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Growth Hacking Marketing
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Market Context
89%
89% of French people consider
customer evaluations before
buying on line
72%
72% of evaluations are
made on mobile phone
3,4
millions
Trusted Shop collected
3 400 000 evaluations
in 2015
100%
Every step of the shopping
experience are taken in
account by the customers
Market Context
Google
launched its
e-commerce label in France in 2014.
Market Context
With:
1. An high level of service
2. A strong data granularity
3. An end to end covering of the
shopping experience
4. A customer centric orientation
Market Context
With
additional
value added service
5Growth Hacking Strategies
For Your Product in 2016
Growth Hacking Marketing
The Trojan Horse Strategy
Scenario #1
MIRAKL 01 02 03 04
+ Marketplace
solution provider
+ Gartner and IBM
Awards
+ 70 customers
(Rue du Comerce,
Auchan, Carrefour,
Darty)
+ Active partner
policy (Magento,
Oracle, Keyrus,
Accenture)
Mirakl
Portrait
+ Help their
customer select
the good e-
merchants
+ Recruit new
customers in
Europe
+ Secure
international
shoppers
Mirakl
Needs
+ Up front labeling
+ Alternative to
Google
+ Algorithm
+ Historical know
how
+ Worldwide data
base
IIIIIIIII
Answers
+ New features for
their platform
+ Differentiation
element
+ Worldwide
solution
+ Plug and play
Mirakl
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
Growth Hacking Marketing
The Pivot Strategy
Scenario #2
PRESENCE 01 02 03 04
+ Historic leader of
mystery shopping
+ Wide range of
clients
+ International
network
+ Benchmark of
800 000
experiences
+ B to B offer
Presence
Portrait
+ Adapt their offer
for retailers
launching market
place
+ Help their retail
customer select
the good e-
merchants
Presence
Needs
+ A benchmark of
the new
generation of e-
merchants
+ Algorithm
+ Historical know
how
+ Worldwide data
base
IIIIIIIII
Answers
+ Additional service
offered
+ Freeness
+ Plug and play
+ Worldwide
solution
Presence
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
Growth Hacking Marketing
The Pure Growth Hacking Strategy
Scenario #3
QQ 01 02 03 04
+ Tancend e-mail
solution
+ 853 millions
active users
+ Worldwide leader
QQ
Portrait
+ Offer new
services
+ Make their
customer pay for
services
+ Got new revenue
streams
+ Monetize users
via e-commerce
QQ
Needs
+ Let it buy label
insertion at the
bottom of every
e-mails sent to
QQ users by let it
buy trusted e-
merchants
+ Alternative to
Google
+ Worldwide data
base
+ D&B notoriety
IIIIIIIII
Answers
+ New revenues
+ Low investment
needs
+ Easy
implementation
+ IIIIIII size
+ Worldwide
solution
Compelling
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
Growth Hacking Marketing
The China Strategy
Scenario #4
WEIXIN 01 02 03 04
+ WeChat ’s
Marketplace
+ 300 millions
users
+ E-commerce
huge ambition
Weixin
Portrait
+ Accelerate
worldwide
expansion (20%
by 2015)
+ Accelerate m-
commerce
strategy
+ Trusted Chinese
e-merchants
outside China
Weixin
Needs
+ Bring trust in
Chinese
unknown brands
outside China
+ Alternative to
Google
+ Worldwide data
base
+ Mother house
notoriety
IIIIIIIII
Answers
+ Low investment
needs
+ Easy
implementation
+ Worldwide
solution
+ No substitutes
Compelling
Reasons To Buy
Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
Growth Hacking Marketing
The Anti Google Strategy
Scenario #5
FACEBOOK 01 02 03 04
+ 1 billion users
+ N°2 most visited
web site
Pages 0-00
Facebook
Portrait
Pages 00
+ Make their users
pay for services
+ Accelerate F-
commerce
+ Monetize users
via e-commerce
+ Reinforce BtoB
legitimacy
Pages 0-00
Facebook
Needs
+ A new product to
sell to e-
merchants
+ Substitute to
Google
+ Worldwide data
base
+ Mother house
notoriety
Pages 0-00
IIIIIIIII
Answers
+ Low investment
needs
+ Easy
implementation
+ Worldwide
solution
Pages 0-00
Compelling
Reasons To Buy

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Growth Hacking Marketing

  • 2. Warning This presentation has been produced by Les Brigades du Marketing. More at www.lesbrigadesdumarketing.com. It is a confidential document. So the information which must not be revealed has been hidden. To contact the author of this presentation, please send an e-mail to: contact@lesbrigadesdumarketing.com.
