This document summarizes a presentation on building a social media plan. It provides an overview of the key steps in the process, including initiation and discovery, planning strategy, executing strategy, monitoring and tweaking, and rolling out the plan to staff. The initiation phase involves conducting internal and external audits of current social media use, consulting with stakeholders, and reporting insights. The planning strategy section outlines defining goals and channels, and determining content mix. Executing the plan may require phasing and supporting documents. Monitoring involves analytics and treating the plan as iterative. The presentation provides examples from the Oakland Museum of California's social media planning process.
Building a Social Media Plan and Calendarsfdesigner
Presentation from the 11/16/2016 Adobe TechWednesday webinar. The materials cover the importance of a social media calendar, creating accountability, building a recurring plan, finding optional social media windows, and building and monitoring your social media project plan.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Social Media Plan/Strategy Template (created for Intuit)Ragesh Nair
This is a very macro-level social media yearly plan, meant to serve as a template.
DISCLAIMER: This is something I created as a personal assignment and I'm in no way affiliated to Intuit or it's agencies/partners.
(The title slide image is courtesy its original publisher.)
Building a Social Media Plan and Calendarsfdesigner
Presentation from the 11/16/2016 Adobe TechWednesday webinar. The materials cover the importance of a social media calendar, creating accountability, building a recurring plan, finding optional social media windows, and building and monitoring your social media project plan.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Social Media Plan/Strategy Template (created for Intuit)Ragesh Nair
This is a very macro-level social media yearly plan, meant to serve as a template.
DISCLAIMER: This is something I created as a personal assignment and I'm in no way affiliated to Intuit or it's agencies/partners.
(The title slide image is courtesy its original publisher.)
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Creative Social Media Marketing StrategiesKeith Parnell
Topic: Creative Social Media Marketing Strategies
Date: June 7, 2010
Event: 2010 U.S. Army Museum Training Conference
Location: City Center Marriott Conference Center, Newport News, VA
Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.
Of the many social media marketing strategies we will cover are:
1. Know your audience:
* Demographics.
* Socialgraphics.
2. Know where your audience lives on the Internet:
* Blogs.
* LinkedIn.
* Facebook.
* Twitter.
* YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
How to create Social Media Calendar. Here you will find how to create an effective social media content calendar to help you plan and manage your posts. You'll also be given recommendations for great tools to assist you in creating and managing that content.
You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
If you enter into social media without a plan, you will fail. Period.
You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.
Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
Social media has added a new layer to public relations. This presentation covers digital PR strategies and tactics, as well as specific tips to innovate best practices. Initially delivered for a Thomson Reuters webinar. Looking for a PR speaker? Contact Heather Whaling to see about presentations for conferences and workshops. heather[at]gebencommunication.com
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Stratégie de réseaux sociaux pour les entrepreneursUnionWeb
Talk et atelier donné le 21 novembre à Paris.
Cet atelier s’adresse aux entrepreneurs (autoentrepreneurs, indépendants, TPE..) qui souhaitent s’engager dans les réseaux pour trouver de nouvelles opportunités, mais qui, par manque de temps et de ressources, ne savent pas comment s’y prendre. Une stratégie très simple, basée sur le contenu et l’interaction, leur permettront de bien cibler ses réseaux sociaux et de gagner du temps. Quelques outils leur permettront de suivre et mesurer leurs efforts.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
How to Create a Cohesive Social Media Marketing PlanCindy Kim
So how do marketing professionals take the reins and steer a cohesive, integrated social media marketing plan? You start by understanding your marketing and content marketing model well enough to integrate social media practices and tools into the overall program. That takes good internal planning. My “5 Must Haves of Social Media Marketing” will help you get there. These must-haves are:
1. Shifting + Controlling of Consumers and Audiences
2. Planning with Internal + External Customers in Mind
3. Aligning + Orchestrating Integrated Content Strategy
4. Executing as a Team
5. Measuring Impact to Business with Focus
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Creative Social Media Marketing StrategiesKeith Parnell
Topic: Creative Social Media Marketing Strategies
Date: June 7, 2010
Event: 2010 U.S. Army Museum Training Conference
Location: City Center Marriott Conference Center, Newport News, VA
Sponsors: PNC Mortgage, JASE Digital Media, Poco Productions
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve online. Social Media Marketing has proven to be an efficient basket of strategies to help with accurate and solid brand management.
Of the many social media marketing strategies we will cover are:
1. Know your audience:
* Demographics.
* Socialgraphics.
2. Know where your audience lives on the Internet:
* Blogs.
* LinkedIn.
* Facebook.
* Twitter.
* YouTube.
3. Have a social media marketing strategy for each socialgraphic human group - to - social media community.
4. Understand inbound marketing.
5. Understand search engine optimization.
6. Understand the art of lead generation and follow-on conversion.
7. Understand reputation management.
8. Build a brand strategy and an executional online plan.
9. Build a strategy around ‘blogging for business’.
10. Build a strategy around photo, audio (podcasts), and video (videocasts) marketing.
11. Build a strategy to push the correct type of content from your blog to the proper social media community.
12. Narrow down your strategies to concentrate on the social media communities that will reap the best return on your investment.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Social media can be used as powerful public health communication tools for raising awareness, connecting and engaging with your stakeholders, building and sustaining relationships, and encouraging calls to action. Yet, whether you’re a total newbie or a social media guru looking to step up your game, nothing can defeat your efforts more than winging it without a plan.
