This document provides guidance on creating an effective social media plan. It recommends determining key information such as your target audience (WHO), business goals (WHY), the stages of the customer journey (WHEN), relevant content formats and platforms (WHAT/WHERE), and metrics to measure success. The plan should start with defining goals and audience personas. It then maps content across social media platforms throughout the customer journey. Regular posting of helpful, relevant content in various formats, especially visuals, can help achieve the defined goals.

1. How to create a social media plan
that's rock
Azmi Aziz

2. Hello nice to meet you
Today we will be talking about
social media optimization
through social media planning

3. Question
What is Social Media, and
Why social media is important ?

4. GOOD

5. The basic of
social media

6. WE ARE SOCIAL

7. The world we live in is getting smaller
because things that matter are at a click and reach :
Family, Friends & Memories,
News & Events, Entertainment
that's what makes social media is
highly important right now

8. How to create a social media plan
that's work ?
The Foundation

9. WHO
Biz Name and categories in business

10. WHY
Identify the problem why the buyer want to
achieve or overcome

11. WHEN
What information do buyers need at each stage of
the buying journey and what will trigger them to
move from one stage to the next?

12. WHEN
What information do buyers need at each stage of
the buying journey and what will trigger them to
move from one stage to the next?

13. WHAT
What content and in what format can you provide to
answer buyers’ questions?

14. WHERE
The social media platform

15. NOW WHAT ?
The beginning of documentation social media mapping plan

16. Start with the end of the results

17. Understand the needs of your audience

18. Own the conversation

19. Be helpful & relevant

20. Have Fun!!

21. The Key
To begin content production

22. Story Telling

23. Be human Be emotional, audiences does not like robots
We live in an insatiable world with endless problems.
They exist, you just have to find them

24. Visual

25. As humans, we are all visual thinkers - 75% of
the neurons in our brains process visual information.

26. Big & Loud

27. Small Thing Matters

28. Influencer

29. Checklist
Document your goals
Identify your ideal customer and develop buyer personas
Decide what conversations and topics you want to own
Develop an editorial calendar and map content throughout
the funnel
Produce a Big Rock and then chase it into smaller ‘pebbles

30. Checklist
Publish to the right social media platform
Don’t forget visual content
Share your content with your networks
Measure your results and tweak your content for
maximum impact

31. A winning content marketing strategy focuses on
creating and sharing helpful relevant content that inspires,
educates, solves problems and sometimes entertains.