Financed by the EU, created for the Youth Exchange Be Modern, Be Succesful, in Koninki.

4. Two Years Development Plan
for The Project’s Website

5. Year one plan
Project Kick-off and Research
Design and Prototyping
Website Development
Content Creation
Testing and Quality Assurance

6. The Erasmus website development project
has been marked by significant progress in
defining the projects scope, conducting
research, and establishing a strong
foundation for the website
This report provides an overview of the key
milestones achieved during the initial year.
The first year

7. The goal of the first year
for the website
• By the end of the first year, the primary
goal is to launch a fully functional
Erasmus+ Youth Exchange website that
provides essential information about the
program, will have a user friendly
interface, and a foundation for ongoing
events.
• This website should effectively meet the
expectations of the applicants, based on
user research and feedback, setting the
stage for further expansion and
enhancement in the subsequent years

8. The second year
Expansion of Features
Mobile App Development
Localization
Community Building
Continuous Improvement
Marketing and Outreach
Feedback Loop

9. Executive
Summary:
• The second year of the Erasmus website
development project is marked by
substantial growth and expansion.
• Building upon the solid foundation laid in
the first year, this report provides an
overview of the key achievements and
progress made during the second year

10. Goal of the second
year
• In the second year, the primary goal is to further
enhance the Erasmus website and its ecosystem.
• This includes expanding features, fostering a
strong and active user community, increasing
international reach through localization, and
maintaining a high standard of quality and user
engagement.
• The ultimate objective is to establish the Erasmus
website as central hub for information, support,
and connection for all Erasmus students and
applicants worldwide

11. Erasmus website development two
year plan summary
• Year 1- Building the foundation
• the first year of the plan will be focused on
laying a strong foundation for the Erasmus
website.
• Year 2 –Expanding and enhancing
• The second year will be marked by significant
expansion and enhancement of the Erasmus
website.

15. Erasmus+
Youth Exchange
“Be Modern, Be Successful”
Review on project
Facebook page
The Project's Facebook Fanpage

16. ELEMENTS OF A SUCCESSFUL
FACEBOOK FANPAGE RUNNING
FIRST YEAR
BUILDING
FOUNDATION
SECOND
YEAR
EXPANDING
REACH
Slide 01
Be Modern, Be Successful

17. DEFINE YOUR
TARGET AUDIENCE
CREATE HIGH-
QUALITY CONTENT
CONENT CALENDAR
ENGAGE WITH YOUR
AUDIENCE
FIRST YEAR
Slide 02
Be Modern, Be Successful
BUILDING FOUNDATION
COLLABORATE

18. DEFINE YOUR
TARGET AUDIENCE
CREATE HIGH-
QUALITY CONTENT
CONENT CALENDAR
FIRST YEAR
Slide 03
Be Modern, Be Successful
BUILDING FOUNDATION
Target group would include all
people that are directly or
indirectly involved in Erasmus+
program and it's projects.
High-quality content indicates
not only high-quality photos, but
the interactive and instructive
descriptions that evokes the post
itself even more and make the
audience engage. Therefore is
the question at the end of every
description recommended.
Content calendar implies on
better and even more responsible
organisation of page activity in
order to establish a better posting
routine.

19. ENGAGE WITH YOUR
AUDIENCE
FIRST YEAR
Slide 04
Be Modern, Be Successful
BUILDING FOUNDATION
COLLABORATE
Engage with your audiences
signifies the importance of daily
activity and involvement with the
audience. As such, that would
require prompt responds,
encouraging discussions and
showing appreciation to the
audience with the idea of
increasing their responsiveness.
Colaboration requires even more
activity and involvement with
other organisations, schools and
(non)local communities.

20. USER-GENERATED
CONTENT
STORYTELLING
ENGAGE WITH YOUR
AUDIENCE
SEEK MEDIA
COVERAGE
1
2
4
5
YEAR 2: EXPANDING REACH
Slide 05
Be Modern, Be Successful
EVENTS AND
CHALLENGES
3
ALUMNI NETWORK
6

21. USER-GENERATED CONTENT
UGC implies on encouraging
participants to share their own
experiences through their own
page by tagging you.
STORYTELLING
Storytelling means including participants
into promotion picture of your project in
order to get more feedback which enables
constant improving of your page and other
activities. That could be done through
testemonials.
EVENTS AND CHALLENGES
Event and challenges as such are
important part of communicating with
the audience. That could be done
through different giveaways or
queries to maintain the audience
engagement.
1 2
3
SECOND YEAR:
EXPANDING REACH
Slide 06
Be Modern, Be Successful