In this webinar, the first session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett of the Young Invincibles share how they’ve built a social media strategy that works, is integrated with their overall communications plan, and helps them to create meaningful impact with the communities they serve.
Enjoy this presentation from the training!
Listen to the webinar here:
https://cc.readytalk.com/cc/playback/Playback.do?id=8aarvf
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
How to create Social Media Calendar. Here you will find how to create an effective social media content calendar to help you plan and manage your posts. You'll also be given recommendations for great tools to assist you in creating and managing that content.
You’re on a roll with social media – you’ve got your plan in place, you’re putting your voice out there, monitoring and engaging in conversations, and hopefully getting folks excited about your message or even, taking action. But if you’re too busy doing, and not taking the time to answer the so what, how will you know you’re on the path to social media success and having an impact?
In this webinar, the second session in the latest 21st Century New Media Series from CALPACT and CHL at UC Berkeley's School of Public Health, JC De Vera of the Greenlining Institute and Rae Roca-Pickett, Julian Aldana, and Riana King of the Young Invincibles share how they: measure and evaluate their social media efforts to ensure it best meets their communication objectives; refine their efforts to measure what really matters; and get actionable results that help produce greater impact.
Enjoy this presentation from the training!
Listen to the webinar here:
http://cc.readytalk.com/play?id=4i4dix
To view other resources from this webinar:
The Art of Listening Social Media Toolkit for Nonprofits:
http://www.slideshare.net/SPHCalpact/the-artoflisteningsocialmediatoolkitfornonprofits
Social Media Measurement and Evaluation Resources:
http://www.slideshare.net/SPHCalpact/sm-measurement-and-evaluation-resources
To learn more about this series, please visit: http://chl.berkeley.edu/events/newmedia/2014-new-media-trainings/sessions.html
Follow Us on Twitter: @CALPACT
Facebook: http://www.facebook.com/CALPACTUCB
Website: www.calpact.org
How To Create A #SocialMedia Plan From ScratchHeba AlSamt
If you enter into social media without a plan, you will fail. Period.
You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it.
Steps to Create a Social Media Marketing Strategy for Your BusinessJocelyn Murray
While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results.
Learn how to use social media more effectively with a strategy and plan.
Learn how to:
• Create goals for your social media
• Determine who your audience is and what social networks you need to be on to reach them
• Plan your content
• Measure Results
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services.
Wondering how to assess your current social media efforts, and how to use that information to create goals?
Tim Patterson, @tradeshowguy on Twitter, explains - and offers you a free Social Media Audit Template at the end.
Social media has added a new layer to public relations. This presentation covers digital PR strategies and tactics, as well as specific tips to innovate best practices. Initially delivered for a Thomson Reuters webinar. Looking for a PR speaker? Contact Heather Whaling to see about presentations for conferences and workshops. heather[at]gebencommunication.com
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Stratégie de réseaux sociaux pour les entrepreneursUnionWeb
Talk et atelier donné le 21 novembre à Paris.
Cet atelier s’adresse aux entrepreneurs (autoentrepreneurs, indépendants, TPE..) qui souhaitent s’engager dans les réseaux pour trouver de nouvelles opportunités, mais qui, par manque de temps et de ressources, ne savent pas comment s’y prendre. Une stratégie très simple, basée sur le contenu et l’interaction, leur permettront de bien cibler ses réseaux sociaux et de gagner du temps. Quelques outils leur permettront de suivre et mesurer leurs efforts.
The 5 Most Important Things to Consider When Creating Digital Experiences for...Jessica Tams
Delivered at Casual Connect Tel Aviv 2016. The world is changing rapidly, what worked 12 months ago no longer works today. Over the last 20 years Maurice Wheeler has been creating interactive experience for children, from apps, and web sites, to art installations and toys. Through his ongoing commitment to immersive research Maurice has uncovered what he believes are the 5 universal truths that you need to consider when creating experiences for children.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
This is one of the main points you should cover in a business plan, this is an example of a charities social media plan and analysis that i wrote. We can help you get all the points you require in a similar plan or a business plan from only £50.
Un acteur majeur de la data souhaitait lancer un nouveau label e-commerce sur un marché particulièrement encombré (Trusted Shop, Google Marchand de Confiance...)
Nous leurs avons proposé cinq axes de lancement possible de leur label au travers de techniques de growth hacking, susceptibles de contourner la domination des acteurs en place.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
After meeting with client (Cat Town) to determine brand key words, target audience, & key influencers, we were able to develop a social media marketing plan for the client and present it to them via a powerpoint packaged product as well as a more detailed strategy booklet.
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Maximising your Social Media Effectiveness in Construction MarketingKayley Bright
David Watling, Head of Sales at Pauley Creative, discusses the importance of social media in driving engagement and attracting the right prospects to your website.
