Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2020.
Top 11 Mobile App Design Best Practices.pdfMarie Weaver
Businesses are increasingly using mobile apps to reach customers, whether through using their own app or providing support and information through other third-party apps.
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
This document discusses the role of e-commerce applications in business growth. It begins by defining e-commerce applications as software, either web or mobile, that allows online buying and selling. It then describes the types of e-commerce like B2B, B2C, C2C, and C2B. Next, it lists reasons why businesses need e-commerce apps like increased mobility, personalized marketing, and fast payments. It concludes by stating that e-commerce apps help businesses attract more customers, increase revenue, and gain market share.
Pinky's Westside Grill Mobile Marketing PlanJeffreyHutto
Pinky's Westside Grill is a local restaurant with two locations in Charlotte, North Carolina. The document proposes developing a mobile app to help customers order food and merchandise more easily, assist staff during busy times, and help elevate the Pinky's brand. A mobile app could cost between $1,000-$10,000 depending on features and would aim to attract new customers and make the ordering process more convenient. Competitor and SWOT analyses are included to help inform the mobile marketing plan. User interface, analytics, artificial intelligence, augmented reality, and emerging technologies like self-serve kiosks are also discussed to enhance the customer experience.
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2019.
Your Guide to a Modern Mobile-First Web StrategyTechBlocks
If you're not mobile, you're not in business. So why are the majority of businesses putting mobile second in their web design strategy? In this guide we look at how the recent shift toward a mobile-first web design approach can transform your business through tailored content and an enhanced customer experience.
Your Guide Includes:
- A Review of Mobile First vs. Mobile Responsive
- The Benefits of a Mobile-First Approach
- Common Challenges of Going Mobile First
- A Step-by-Step Implementation Guide
Hidden Brains UK know mobile app industry has grown so much these years, So we have come up with unique and simple mobile app ideas to watch out in 2020.
Top 11 Mobile App Design Best Practices.pdfMarie Weaver
Businesses are increasingly using mobile apps to reach customers, whether through using their own app or providing support and information through other third-party apps.
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
This document discusses the role of e-commerce applications in business growth. It begins by defining e-commerce applications as software, either web or mobile, that allows online buying and selling. It then describes the types of e-commerce like B2B, B2C, C2C, and C2B. Next, it lists reasons why businesses need e-commerce apps like increased mobility, personalized marketing, and fast payments. It concludes by stating that e-commerce apps help businesses attract more customers, increase revenue, and gain market share.
Pinky's Westside Grill Mobile Marketing PlanJeffreyHutto
Pinky's Westside Grill is a local restaurant with two locations in Charlotte, North Carolina. The document proposes developing a mobile app to help customers order food and merchandise more easily, assist staff during busy times, and help elevate the Pinky's brand. A mobile app could cost between $1,000-$10,000 depending on features and would aim to attract new customers and make the ordering process more convenient. Competitor and SWOT analyses are included to help inform the mobile marketing plan. User interface, analytics, artificial intelligence, augmented reality, and emerging technologies like self-serve kiosks are also discussed to enhance the customer experience.
This document discusses factors affecting individuals' adoption of mobile banking. It employs the Unified Theory of Acceptance and Use of Technology (UTAUT) model with age and gender as moderating effects to investigate what influences individuals to adopt mobile banking. The findings from this research can help banks design effective marketing campaigns and customize service options for specific customer segments in the context of electronic banking. While much research has been done on internet banking, relative few studies have explored mobile banking adoption, so more research is needed to understand what drives people to adopt mobile banking.
This paper looks beyond the mechanics of conventional web design to identify the differentiating factors for a good mobile offering. Specifically, this paper concentrates on mobile experience through smartphones and tablets, including bespoke apps and mobile browsing.
There is no doubt that mobile phones have become a necessity for startups and enterprises. As a business person, you must step ahead to start your app development process. Below mentioned is the necessity to develop an app.
Launching an app can be daunting, but it doesn’t have to be. You can launch your app confidently and successfully with the right strategy and preparation.
By understanding the different elements of launching an app, such as choosing the right platform, preparing for user onboarding, and creating a marketing plan, you can ensure that your launch is successful. With the help of AI writing tools, you can also streamline your content creation process and make sure that your messaging resonates with your target audience.
