"Mobile. Simplified. Understanding Mobile Marketing Strategies That Work"
They are in our pocket, purse, on our nightstand and never more than an arm’s reach away. While you can use them to make phone calls, most of us use them for text messages, checking e-mail, reading news articles and by 2013 Gartner predicts it will be the most common device used for browsing the web. Yes, we’re talking about the mobile device (aka “smart phone”) and how it’s changing the way we communicate with each other and providing businesses new and effective ways of connecting with our customers and prospects. But for many, developing a strategy of how to best utilize these devices remains a mystery.
The document provides 6 ways for businesses to compete in the new digital landscape of 2015. It recommends: 1) Just showing up online is no longer enough, businesses must commit fully to digital marketing. 2) Marketers need to learn new technologies to keep up with changing marketing trends. 3) Paid advertising channels like social media ads deserve attention to promote content and reach goals. 4) Digital experiences should be humanized by putting a personal voice and stories. 5) Telling the company's story across different online channels can engage customers. 6) Tactics should be integrated to optimize the customer's digital journey through a company's online presence.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
This document discusses 7 key marketing trends for 2014, including:
1) Moving abandonment remarketing efforts earlier in the customer journey by targeting browser abandonment.
2) Capturing email opt-ins from physical store locations using mobile technologies integrated with point-of-sale systems.
3) Building actionable customer databases with robust data that can be used to personalize marketing in real-time.
4) Personalizing websites like Amazon and Netflix by tailoring content and offers to individual visitors based on their data.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
The document discusses trends in digital media and marketing that a digital marketing team is excited about for 2016. The three main trends are increased data collection allowing for more personalized experiences, the continued shift from desktop to mobile usage, and innovations in virtual and augmented reality technologies for video. The team is looking forward to capitalizing on these trends and using data and personalization to better engage audiences.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
The document provides 6 ways for businesses to compete in the new digital landscape of 2015. It recommends: 1) Just showing up online is no longer enough, businesses must commit fully to digital marketing. 2) Marketers need to learn new technologies to keep up with changing marketing trends. 3) Paid advertising channels like social media ads deserve attention to promote content and reach goals. 4) Digital experiences should be humanized by putting a personal voice and stories. 5) Telling the company's story across different online channels can engage customers. 6) Tactics should be integrated to optimize the customer's digital journey through a company's online presence.
Attention is a Currency, We Earn It and We Spend It - Here's How to Engage ItBrian Solis
Attention is a Currency: We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.
LinkedIn has teamed up with best-selling author Brian Solis and cartoonist extraordinaire Hugh Macleod of GapingVoid Culture Design Group for an exclusive eBook for marketers that takes a fun and unique approach to storytelling.
Fasten your marketing seatbelts for a story told through one-of-a-kind visuals and expert insights that will enlighten and delight while addressing one of the biggest challenges facing marketers today; how to earn and retain attention through remarkable content.
Download this new eBook to learn:
How to break through internet clutter and keep your audience from drowning in a sea of content mediocrity.
The definition of true engagement and what to do with someone’s attention once you have it.
Why every touch point matters and how to deliver value at every stage of the buyer’s journey.
How to pull this all together into a winning content marketing strategy.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
This document discusses 7 key marketing trends for 2014, including:
1) Moving abandonment remarketing efforts earlier in the customer journey by targeting browser abandonment.
2) Capturing email opt-ins from physical store locations using mobile technologies integrated with point-of-sale systems.
3) Building actionable customer databases with robust data that can be used to personalize marketing in real-time.
4) Personalizing websites like Amazon and Netflix by tailoring content and offers to individual visitors based on their data.
Hot off the Crowd // January 2016 FABERNOVEL's watch based on crowdfunding a...Fabernovel
ASSISTED HUMANS, AUTONOMOUS OBJECTS
This Hot Off the Crowd edition was fueled by months of investigation and daily discoveries on the leading crowdfunding and crowdsourcing platforms: Kickstarter, Indiegogo, AngelList, Product Hunt, Crunchbase…
At FABERNOVEL, we truly believe that we all need to monitor the latest technological gems, trends and developments from these sites, it’s the most useful way to understand what’s going on before taking action.