Evaluating Your Social Media Efforts for OptimizationDebra Askanase
How do you know if your social media systems are working for your organization, or just getting in its way? Or if your social media channels are effective? This presentation offers a methodology for evaluating the success of your social media efforts within each channel as well as how optimized your social media systems are for success. The presentation includes two case studies plus a sample systems self-assessment matrix, a sample online fundraising self-assessment matrix, and a sample social media channel assessment matrix.
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
Traditional marketing channels have becoming ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
DAY 1: STRATEGIC PLANNING FOR SOCIAL MEDIA AND CONTENT MARKETING
In this session, you will learn about the important role of content marketing within a social media program, how to track online what is being said/written about your organization, and how to develop a strategic plan for your organization's social media.
Learning Breakfast: Turbo-Charge your Corporate Social MediaFormative
Presentation from Gay Flashman, of Formative Digital, a UK-based agency offering social media content development, outsourcing, training and strategy consultancy.
Social media marketing refers to the process of promoting a brand, product, or service through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. It involves creating and sharing content, engaging with followers, and analyzing performance to reach and engage with a target audience.
Social media planning is the process of developing a strategy for social media marketing. It involves identifying goals, selecting the right social media platforms, determining target audiences, creating a content calendar, and defining metrics to measure success. By planning ahead, businesses can create a cohesive social media presence that aligns with their overall marketing goals and helps them reach their target audience more effectively.
A successful social media marketing campaign requires a deep understanding of the target audience, knowledge of the platforms, creative content creation, and consistent engagement. By planning and executing a social media marketing strategy, businesses can build brand awareness, drive traffic to their website, and ultimately increase sales and revenue.
Social Media Marketing is the process of gaining website traffic or attention through social media sites.Using social media for marketing can enable small business looking to further their reach to more customers.
Chicago Community Trust Grantees Training on Social Media PlanningDemetrio Maguigad
Here are some of the tools we talked about in our session:
Social Bookmarking and organizing the web
http://delicious.com/
http://pinterest.com/
Social dashboards and analytics
http://touchgraph.com/seo
http://sproutsocial.com/
http://hootsuite.com/
http://www.radian6.com/
http://www.peoplebrowsr.com/
http://www.google.com/analytics/
Exploring
http://mashable.com/
http://www.bethkanter.org/
http://www.radian6.com/
http://technorati.com/
Similar to Building or Re-envisioning a Social Media Plan (20)
Archives Alive! Activating Archives for Engagement & EquityWest Muse
Exciting possibilities await us when we invest in museum archives! Through archives, relevant and engaging connections happen and a more inclusive, approachable space for community results. Learn how nascent collection and institutional archives expand accessibility, reach new audiences, and create unexpected discoveries that empower and shift narratives. This session will explore approaches to improving collections accessibility and holding space for diverse connections through archives.
PRESENTERS: Linda Waterfield, Head of Registration, Phoebe A. Hearst Museum of Anthropology,
University of California at Berkeley
Gina Caprari, Registrar and Collections Manager, The Global Museum and Museum Studies Program, San Francisco State University
Peggy Tran-Le, Research and Technical Services Managing Archivist, Archives and Special Collections at UCSF Library, University of California, San Francisco
Beyond Land Acknowledgements: Real Collaboration with Tribes & Tribal LeadersWest Muse
Tribal land acknowledgments are rapidly growing in popularity among institutions and organizations, taking the form of opening statements in meetings and conferences, signage, or website messages. One might ask why land acknowledgments are being made in a growing number of settings, including the museum. Acknowledgment is a simple, powerful way of showing respect and is intended as a step toward correcting the practices that erase or freeze Indigenous people’s history and culture while inviting and honoring the truth. However, the land acknowledgment is also at risk of ending where it began, perhaps well-conceived and received, but merely a symbolic gesture with little to no follow-through of engagement and real change. While land acknowledgements are well-meaning, they are no substitute for substantive and ongoing tribal relationships and understandings of tribal land claims.
Digital Strategy: A Means for Museum TransformationWest Muse
Museums crafting digital strategies for the first time can find the process daunting, so hearing from members of the museum community who have done this work can be a great place to start. This session will address how an institution can develop a successful digital strategy, including how to leverage technology for institutional impact, how to ensure digital efforts are serving a need, and how digital efforts can protect, enhance, and showcase content.
PRESENTERS: Alisha Babbstein, Archivist, Oregon Jewish Museum and Center for Holocaust Education
Nik Honeysett, CEO, Balboa Park Online Collaborative
Jack Ludden, Senior Strategist and Innovation Specialist, Balboa Park Online Collaborative
Gail Mandel, Deputy Director, Oregon Jewish Museum and Center for Holocaust Education
Building Community: Discovering Resources for Professional Support, Learning,...West Muse
Having a network of colleagues outside of their immediate co-workers was crucial when disaster struck. The members of the Museum Educators of Puget Sound have leaned into this community for support, resources, and information during the COVID-19 pandemic. Join them for open conversation on what they learned about their identity as museum educators, how they supported each other during different phases of the pandemic,
and how to decide what educators can carry forward.
