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Social Media Action Plan

Tie Social Media to Your Business Goals
                Business Drivers                                             Goals
Financial
• Revenue
• Expenses
• Leads
Customers
• Customer experience/satisfaction
• Customer service/support
• Building community
Brand
• Awareness
• Thought leadership
• Innovation


Design a Listening Program
                What to Follow                                      Specific to Your Company
Industry trends


Key words and search terms


Influencers to follow


Competitors




Pick the Tools to Fit Your Goals
             Tool                       Purpose and Strategy                Rank Priority (from 1-3)
                                                                               Focus on 1 and 2
Monitoring Tool                    Listening and measurement
Corporate Blog                     Thought leadership, depth,
                                   engagement, linking & guest posts
Twitter                            Headlines, engage, sales, solve
                                   service issues, competitor insight
Community                          Customer driven, customer care,
                                   sourcing trends
Facebook                           Social, friendly, recruiting, link to
                                   community and blog, video
LinkedIn                           Engagement, networking,
                                   recruiting
YouTube                            Amazing stories, brand awareness
SlideShare                         Content sharing, thought
leadership
Measure in Conjunction with Marketing Goals

               Goals                        Social Media Output              Tools/Tactics to Measure
*Faster, better insight/information   Conversation monitoring, customer   100s of listening tools (Buzzient,
                                      feedback                            Radian 6, etc.)
                                                                          Customer community
                                                                          search.twitter.com
*Awareness, thought leadership        # of people reached                 Unique site visitors
                                                                          Twitter followers
                                                                          Blog comments
*Faster, better sales                 # of interactions                   Your CRM system
                                                                          Leads
                                                                          Deals
                                                                          Revenue
*Customer support, satisfaction       # of issues addressed               Your CRM system
                                                                          Twitter
*Faster, better development           # of ideas implemented
       Insert Yours Here                      Insert Yours Here                  Insert Yours Here




*Examples by Altimeter Group

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Social Media Action Plan Template

  • 1. Social Media Action Plan Tie Social Media to Your Business Goals Business Drivers Goals Financial • Revenue • Expenses • Leads Customers • Customer experience/satisfaction • Customer service/support • Building community Brand • Awareness • Thought leadership • Innovation Design a Listening Program What to Follow Specific to Your Company Industry trends Key words and search terms Influencers to follow Competitors Pick the Tools to Fit Your Goals Tool Purpose and Strategy Rank Priority (from 1-3) Focus on 1 and 2 Monitoring Tool Listening and measurement Corporate Blog Thought leadership, depth, engagement, linking & guest posts Twitter Headlines, engage, sales, solve service issues, competitor insight Community Customer driven, customer care, sourcing trends Facebook Social, friendly, recruiting, link to community and blog, video LinkedIn Engagement, networking, recruiting YouTube Amazing stories, brand awareness SlideShare Content sharing, thought
  • 2. leadership Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure *Faster, better insight/information Conversation monitoring, customer 100s of listening tools (Buzzient, feedback Radian 6, etc.) Customer community search.twitter.com *Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments *Faster, better sales # of interactions Your CRM system Leads Deals Revenue *Customer support, satisfaction # of issues addressed Your CRM system Twitter *Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here *Examples by Altimeter Group