The document discusses trends in digital media and marketing that a digital marketing team is excited about for 2016. The three main trends are increased data collection allowing for more personalized experiences, the continued shift from desktop to mobile usage, and innovations in virtual and augmented reality technologies for video. The team is looking forward to capitalizing on these trends and using data and personalization to better engage audiences.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our latest seminar aimed at the key decision makers in your organisation, takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom, and look at how crucial it is for organisations to continuously adjust their business model in order to keep up with the fast pace of digital advancement, keep ahead of the curve and to ensure that digital is fully embedded and delivering the best possible results across all aspects of your business.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
This document discusses how companies can future-proof their organizations for the changing future of work. It covers four main areas: future brand, future talent, future workplace, and future technology. For future brand, it emphasizes understanding customers, building emotional connections through storytelling, aligning company culture with the brand, and tracking customer attitudes in real time. For future talent, it discusses securing and attracting talent, managing a multigenerational workforce, and the importance of employment branding. For future workplace, it covers trends like co-working, health and work-life balance, collaboration, and social distancing. And for future technology, it discusses how technology is changing work through big data, new work breakthroughs, and continuous experiment
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange — a force that will inevitably drive us to buy and sell nearly everything virtually.
Intended for delegates of Publicis Groupe attending the Consumer Electronics Show 2013 held in Las Vegas, this book puts the show floor into context and provides meaningful predictions, recommendations, insights and in-depth expertise from the group's content experts and participating sponsors across 4 categories:
Connection Engine
Data-Driven Marketing
Commerce+ and
Next Generation Storytelling.
MSLGROUP's Chief Development Officer and master storyteller Bob Bejan contributed his expert insights on Next Generation Storytelling and the Storytelling Need while our North America Technology Director, Bryan Scanlon contributed to Data Driven Marketing.
We hope you enjoy the book, happy reading.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
GAFA have redefined how they view customers and create value in ways that have led to their unprecedented success:
1) They strive to make every person who interacts with their services a "customer" whether or not they make purchases, in order to build large customer bases.
2) They prioritize delivering sustainable customer value over short-term profits in order to earn long-term customer commitment.
3) By making their products and services highly useful and easy to use, GAFA have been able to massively reduce the time and effort needed for common tasks, learning up to 70 times faster.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
This document discusses 7 emerging digital trends for 2020:
1. Memeification - Brands are increasingly adopting meme culture and internet humor in their social media strategies, though risk backlash if not done authentically.
2. DM Slides - As social messaging apps grow in popularity, brands must shift from feed-based to conversation-based engagement strategies.
3. Remixed Reality - Augmented reality is scaling up and brands have more options to leverage AR in innovative ways across budgets.
4. Normfluencers - Younger audiences prefer more authentic online personalities compared to highly curated influencers of the past.
5. Soundtrack Brands - As audio platforms like podcasts boom, brands are developing
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
This document discusses the rise of word-of-mouth marketing and its evolution into world-of-mouth with the help of social media. It argues that companies need to become "Conversation Managers" by integrating word-of-mouth into their marketing strategies. This involves three steps: leveraging brands to create affiliation, activating communications to engage customers, and managing conversations across social networks. The goal is to start and facilitate discussions that promote the brand.
From Roosevelt “Duties of American Citizenship”, to Gandhi’s “Quit India”, to Steve Jobs “Stay Hungry. Stay Foolish.”, to Malala Yousafzai “Forgotten Children” – the style & tenor of the presentation change from one generation to another.
Contribution from new age Marketers & Entrepreneurs such as Seth Godin, Guy Kawasaki, Garr Reynolds & many others are significant. Today, common sense design seems to prevail – less is more, flat design, real visuals, and storytelling are some of the dominating themes.
Here are the list of presentation trends from our design experts.
While the digital world is expanding uncontrollably,
packaging, in its most basic sense, remains almost
unchanged. Although both are fundamentally different,
there exists a massive need to seamlessly connect a brand’s touch points across all media. The question that remains is: beyond the base purpose of packaging, how do you integrate technology?