PRESENTERS: Sondra Snyder, Director of Education, Museum of History & Industry
Emily Turner, K-12 & Youth Programs Coordinator, Museum of History & Industry
Nicole Frymier, Former Treasurer of the Museum Educators of Puget Sound
Kate Sorensen, Youth & Children’s Programs Manager, Bellevue Botanical Garden Society
Creative Attention: Art & Community RestorationWest Muse
How can museums support individual and community wellness, belonging, and resilience? Hear a case study from the Palo Alto Art Center about Creative Attention, an initiative that included an exhibition, artist residencies, an art therapy residency, public programs, and wellness programs. As part of the session,m participate in a virtual meditation with our wellness program provider and use the prompts created by mour art therapist in an artmaking session.
MODERATOR: Karen Kienzle, Director, Palo Alto Art Center
PRESENTERS: Julie Forbes, Stress Management Consultant
Anh Tran, LMFT, ATR-P, Licensed Marriage and Family Therapist and Provision Art Therapist
Open to Directors, Deputy Directors, CEOs, CFOs, Leadership Team Members, and Trustees, this luncheon welcomed guest speaker Micah Parzen, CEO, Museum of Us, for a talk about changing the Museum’s name and the work that came after. This luncheon was sponsored by Mad Systems.
Facilitating Critical Conversations Around ExhibitionsWest Muse
Museums provide space for people to engage in critical conversations. In this session, participants will hear from four museums on their relationship between the curation/exhibitions and education/community programs departments, how educators navigate complex and sometimes controversial topics with visitors, and how program organizers create public discussions on critical topics. Participants will also have the opportunity to speak with other museum professionals on how they address critical topics and foster dialogue and civil discourse.
PRESENTERS: Amanda Coven, Director of Education, Oregon Jewish Museum and Center for Holocaust Education
Molly Wilmoth, Bonnie Lee and Oliver P. Steele III Curator of Education & Engagement, High Desert Museum
Eliza Canty-Jones, Chief Program Officer and Editor Oregon Historical Quarterly, Oregon Historical Society
Ariel Peasley, Education and Community Engagement Coordinator, Coos History Museum
Helping Communities Heal in the Wake of Local CrisisWest Muse
As natural disasters and crises become prevalent, hear how four museums responded to wildfires and the recent COVID-19 pandemic. Learn innovative ways to help your community heal. Each museum will share how they addressed local crises in thoughtful and meaningful ways while staying true to their missions and protecting their collections. Through partnerships, interactive social media platforms, creative artmaking, reflective exhibitions, collecting oral histories, and developing programs, each museum became a place of gathering, engagement, connection, reflection, and support.
PRESENTERS: Jeff Nathanson, Executive Director, Museum of Sonoma County
Jesse Clark McAbee, Curator of Museums, Museums of Lake County
Carol Oliva, Director of Development, California Indian Museum and Cultural Center
Jessica Ruskin, Education Director, Charles M. Schulz Museum
How do museums and historians shape a person’s legacy, for better or for worse? Join us for small group conversations as we investigate the stories of aviation pioneers Pancho Barnes and Amelia Earhart through an LBGTQ+ perspective. We’ll consider the wider challenges of representing diverse ethnicities or sexual/gender identities of historical individuals with today’s language, and examine how what museums say (and don’t say) about a person’s life has a profound impact on visitors.
PRESENTERS: Shae Skager, Administrative Coordinator, Education, The Museum of Flight
Sean Mobley, Social Media and Content Marketing Specialist, The Museum of Flight
A national research study, Measurement of Museum Social Impact (MOMSI), is working to create a survey to help museums measure their social impact. In this session, hear about the study, its history, and the forthcoming toolkit; preliminary social impact data from MOMSI host museums; and host museum perspectives on how to recruit participants through an equity lens and use social impact data for master and strategic planning, advocacy, and community engagement.
PRESENTERS: Emily Johnson, Field Services Manager, Utah Division of Arts & Museums
Dean Watanabe, Vice President, and Deputy Director, San Diego Zoo
Dan Keeffe, Director of Learning & Engagement, Los Angeles Zoo and Botanical Gardens
Lorie Millward, VP of Possibilities, Thanksgiving Point Institute
Michelle Mileham, Ph.D., Project Manager, Measurement of Museum Social Impact & Accessibility Coordinator, Utah Division of Arts & Museums
Museum People: Exploring Museum Workforce Issues in 2022West Muse
This session explores workforce issues through the lens of an organization created in reaction to the COVID-19
pandemic. We will facilitate open discussion about issues such as the shift in needed skills, changed business
models, and staff fatigue. The goal is to learn from each other by sharing what’s happening across institutions,
identifying short- and long-term concerns, and considering barriers and ways to move forward.
PRESENTERS: Rita Deedrick, Volunteer, MuseumExpert.org
Wendy Meluch, Principle, Wendy Meluch Consulting
Jill Stein, Founder and Principle Researcher, Reimagine Research Group
Traditional museum conservation fails to address some of the challenges and opportunities inherent in our institutions’ outdoor, macro, and functional artifacts. Whether a lightship, a submarine, a submersible, or your artifact, they sometimes withstand non-standard museum display environments and practices to keep them relevant. Join us for a discussion about preserving historical and educational significance through atypical preservation projects.
