This is a very macro-level social media yearly plan, meant to serve as a template.
DISCLAIMER: This is something I created as a personal assignment and I'm in no way affiliated to Intuit or it's agencies/partners.
(The title slide image is courtesy its original publisher.)
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Building or Re-envisioning a Social Media PlanWest Muse
As museum marketers, high quality content is easy to come by, but how do you even begin to digest, process, and plug it into an effective social media marketing strategy that results in more influence, followers, and relevance? Whether you are starting from scratch, activating a new platform, or re-vamping your channels, this session will offer valuable insights for building a sustainable social media strategy.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Social Media Success: Creating & Implementing a Social Media Plan! Rachel Eichen
During this two-part workshop, attendees will take the theory of social media plans and make them a reality for their library. Each attendee will develop a basic social media plan to implement at their library. Social Media to be discussed includes: Facebook, Twitter, Instagram, Tumblr, Pinterest and more.
The course includes:
Analysis of Social Media demographics
Exploration of effective posting techniques and times of major social media
Recommendations of uses for different social media
Recommendations for a social media schedule
Exploration of tools and statistics to make social media successful
Between classes, attendees will work one on one with the instructor on their custom social media plan.
Slides from our June 17, 2009 webinar.
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
10 Productivity Tips From Hootsuite & EvernoteHootsuite
As a social media marketer, you are constantly on the lookout for new tools that can make you more productive online! Today’s smart businesses know that time is of the essence and improving your social media engagement can feel like a never ending task—but it doesn’t have to.
Our experts at Hootsuite and Evernote are constantly making sure there is an easier way to work smarter online!
Watch the webinar here:
https://www.youtube.com/watch?v=FSSRqAijkOM
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Building or Re-envisioning a Social Media PlanWest Muse
As museum marketers, high quality content is easy to come by, but how do you even begin to digest, process, and plug it into an effective social media marketing strategy that results in more influence, followers, and relevance? Whether you are starting from scratch, activating a new platform, or re-vamping your channels, this session will offer valuable insights for building a sustainable social media strategy.
Best Practices on Instagram and Hootsuite Hootsuite
Hootsuite is proud to announce that we are able to schedule Instagram postings from our platform!
Our product expert at Hootsuite will show several best practices on Instagram and a walk-through on how you can get started on Instagram via Hootsuite.
Watch the webinar link here-http://ow.ly/Vsvuj
____________________________________________________________________
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Sign up today for a free 30 day trial and receive custom training from our team of product experts! https://hootsuite.com/plans/pro
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - http://owl.li/V5ypK
The right PR tool increases efficiency and effectiveness. But with so many services vying for attention, how do you choose the ones that fit your needs?
Equip yourself for success in 2015 with an unbiased analysis of the industry’s top solutions from Kellye Crane.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
10 Resource-Packed Social Media Tips for Small BusinessesAmarpreet Kaur
You know that social media can help you grow your small business, but where do you start?
Your business needs a strategy before you start using social media. How is social media going to help your business? You need to be committing time and people.
These 10 resource-packed tips are sure to help your business take a head start in building a social profile!
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Social media metrics movies marketers should trackSimplify360
Social Media is indeed changing the way movies are promoted. Movie companies now create viral campaigns and use social networks to build awareness about the movie.
Movie industry is now very much interested in connecting to the fans leveraging the vast reach of social media networks.
This deck showcases all those social media metrics which a movie marketer should track.
Take a look!
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
10 Resource-Packed Social Media Tips for Small BusinessesAmarpreet Kaur
You know that social media can help you grow your small business, but where do you start?
Your business needs a strategy before you start using social media. How is social media going to help your business? You need to be committing time and people.
These 10 resource-packed tips are sure to help your business take a head start in building a social profile!
A three-hour, interactive workshop where attendees define customer personas, draft concepts for content and more. Two worksheets accompany this deck, but are not included.
How do startups use social media to scale up its businesses? Before you go on creating accounts on various of social media platforms, calm down and think about your priorities, resources and short-term and long - term goals. Tactical execution gets way easier and stressless once the bigger picture has been taken care of.