22. ENGAGE WITH YOUR AUDIENCE
Engage with your audience means
to keep the continuum of active
engagement with audience to
maintain their responsiveness.
ALUMNI NETWORK
Alumni network implies on the idea to
keep participants involved which could be
done by doing an online meeting at least
two times in a year.
SEEK MEDIA COVERAGE
Seek media coverage signifies the
idea to propose to local radios or
newspapers to share the page and to
explain the purpose of the project.
4
6
5
SECOND YEAR:
EXPANDING REACH
Slide 07
Be Modern, Be Successful

23. TO RESUME
In order to increase activity on your page, follow
these steps, but make sure to think on your own
strategies and techniques to cause positive
effects on your page as responsiveness,
engagment etc. That way you will be developing the
creativity needed for maintaing your page popular
and gain interdisciplinarian skills such as graphics
design, copywriting, etc.
Slide 08
Be Modern, Be Successful

27. TWO-YEAR
DEVELOPMENT
PLAN
for Instagram ​

28. INTRODUCTION
This presentation aims to introduce the two-year development plan
for the project: “Be Modern, Be Successful”, Erasmus+ Youth
Exchange Instagram page. The objective is to increase the number
of participants in Erasmus+ Projects through social media, and also
to raise awareness about the benefits of joining the project.
Hereby, we decided to raise the awareness of fellow young people
to join our efforts.
5

29. YEAR ONE
6
FOUNDATION AND
CONTENT STRATEGY
CONTENT CREATION COMMUNITY ENGAGEMENT

30. THE PLAN
7
• Our plan goes as it follows:
YEAR ONE-FOUNDATION AND CONTENT STRATEGY
• Set up the Instagram page with a professional profile picture and a compelling
bio (in english language).
• Create a content strategy that outlines the types of posts, frequency, and
messaging goals.
• Identify target audiences, including prospective exchange participants,
parents, and partner organizations.
• Begin posting regularly, sharing stories of past exchange participants,
success stories, and program information.
• Collaborate with influencers or youth ambassadors to promote the
organization and link your other social medias, like facebook page.

31. COMMUNITY
ENGAGEMENT
8
Engage with the audience by responding to
comments, direct messages, and participating
in relevant conversations.
Engag
e
Launch a branded hashtag campaign to
encourage user-generated content and
use mainstream hashtag.
Launc
h
Host a live Q&A session to answer
questions and address concerns about
the exchange program.
Host
(Always monitor the Instagram profile tracking
post preformance and public engagement.
Adjust the content strategy based on
analytics, focusing on what resonates most
with the audience.)
Monito
r

32. 9
YEAR TWO – EXPANSION
• Collaborate with like-minded organizations for
shoutouts or joint campaigns.
• Launch a monthly feature of alumni stories to
highlight the impact of the exchange program.
• Explore Instagram advertising to reach a broader
audience.
• Example: Introduce a monthly educational series
about different countries, cultures, and the
benefits of youth exchange.
• Create visually appealing infographics and share
program statistics to build trust.

33. HASHTAGS AND
KEYWORDS STRATEGY
1) In the initial phase of our development
plan, we will dedicate time to researching
and compiling a list of relevant and
popular hashtags related to youth
exchange programs, Erasmus+, and
related topics. These can include
#ErasmusPlus, #YouthExchange,
#StudyAbroad, and more
2) We will start incorporating relevant
keywords into your captions and descriptions
3) We will continue to integrate keywords
naturally into your captions and descriptions
4) We shall keep an eye on seasonal or
trending hashtags that are relevant to our
content to incorporate them when
appropriate

34. THANK YOU 

38. Two-Year Twitter Growth
Plan for
@bemodernerasmus

39. • Collaborating on improving a
Twitter account related to politics,
IT, and the EU can be a rewarding
and impactful project.
• We will conduct a mid-year
review to gather feedback from
the community. This will be done
through polls, surveys, and direct
engagement with followers. Their
insights will help shape future
content and initiatives.

40. What is Twitter?
Twitter is a popular social media
platform and microblogging
service that allows users to post
and interact with messages
known as "tweets." It was
founded in March 2006 by Jack
Dorsey, Biz Stone, and Evan
Williams and was officially
launched to the public in July
2006. Twitter is headquartered in
San Francisco, California.