PRESENTERS: Beth Sanders, Collections Manager, U.S. Naval Undersea Museum
Richard Pekelney, Co-Chair, USS Pampanito, San Francisco Maritime National Park Association Board of Trustees
Bruce Jones, Deputy Director, Columbia River Maritime Museum
Strategies for Surfacing Truth and Fostering Reconciliation for Racial EquityWest Muse
Museums and cultural institutions are often quick to celebrate the progress they have made toward racial equity while struggling to dedicate time to pause and reflect on what might prevent them from moving forward. Museums & Race offers this session to help museum practitioners foster new dialogic skills to have more truthful conversations, as well as practical ways to move from naming the issues to developing practical strategies to combat harmful behaviors.
PRESENTERS: Jackie Peterson, Owner & Chief Excellence Officer, Jackie Peterson | Exhibit Services and Museums & Race Steering Committee Member
Dr. Karlisa Callwood, Director, Community Conservation Education & Action, Perry Institute for Marine Science; Museums & Race Steering Committee Member
Tools for Meaningful and Engaging Internship ProgramsWest Muse
Inviting interns onto your team is a great way to introduce support, generate diverse ideas, and create valuable learning opportunities for all involved. But not all internship programs are created equal. This session explores tools and engagement strategies to provide more meaningful experiences to interns and the museum.
Presenters: Peter Kukla, Planetarium Manager, Eugene Science Center
Jennifer Powers, Featured Hall Assistant Manager, Oregon Museum of Science and Industry
Planned Giving Opportunities with the Upcoming Transfer of Wealth (Pt 2/2)West Muse
Studies show that $9 trillion in assets will be passed in the U.S. from Baby Boomers to Gen X and millennials by 2027. It is imperative that fundraisers plan thoughtfully for this transfer of wealth because great opportunity exists to secure planned gifts. While many nonprofits focus on immediate funding needs, museums are in a unique position, responsible for long-term institutional preservation and collections care. It is not only prudent but necessary to develop sustainable revenue.
Planned Giving Opportunities with the Upcoming Transfer of Wealth (Pt. 1/2)West Muse
Studies show that $9 trillion in assets will be passed in the U.S. from Baby Boomers to Gen X and millennials by 2027. It is imperative that fundraisers plan thoughtfully for this transfer of wealth because great opportunity exists to secure planned gifts. While many nonprofits focus on immediate funding needs, museums are in a unique position, responsible for long-term institutional preservation and collections care. It is not only prudent but necessary to develop sustainable revenue.
Boards are responsible for the fiscal health of the nonprofit organizations they serve. Not only must they give, but it is essential that they take part in fund development. Many volunteers are uncomfortable in this role. This session will equip staff with tools to train board members about the fundraising cycle and how they can be involved in different phases based on their comfort levels. It will include tips on face to face solicitations.
Inclusivity, Difficult History, and the Modern Museum Audience West Muse
This luncheon was open to Directors, Deputy Directors, CEOs, CFOs, Leadership Team Members, and Trustees, and featured guest speaker David Pettyjohn, Executive Director of the Idaho Humanities Council. David Pettyjohn discussed the Council’s mission of “deepening the understanding of human experience by connecting people with ideas,” and provided information on programming and funding opportunities, including Museum on Main Street, Speakers Bureau, and grants.
Museums and Climate Change: Creating a Sustainable Path ForwardWest Muse
The collective response of our society to climate change will be one of the defining issues of this era. From strategies to improve the environmental performance of facilities to making a difference globally through programs such as We Are Still In, this session will explore the issues surrounding climate change and provide insights on how museums of all varieties can contribute to bringing positive change to their organizations and communities through interpretation and demonstration.
Recalculating, Recalculating...Using the Museum Assessment Program as Your Mu...West Muse
Does your museum need budget-friendly directions to improve its community engagement, address challenges with collections, strengthen its educational activities, align operations overall, or hone its governance for greater leadership potential? The Museum Assessment Program can give your museum the best route to reach your destination. Hear about the new and revised assessment options, as well as about the benefits, experience, and results of MAP from recent participants. Fuel up to apply for this IMLS-funded excellence program today.
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
3. Panelists
Building a
Social Media Plan
WMA Annual Meeting | 2016
Georgina Goodlander
Visual Arts Director
Idaho Falls Arts Council
• Performing & visual arts
• Approx 9 full time staff
• Curates galleries & oversees
art and technology center
• Dept of 1
• Former Chief of Media and
Technology at the
Smithsonian American Art
Museum
Charlotte Patterson
Marketing Manager
Oakland Museum of CA
• Interdisciplinary: art, history,
and natural sciences of CA
• Approx 150 staff, mid-sized
• Oversees social media
management & strategy, paid
advertising, promotions &
partnerships, events mktg,
content strategy & creation
• Dept of 4 (includes Comm
Manager, Digital Comm
Specialist & Director)
• Team of 3 shares social media
implementation duties &
monitoring
Misha Ray
Digital Marketing Manager
The Mob Museum
• National museum of
organized crime and law
enforcement history
• Approx 50, small–mid-sized
• Oversees digital advertising,
social media, website
management, and content
creation
• Dept of 5 (includes PR & Mktg
Manager, Coordinator,
Graphic Designer & Director)
• Work flow: Coordinator drafts
initial content & Misha
oversees final content
#WMAsocial
4. Agenda
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
PART 1
Roadmap to
building a social
media plan
PART 2
Integrated
Content Strategy
and Creation
PART 3
Advertising on
Social; SEO; FB
Live; Snapchat
Q & A
5. Questions?
SO, WHAT ABOUT QUESTIONS?
