Social Media Content Strategy Guide
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Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
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Social Media Content Strategy Guide
- 3. 1.  Create a Social Media Content Calendar 2.  Where to find inspiration & ideas Creating Content, Images, Copyright, Correctly Sizing Images, Online Tools, Infographics 3.  Fine line between different types of content vs visual impact /psychology 4. Other Resources 5.  Your branding breadcrumbs 6.  Entice others to share your message
- 4. 2. Where to find inspiration & ideas CURATING CONTENT • add some value to the content • www.stumbleupon.com  AND  www.scoop.it • storify.com  AND  snip.ly • lifehacker.com.au  AND  gizmodo.com.au IMAGES • Quirky, related to your niche, speaks louder than words • Google images (consider copyright, creative commons) • http://search.creativecommons.org/ • pixabay.com  AND  freedigitalphotos.net 1.  Create a Social Media Content Calendar 000(download the template here www.maxedoutsolutions.com.au)
- 6. • pinterest.com/pin/498281146248243303/ • designschool.canva.com/blog/social-media-image-size/ • www.facebook.com/PagesSizesDimensions CORRECTLY SIZED IMAGES • canva.com – pre-sized templates, graphic elements • picmonkey.com – image manipulation, filters, collages • recitethis.com – inspirational quotes • watermark.ws – add watermarks, does bulk images • relaythat.com - content auto adjusts, perfect fit, site-wide changes with style themes ONLINE TOOLS 2. Where to find inspiration & ideas
- 7. 3. Fine line between different types of content vs visual impact /psychology • Create a “Purple Cow” - an image that stands out and breaks up the Feed. Make readers stop scrolling and take notice of what’s posted (Seth Godin, marketing guru) Source:pixqbay.com
- 8. Source:pixqbay.com • Individuals react well to images showing smiling people – choose images with open eyes & even a small display of teeth • Be careful you understand the message your image delivers
- 9. Source:pixqbay.com •Top image - the back row • In these images, where are you looking? •Bottom image – left corner
- 10. • Use the rule of thirds • Invites the viewer to look closer into the image • Ideal for transparent coloured boxes containing text, watermarks, etc Source:pixqbay.com
- 12. INFOGRAPHICS • Make the complicated, uncomplicated - A picture is worth a thousand words • Don't try to include everything - Strip away redundant data - Concentrate on the key message • Minimise words - Communicate ideas with shapes, graphs, diagrams and pictures • Make it sharable - Have a great headline, include social media buttons, don't underestimate the value of humour piktochart.com AND canva.com
- 16. 4. Other Resources ARTICLES / TUTORIALS • sociallysorted.com.au/shift-to-visual-social-media-6- tips-for-business-infographic/ • designschool.canva.com/blog/50-creative-facebook- covers-to-inspire-you/ • http://www.blogherald.com/2013/07/08/how-to-pick- photos-for-blog-posts-that-will-pop-on-social-media/ • hubspot.com • socialmediaexaminer.com • postplanner.com • and of-course …. maxedoutsolutions.com.au
- 17. 5. Your branding breadcrumbs • Include your logo, company name, website url, headshot, contact details • What’s your tagline? • Leverage hashtags, keywords, slogans, terminology • Uniform colours, sizes, placements – well known brand examples: • dominos.com.au/ • plus.google.com/+DominosPizzaAustralia/posts • facebook.com/DominosAustralia • pinterest.com/dominos_aus/ • mcdonalds.com.au • facebook.com/McDonaldsAU • instagram.com/mcdonaldsau • pinterest.com/mcdonalds
- 18. 6. Entice others to share your message • Build your audience – Who is following you? • What platform is your audience using? • Mix and match the types of content (video, polls/surveys, interviews, lists, tutorials, Q&A) • Be aware of what trends and topics of interest • Integrate a range of social media icons • Ask questions & engage your audience • Use trending hashtags, tag people and/or companies • Thank your audience for sharing • Monitor your post, reach & engagement analytics - assists in judging what’s working, - where to make changes, - correct times to post
- 19. • When is the best time to post? - Facebook (Business Page), Insights, Posts - when YOUR audience was online the previous week
- 20. • When is the best time to post? - Hover over a specific day to view that day’s data
Editor's Notes
- Relevant to your niche create social media images that people love to share Sharing great images will boost your click-through rate (CTR) & reach
- Relevant to your niche create social media images that people love to share Sharing great images will boost your click-through rate (CTR) & reach
- Shows faces (preferably smiling faces!) People are fascinated by people -- and the people we like best almost always SMILE.