41. Follower Growth
Tactics
Follower growth on Twitter
can be achieved through a
combination of strategies
and tactics
Consistent Posting
Use Hashtags
Engage with Your
Audience
Collaborations
Participate in Twitter
Threads

42. Content Strategy
We will be developing an
effective content strategy
for Twitter because it is
crucial to engage our
audience, build your brand,
and achieve our goals.
We will develop a content
calendar that outlines
what you'll post and
when. Consistency is key.
Plan a mix of content
types, such as text,
images, videos, and polls
We will use eye-catching
visuals. Attach images,
GIFs, or videos to our
tweets. Visual content
tends to perform better
We’ll run occasional
promotions, contests, or
giveaways to incentivize
engagement and attract
new followers

43. Posting Schedule
We shall present a proposed posting
schedule for the Twitter page.
We will include the best times to post
and how often you plan to post per
day or week.
We will introduce "Be Modern, Be
Successful“ Youth Exchange concept
and share our mission through a
series of engaging posts and a
dedicated bio section. This will include
a clear and concise description of our
goals and the impact we aim to make.

44. Respond to Trends
Keep an eye on trending topics and
participate when relevant. This can
increase your visibility and show
your brand's relevance.
We will share success stories and
testimonials from past participants,
accompanied by images or short
videos to add a personal touch
which is very trendy nowadays.
These stories will showcase the
tangible impact of the Erasmus+
Programme on individuals' lives.

45. We are going to use Hashtags and
Motivational Quotes
We will incorporate relevant and trending hashtags to expand your reach. But we won't overdo it; 2-
3 well-chosen hashtags per tweet is usually sufficient.
We will spotlight cultural exchange and its importance in European Citizenship through a
combination of insightful articles, impactful quotes, and multimedia content that celebrates
diversity and understanding.
• We will share information about Koninki and its unique cultural aspects, including history,
traditions, and local events through those hashtags and visual content like photos and videos that
will be used to give a vivid glimpse of the area.
• We will promote upcoming Erasmus+ opportunities in Koninki, using a combination of visually
appealing graphics, engaging captions, and links to application portals or event pages directly
linked to quotes that can be used while creating more content about our project’s topics, namely
about the European awareness

49. The ultimate 2-year
YouTube growth
strategy.

50. Video content
• Document your entire Erasmus+
experience, from the preparation
phase to the actual exchange program.
Share your thoughts, experiences,
and adventures with your audience.

51. Cultural Exchange
• We are going to create videos that
showcase the different cultures and
traditions you encounter during your
Erasmus+ youth exchange. This could
include interviews with locals, visits to
historical sites, or trying out traditional
food and activities.
• We take pride in sharing aspects of our
own culture, whether it's through food,
music, language, or traditions. This
promotes mutual understanding and
appreciation

52. Language
Learning
•We will share our language
learning by creating videos
that teach basic phrases and
expressions in the language
of the country we were
visiting. We can also
document our progress and
challenges along the way.

53. Tips and Advice
• We are going to create informative videos that
provide tips and advice for future participants
of Erasmus+ youth exchanges. This could
include topics such as packing essentials,
budgeting, dealing with homesickness, or
making the most out of the exchange
program.
• We value the input of our viewers and use their
feedback to shape our content. Listening to our
audience helps us create content they
genuinely enjoy.

54. Colla
bora
tions
• We will collaborate with other participants or
local influencers to create engaging content.
This could involve new challenges in form of
interviews.
• We will seek out YouTubers whose content
aligns with ours. This ensures that our
collaborations are relevant to our audience
• We'll take the initiative to reach out to potential
collaborators, expressing our interest in working
together. Building genuine connections is key to
successful collaborations

55. Engaging
•Hosting live streams on the channel regularly
and interacting with viewers by responding
to their comments, showcasing viewer
commentsto make them feel valued and
encouraging them to subscribe. By following
these simple steps, you can increase your
subscriber count and create a loyal audience.
•We will establish a regular posting schedule
so our audience knows when to expect new
content as we believe that consistency builds
anticipation and keeps viewers engaged

56. Patience and Persistence
• Building a successful YouTube channel takes time. Don't get discouraged by
slow initial growth. Keep improving and learning from your experiences.
• Remember that growth may be gradual, and it's essential to enjoy the
process and stay true to your passion for creating content. By following these
tips and consistently working on your channel, you can increase your
chances of growing your YouTube presence in 2 years.