- Zalora is the #1 online fashion retailer in Southeast Asia with over 31 million visitors across 6 markets. It carries over 1,000 brands and has seen strong growth in e-commerce in Indonesia and the region. - E-commerce in Indonesia and Southeast Asia is growing rapidly due to rising internet and smartphone penetration. Zalora's mobile app drives over 70% of its sales as customers increasingly shop online on-the-go. - Zalora is addressing consumers' concerns about online shopping through measures like secure payments, no data sharing, free returns and its focus on mobile apps with personalized content to enhance the shopping experience.

1. CEO of ZALORA INDONESIA
Anthony Fung
Anthony Fung
CEO of ZALORA Indonesia
The Growth of
E-commerce in Indonesia

2. 2
Agenda
> WHO WE ARE
E-COMMERCE GROWTH
& CHALLENGES
APP AS DRIVERS

3. 305m+
€48bn
1.3%
610m+
€125bn
2.1%
277m+
€63bn
5.9%
662m+
€55bn
4.0%
ARGENTINA
AUSTRALIA
BAHRAIN
BELARUS
BRAZIL
BRUNEI
CHILE
COLOMBIA
HONG
KONG
INDONESIA
KAZAKHSTA
N
KUWAIT
LEBANON
MALAYSIA
MACAU
NEW
ZEALAND
OMAN
PHILIPPINE
S
QATAR
RUSSIA
SAUDI
ARABIA
SINGAPORE
TAIWAN
UAE
UKRAINE
ZALORA IS PART OF GLOBAL FASHION GROUP,
THE #1 FASHION PLATFORM IN EMERGING MARKETS
We are in a fashion market of over € 310 billion,
targeting a population of > 1.8 billion.
38m+
€18bn
10.4%Population
Fashion Market
Online Fashion Penetration

4. ZALORA IS #1 FASHION DESTINATION IN SEA
HONG KONG
SINGAPORE
MALAYSIA
TAIWAN
INDONESIA
Facebook: 1.3 M fans
Instagram: >180k followers
Google+: >530 k followers
Twitter: >66k followers
PHILIPPINES
We are the #1 fashion online website in 6 markets with 31M visitors

5. ZALORA HAS A BROAD AND LOYAL CUSTOMER BASE ACROSS ITS MARKETS
5
Love fashion and
curated content
S h o p o n l i n e f o r
c o n v e n i e n c e &
s e r v i c e
60% Female
40% Male
18-45 age range
with concentration
in 25-35 age group
(Young professionals)
I n c o m e l e v e l s s
p a n
F r o m m i d d l e c l a
s s
a n d a b o v e
S h o p o n - t h e - g
o
t h r o u g h m o b i l
e
w h e n o f f l i n e
s h o p s a r e c l o s
e d
*Peak revenue hours for ZALORA are during office hours and at night between 9pm and midnight

6. ZALORA CARRIES MORE THAN 1,000 BRANDS
We offer more than 1,000 brands – a full spectrum of price ranges and styles. Our
brand portfolio consists of the most desirable international brands, the most
relevant local brands, and our private label brands (ZALORA, Something Borrowed,
ZALIA, 24:01) that are already achieving regional success.

7. 7
Agenda
WHO WE ARE
> E-COMMERCE GROWTH
& CHALLENGES
APP AS DRIVERS

8. ZALORA TAKES ADVANTAGE OF SOUTH-EAST ASIA’S AMAZING POTENTIAL
FOR FASHION E-COMMERCE
Sourcec:CLSA, Euromonitor,iResearch, US
Dept of Commerce
Google says by
2025, Indonesia will
dominate 52% of all
ecommerce activity
in Southeast Asia.
0
10
20
30
40
50
60
%
Countries
Total Online Retail
Growth, 2015

9. 32
12.12.12
ZALORA and 6 other
e-commerces
12.12.13
12.12.14
12.12.15
12.12.16
22 e-commerces
78 e-commerces
140 e-commerces
208 e-commerces
12.12 HARBOLNAS – THEN AND NOW
The increasing number of
e-commerce participants each
year during Harbolnas
indicates how Indonesian
E-commerce has been
growing significantly since
2012.

10. ZALORA TACKLES CONSUMERS’ FEARS OF SHOPPING ONLINE
10
Zero tolerance for counterfeits and
fake discounts
Zero tolerance for counterfeits and
fake discounts
COD, Credit Card Secured
Pickup Scheduling, PT Pos
30 Days free return with pickup
No personal data sharing
60% in-house delivery
90% Customer satisfaction
30 Days free return
IDR Transactions exclusively
Product quality (e.g.
counterfeit)
Payment
SecurityComplicated return of goods
policies
Lack of physical touch and feel of the item to
buy
Personal information being tracked and
shared
Late in
delivery
Efficiency of customer
serviceTendency to
overspendPurchase price in foreign
currency
6
%
8%
10
%
10
%
14%
17
%
20%
51%
73%
Source: Macquarie
report

11. 1
1
Agenda
WHO WE ARE
2015 HARBOLNAS FINDINGS
>APP AS DRIVERS

12. OUR APPLICATION AS MAIN DRIVERS
ZALORA APP as the highest source of transaction with more than >70% of
ZALORA customers shopping through the app that has >6m downloads .
2013 2015 2016
We launched
our app
Our app generated
sales from 20% to 65%
with 5,000,000
downloads
Our app generates
over 70% of sales
ZALORA strives to better our app
• Personalized content based on user account's shopping
and browsing behavior
• Magazines with new content published frequently
• Trend / style videos, which will be utilized much more
going forward
• Orders status and history tracking feature
• Enable customers to share products with friends through
social media
• Fashion content discovery through styling videos and
magazines
• Optimizing app layout for ZALORA customers using A/B
testing
New App
Look

13. Thank you