This document summarizes a presentation on using mobile marketing to drive sales. Key points include: m-commerce is expected to grow significantly by 2016; mobile searches and app downloads are increasing rapidly; and location-based mobile payments and services will reach billions by 2014. The presentation also discusses the increasing crossover between desktop and mobile usage, examples of innovative mobile experiences, considerations for the mobile user journey, and the growth of B2B mobile marketing.
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
Data vs Hunch - Beyond Lecture at Hyper Island 2015Beyond
How do you strike a balance between data and creative hunch in a digital marketing world obsessed with metrics and ROI? Slides from a session with the Hyper Island Digital Data Strategy class of 2015, at the school's Stockholm campus.
Daring to be_digital seminar_5th march edinburghPrecedent
‘Digital transformation’ is the latest buzz phrase but what does it really mean?
Our seminar takes a look at the difference between those who are digitally reactive, strategic, and transformational and asks: Which are you and what difference does it make to your business?
We look at the challenges and tangible benefits of digital transformation and why it needs to move out of the marketing team and into the boardroom.
The disruption of branding, advertising and campaigningSUE Amsterdam
This is a keynote I did for the marketing team of a FMCG brand. Their question was: what should we be doing to make better campaigns for our brands and products? They are overwhelmed with choices: Should we use digital or classic advertising? Should we engage, activate or promote? Should we build fans and followers or not? I want to argue that the real challenge is not about going digital or not. It’s about being disruptive or not. Disruptive brands or products build audiences both online, offline and through word-of-mouth. Disruptive brands have a bigger impact and are more persuasive in converting prospects into buyers.
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
This document discusses how companies can future-proof their organizations for the changing future of work. It covers four main areas: future brand, future talent, future workplace, and future technology. For future brand, it emphasizes understanding customers, building emotional connections through storytelling, aligning company culture with the brand, and tracking customer attitudes in real time. For future talent, it discusses securing and attracting talent, managing a multigenerational workforce, and the importance of employment branding. For future workplace, it covers trends like co-working, health and work-life balance, collaboration, and social distancing. And for future technology, it discusses how technology is changing work through big data, new work breakthroughs, and continuous experiment
Store Front Optimization | David Henry, Monster.com | iStrategy, LondoniStrategy
How to optimize your ecommerce store front.
Presented by David Henry, VP Digital Media and Marketing Europe of Monster.com during iStrategy London 2010.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange — a force that will inevitably drive us to buy and sell nearly everything virtually.
Intended for delegates of Publicis Groupe attending the Consumer Electronics Show 2013 held in Las Vegas, this book puts the show floor into context and provides meaningful predictions, recommendations, insights and in-depth expertise from the group's content experts and participating sponsors across 4 categories:
Connection Engine
Data-Driven Marketing
Commerce+ and
Next Generation Storytelling.
MSLGROUP's Chief Development Officer and master storyteller Bob Bejan contributed his expert insights on Next Generation Storytelling and the Storytelling Need while our North America Technology Director, Bryan Scanlon contributed to Data Driven Marketing.
We hope you enjoy the book, happy reading.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
GAFA have redefined how they view customers and create value in ways that have led to their unprecedented success:
1) They strive to make every person who interacts with their services a "customer" whether or not they make purchases, in order to build large customer bases.
2) They prioritize delivering sustainable customer value over short-term profits in order to earn long-term customer commitment.
3) By making their products and services highly useful and easy to use, GAFA have been able to massively reduce the time and effort needed for common tasks, learning up to 70 times faster.
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
This document discusses 7 emerging digital trends for 2020:
1. Memeification - Brands are increasingly adopting meme culture and internet humor in their social media strategies, though risk backlash if not done authentically.
2. DM Slides - As social messaging apps grow in popularity, brands must shift from feed-based to conversation-based engagement strategies.
3. Remixed Reality - Augmented reality is scaling up and brands have more options to leverage AR in innovative ways across budgets.
4. Normfluencers - Younger audiences prefer more authentic online personalities compared to highly curated influencers of the past.