  • 3. Market Context 89% 89% of French people consider customer evaluations before buying on line 72% 72% of evaluations are made on mobile phone 3,4 millions Trusted Shop collected 3 400 000 evaluations in 2015 100% Every step of the shopping experience are taken in account by the customers
  • 5. Market Context With: 1. An high level of service 2. A strong data granularity 3. An end to end covering of the shopping experience 4. A customer centric orientation
  • 7. 5Growth Hacking Strategies For Your Product in 2016
  • 9. The Trojan Horse Strategy
  • 10. Scenario #1 MIRAKL 01 02 03 04 + Marketplace solution provider + Gartner and IBM Awards + 70 customers (Rue du Comerce, Auchan, Carrefour, Darty) + Active partner policy (Magento, Oracle, Keyrus, Accenture) Mirakl Portrait + Help their customer select the good e- merchants + Recruit new customers in Europe + Secure international shoppers Mirakl Needs + Up front labeling + Alternative to Google + Algorithm + Historical know how + Worldwide data base IIIIIIIII Answers + New features for their platform + Differentiation element + Worldwide solution + Plug and play Mirakl Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 13. Scenario #2 PRESENCE 01 02 03 04 + Historic leader of mystery shopping + Wide range of clients + International network + Benchmark of 800 000 experiences + B to B offer Presence Portrait + Adapt their offer for retailers launching market place + Help their retail customer select the good e- merchants Presence Needs + A benchmark of the new generation of e- merchants + Algorithm + Historical know how + Worldwide data base IIIIIIIII Answers + Additional service offered + Freeness + Plug and play + Worldwide solution Presence Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 15. The Pure Growth Hacking Strategy
  • 16. Scenario #3 QQ 01 02 03 04 + Tancend e-mail solution + 853 millions active users + Worldwide leader QQ Portrait + Offer new services + Make their customer pay for services + Got new revenue streams + Monetize users via e-commerce QQ Needs + Let it buy label insertion at the bottom of every e-mails sent to QQ users by let it buy trusted e- merchants + Alternative to Google + Worldwide data base + D&B notoriety IIIIIIIII Answers + New revenues + Low investment needs + Easy implementation + IIIIIII size + Worldwide solution Compelling Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 19. Scenario #4 WEIXIN 01 02 03 04 + WeChat ’s Marketplace + 300 millions users + E-commerce huge ambition Weixin Portrait + Accelerate worldwide expansion (20% by 2015) + Accelerate m- commerce strategy + Trusted Chinese e-merchants outside China Weixin Needs + Bring trust in Chinese unknown brands outside China + Alternative to Google + Worldwide data base + Mother house notoriety IIIIIIIII Answers + Low investment needs + Easy implementation + Worldwide solution + No substitutes Compelling Reasons To Buy Pages 0-00Pages 00 Pages 0-00 Pages 0-00 Pages 0-00
  • 21. The Anti Google Strategy
  • 22. Scenario #5 FACEBOOK 01 02 03 04 + 1 billion users + N°2 most visited web site Pages 0-00 Facebook Portrait Pages 00 + Make their users pay for services + Accelerate F- commerce + Monetize users via e-commerce + Reinforce BtoB legitimacy Pages 0-00 Facebook Needs + A new product to sell to e- merchants + Substitute to Google + Worldwide data base + Mother house notoriety Pages 0-00 IIIIIIIII Answers + Low investment needs + Easy implementation + Worldwide solution Pages 0-00 Compelling Reasons To Buy