This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
By embracing a persona-guided approach to mobile apps, organizations can challenge the status quo and ensure proper business relevance of all user profiles, both inside and outside the company's four walls.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Consumer Experience [CX] Evolution - Full Report - LatitudeLatitude
Innovation signifies an object or idea that enhances life instead of flooding it with headaches, distraction, confusion. And yet, all too often, that’s exactly what happens when marketers and companies throw tech at the consumer in the name of innovation.
Innovation done for the sake of innovation means little unless guided by the realization that true innovation simplifies life and allows humans to be, well, more human.
If companies, whether brick-and-mortar retailers or digitally-native startups, want to remain relevant to the consumer in the digital age, they need to realize that innovation means simplification. They also need to keep in mind that today’s consumer is highly connected and different from consumers of the past in how they shop and in what they expect from their shopping experience.
Even with the rise of ecommerce, brands must recognize that physical retail still has a place. Unless customers change their desire to physically interact with products as part of a memorable experience (unlikely), the physical component will always find a place in retail.
If willingness leads a company to innovate by blending physical and digital to elevate user experience and meet expectations, the company will find success. If not, they’ll join the rest of the companies in the dust that either ignored or misunderstood the true meaning of, “innovation.”
I this report, we uncover the insights driving this change and focus on the top brands leading the way.
----
At Latitude, we look to track and understand the emerging intersection of brands and experiences. Beyond brick and mortar, we focus on the holistic consumer experience [CX] as this is what truly dictates success and breakthrough in the rapidly changing world of today.
We would love to work with your team to see how we may be able to provide value. Learn more at Lat.co
THE ANALYSIS, DESIGN & EVALUATION OF CUSTOMER INTELLIGENCE PLATFORM THAT HEL...ellestyle
Technology will continue to advance and influence peoples’ lives. Innovation has changed how people run their lives, but one thing will never change – the human heart. The great innovation comes from the heart and consumer love innovations that will make their lives convenient, pleasurable, and connected to the world.
By embracing a persona-guided approach to mobile apps, organizations can challenge the status quo and ensure proper business relevance of all user profiles, both inside and outside the company's four walls.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
Consumer Experience [CX] Evolution - Full Report - LatitudeLatitude
Innovation signifies an object or idea that enhances life instead of flooding it with headaches, distraction, confusion. And yet, all too often, that’s exactly what happens when marketers and companies throw tech at the consumer in the name of innovation.
Innovation done for the sake of innovation means little unless guided by the realization that true innovation simplifies life and allows humans to be, well, more human.
If companies, whether brick-and-mortar retailers or digitally-native startups, want to remain relevant to the consumer in the digital age, they need to realize that innovation means simplification. They also need to keep in mind that today’s consumer is highly connected and different from consumers of the past in how they shop and in what they expect from their shopping experience.
Even with the rise of ecommerce, brands must recognize that physical retail still has a place. Unless customers change their desire to physically interact with products as part of a memorable experience (unlikely), the physical component will always find a place in retail.
If willingness leads a company to innovate by blending physical and digital to elevate user experience and meet expectations, the company will find success. If not, they’ll join the rest of the companies in the dust that either ignored or misunderstood the true meaning of, “innovation.”
I this report, we uncover the insights driving this change and focus on the top brands leading the way.
----
At Latitude, we look to track and understand the emerging intersection of brands and experiences. Beyond brick and mortar, we focus on the holistic consumer experience [CX] as this is what truly dictates success and breakthrough in the rapidly changing world of today.
We would love to work with your team to see how we may be able to provide value. Learn more at Lat.co
THE ANALYSIS, DESIGN & EVALUATION OF CUSTOMER INTELLIGENCE PLATFORM THAT HEL...ellestyle
Technology will continue to advance and influence peoples’ lives. Innovation has changed how people run their lives, but one thing will never change – the human heart. The great innovation comes from the heart and consumer love innovations that will make their lives convenient, pleasurable, and connected to the world.
In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
We are an interactive marketing firm providing internet-related marketing strategies for organizations. We design, develop and implement strategies that incorporate web technology within your core business strategy.
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of Augmented Reality for travel. Augmented reality superimposes information on top of our sensory data. One way to do AR is to use a smart phone’s camera to view a world with information superimposed on the smart phone’s display. For travel, nearby places of interest can be provides along with ratings, reviews directions, public transport, and other information on them. This information can be obtained from Google Earth and other sources. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for two startups involved with AR and travel.