5. Soundtrack Brands - As audio platforms like podcasts boom, brands are developing
In this issue of the People’s Insights monthly briefs, we cover three big innovations launched by Apple, Amazon and Google; three new approaches to Black Friday from TD Bank, Santander Bank and Patagonia; and two examples of upcycling by Southwest Airlines and Ben & Jerry’s ice cream. As a bonus, we also take a quick look at the immensely popular podcast Serial – which mashes-up different types of storytelling.
Here’s an overview of the examples featured in this report:
• Apple Pay – Simplifying mobile payments
• Amazon Echo – Virtual assistant for your home
• Google Inbox – A new way to Gmail
New approaches to Black Friday
• Santander Bank’s Black Tea Friday
• Patagonia and Yerdle’s Worn Wear swap parties
Upcycling & Paying it Forward
• Southwest Airlines’s Project LUV Seat
• Ben & Jerry’s The Chunkinator
Bonus! A new way to tell stories
• Serial Podcast
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
Casey (@Casey_Flanagan) connects brands to consumers and consumers to brands with actionable insights and needle-moving ideas. He is a curious generalist, an optimistic pragmatist and someone who thrives on making the complex as simple as possible.
Laughlin Constable (http://www.laughlin.com) is an idea-driven, independent agency, offering a suite of integrated and best-in-class services for high-profile brands. We are a strategic marketing partner who provides fresh thinking, integrated, idea-driven marketing solutions that advance a client's brands / business.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
This document discusses the rise of word-of-mouth marketing and its evolution into world-of-mouth with the help of social media. It argues that companies need to become "Conversation Managers" by integrating word-of-mouth into their marketing strategies. This involves three steps: leveraging brands to create affiliation, activating communications to engage customers, and managing conversations across social networks. The goal is to start and facilitate discussions that promote the brand.
From Roosevelt “Duties of American Citizenship”, to Gandhi’s “Quit India”, to Steve Jobs “Stay Hungry. Stay Foolish.”, to Malala Yousafzai “Forgotten Children” – the style & tenor of the presentation change from one generation to another.
Contribution from new age Marketers & Entrepreneurs such as Seth Godin, Guy Kawasaki, Garr Reynolds & many others are significant. Today, common sense design seems to prevail – less is more, flat design, real visuals, and storytelling are some of the dominating themes.
Here are the list of presentation trends from our design experts.
While the digital world is expanding uncontrollably,
packaging, in its most basic sense, remains almost
unchanged. Although both are fundamentally different,
there exists a massive need to seamlessly connect a brand’s touch points across all media. The question that remains is: beyond the base purpose of packaging, how do you integrate technology?
This document summarizes a presentation on using mobile marketing to drive sales. Key points include: m-commerce is expected to grow significantly by 2016; mobile searches and app downloads are increasing rapidly; and location-based mobile payments and services will reach billions by 2014. The presentation also discusses the increasing crossover between desktop and mobile usage, examples of innovative mobile experiences, considerations for the mobile user journey, and the growth of B2B mobile marketing.
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
This document discusses mobile marketing best practices. It covers:
1. The types of mobile marketing including display, apps, and SMS.
2. Best practices such as establishing relevance, using location data, optimizing for mobile, and linking to mobile-optimized pages.
3. Why mobile marketing is important as mobile internet usage grows and can remind people of cross-platform advertising.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Building Mobile Creatives that Deliver Real ResultsInMobi
Advertising is storytelling. It's about bringing a brand experience come alive through a compelling ad experience. Mobile-first creative technology exists to create such immersive ad experiences on mobile devices. Today, mobile advertising leverages device features such as front-facing cameras and gyroscopes to create compelling brand stories that drive brand consideration and purchase. Mobile creatives across formats such as rich media, video and native are transforming the power of mobile advertising today.
Watch this video to:
- Understand the key steps to creating mobile creatives specifically for mobile devices
- Discover what goes on behind creating InMobi’s award-winning creatives
- Learn about key findings from InMobi and Mindshares’ research on the “Power of Integrating TV and Mobile campaigns”
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
The document introduces Information Bank for Directory Data (IBDD) and several services they provide to help businesses grow through mobile marketing. These services include an Arabic and English mobile directory called Oman View, mobile websites, responsive website design, secure free WiFi networks, social media engagement tools, and video production. The goal is to help businesses take advantage of opportunities in mobile marketing to reach more customers and increase profits.