Social media metrics movies marketers should trackSimplify360
Social Media is indeed changing the way movies are promoted. Movie companies now create viral campaigns and use social networks to build awareness about the movie.
Movie industry is now very much interested in connecting to the fans leveraging the vast reach of social media networks.
This deck showcases all those social media metrics which a movie marketer should track.
Take a look!
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
Un acteur majeur du B to B entamait sa mue digitale tout en ayant quelques réserves quant aux réseaux sociaux.
Nous leur avons proposé une stratégie social media, de nature à leur garantir un maximum de contrôle tout en leur permettant de donner le la de leur marché via la démonstration de leurs expertises.
Le plus heureux des hasards a fait que des papillons ont bien voulu se poser aux endroits où apparaissent des informations sensibles (nom de marques, de clients, de prestataires ou d’intervenants, chiffres, etc.), nous aidant ainsi à préserver leur confidentialité.
Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.
Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Here is a simple template for developing a social media action plan -- from tying to broad business goals and designing a listening program to picking to tools to meet your goals and measuring results.
Nghệ thuật giao tiếp với nguyên tắc 7C:
Control: có kiểm soát
Conversational: đối thoại hai chiều
Confident: tự tin
Competent: thành thạo
Calm: điềm tĩnh
Clear: rõ ràng
Concise: ngắn gọn
#prsvn
Plan Your Content Media Strategy Before Your Social Media StrategyAhava Leibtag
Both content strategy and social media are hot topics for strategic marketers. Where should you focus: social media or content strategy? And, how do you put together a strategic plan that encompasses all your goals and objectives while using the resources you have? In this session, we will review the basic building blocks of content, strategic plans for social media and content strategy and how to work within a budget.
Topics include:
Understand content and distribution
Create strategic content and social media strategies
Understand how to have a fabulous conversation with your target audiences
This Powerpoint Presentation was done and presented after a 3-day course. Please feel free to add any comment and suggestion so as to improve this "Social Media Strategy" plan.
Ketan Kittur, Director of Product Management for Intuit Developer Group, provides a look the tools and resources available for developers who create apps that integrate with QuickBooks Online and solve problems for small business owners. Presentation first given on November 3, 2015, at the QuickBooks Connect Conference in San Jose, CA.
Watch the talk here: https://youtu.be/lz2YPMXAiyo
Do you really understand what message you are giving when you do a presentation or speech. Find out how to structure your message so that your audience get it. When public speaking, you need to know the message you are giving and if it fits your audience.
Let’s talk about what you really do (1)Bev Hepting
Don't give me your title, I want to know what you really do. So many people tell us their job title and not what solution they have for the problem I have.
Strategy is becoming increasingly important in technology and a critical skill for product managers. As your product grows and competitors emerge, how can you sustain success?
Ryan will share why strategy matters, how to create one, and best practices for how it integrates into your product development process.
Learn about this often misunderstood concept and why for growing products it's often the difference between success and ultimate failure.
Presented 4/6/2016 at Product School:
https://www.eventbrite.com/e/crafting-your-product-strategy-with-weebly-tickets-23057057279
Maximising your Social Media Effectiveness in Construction MarketingKayley Bright
David Watling, Head of Sales at Pauley Creative, discusses the importance of social media in driving engagement and attracting the right prospects to your website.
Session 1: Gary Shochat (PAU) The basics of setting up a web strategy and com...Web2LLP
First session of the Web2LLP online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.
Topic: Setting up a web strategy and communication action plan
Author: Gary Shochat (PAU Education)
Website: http://web2llp.eu/training/online-session-1-web-strategy
Tom Diederich portfolio presentation (updated Nov. 18, 2016)Tom Diederich
I created this presentation to highlight some of the milestones in my career as an online community builder over the past 15 years. I hope it can also help other community managers and executives tasked with building and/or growing an online community.
This talk includes
* Tips for building and growing a new community from scratch
* Tips for resurrecting a floundering community
* How to connect Support to your community via Slack and other social tools
* The perks of a social listening program
* How to turn social rants into customer service tickets
* The importance of gamification
* And much more!
