This confidential presentation by Les Brigades du Marketing discusses the importance of customer evaluations in French e-commerce, with 89% of people considering reviews before making online purchases. It highlights various market strategies, including partnerships and innovative approaches by companies like Mirakl, Presence, QQ, Weixin, and Facebook to enhance their e-commerce offerings and compete against Google. The document emphasizes the need for a customer-centric approach and the significance of data-driven strategies in improving shopping experiences.

2. Warning
This presentation has been produced by Les Brigades du Marketing.
More at www.lesbrigadesdumarketing.com.
It is a confidential document. So the information which must not be revealed has
been hidden.
To contact the author of this presentation, please send an e-mail to:
contact@lesbrigadesdumarketing.com.

3. Market Context
89%
89% of French people consider
customer evaluations before
buying on line
72%
72% of evaluations are
made on mobile phone
3,4
millions
Trusted Shop collected
3 400 000 evaluations
in 2015
100%
Every step of the shopping
experience are taken in
account by the customers

4. Market Context
Google
launched its
e-commerce label in France in 2014.

5. Market Context
With:
1. An high level of service
2. A strong data granularity
3. An end to end covering of the
shopping experience
4. A customer centric orientation

6. Market Context
With
additional
value added service

7. 5Growth Hacking Strategies
For Your Product in 2016

9. The Trojan Horse Strategy

10. Scenario #1
MIRAKL 01 02 03 04
+ Marketplace
solution provider
+ Gartner and IBM
Awards
+ 70 customers
(Rue du Comerce,
Auchan, Carrefour,
Darty)
+ Active partner
policy (Magento,
Oracle, Keyrus,
Accenture)
Mirakl
Portrait
+ Help their
customer select
the good e-
merchants
+ Recruit new
customers in
Europe
+ Secure
international
shoppers
Mirakl
Needs
+ Up front labeling
+ Alternative to
Google
+ Algorithm
+ Historical know
how
+ Worldwide data
base
IIIIIIIII
Answers
+ New features for
their platform
+ Differentiation
element
+ Worldwide
solution
+ Plug and play
Mirakl
Reasons To Buy
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12. The Pivot Strategy

13. Scenario #2
PRESENCE 01 02 03 04
+ Historic leader of
mystery shopping
+ Wide range of
clients
+ International
network
+ Benchmark of
800 000
experiences
+ B to B offer
Presence
Portrait
+ Adapt their offer
for retailers
launching market
place
+ Help their retail
customer select
the good e-
merchants
Presence
Needs
+ A benchmark of
the new
generation of e-
merchants
+ Algorithm
+ Historical know
how
+ Worldwide data
base
IIIIIIIII
Answers
+ Additional service
offered
+ Freeness
+ Plug and play
+ Worldwide
solution
Presence
Reasons To Buy
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15. The Pure Growth Hacking Strategy

16. Scenario #3
QQ 01 02 03 04
+ Tancend e-mail
solution
+ 853 millions
active users
+ Worldwide leader
QQ
Portrait
+ Offer new
services
+ Make their
customer pay for
services
+ Got new revenue
streams
+ Monetize users
via e-commerce
QQ
Needs
+ Let it buy label
insertion at the
bottom of every
e-mails sent to
QQ users by let it
buy trusted e-
merchants
+ Alternative to
Google
+ Worldwide data
base
+ D&B notoriety
IIIIIIIII
Answers
+ New revenues
+ Low investment
needs
+ Easy
implementation
+ IIIIIII size
+ Worldwide
solution
Compelling
Reasons To Buy
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18. The China Strategy

19. Scenario #4
WEIXIN 01 02 03 04
+ WeChat ’s
Marketplace
+ 300 millions
users
+ E-commerce
huge ambition
Weixin
Portrait
+ Accelerate
worldwide
expansion (20%
by 2015)
+ Accelerate m-
commerce
strategy
+ Trusted Chinese
e-merchants
outside China
Weixin
Needs
+ Bring trust in
Chinese
unknown brands
outside China
+ Alternative to
Google
+ Worldwide data
base
+ Mother house
notoriety
IIIIIIIII
Answers
+ Low investment
needs
+ Easy
implementation
+ Worldwide
solution
+ No substitutes
Compelling
Reasons To Buy
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21. The Anti Google Strategy

22. Scenario #5
FACEBOOK 01 02 03 04
+ 1 billion users
+ N°2 most visited
web site
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Facebook
Portrait
Pages 00
+ Make their users
pay for services
+ Accelerate F-
commerce
+ Monetize users
via e-commerce
+ Reinforce BtoB
legitimacy
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Facebook
Needs
+ A new product to
sell to e-
merchants
+ Substitute to
Google
+ Worldwide data
base
+ Mother house
notoriety
Pages 0-00
IIIIIIIII
Answers
+ Low investment
needs
+ Easy
implementation
+ Worldwide
solution
Pages 0-00
Compelling
Reasons To Buy