We’d love to hear them! Tweet your questions throughout the session tagging #WMAsocial
Once Q & A starts, we will begin with those questions first.
WE ARE MARKETERS… SO WE LOVE FREE GIVEAWAYS!
1. An “uncut” version of this presentation with panelists’ notes and talking points, including the
tactical roadmap outlining the steps necessary to take when building a social media plan.
2. A few social media messaging calendar template options that can be used broadly as a tool for
editorial planning.
3. Social Media toolkit examples.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
6. PART 1
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
PART 1
Roadmap to
building a social
media plan
PART 2
Integrated
Content Strategy
and Creation
PART 3
Advertising on
Social; SEO; FB
Live; Snapchat
Q & A
7. WHY?
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Social media won’t solve all of your problems… or everyone else’s
8. The Process
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Planning
Strategy
Monitoring &
Tweaking
Executing
Strategy
Initiation &
Discovery
Roll Out to
Staff
Brainstorming &
Playing with Ideas
9. Initiation & Discovery
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Planning
Strategy
Monitoring &
Tweaking
Executing
Strategy
Initiation &
Discovery
Roll Out to
Staff
Brainstorming &
Playing with Ideas
10. Initiation & Discovery
RECOMMENDED STEPS
1. Do an audit in 2 parts: internal & external museum scan.
2. Consult with stakeholders.
3. Report on key insights to your small team.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
AUDIT
CONSULT
REPORT
11. AUDIT—EXTERNAL MUSEUM SCAN
1. Identify 10–15 institutions to examine.
2. Do a follower comparison and benchmark yourself.
3. Do a content and channel comparison.
4. Identify key insights.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Initiation & Discovery
12. Initiation & Discovery
AUDIT—INTERNAL CHANNELS
Your internal audit should look at the following:
1. Performance and growth
2. Content strategy & integrated messaging
3. Currently accessible & needed resources
4. Metrics
5. Your audience!
Note: there might be other things you want or need to look at!
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
13. Initiation & Discovery
1. Refine tone and voice on all channels to align with e-mail marketing and other external
communications.
2. Determine which types of content perform most successfully on each platform based on
follower engagement.
3. Focus on growing followers and increasing post engagement.
4. Activate an analytics & scheduling tool that will help monitor and track growth for future
insights and reporting needs.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: OMCA’S INTERNAL AUDIT TAKEAWAYS
14. Initiation & Discovery
CONSULTING WITH COLLEAGUES
1. Ask them to share about their needs and
wants.
2. See where those needs intersect with your
envisioned social media strategy.
3. Set expectations for these consultations.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
15. Initiation & Discovery
REPORT KEY INSIGHTS TO YOUR TEAM
I highly recommend that you share key insights you’ve reported through this discovery process with
your Marketing & Communications team before laying out your plan. Why?
1. Your colleagues can be a sounding board.
2. Your strategy will likely impact their work.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
16. Planning Strategy
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Planning
Strategy
Monitoring &
Tweaking
Executing
Strategy
Initiation &
Discovery
Roll Out to
Staff
Brainstorming &
Playing with Ideas
17. Planning Strategy
CLEARLY OUTLINE YOUR STRATEGY
1. Write an all-encompassing plan
document.
2. Define your presence on social
media channels.
3. Determine your content mix.
4. Make recommendations for changes
to implement.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Content
Strategy
Channel
Strategy
Brand
Presence
18. Planning Strategy
SECTION 1: Overview and Goals
Purpose
Goals
Guiding Principles
SECTION 2: Core Channels
Facebook
Twitter
Instagram
YouTube
LinkedIn
SECTION 3: Content Strategy
Content Mix
Visual Content Marketing
Video
Engagement Series
Influencer Marketing
(Content Strategy continued..)
Live Coverage
Corporate Sponsorship Guidelines
Membership, OMCA Store, and Donor Campaigns
SECTION 4: Recommendations
New Platforms and Strategies: Phase 1
New Platforms and Strategies: Phase 2
Cross-Department Collaboration & Participation
Improvements to Current Presence
SECTION 5: Next Steps
Phase 1
Phase 2
Areas Needing Executive Level Support
APPENDIX
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: TABLE OF CONTENTS FOR OMCA’S PLAN
19. Planning Strategy
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: How OMCA defines presence on Facebook
Facebook is the next-generation newspaper
• Fans are interested in curated news, local articles, and
online projects
• Platform to showcase and integrate Museum collections
with relevant, timely content
• Rich media are most popular and best performing forms
of content
• Opinion pieces get the most engagement and highest
reach
20. Planning Strategy
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
On Instagram, we saw low
engagement with posts pre-
promoting events using off-brand
images and lineup-specific
messages.