User Experience Portfolio. Sushmita DuttSushmita Dutt
A Portfolio of User Experience and Information Architecture work delivered to Global, Multinational companies for Digital Technology Products and Services. All rights reserved.
1-Page provides a revolutionary cloud-based HR Software-as-a-Service platform, currently employed by leading global and US companies. The Enterprise Challenge-based Assessment and Engagement Platform is a disruptive, patented, HR tool which enables companies to individually rank and prioritize candidates for employment positions based on their ability to solve real-time business challenges and achieve strategic objectives. The platform applies new predictive data to rank the most suitable candidates for the interview. By streamlining the recruiting process and identifying candidates while displaying the greatest desire and capability for the role, 1-Page greatly reduces talent acquisition costs and significantly increases employment retention rates for enterprises, especially those with large staffing requirements.
User definition and user journey poc ux with marketing approachSushmita Dutt
User Experience document on how to present to client a POC - proof of concept tying into the user flow key marketing points emphasizing the project goal - in this case it is digital transformation from a legacy system.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
This deck was prepared for Daniel School of Business at DU for their Executive MBA program. It includes a definition on CX and UX, then the digital devices that transpired 2008-2018.
As the notion of Web-enabled self-service matures, organizations must be sensitive to customer expectations for relevant information and problem resolution across channels in order to optimize costs and deliver a consistent user experience.
Acquire Grow & Retain customers - The business imperative for Big DataIBM Software India
The emergence of Big Data and Analytics has changed the way marketing decisions are made. Marketing has moved away from traditional ‘generalisation’ practices such as customer segmentation, geographical targeting etc. and is focussing more on the individual – the ‘Chief Executive Customer’.
The whitepaper from IBM delves into workforce shifts and how organisations can leverage the shift, redesign work and build a smarter workforce to meet the organisation’s need for talent.
In this paper we examine how the Leisure & Tourism Industry is approaching mobile technology and we provide our top 6 tips to consider when making the transition into the mobile environment.
We are an interactive marketing firm providing internet-related marketing strategies for organizations. We design, develop and implement strategies that incorporate web technology within your core business strategy.
In recent months, we have noted growing interest in customer-centricity among our clients. In parallel with delivering great digital experiences, we are having discussions on which other business activities could be enhanced and how. Moreover, many industry conferences have identified integrated UX and customer understanding as the next step in the evolution of business process design.
We therefore decided it was the perfect time to share our own thoughts by publishing our introductory ebook.
These slides use concepts from my (Jeff Funk) course on Business Models at National University of Singapore to analyze the business model of Augmented Reality for travel. Augmented reality superimposes information on top of our sensory data. One way to do AR is to use a smart phone’s camera to view a world with information superimposed on the smart phone’s display. For travel, nearby places of interest can be provides along with ratings, reviews directions, public transport, and other information on them. This information can be obtained from Google Earth and other sources. The slides describe the value proposition, method of value capture, customers, scope of activities, and method of strategic control for two startups involved with AR and travel.
User Experience Portfolio. Sushmita DuttSushmita Dutt
A Portfolio of User Experience and Information Architecture work delivered to Global, Multinational companies for Digital Technology Products and Services. All rights reserved.
1-Page provides a revolutionary cloud-based HR Software-as-a-Service platform, currently employed by leading global and US companies. The Enterprise Challenge-based Assessment and Engagement Platform is a disruptive, patented, HR tool which enables companies to individually rank and prioritize candidates for employment positions based on their ability to solve real-time business challenges and achieve strategic objectives. The platform applies new predictive data to rank the most suitable candidates for the interview. By streamlining the recruiting process and identifying candidates while displaying the greatest desire and capability for the role, 1-Page greatly reduces talent acquisition costs and significantly increases employment retention rates for enterprises, especially those with large staffing requirements.
User definition and user journey poc ux with marketing approachSushmita Dutt
User Experience document on how to present to client a POC - proof of concept tying into the user flow key marketing points emphasizing the project goal - in this case it is digital transformation from a legacy system.
In this presentation give to the AAF-Louisville YAPS, Christy Belden stresses the importance of mobile marketing and how you need to build a mobile marketing strategy now.
This deck was prepared for Daniel School of Business at DU for their Executive MBA program. It includes a definition on CX and UX, then the digital devices that transpired 2008-2018.