My name is Tom Diederich and this presentation is a timeline of sorts highlighting my experiences in the field of online community management, which started in 2005 when I joined an internal team at Intuit that created one of the world’s first online customer communities – a forums-based question-and-answer space for TurboTax customers.
The following year, I took everything I learned in that project and joined Symantec -- then the third-largest software company in the world -- where I assembled a nimble team of three and together we designed, launched and managed the organization’s first social media presence and online community in 2006. Yes, I am proud to say that I was Symantec's first community manager and first social media strategist.
I’ve been building and managing large corporate communities ever since. I hope this deck helps you in your work with online communities. Please feel free to contact if you'd like to ask any questions, etc.
This assignment was created by Meltwater to teach student basic search functions, how to develop dashboards, and how to export analytics in the Meltwater platform. We suggest using this assignment after students have gone through the Meltwater training.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Intranet Project: Roll-out Strategy & Pain Points to considereXo Platform
A modern intranet is a must in every organization. These slides
list the key steps needed for your intranet launch and the pain points to consider along with ways to avoid them.
It’s no secret that B2B events can pump out some dull social content. But just because B2B may have a more serious tone does not mean it needs to be boring!
In this webinar, run in partnership with OgilvyOne Business, we share simple ideas for making your conference a social success. We discuss how companies can turn their events into a platform for driving leads and building customer relationships, and how to apply the same strategy for your event.
In this session you will learn:
- How to use social to get people to meet you face to face
- How to capture more leads from events
- How to make your content more interesting
- How to get your customers to tell their colleagues and peers how great you are
How to build & grow online communities: with Tom DiederichTom Diederich
I created this presentation to highlight some of the milestones in my career as an online community builder over the past 15 years. I hope it can also help other community managers and executives tasked with building and/or growing an online community.
This talk includes
* Tips for building and growing a new community from scratch
* Tips for resurrecting a floundering community
* How to connect Support to your community via Slack and other social tools
* The perks of a social listening program
* How to turn social rants into customer service tickets
* The importance of gamification
* And much more!
My name is Tom Diederich and this presentation is a timeline of sorts highlighting my experiences in the field of online community management, which started in 2005 when I joined an internal team at Intuit that created one of the world’s first online customer communities – a forums-based question-and-answer space for TurboTax customers.
The following year, I took everything I learned in that project and joined Symantec -- then the third-largest software company in the world -- where I assembled a nimble team of three and together we designed, launched and managed the organization’s first social media presence and online community in 2006. Yes, I am proud to say that I was Symantec's first community manager and first social media strategist.
I’ve been building and managing large corporate communities ever since. I hope this deck helps you in your work with online communities. Please feel free to contact if you'd like to ask any questions, etc.
Kickstarting Online Communities: Con Edison Case StudySandra Fathi
This presentation was given at Womm-U in Chicago on May 23, 2013. It covers how to kickstart and maintain your online community using Con Edison's Power of Giving forum as an example.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. Introductory Slides
I’ve left out the following optional slides from this presentation:
• The social media landscape
• State of social media in IT
• SWOT analysis of Intuit’s current Digital Media initiatives
• Comparison between Intuit and its competitors
• Benchmarking against some of the best in class
NOTE: Slides 7 – 10 are merely samples to demonstrate the idea behind how individual channel strategies and
campaign related initiatives will be developed.
3. 1
Short-term (12 month) Strategy
Create Visibility:
Look to expand Intuit’s
footprint and presence.
Brand Intuit as one of
the best companies
to work for
.
Leverage
Develop Brand Persona:
Implement campaigns that will
entice the TG and will position
Intuit as one of the best places
to work.
Engage existing and potential employees/talent
.
Create/nurture social properties across relevant channels
Grow
Engage
Generate Traction:
Build and nurture a community
of well engaged fans, in the
form of employees and
potential talent.
4. 2
Linking Objectives to Processes
OBJECTIVES FOR INTUIT PROCESSES INVOLVED
Create/nurture social properties across relevant channels
Engage existing and potential employees/talent
Brand Intuit as one of the best companies to work for
1.
2.