What are the Benefits of Having a Mobile App for Your BusinessBaek Yongsun
Discover the benefits of having a mobile app for your business, from expanding your customer base to streamlined operations boost your success in the digital age.
The document discusses the benefits of creating a mobile app for your business or publication. It notes that people now spend more time on their mobile devices than desktop computers. Having a mobile app allows you to reach customers anytime and anywhere through their smartphones. It also increases brand awareness, engagement, and opportunities for monetization through features like push notifications, ads, and in-app purchases. The document provides an overview of the features and capabilities offered by an app builder to easily create native mobile apps for both Android and iOS without coding. This includes things like customizable design elements, integrated social media, multimedia support, analytics and more.
Technology marketing is changing rapidly due to unpredictable consumer behaviors and the rise of artificial intelligence. Marketers must adopt new techniques like AI-powered optimization, programmatic advertising, chatbots, conversational marketing, personalization, video marketing, influencer marketing, using social messaging apps, visual search, and addressing micro-moments to stay competitive. These trends require understanding customers in more sophisticated ways and interacting with them through their preferred channels and communication styles.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
The document discusses the emerging mobile ecosystem and trends in mobile apps. It first discusses how Uber has grown rapidly due to its seamless payment interface and ability to monetize downtime. It then lists 5 predictions for how apps will change: 1) Apps will become more targeted to specific purposes. 2) Apps will have shorter lifecycles and be more disposable. 3) Apps will be used more for marketing campaigns. 4) There will be more business-to-employee apps. 5) Apps will communicate with users more frequently through updates and two-way feedback.
Digital marketing trends are moving fast as technology changes how consumers behave. Marketers must adopt new strategies like AI-powered optimization to understand customers, programmatic advertising to target audiences more efficiently, and chatbots, conversational marketing, and personalization to interact with customers in their preferred methods. Other emerging trends include increased use of video marketing, influencer marketing, social messaging apps, visual search capabilities, and addressing consumers' micro-moments of intent.
Social media platforms are not just for a certain age group or segment of society; rather, they are widely used and have become an instant hit among people all over the world to discover, talk about different things, and share their feelings from anywhere at any time.
What are the benefits of using social media for business Marie Weaver
Social media provides several key benefits for businesses, including reaching a wider target audience, direct interaction with customers, and marketing without expensive paid ads. It allows companies to understand the market and customer views better by monitoring social platforms and customer comments. Emerging trends on social media that businesses should consider include augmented reality filters, transient content like stories, live video streaming, and supporting multiple languages for an international audience.
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
Godigital Academy, is the one the Digital Marketing Training Institute with 100% Job Placement Guarantee in Ongole, Andhra Pradesh, who maintains the quality of training at very high level with 100% Job Placement Guarantee.
Meta Keyword: 100% Job Placement Guarantee Course | Godigital Academy
With the overwhelm of digital content, there has been an increased use of artificial intelligence (AI) and machine learning (ML) to make user experiences more
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
This document outlines 10 marketing trends predicted for 2016:
1. Facebook Live will allow live streaming of video and notifications of live streams.
2. Intentional "rabbit holes" using services like Apture can improve user experience on websites.
3. Payment tracking apps like Venmo will allow marketers to understand consumer spending habits.
4. Drone advertising, while still in early stages, has potential uses like delivering packages and banner ads.
5. New content strategies include long-tail keywords, mobile optimization, and bite-sized content.
6. 70% of millennials will spend more on brands that support causes, showing social responsibility is important.
7. Artificial intelligence like virtual secretaries
Top 10 Trends in CX-Customer Experience Transformation [Updated 2020]Mobinius Technologies
Technologies are developing at a very rapid rate, and their advancements depend largely upon the customer experience transformation. When the customers start giving their reviews on various products, brands know how to improve their performance so that the customers remain intact with their company. According to a source, around 40% of digital analytics will comprise of the user or customer experience.
https://www.mobinius.com/blogs/cx-customer-experience-transformation-trends
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
More Related Content
Similar to Mobile and Emerging Technology Marketing Plan
There is no doubt that mobile phones have become a necessity for startups and enterprises. As a business person, you must step ahead to start your app development process. Below mentioned is the necessity to develop an app.
Launching an app can be daunting, but it doesn’t have to be. You can launch your app confidently and successfully with the right strategy and preparation.