As the notion of Web-enabled self-service matures, organizations must be sensitive to customer expectations for relevant information and problem resolution across channels in order to optimize costs and deliver a consistent user experience.
Acquire Grow & Retain customers - The business imperative for Big DataIBM Software India
The emergence of Big Data and Analytics has changed the way marketing decisions are made. Marketing has moved away from traditional ‘generalisation’ practices such as customer segmentation, geographical targeting etc. and is focussing more on the individual – the ‘Chief Executive Customer’.
The whitepaper from IBM delves into workforce shifts and how organisations can leverage the shift, redesign work and build a smarter workforce to meet the organisation’s need for talent.
IBM Institute for Business Value - The Upwardly Mobile EnterpriseIBM Software India
Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success. From this survey, only the top 14% were ranked as leaders. The complete IBM Institute for Business Value study will share with you the use of mobile by industry and highlight what the leaders have done to rise to the top.
How an organisation can leverage the Cloud for delivering fast growth. The presentation covers various aspects of the Cloud ranging from BPaaS, SaaS, IaaS and PaaS and how an organisation can go about leveraging each of them for business growth. The presentation was part of Keynote presented at the IBM Cloud Innovation Forum India by Christian Klezl, Vice President, Cloud Solution Sales, IBM Corporation.
IBM Solutions Connect 2013 - Increase Efficiency by Automating IT Asset & Ser...IBM Software India
More than investing, managing and controlling IT assets is critical in an organisation. Companies have a lot to gain by maintaining control of IT assets. They can avoid massive unplanned expenses, increase productivity and provide easy access to information for decision making. When designing an IT asset management (ITAM) program, organisations need to keep the above in mind so as to make the most of their investments. Go through the presentation to find out more how IBM SmartCloud suite of solutions can help you achieve the above.
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Top 11 Mobile App Design Best Practices.pdfMarie Weaver
Businesses are increasingly using mobile apps to reach customers, whether through using their own app or providing support and information through other third-party apps.
Embark on your mobile app development journey with confidence by exploring the critical considerations outlined in this guide. From user experience to technical infrastructure, delve into the must-know factors that pave the way for a successful mobile app. Ensure strategic planning and proactive decision-making by understanding the essentials before you start crafting your next mobile innovation. Visit more - https://dugong.one/mobile-app-development/
Mobile apps have become an inseparable part of every smart phone. Mobile apps are designed and popularized by different business organizations as it is an ideal medium for business promotion and taking a product to the customers.The UX design principles have come up with revolutionary ideas for sustaining the usage of mobile apps. Learn more: http://suyati.com/the-ux-design-principles-for-an-engaging-mobile-application/
"Empower your business with our expert mobile development services. From idea to implementation, we craft cutting-edge mobile applications tailored to your needs. Let us bring your vision to life and elevate your presence in the mobile market."
13 Things To Keep In Mind For Enhanced Mobile App UI/UX Design BugRaptors
85% of adults think that a mobile site should be better than the desktop version, while Marketing Charts found that 46.7% of consumers will tell others about a bad experience.
Even though most mobile app development companies, developers, and even mobile app testing services know the aforementioned points of UI significance, they often end up missing very minute details that can affect product performance in the market.
Development must be followed by testing ( mobile as well as usability); learn more about tools and technologies to implement to deliver seamless mobile application functionality here https://www.bugraptors.com/usability-testing-services.php
A business owner (despite staying busy with other business matters) should have a fair understanding of what he wants in the app, how he wants it, what are the major types of apps, fundamental methods of creating apps and how poor screen layout flexibility can affect UX/UI. This ppt might help them have an overall idea of what they need to know about developing mobile apps for business.
User Experience Matters How to Craft Intuitive Mobile App DesignsBitCot
In today's digital age, mobile applications have become an integral part of our daily lives. With millions of apps available across various platforms, it has become crucial for app designers to create experiences that are not only visually appealing but also intuitive and user-friendly. User experience (UX) plays a vital role in determining the success of a mobile app. In this article, we will explore the key principles and strategies for crafting intuitive mobile app designs that prioritize user experience.
There is no doubt that mobile phones have become a necessity for startups and enterprises. As a business person, you must step ahead to start your app development process. Below mentioned is the necessity to develop an app.
Launching an app can be daunting, but it doesn’t have to be. You can launch your app confidently and successfully with the right strategy and preparation.