Therefore, we tightened up the
requirements for image quality on
Instagram, seeing that was a really
important key to engagement
success, and worked to better
define our voice and tone for copy.
EXAMPLE: Changing content strategy on Instagram to increase engagement
21. Planning Strategy
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
We also decided to change our content
strategy on Instagram to highlight in-the-
moment atmosphere & visitor experience
at Friday Nights with live coverage.
The change in strategy resulted in a
higher number of likes and engagement.
22. Planning Strategy
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: How OMCA defines content mix on channels overall
Exhibitions
30%
Original Content
25%
Programs & Events
15%
Core Galleries
10%
Archives & Collections
10%
Communications & Press
Coverage
8%
Contests, Giveaways &
Partnerships
2%
Exhibitions
Original Content
Programs & Events
Core Galleries
Archives & Collections
Communications & Press Coverage
Contests, Giveaways & Partnerships
Note: this content mix is subject to change based on engagement and other insights.
23. Executing Strategy
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Planning
Strategy
Monitoring &
Tweaking
Executing
Strategy
Initiation &
Discovery
Roll Out to
Staff
Brainstorming &
Playing with Ideas
24. Executing Strategy
RECOMMENDED STEPS
1. Break up implementation into phases and put together a timeline.
2. What supporting documents or tools will you need? Consider:
• Social Media Toolkits (resource for colleagues to use and share with external collaborators)
• Analytics, scheduling & monitoring tool
• Editorial Messaging Calendar
• Complaint/feedback response tree
• On-site signage for social calls to action
• Social Media Communication Style Guide
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
25. Monitoring & Tweaking
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Planning
Strategy
Monitoring &
Tweaking
Executing
Strategy
Initiation &
Discovery
Roll Out to
Staff
Brainstorming &
Playing with Ideas
26. Monitoring & Tweaking
LISTEN AND RESPOND
1. Find the right analytics tool. Things to
consider:
• Cost
• Variety of analytics (which are most
important to you?)
• Publishing & monitoring capabilities
• Channels you can connect to manage
• Number of users
2. Treat your plan as a living document.
3. Report out!
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
27. Brainstorming
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Planning
Strategy
Monitoring &
Tweaking
Executing
Strategy
Initiation &
Discovery
Roll Out to
Staff
Brainstorming &
Playing with Ideas
28. Brainstorming
TEST YOUR IDEAS!
1. Keep up on industry changes & what other institutions are doing.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
29. Brainstorming
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: OMCA wanted
to participate in Giving
Tuesday (this was also a
test), and tried to
replicate a messaging
strategy that worked well
organically for our
education program.
It didn’t work out as well,
so we pivoted our
strategy for the next
campaign!
2. What works for one campaign might not work for another.
30. Roll Out to Staff
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Planning
Strategy
Monitoring &
Tweaking
Executing
Strategy
Initiation &
Discovery
Roll Out to
Staff
Brainstorming &
Playing with Ideas
31. Roll Out to Staff
RECOMMENDED STEPS
1. Get approvals and support from your colleagues and upper management.
2. Present to different departments and staff members.
3. Invite others to participate and let them know how they can.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
32. PART 2
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
PART 1
Roadmap to
building a social
media plan
PART 2
Integrated
Content Strategy
and Creation
PART 3
Advertising on
Social; SEO; FB
Live; Snapchat
Q & A
34. Build a Content Machine
You don’t have to start from scratch—but a
method behind the madness will help!
1. Develop a system.
2. Find your themes and pick your dates!
Hint: followers love to hear about birthdays,
anniversaries, and historical milestones.
3. Leverage pre-existing or re-purposed
content.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
35. Build a Content Machine
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
36. Build a Content Machine
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Pair artists’ birthdays,
holidays, and
anniversaries with
collections objects!
37. Build a Content Machine
Ways you can leverage pre-existing or re-purposed content
• Identify what pre-existing content already exist that you can plug into without additional work (ex:
OMCA’s internal “object of the week” email)
• Writer’s block? Read the labels!
• Pull copy and images from an institutional magazine or e-newsletter.
• Don’t be afraid to look at something you posted the previous year to share again. People forget!
Or maybe didn’t see it the first time!
• Any press coverage or interesting articles that align with your messages? Share them!
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
38. Build a Content Machine
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: OMCA’s
#ObjectOfTheWeek is
often a fan favorite
39. Build a Content Machine
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Press coverage meets added-
value content for followers
40. Build a Content Machine
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Don’t be a total robot! Whether the post is
scheduled or in-the-moment, allow your voice and
tone to exude the persona of your museum!
Balance scheduled posts with in-the-moment
experiences
1. Build content blocks to plug pre-planned
posts easily.
2. Be human and authentic. Share
experiences as they happen.
41. Build a Content Machine
Colleagues can help
1. Encourage your co-workers to help
collect content! Create content
submission forms so that colleagues can
submit ideas or other stories easily to
you.