3.
• Presence Management
• Community Management/Moderation
• Response Management
• Advocacy Management
• Campaign Management
5. 3
Process Definitions
Presence
Management
• Audit existing Intuit
social properties
• Revamp UI and UX
for branding and
messaging
consistency
• Identify and set-up
presence on new
platforms/channels
• Maintain a centrally
accessible content
calendar
• Aggregate and
repurpose content
and optimize for
social media
• Develop artwork
• Publish content
• Promote content
across channels
and sites
Community
Management
• Listen to
conversations and
mentions about
Intuit across digital
channels including
discussion forums
and job boards
• Manage comments
and user
interactions
• Create
opportunities for 2-
way interactions
• Nurture and grow
community of loyal
followers/fans
• Keep track of
competitor best
practices
Response
Management
• Build a repository of
canned responses
for generic
enquiries
• Work with Intuit’s
internal
stakeholders to
draft responses to
level 1 and level 2
(high
importance)user
posts
• Work with PR team
to build
contingency plans
for negative
sentiment backlash
Campaign
Management
• Develop
campaigns for
employer branding
• Constantly ideate
to come up with
innovative
campaigns
• Leverage content
like testimonials,
corporate films,
work culture
demonstrations etc.
to create
engaging
campaigns
• Implement and
monitor campaigns
across channels
Advocacy
Management
• Identify both
external and
internal advocates
whose networks
can be leveraged
to propagate
Intuit’s brand
messaging
• Build a list of
advocates who
can be used to
augment positive
sentiment and
neutralize negative
sentiment, when
the need arises
6. 4
Implementation Roadmap
The processes will be implemented over 3 phases, in order to reach critical
mass at the end of 12 months and scale further
SCALE
Priority Scale
Lowest
Highest
PHASE 1
Community Management
Presence Management
PHASE 2
Response Management
Campaign Management
Community Management
Presence Management
PHASE 3
Advocacy Management
Response Management
Campaign Management
Community Management
Presence Management
0 – 3 months 3 – 7 months 8 – 12 months 12+ months
7. 5
Setting Expectations – Broad Overview
Process
Presence
Management
Community
Management
Response
Management
(Vendor) Intuit Deliverable to Intuit
• Identify relevant channels where
Intuit needs to be present
• Set-up presence and nurture
fan/follower base
• Work with Intuit’s marketing team
and other internal functions to
aggregate/develop content
• Publish posts and subsequently
generate traction for the content
• Access to marketing and other
functional/business stakeholders
• Content/graphic/logo/color palette
guidelines
• Sign-off on content and channel
specific activities
• Appealing content and UX across
channels
• Increased engagement using peak time
and content relevance metrics
• Create opportunities for 2-way
interactions
• Listen to what is being spoken
about Intuit across the digital
landscape
-
• Custom alerts to Intuit stakeholders
whenever there’s a level 1 (High
importance) incident/comment
• Daily/weekly summary of top
conversations, sentiment, influencers etc.
• Work with Intuit to draft responses
to user queries/comments that
warrants a response
• ‘Tone’ guidelines to be adopted –
for e.g. Conversational,
contextual/helpful etc.
