Small and medium sized businesses are increasingly owning their brands and sharing opinions on social media. To anticipate this historic social shift, companies should build trust with SMBs by working locally with those they trust and empowering advocates to share with others. They should also measure Net Promoter Scores to understand how likely SMBs are to recommend their brand and products to other small and medium sized businesses.

29. © Alignable, Inc. 2017
SHIFT TO SOCIAL APPLIED TO SMBS
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 Anticipate Historic Social Shift
• Brand ownership to SMBs willing to share opinions with others
• Brand sentiment spreads effortlessly
 Build Trust with SMBs
• Work locally with those they trust (high affinity)
• Empower high affinity advocates and resellers to share with others
• Partner with brands they trust most
• Measure and Improve NPS
 Know Segment Net Promoter Scores
• How likely are you to Recommend _____ to another SMB
• SMB Trust Index℠