even Point Continued
23. SLIDESMANIA
“The lines are too long, the
service is slow, my order is
incorrect, and they don’t have
the correct ingredients half of
the time”
- Interviewees
24. SLIDESMANIA
SLIDESMANIA
What Our Potential Customers Have to Say About Current Coffee Shops
-Nicole
“They do not make my order right and it
comes out too sweet”
“The wait time in Starbucks West is
ridiculous”
-Paola
“I often find myself waiting in line for
Starbucks and they have run out of
ingredients by the time I am able to
order my drink”
-Hillary
-Mike
-Christy
-Gabriel “The lines are too long and it is
important to fix the issue as if it is not
taken seriously, I will likely not be
coming back”
“It’s always so crowded”
“Really long lines at the on-campus
Starbucks at the times I want coffee”
25. SLIDESMANIA
What Potential Customers Think of The Busy Bean
“Seems like a great idea with a
reasonable price”
“I would be saving a lot of money by purchasing from
The Busy Bean considering that I buy coffee 6 days a
week”
“Since the store location would be located next to campus
and Midtown, I think it’ll do great there”
“I like that I can scan the card and access as much
coffee as I please and customize it the way I want”
“It’s cheaper than going to Starbucks twice”
“I honestly like the concept of unlimited coffee,
customizable coffee, and it is reasonable”
-Kelsey -Michaela
-Jordyn
-Gabriel
-Christy -Mike
26. SLIDESMANIA
Proposed Product Adjustments and Results
• Adjustments:
• Originally a subscription service
• $10 a month for 1 coffee a week
• $15 a month for 2 coffees a week
• $20 a month for unlimited coffees a week
• 80% interested in the subscription service
• Results:
• Switched to pay-per-ounce
• Increased customer satisfaction
• More parties interested in The Busy Bean
28. SLIDESMANIA
Works Cited
● Dimberg, Kelsey Rae. “This Is Why You Should Skip the Drive-thru at Starbucks.”
Taste of Home, Taste of Home, 25 Feb. 2020,
https://www.tasteofhome.com/article/why-you-should-skip-the-starbucks-drive-
thru/#:~:text=According%20to%20Bloomberg.com%2C%20Starbucks,window%20
orders%E2%80%94a%20huge%20percentage.
● "How Many Cups of Coffee Does A Coffee Shop Sell Per Day?" Start My Coffee
Shop, Retrieved Dec 6 2021, https://startmycoffeeshop.com/how-many-cups-of-
coffee-does-a-coffee-shop-sell-per-
day/#:~:text=According%20to%20the%20National%20Coffee,cups%20of%20coff
ee%20per%20day!
● Lock, S. “U.S. Coffee Chains Market Share 2019.” Statista, 24 Nov. 2020,
https://www.statista.com/statistics/250166/market-share-of-major-us-coffee-
shops/.
● “Prizm® Premier.” Claritas, https://claritas360.claritas.com/mybestsegments/.
● "The impact of caffeine on college
students"https://uwpexponent.com/features/2021/05/07/the-impact-of-
caffeineoncollegestudents/#:~:text=Level%20of%20Consumption%3A%20The%2
0average,over%20two%20cups%20of%20coffee.
● "University of Florida Academic Calendar Guidelines"
https://fora.aa.ufl.edu/docs/47/17Apr18/ProposedCalendarChanges.pdf