• Daily workbook with all the
responses posted across properties
Advocacy
Management
• Identify external/internal
influencers or advocates whose
online network can be leveraged to
create visibility for Intuit
• Access to senior
leadership/executives
• Access to select employees
• Deliverables will be executed under
campaigns
Campaign
Management
• Develop and implement campaigns
/contests for employer branding
and events
• Develop content for all campaigns
• Sufficient notice before launch of a
new campaign
• List of incentives/give-away
allocated to campaigns
• Campaign reports including
engagement metrics at the end of
the campaign
8. 6
Channel Presence Strategy
PHASE 1
PHASE 2
PHASE 3
SAMPLE CHANNEL LISTENING LIST (watering holes where employees are likely to talk about Intuit):
1. www.glassdoor.com
2. www.mouthshut.com
3. www.quora.cpm
4. www.techjobs.co.in
5. www.siliconindia.com
9. 7
Facebook Strategy
* Example
Current fan base: 1,845
Target fan base: 10,000
(at the end of 12months)
Guidelines:
Current Avg. Monthly Engagement: 565*
Target Avg. Monthly Engagement: 5000*
(at the end of 12months)
• Concentrate more on image based content and infographics
• Publish a minimum of 2 posts everyday
• Identify peak-times when content is most likely to get traction and schedule posts accordingly
• Identify content that works with the fans and tailor content accordingly
• Incorporate trivia questions, current affairs and leadership quotes into content strategy
• Track inbound traffic from the Facebook page to the careers microsite
• Post prompt (AHT: 4-5 hrs) responses to user enquiries
Sl# Activity/Campaign Activity Duration
1. Run employee testimonial video series Once every month
2. Run a photography contest 2 weeks
3. Intuit Hackathon 1 Day
4. Run a client showcase – Publish case studies with client permission Once every 2 months
5. Culture Showcase – Photo/video series (internal events, campus, teams etc.) Once every 2 weeks
10. 8
*Hackathon: Plan Of Action (POA)
* Example Concept:
Hackathons are events where software developers and programmers come together, under one roof, to collaborate
on a software project.
Idea:
Invite applications from programmers/developers to participate in the Hackathon, where the top 3 (winners) gets
placed with Intuit.
POA:
• Run a promotional campaign announcing the event, one month prior to the scheduled start
• Run a Facebook ad campaign to garner maximum reach – targeted at IT professionals between the age of 20 - 30
• Ask applicants to submit applications along with educational qualification, work experience and POC (proof of
concept) of an independent project that they have worked on
• Screen applications and select 20 top candidates with potential
• Post individual invitations tagging each of the 20 shortlisted applicants with a message along the lines of “Are you
ready to battle it out in the Intuit Hackathon? Say Aye if you got what it takes.”
• During the day of the Hackathon event, post regular updates, photographs and videos to the Intuit Facebook page
• Showcase finished project over the next week
• Showcase the chosen top 3 once the decision has been (inside 2 weeks) made post the event
11. 9
Twitter Strategy
* Example
Current fan base: 0
Target fan base: 5,000
(at the end of 12months)
Guidelines:
Current Avg. Monthly Engagement: 0*
Target Avg. Monthly Engagement: 10,000*
(at the end of 12months)
• Concentrate more on image based content and infographics
• Publish a minimum of 4 tweets everyday
• Identify peak-times when content is most likely to get traction and schedule tweets accordingly
• Identify content that works with the followers and tailor content accordingly
• Post prompt (AHT: 2-3 hrs) responses to user enquiries
• Follow-back every (real) user who follows the Intuit India handle
• Follow client stakeholders including CXOs and VPs and also follow Alliance partners
• Retweet tweets from the Intuit corporate handle, clients and alliance partners, as and when deemed fit
• Post snippets from senior leadership infrequently, with their comments on the economy, industry and matters affecting the society as a whole
Sl# Activity/Campaign Activity Duration
1. Intuit Tweet-up 1 Day
2. Tweet chats with Intuit’s senior leadership One every calendar year quarter
3. Twitter contests with generic themes – sports, current affairs and technology innovations etc. One every calendar year quarter
12. *Tweet-Up: Plan Of Action (POA)
* Example Concept:
Tweet-ups are events where users from Twitter meet offline and socialize
Idea:
Conduct a trivia contest where users who respond correctly and quickly get invited to spend a day at Intuit’s campus
and meet with various functional departments and any one senior leader.
POA:
• Run a promotional campaign announcing the event, one week prior to the scheduled start
• Run a promoted tweet ad campaign to garner maximum reach – targeted at IT professionals between the age of 20
- 30
• On the contest days (max. of 2 days), pick 25-30 winners who responded to the trivia questions correctly and quickly
and invite them to attend the tweet-up
• During the day of the tweet-up, capture snippets on video and subsequently publish to all social properties
• Take photographs from the event and publish to Twitter
• Take a group photo of the tweet-up participants and after the event, courier the framed photo to the participants,
with a caption along the lines of – I participated in the Intuit Tweet-up! – January 2015
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