2. Formalize an ambassador program for
mutually successful experiences.
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
44. Integrate Other Platforms
Align messages with e-news & drive traffic with cross-promotion
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
45. Integrate Other Platforms
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Align messages with e-news & drive traffic with cross-promotion
46. Integrate Other Platforms
Building a
Social Media Plan
WMA Annual Meeting | 2016
Include an e-news signup on your website (or Facebook page) and have a fun automated
confirmation email that includes links to your social channels!
#WMAsocial
51. Editorial Calendars
Different ways to organize editorial calendars:
1. Use a weekly posting schedules to stay on top of the
work.
2. Schedule a weekly messaging meeting—either at the
end or beginning of the week.
3. Map out a long-term editorial calendar to look at the
bigger picture. Try doing this quarterly!
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
52. Editorial Calendars
EXAMPLE: Use weekly posting schedules to stay on top of the work
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
53. Editorial Calendars
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: Map out a long-term editorial calendar for the bigger picture
54. PART 3
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
PART 1
Roadmap to
building a social
media plan
PART 2
Integrated
Content Strategy
and Creation
PART 3
Advertising on
Social; SEO; FB
Live; Snapchat
Q & A
56. Advertising on Social
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
ADVERTISING ON FACEBOOK IS EASY AND
DOES NOT REQUIRE A LARGE BUDGET.
If you have an event, exhibit, or other kind of program
coming up and you want to reach a very specific
audience, Facebook advertising is a great fit. To take
that a step further, if you have extraordinary imagery,
Instagram may be the right fit for your ad.
57. Advertising on Social
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
The Options:
• Advertising on Facebook
o This option gives you great targeting ability and a relatively low expense.
• Advertising on Twitter
o If there is a specific hashtag that you would like to get involved with, Twitter ads can be a good
option. Word to the wise: Getting involved in an over-saturated hashtag can lead to minimal
results and visibility.
• Advertising on Instagram
o With outstanding imagery on Instagram, your ad has potential for great results.
58. Advertising on Social
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
The Basics:
• Advertising on Facebook
o Quick tips: Upload email lists when appropriate; target carefully; keep mobile in mind.
• Advertising on Twitter
o Get your message pared down to 140 characters or less. Choose your efforts on Twitter wisely.
• Advertising on Instagram
o Your imagery has to be truly outstanding and appear to be organic in their feed. Instagram users
are very discerning when it comes to photo content. But, target correctly + great imagery = good
results.
59. Social Media + Search
Engine Optimization (SEO)
#WMAsocial
60. Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
THE ACRONYM SEO CAN BE INITIMIDATING. BUT
HERE’S A SECRET—IT DOESN’T HAVE TO BE!
Even if you don’t know how to edit a website, or if your
organization doesn’t advertise on Google, you can
make great strides toward improving your Museum’s
online presence with a few simple tips.
If you do advertise on Google, these tips will help
enhance your existing efforts.
Social Media + SEO
61. Social Media + SEO
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
The Basics:
• SEO: Search Engine Optimization
o Your SEO efforts help determine how often and how easily people find you online.
• Keywords, keywords, keywords
o Identify keywords that make the most sense for your Museum and use them as often, in as
many locations as you can. That means: Use your keywords on social media, too!
• Link to your website as often as it makes sense
o Your SEO efforts help determine how often and how well people find you online.
• Guest reviews
o The reviews you receive from guests don’t just benefit you by letting people tell you how great
you are—they improve your SEO.
62. Social Media + SEO
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
EXAMPLE: Keywords
Don’t: Do:
64. Tackling Facebook Live + Snapchat
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
JUST WHEN YOU THINK YOU HAVE IT ALL
FIGURED OUT, THEY THROW YOU A CURVE BALL!
New platforms will continue to pop up as time goes on.
The question remains: Which platforms are worth your
time? When should you make the decision to move
forward on a new platform? How do you go about
creating a strategy?
65. Tackling Facebook Live + Snapchat
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
The Basics:
• Facebook Live
o It is exactly what it sounds like: LIVE. You have to over-prepare for Facebook Live because you
have no control over your surroundings. Prepare your subject, test your connection and
equipment, and have a calendar prepared with topics you’d like to cover.
• Snapchat
o Snapchat is not as snappy as it sounds. Snapchat, like any other social platform, will require
more of your time than you anticipate.
Tip: Set up calendar for three months
of content ideas just for Facebook
Live and Snapchat, and then evaluate
whether or not that time commitment
is feasible for you and your museum.
66. Q & A
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
PART 1
Roadmap to
building a social
media plan
PART 2
Integrated
Content Strategy
and Creation
PART 3
Advertising on
Social; SEO; FB
Live; Snapchat
Q & A
67. Contact Us!
Building a
Social Media Plan
WMA Annual Meeting | 2016
#WMAsocial
Georgina Goodlander
Visual Arts Director
Idaho Falls Arts Council
ggoodlander@idahofallsarts.org
Charlotte Patterson
Marketing Manager
Oakland Museum of California
cpatterson@museumca.org
Misha Ray
Digital Marketing Manager
The Mob Museum
mray@themobmuseum.org