By understanding the different elements of launching an app, such as choosing the right platform, preparing for user onboarding, and creating a marketing plan, you can ensure that your launch is successful. With the help of AI writing tools, you can also streamline your content creation process and make sure that your messaging resonates with your target audience.
Creating a Great Mobile App Experience - Part 2 Chris Beaman
Part two of "Creating a Great Mobile App Experience" outlines how to make your application relevant, using social media, innovating, creating rich experiences and more. Check it out.
Successful companies need to be ambitious in improving their products and channels. They must look at them from the users’ point of view to drive digital transformation and remain compelling in a competitive environment. Read our guide for seamless user experience to understand more.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
Customers are becoming increasingly mobile, and, as a result,
the customer journey is in need of an overhaul. In May 2014,
mobile platforms accounted for 60% of total digital media time
spent.
1
Mobile spending is correspondingly increasing to match
customer behavior, with mobile devices accounting for one in four
of all online purchases in November 2014.
2
Although companies
understand the importance of mobile, it is Altimeter Group’s
belief that brands both underestimate and underinvest in mobile’s
promise. In our latest research into the evolving landscape of
digital transformation and the digital customer experience, we
learned that an understood and unified mobile strategy remains
largely elusive to many executives and strategists.
The Inevitability of a Mobile Only Customer ExperienceEric Espinosa
Mon précieux... diront certains annonceurs. Longtemps perçu comme second écran, le mobile joue du coude et s’empare à vitesse grand V du statut de premier écran chez la majorité des consommateurs connectés. Cette prise de pouvoir exige une adaptation par les marques de leurs expériences consommateurs. Un nouveau rapport de l’Altimeter Group indique la marche à suivre.
Similar to Creating a compelling mobile user experience (20)
Analytics facilitates a cohesive banding together of the organization for execution-oriented
organizational alignment, enterprise agility and better performance enabling action. Smarter
decisions result leading to superior performance.
Organizations who are looking to work faster and with greater agility often look to a private cloud as a solution. Not only can a private cloud improve data security, but it can also make better use of your existing IT resources. Unless you’re using Platform as a Service (PaaS), you’re not getting the full value out of your private cloud implementation. IBM’s Private Modular Cloud removes the bottlenecks that result from manual setups of middleware provisioning.
Learn how the next-generation data center can transform a static IT infrastructure into a resource-smart, workload-aware infrastructure. Open your business to new ways of working and innovating.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Creating a compelling mobile user experience
1. IBM Global Business Services
White Paper
Cross industry
Creating a Compelling
Mobile User Experience
Introduction
Highlight:
•
The mobile channel is the most
personal touch point of your brand, so
understanding how to differentiate your
offering involves first understanding what
your audience wants.
•
Find the right balance of functionality and
simplicity. User expectations are high yet
the most successful mobile apps happen
to be the ones that do only a few things,
but do them extremely well.
•
Relevance, context and innovation are
key and a good design approach is as
fundamental to a great user experience
as it ever was.
•
Organisations with a true multi-channel
approach and business alignment create
a more rewarding and engaging brand
relationship.
The total number of smartphones that were sold in 2011 is forecast
at nearly 500 million, with that number due to double to one billion
by 2015 according to the IDC.1 With over a million apps available
to download across the different app stores2, plus an ever-growing
number of mobile optimised websites already out there, consumers
have a massive choice and little patience for products that don’t deliver.
In a market where quality and performance always come before brand
loyalty, the competitor’s app is only a tap away. So how can a business
make its mobile offering stand out from the crowd and more
importantly, beat the competition?
What does it take to become successful and why do consumers seem
to embrace certain offerings when most fall by the roadside? The one
fundamental differentiator that has become key is user experience
– how people feel and think about the effectiveness of your offering.
Knowing how to create a great user experience involves understanding
many factors, from human behaviour and interaction design to an
appreciation of the technical constraints that mobile brings.
Building on IBM’s approach for modern website design practice,
this paper looks beyond the mechanics of conventional web design
to identify the differentiating factors for a good mobile offering.
Specifically, this paper concentrates on mobile experience through
smartphones and tablets, including bespoke apps and mobile browsing.
Through the combination of a user experience design approach and a
solid understanding of new mobile interaction models, IBM Interactive
enables businesses to create a unique mobile offering that acts as a
powerful differentiator against competitors.