Mobile usage is growing rapidly, with over 4.2 billion mobile devices worldwide and mobile web growth happening 4 times as fast as the regular internet. One out of every seven minutes of media consumption takes place on mobile devices. The document discusses how businesses need to have mobile-friendly websites to engage with customers using the over 5,000 mobile devices that can access the mobile web. It also provides information on how a mobile site and app makes it easy for smartphone users to find what they're looking for with just a tap. National chains are developing mobile strategies and communities can now do the same at no cost through custom mobile apps and sites.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Mobile Ecosystem in 2015 by AscITconsultancyservicesCarmor Bass
The document discusses 10 mobile trends for 2015 based on discussions and insights from industry leaders. It summarizes the key points of 5 trends:
1. Mobile apps will move to a third generation focused on leveraging location, context and user data to personalize experiences.
2. Smartphones will become the central hub for controlling the growing Internet of Things ecosystem of connected devices.
3. Mobile devices will surpass desktops for the first time, generating most web browsing and media consumption.
4. "Phablets" with larger screens between 5.5-7 inches will continue gaining popularity over smartphones and tablets.
5. Big data will become integral to powering all mobile services and applications
Mobile websites and the Future of Online TechnologyNatalie C
The document discusses the rise of social, local, and mobile (SoLoMo) technology and its importance for small businesses. It notes that smartphones are being used for more than just phones, including social media, local searches, and mobile apps/websites. The document recommends that businesses create a mobile-friendly presence using strategies like QR codes, mobile-optimized websites and apps in order to connect with customers who are increasingly using smartphones.
This document discusses the growth of mobile advertising and how businesses can leverage mobile marketing. It notes that mobile usage and smartphone adoption are growing rapidly as mobile devices take on more functions. The document advocates developing mobile-optimized websites and content to engage customers on the go. It also promotes the use of interactive ad formats and location-based marketing to create deeper brand engagement through mobile channels.
Top 5-reason-why-your-business-needs-a-mobile-websiteHector Jayat
The document discusses the importance of having a mobile-optimized website for businesses. It notes that mobile phone usage has reached 6 billion subscribers globally, representing a major marketing opportunity. Most mobile users prefer websites that load quickly on phones and will return to mobile-friendly sites but abandon slow-loading ones. If a business' competitors have mobile websites and they do not, they will likely lose customers to those competitors. The mobile internet is growing rapidly and will soon surpass desktop internet usage, so businesses need to establish a strong mobile presence.
This document discusses mobile marketing strategies. It begins by defining mobile marketing and explaining how mobile has transformed consumer behavior. It then provides tips for mobile marketers, such as exploring foundation strategies, targeting prospects, driving transactions through mobile websites and apps, and leveraging the power of mobile. Tools for mobile marketing discussed include mobile video/display ads, websites, apps, response codes, search, SMS/MMS, location-based marketing and NFC. The document concludes by discussing designing for mobile in terms of usability and provides examples of successful mobile marketing campaigns.
The document discusses the growth of mobile internet usage and opportunities for mobile marketing. Key points include:
- Mobile internet usage, especially via smartphones, is growing rapidly and surpassing PC usage.
- This provides new opportunities for mobile optimized websites, apps, and mobile advertising to engage customers.
- Marketers should consider developing a mobile strategy, including whether their website needs reformatting for mobile and if they should create a mobile app.
Social Mobile Marketing for local businessesJust Social
The Mobile Revolution is coming! The Social media Revolution is already here! What happens when the two biggest shifts in the way people live, work and play for more than 50 years morph together?
Opportunity the likes we have never seen is what happens!
If you are in business you have a huge opportunity to take advantage of what is happening NOW! The alternative is to say it is all hype and it wont last. The ramifications of doing so maybe a whole lot more painful than those who weren't so quick to embrace the Internet 10-15 years ago!
An introductory presentation to Social Mobile Marketing by Just Social.
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
Similar to Eworks WSI Cyprus 2012 Mobilemarketing simplified (20)
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
This document discusses the benefits of video marketing and the video marketing process. It states that video is the future of content marketing and is highly engaging. It then outlines the video marketing process, which includes analysis, research, video network and social media profile setup, demographic targeting, video publishing, and reporting. It provides video marketing package options and samples of video types created. It then provides answers to frequently asked questions about video marketing.