By understanding the different elements of launching an app, such as choosing the right platform, preparing for user onboarding, and creating a marketing plan, you can ensure that your launch is successful. With the help of AI writing tools, you can also streamline your content creation process and make sure that your messaging resonates with your target audience.
What are the Benefits of Having a Mobile App for Your BusinessBaek Yongsun
Discover the benefits of having a mobile app for your business, from expanding your customer base to streamlined operations boost your success in the digital age.
The document discusses the benefits of creating a mobile app for your business or publication. It notes that people now spend more time on their mobile devices than desktop computers. Having a mobile app allows you to reach customers anytime and anywhere through their smartphones. It also increases brand awareness, engagement, and opportunities for monetization through features like push notifications, ads, and in-app purchases. The document provides an overview of the features and capabilities offered by an app builder to easily create native mobile apps for both Android and iOS without coding. This includes things like customizable design elements, integrated social media, multimedia support, analytics and more.
Technology marketing is changing rapidly due to unpredictable consumer behaviors and the rise of artificial intelligence. Marketers must adopt new techniques like AI-powered optimization, programmatic advertising, chatbots, conversational marketing, personalization, video marketing, influencer marketing, using social messaging apps, visual search, and addressing micro-moments to stay competitive. These trends require understanding customers in more sophisticated ways and interacting with them through their preferred channels and communication styles.
Fast Web Media's team have come together to predict what will be big in the world of digital in 2015. Our top 10 includes some great trends including wearable tech, automated marketing strategies, web design, technical development, brand storytelling and much more!
The document discusses the emerging mobile ecosystem and trends in mobile apps. It first discusses how Uber has grown rapidly due to its seamless payment interface and ability to monetize downtime. It then lists 5 predictions for how apps will change: 1) Apps will become more targeted to specific purposes. 2) Apps will have shorter lifecycles and be more disposable. 3) Apps will be used more for marketing campaigns. 4) There will be more business-to-employee apps. 5) Apps will communicate with users more frequently through updates and two-way feedback.
Digital marketing trends are moving fast as technology changes how consumers behave. Marketers must adopt new strategies like AI-powered optimization to understand customers, programmatic advertising to target audiences more efficiently, and chatbots, conversational marketing, and personalization to interact with customers in their preferred methods. Other emerging trends include increased use of video marketing, influencer marketing, social messaging apps, visual search capabilities, and addressing consumers' micro-moments of intent.
Social media platforms are not just for a certain age group or segment of society; rather, they are widely used and have become an instant hit among people all over the world to discover, talk about different things, and share their feelings from anywhere at any time.
What are the benefits of using social media for business Marie Weaver
Social media provides several key benefits for businesses, including reaching a wider target audience, direct interaction with customers, and marketing without expensive paid ads. It allows companies to understand the market and customer views better by monitoring social platforms and customer comments. Emerging trends on social media that businesses should consider include augmented reality filters, transient content like stories, live video streaming, and supporting multiple languages for an international audience.
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
Godigital Academy, is the one the Digital Marketing Training Institute with 100% Job Placement Guarantee in Ongole, Andhra Pradesh, who maintains the quality of training at very high level with 100% Job Placement Guarantee.
Meta Keyword: 100% Job Placement Guarantee Course | Godigital Academy
With the overwhelm of digital content, there has been an increased use of artificial intelligence (AI) and machine learning (ML) to make user experiences more
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
This document outlines 10 marketing trends predicted for 2016:
1. Facebook Live will allow live streaming of video and notifications of live streams.
2. Intentional "rabbit holes" using services like Apture can improve user experience on websites.
3. Payment tracking apps like Venmo will allow marketers to understand consumer spending habits.
4. Drone advertising, while still in early stages, has potential uses like delivering packages and banner ads.
5. New content strategies include long-tail keywords, mobile optimization, and bite-sized content.
6. 70% of millennials will spend more on brands that support causes, showing social responsibility is important.