2. Mobile user experience design
Creating the right feeling
User experience is what a person feels about the relevance
and effectiveness of the digital solutions they interact with.
From a customer’s initial awareness of the solution to its end,
user experience is about the meaningful aspects of how people
see, hear, and touch it. This means the focus is on how the
customer enjoys and perceives value when interacting with a
system. It’s about making solutions easy to use, valuable and
effective for people.
Organisations need to design their solutions as holistic end
user experiences of their brands taking into consideration the
application of marketing, branding, usability and aesthetics.
The mobile channel is probably the most personal touch
point available to your brand.
Differences between mobile design and traditional
web design
Although designing for mobile devices shares many of the
same disciplines required for traditional web design, there
are distinct differences that can make or break a successful
mobile offering. Perhaps the biggest of these is that mobile
design needs to be just that… uniquely mobile. This means
a focus on what mobile can do well, its portability and the
circumstances in which the users interact, taking into account
their needs instead of simply serving up technical solutions.
Mobile experiences shouldn’t be a carbon copy of a web
offering. They need to deliver new ways for users to interact
with information and be sympathetic to the context in which
it will be used. This contextual understanding is easier said
than done as it is complex and involves understanding human
relationships, people, places and the things around them.
Both mobile and web designers work in a rapidly evolving
field that shares similar development tools and processes,
creating a user experience that must exist within the
constraints of the technology. When using a computer to
access the Internet users are typically in a more predictable
setting, for example sitting at a desk, and have a larger viewing
screen and more traditional input methods. Mobile devices
tend to be the opposite, where you’re faced with a small
screen, limited input methods and in a highly variable
context and environment.
When we use our mobile phones we are more prone to
interruptions than when we are sitting at a desktop. A good
design approach needs to account for the partial attention
of the user and the interruptions they are likely to face.
It needs to reduce the cognitive load and allow things to
be as straightforward as possible. The user interface can
take up the entire screen, so where designers can annotate
expectations in the web world, options in mobile have to
be very apparent. A mobile experience should guide people
through information quickly and promote interaction and
exploration.
User experience themes for mobile
IBM Interactive has identified eight key user experience
themes for guidance when designing and developing mobile
channel user interfaces. These are defined and representative
of a careful blend of renowned usability heuristics, IBM
mobile user experience design methods and the concepts of
emotional design.
Embedded in the themes are the tenets of the users’
emotional journey:
•
•
•
the first impression – the instinctive reaction to the design;
its aesthetics, touch and general feel
the usage of the functional solution; the ease of
understanding, conducting and completing the application
corresponding to its intended purpose
the enduring impact; the users continuing feelings and
perceptions of the solution.
3. The themes are an IBM Interactive point of view used
to explore and address, in detail, both the emotional
and technical dimensions related to modern, smart and
successful mobile customer experiences. They also comprise
the framework for the IBM Interactive mobile assessment
method.
and provide a compelling experience. Equally, your offering
needs to be relevant to your business objectives. Once you’ve
fully understood your users’ “wants and needs”, you should
map these against your business objectives. Where these
two elements connect is where you should concentrate
your efforts.
The world of mobile offers unique opportunities to introduce
new ways of doing things, from finding a local restaurant to
making a payment and even arranging a taxi home.
Companies that successfully match the user’s goals to the
device capabilities can offer relevant content that aligns with
factors such as the user’s location, identity, usage history,
social network or time of access. This will create a more
personalised and more relevant user experience that will
appeal to customers and develop a connection with them.
Before a mobile device is able to capture and use data such as
location, the user must first give their permission for it to do
so. Typically, this will only be granted if they see value and
understand why such data is required. To gain this trust,
companies must be transparent and genuine about how they
intend to use the data. It is imperative that you explain clearly
and contextually the reasons why you require any personal
information from users.
These themes provide practical support for insightful
exploration on the potential of any mobile user experience.
Always be relevant
Before embarking on any type of digital venture,
it’s worth considering why and how your digital
product will be used. The most basic questions
here are also the most important: are you going to offer your
target users something they actually want? If so, is there real
value in delivering it as a mobile solution as opposed to
sticking to a traditional web offering? In other words, is your
mobile proposition useful and relevant to your target
audience?
Relevance is a key factor to the success of any customer
experience - it’s imperative that users can see a reason to
adopt and engage with your offering. Only by having clear
knowledge of your target audience and understanding what
they’re looking for will you be able to meet their expectations
In the end, your mobile offering should contain the right
content in the right way and at the right time in your user’s
journey.