Email Marketing Solutions Deepen Customer Relationships
& Nurture New Prospecting Opportunities. Transform Your Business Communication Channels with First-Class Email Marketing Techniques.
Chances are.your everyday business functions wouldn't be the same without email. right? But aside from the
mundane blast you might send out to your database whenever you can, WSI's Email Marketing Solutions enables the use of your inbox to evolve. Literally. The strategies we develop are more than just a blast. They are targeted, precise, and engaging, allowing you to deepen your relationships with customers as well as prospects. Before you know it, your email marketing campaigns will garner you the loyal following you deserve and you'll never look at that ‘send' button the same again!
This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to:
- Drive more unique traffic to your website
- Expand the reach of thought leadership content
- Measure the value of social media strategies
- Better identify, understand, and engage potential buyers
More info and details on http://eworkswsi.com.cy
Mobile Marketing in Cyprus: EworksWSi offers mobile site, bulk SMS management, mobile applications and mobile marketing strategies for businesses in Cyprus. If you want to take advantage of SMS marketing, by using our SMS management platform, you can upload, manage your unlimited SMS campaigns online. Account opening and maintenance is free. Once the account credited, SMS messages are charged by unit unril the available credit is used.
EworksWSI is proposing the lowest bulk SMS rates in Cyprus.
More detailed information here: http://eworkswsi.com.cy
Social media have become an integral part of tourism marketing in Cyprus. This new way to communicate with clients has revolutionized the industry and has largely replaced the traditional client communication and interaction.
This document discusses online reputation management and provides 5 ways to manage risk and reward through ORM. It defines reputation and ORM, explaining that ORM involves 3 steps: 1) monitoring online conversations and reviews, 2) analyzing gathered information, and 3) influencing perceptions through responses and additional content. It then lists 5 specific ways to manage risk and reward through ORM: 1) determining key search terms to influence, 2) setting up monitoring of negative feedback, 3) claiming relevant online properties, 4) soliciting positive feedback, and 5) having a content plan. The overall goal of ORM is to both protect against negative perceptions and leverage positive feedback for new leads and referrals.
This document summarizes the music company 3fifty7, which was created by Anthony Melas (known as Sniper) to address issues in the global music industry. 3fifty7 aims to facilitate all aspects of music production and promotion, from recording and distribution to marketing and live performances. It operates high-quality studios in Cyprus and has connections throughout the music industry, having helped the careers of many well-known artists. 3fifty7's goal is to create commercially and artistically successful music in an independent and innovative way.
This document discusses advertising with Google AdWords. It notes that most customers are now online and internet usage is growing. It recommends Google AdWords as it allows businesses to reach the many users searching on Google and customize ads. The document outlines how WSI can help businesses set up successful AdWords campaigns through research, testing, and analytics to optimize ads and measure results.
Optimize your webpages for more conversions with professional online testing tools and processes. Eworks WSI Cyprus optimizes your conversion rate using an online testing methodology that is outlined in the attached presentation.
We serve businesses in Nicosia, Limassol, Larnaca and Pahos in Cyprus.
"IOS 18 CONTROL CENTRE REVAMP STREAMLINED IPHONE SHUTDOWN MADE EASIER"Emmanuel Onwumere
In iOS 18, Apple has introduced a significant revamp to the Control Centre, making it more intuitive and user-friendly. One of the standout features is a quicker and more accessible way to shut down your iPhone. This enhancement aims to streamline the user experience, allowing for faster access to essential functions. Discover how iOS 18's redesigned Control Centre can simplify your daily interactions with your iPhone, bringing convenience right at your fingertips.
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalRPeter Gallagher
In this session delivered at NDC Oslo 2024, I talk about how you can control a 3D printed Robot Arm with a Raspberry Pi, .NET 8, Blazor and SignalR.
I also show how you can use a Unity app on an Meta Quest 3 to control the arm VR too.
You can find the GitHub repo and workshop instructions here;
https://bit.ly/dotnetrobotgithub