7. Artificial intelligence like virtual secretaries
Top 10 Trends in CX-Customer Experience Transformation [Updated 2020]Mobinius Technologies
Technologies are developing at a very rapid rate, and their advancements depend largely upon the customer experience transformation. When the customers start giving their reviews on various products, brands know how to improve their performance so that the customers remain intact with their company. According to a source, around 40% of digital analytics will comprise of the user or customer experience.
https://www.mobinius.com/blogs/cx-customer-experience-transformation-trends
Similar to Mobile and Emerging Technology Marketing Plan (20)
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
2. Mobile Marketing Plan
1
1. Introduction:
Sponnie Threads is a company that sells adaptive clothing for kids that focus on products for
stoma, feeding tube, and diabetes care and currently the company has a website where they offer
their products and testimonials to incorporate self-expression from their customers in the creation
of a product that meets individual needs.
This Mobile Marketing Plan has the purpose of creating a mobile app for Sponnie Threads as
an extension of their website focusing on mobile and emerging technologies; I will start with a
list of goals followed by a unique value proposition and a SWOT analysis. In this plan, I will
also discuss subjects that include mobile UI/UX, expectations in mobile app experience, AI and
mobile automation, VR and wearable technologies, and other emerging technologies.
2. Goals
Sell Products
With a mobile app, customers can have easy access to purchase the products they are
looking for and the company can keep track of their customers and send personalized
promotions. AR has the power to redefine a brand’s digital customer experience and has the
power to convert sales at a higher rate.
3. Mobile Marketing Plan
2
Deliver an efficient onboarding experience to our customers
This will not only attract my target audience but also retain them. There are several
actions I can implement in my app to attract and retain users: first, providing an easy user
interface where the information is easy to digest, easy to navigate, the buttons are easy to tap,
and there is consistency within all pages in the app; second, providing ways for users to receive
support and assistant that can include FAQs and live chats because by providing great support
will help my prototype mobile app to gain retention, loyalty, and referrals; finally, an important
expectation in my mobile app prototype will be assuring security and trustworthiness by asking
for permissions only in context, like for instance when asking for permission to access the
camera, making sure people feel comfortable granting those permissions.
Improving share rates on social media
By adding social plugins so it will be very easy for people to log in and with one-touch
start using the application and sharing Sponnie threads products on their social media platforms.
3. Unique Value Proposition
“Sponnie Threads helps special needs parents and caregivers who want fun and functional
adaptative feeding tube clothes by offering the best quality products and affordable prices which
ultimately leads to a happy feeding experience”
4. Mobile Marketing Plan
3
4. Competitor SWOT analysis
Sponnie threads close competitors are Kozie Clothes
(https://www.kozieclothes.com),Strawberry kids (https://www.starberrykids.com), and The
Charlotte Letter (https://thecharlotteletter.com), which is the only competitor that has a mobile
app, although the app isn’t working at this time due to maintenance. According to that, I have
created a SWOT analysis:
5. Mobile Marketing Plan
4
5. Assumptions
Consumers nowadays use mobile devices more than they use desktops, and laptop
computers, therefore, the importance of offering a responsive design so users can keep coming
back. A responsive design is one that responds or changes according to its user’s needs and
according to the device and screen size.
Gestures will be helpful for my prototype because they will enable better user interaction.
I will incorporate a pinch gesture that will be used for performing interactive zoom, especially
when looking at the product details. The swiping gesture will be incorporated in my prototype
when customers are looking at the different products by placing their finger on the screen and
sliding it across the screen.
Geofencing and location-based services for my prototype in terms of adding acquisition
systems like layers through push notifications when entering a certain location and also knowing
the context in which our audiences are in will be crucial to have an idea of how they will
perceive our messages and to add some hooks to attract them to our app and services.
There are many advantages when using SMS that including instant delivery and high open
rates. I would like to implement text messages to my prototype using behavioral economics with
the fear of missing out on product sales and to have personalized communication with the users.
6. Mobile Marketing Plan
5
6. Mobile app wireframe
The mobile app for Sponnie Threads customers will be on the consideration stage of the
buyer’s journey as they have already identified their problem, their frustrations, and have done
research on what products will be helpful to solve their problems. Sponnie threads customers are
special needs parents and caregivers that have previously spent time on the awareness stage;
therefore, the app will aim to provide a fast and easy interaction that provides a solution to their
problem and ultimately make a final purchase decision.
App Prototype
8. Mobile Marketing Plan
7
7. UI/UX analysis
User interface refers to the interaction of a person with a digital information system through
screens, pages, and visual elements to maximize responsiveness, accessibility, and efficiency
between the person and the device. UX: User experience is determined by how easy or difficult
is to interact with the User interface.