Keep it simple
Smartphones tend to be used in a very task
focused fashion, from simply sending a text or
checking an email to booking a flight. This usage
usually occurs on the move, in short bursts and at a fast pace
– all factors to consider when designing a mobile experience.
More than on any other platform type, the goal should be to
minimise any virtual friction points and empower users to
perform the tasks they want quickly and easily, without
making them jump through lots of hoops.
4. This starts with the user interface, which needs a more
delicate approach than traditional web design. Considering
constraints such as limited screen size, the user interface
needs to be clean, free of clutter and easy to use. One key
question to ask is whether the user will be able to navigate
and use an application without instructions. This is known
as discoverability - users do not want to have to think about
what they’re doing; they just want to be able to do it.
Intimately linked to discoverability is prioritisation of content.
The more options you show a user, the more you make them
think and the less they will actually do. A good mobile
designer will prioritise what’s important and remove any
unnecessary elements that can get in the way of the task
at hand. This will often mean trade-offs: the most important
factor in deciding which trade offs to make is to remember to
be relevant to users’ needs as well as your business objectives.
It’s also advisable to provide contextual, proactive guidance
that helps users make good decisions. For example, use clearly
labelled and logically positioned buttons that guide users
through the different stages of their journey. Here you should
design for the most common user journeys while using
techniques of progressive disclosure to handle exceptions.
In summary, every aspect of the user interface design must be
justified; anything that doesn’t need to be part of your mobile
offering shouldn’t be. Even if you think a feature is essential,
reconsider if it really is. It’s no coincidence that the most
successful mobile apps today are the ones that do just a few
tasks extremely well. Simplicity, efficiency and elegance can
set you apart from the competition.
Build richer experiences
Keeping things relevant and simple doesn’t
mean that a mobile proposition should lack
impact, features or that all important wow
factor. In fact, creating a rich experience that delights and
connects with users is potentially one of the most important
differentiators in a very crowded and competitive market.
The level of richness a user experience has will naturally
depend on the purpose of your offering, user expectations and
your business objective. However, one thing is certain, there is
often little or no point in providing static content as users
now expect a desktop-like experience on their mobile devices.
Dynamic, up to date content, smart transitions, use of video,
images and audio can all help deliver this. However, these
should not be relied upon on their own or over used to the
point where performance could be compromised. It’s actually
when you combine these elements with the portability of
mobile and native device features such as built in GPS,
compass, camera and Near Field Communications that things
get interesting. Mobile, more than any other platform, has
heightened expectations of solutions that integrate with native
applications.
User engagement can be made more compelling through the
intelligent combination of what your app or mobile site can
offer with applications and data already on the mobile device.
For example, users expect to be able to add travel dates and
details into their mobile device’s calendar as part of the
booking experience, or to directly link to Google maps for
directions when looking up a business address. But an end
goal here also has to be to make the experience as seamless as
possible for the user.
5. Think innovation
The mobile revolution not only offers consumers
new ways of doing things, but also provides
companies with opportunities to be innovative
and creative. These are all vital elements in building a mobile
brand and establishing differentiation from the competition.
Breaking new ground by introducing functionality and
features that take advantage of the opportunities mobile
brings should be aspirations that are inherent in any forward
thinking mobile strategy.
These innovations must tightly align with business objectives
while at the same time addressing a real customer need or
benefit and should never be technology for technology’s sake.
The goal is to enhance the user experience by making it more
convenient and efficient for the user to get their task done.
It must address the “What’s in it for me?” factor.
Innovative apps often use native device features like location
and direction services based on the GPS and compass
technology, creating augmented reality applications that make
use of video camera or motion detection for interaction.
Knowing what competitors are doing helps to differentiate
your offering from theirs, but also it’s crucial to look outside
of your industry. Look past your competition to draw
inspiration and seed ideas that surprise and delight your
audience. Comparing the best mobile experiences around
while keeping on eye on what your customer needs helps
you to stay ahead. Just be aware of the continually developing
context of the modern, mobile, always on and socially
connected lifestyle.
Optimise content for mobile
Designing for mobile devices is always a trade-off
between simplicity and functionality. On one
hand there’s a desire to create feature-rich
applications that users find seductive and that make the most
of the technology. On the other hand, one must consider
constraints such as screen size, input method, bandwidth,
connection speed and even power consumption, so as to
ensure optimum performance and ease of use. Other factors
that need to be considered are which devices or operating
systems to support and what the development and
maintenance costs will be.
Performance is a key factor; users want to access information
fast. The design needs to consider and adapt to the constraints
and make every pixel count. It’s a case of thinking big by being
small and making the most of the opportunity to connect with
your audience in a dedicated way. Remember that mobile is
about location, specifically where the mobile user is at any
given moment.
A successful approach will be one that keeps the mobile context at
the forefront, ensuring that at each stage of the development
process, performance, usability and relevance are repeatedly
measured and refined. This means taking an approach that
balances recognised usability heuristics with the need for rich
mobile functionality.
IBM’s Seer app at Wimbledon - augmenting the view with live
scores and more
6. The end-to-end experience
A well thought through mobile solution needs to
fit in with your overall digital strategy, providing
a continuous and seamless user experience. This
means that the content and functionality that are delivered on
each of your channels must be in line with what customers
actually want to do at that point in time. Establishing such a
multichannel fit can only happen if there is organisational
alignment on a strategy that maps to customer needs.
Consider and design every aspect of the customer experience
as fully integrated; from devices to all digital touch points, to
real world contact with your brand. Users should be directed
to the channel that’s most appropriate to their needs and will
expect consistency between their digital channels accessing
the Web but accept their mobile experiences to be balanced
for optimal performance.
Be more social
Mobile devices are at the centre of how people
communicate with their circle of friends and
colleagues, whether by phone, text, email or
increasingly, through accessing social networking sites.
We have seen a dramatic rise in the number of people using
social media while on the move. Mobile usage is now fuelling
the popularity of social networks. Facebook alone claims
that 350 million people access their accounts via mobile,
performing a range of activities from posting comments
and blogging to uploading images taken on their phones.
This represents a shift where mobile users now
spend more time on social networks than PC users do.
Businesses need to understand how to fit into this socially
connected world and create opportunities that can drive
revenue by building tighter bonds with customers. Add value
to your digital propositions by having a seamless integration
with the way your potential customers engage with one
another and become part of the conversation by allowing
them an open voice on your digital channel.
Smart evolution
The catalyst for change can come from any
direction - advances in technology, new industry
trends, differing business requirements and last
but not least, feedback from your users.
Having the ability to respond to such changes and make
improvements to your mobile proposition is a critical factor
in an age where consumer expectations are higher then ever.
Listen to your users and be able to respond quickly to their
feedback and their needs. Keep them happy and engaged by
creating an agile deployment strategy, introducing new
features as they become ready.
Most mobile users are accustomed to receiving the benefits
of the latest technology and are increasingly willing to
experiment with it. If bugs or security flaws are found,
release fixes immediately to correct them, making sure
to be clear about the new features you’ve implemented,
the bugs that you’ve fixed, and whether or not you’ve fixed
any security issues.
7. Bringing it all together
The eight mobile user experience themes described must
be applied in concert to truly deliver on a compelling user
experience for the mobile channel. IBM Interactive has
specifically tailored its user centric design approach to ensure
that these themes are all front and centre in our thinking as
we design and deliver mobile solutions for users.
For further information about how we can help you in a
Mobile world, please contact:
Gareth Mackown
Mobile Lead
IBM Interactive UK
gareth_mackown@uk.ibm.com
+44 (0)7734 325690
Ali Al-Shakarchi
User Experience Architect, Digital Strategist
IBM Interactive UK
ali.alshakarchi@uk.ibm.com
+44 (0)7500 786040
Brian W. F. Peaston
User Experience Architect, Creative Director
IBM Interactive UK
brian_peaston@uk.ibm.com
+44 (0)7802 750503
Sources:
Our approach always starts with the needs of the user and
works from there, but there are a number of other
fundamental questions that impact an organisation when
designing for mobile e.g. device choices, development
platforms, native app versus Web debate. Our full mobile
visioning and strategy approach brings the needs of the user,
business and technology together to ensure the development
of a strategy and solution that delivers for all.
1. IDC, Worldwide Smartphone Mobile OS 2011–2015
Forecast and Analysis, Doc #232163, December 2011
2. Distimo, Full Year 2011 publication, December 2011 http://www.distimo.com/blog/2011_12_distimo-releases-fullyear-2011-publication/