9. Mobile Marketing Plan
8
From a mobile technology standpoint, is important to know the significance of UI/UX design
in a mobile app because it attracts users ensuring they spend as much time on the app as possible
and turning them into buyers; creates a good impression for any small business; if users get a
good UI/UX the app will be featured in app stores; and finally, a good UI/UX will make users
loyal.
It is important to understand what our customers want, what aspects of the UI/UX design in a
mobile app will be easy, what aspects will be difficult, and how customers will respond.
App Design, graphics, and videos can significantly impact responsive design and mobile speed,
but some content management systems like WordPress have a lot of plugins and development
tools to help with design, graphics, and video sizes. Mobile speed and round-trip time (RTT)
affect consumers’ interaction with a business positively when prioritizing features, removing
clutter, using legible text and contrast, and taking into consideration Google Page Speed
Insights.
3D touch and biometrics are features in a mobile app design. 3D allows mobile users to
“peek” into an action before performing it showing more features that include calendar, email
messages, and camera; biometrics, also known as user authentication, is used to access a mobile
device, to access passwords, and used as login through touch ID or face ID.
Responsive design affects mobile consumers’ interaction positively when simplifying website
navigation, resizing text, images, and videos. It prevents users from having to pinch to zoon and
takes mobile speed into account.
10. Mobile Marketing Plan
9
Sponnie Threads target audience is special needs parents and caregivers who most of the time
are tired or frustrating; therefore, the mobile app will incorporate the business brand into the user
experience by providing with a responsive design, biometrics with a touch ID for easier and
faster access.
8. AI and mobile automation
With the developing and fast-changing technology, marketing strategies have also changed to
meet the demands and needs of consumers; Artificial Intelligence is a tool that helps businesses
to keep up with the changing marketing landscape by responding to customer inquiries faster,
improving prospect targeting, and determining action plans. “In the last 60 years, marketing has
turned from product-oriented to consumer-centered and then to humanity issues from
consumers.” (Makalesi, 2020). As we know the digital world is powered by data, AI can
extrapolate information and process data faster than humans can, including details such as
demographics, interests, and pain points, giving marketers insights into their potential customers;
it can also provide an excellent customer experience by customer service chatbots; social media
monitoring; advertising; and product recommendations based on customer searches.
One example of marketing uses for AI is chatbots, based on AI, chatbots basically learn how
humans ask the same questions in various ways and offer instant customer service. For instance,
a cosmetic retailer incorporates a chatbot to interview customers about their makeup preferences
and recommends certain products. Chatbots provide excellent customer service with clear
answers that result in happy customers and more sales.
11. Mobile Marketing Plan
10
Another example of marketing uses for AI in computer vision which provides creative ways to
connect with your target market by for example letting people try your virtual product in your
home or try different hairstyles or clothes. Computer vision also helps with face recognition and
that can be incorporated in a personalized customer experience, for instance when your
customers walk into your store.
“Using AI, you can truly define the way a website visitor or a prospect sees your brand,
services, and/or products at different stages of the sales funnel and can also help in reducing
marketing costs.” (Mishra, 2020). In the awareness stage, it can help extract vast amounts of data
to develop effective strategies and tactics; communication development, and personalization of
ads; in the consideration stage, AI can help with differentiation on how consumers experience
the brand online by providing a great website experience, for instance, Netflix doesn’t have 2
users with a similar website experience based on their past viewing of content. AI can be used in
the purchase stage by providing recommendation engines, voice search, and voice shopping.
Finally, AI can be used to improve consumer loyalty by predicting consumer preferences and
offering discounts to existing customers.
AI might relate to my micro-business by incorporating Natural Language Processing (NLP)
to compare blog posts from competitors and make recommendations about improving appeal,
readability, and google ranking; to capture what customers say when they talk about my
business; to track social media to find people that mention my products and based on what they
say to find out if they are happy or not, and to reveal important marketing trends. I can
12. Mobile Marketing Plan
11
incorporate chatbots for users to receive support and assistance, and computer vision when trying
on products.
9. VR/AR and wearable technologies
Integrating emerging technology like AR that combines real and virtual into the micro-
business prototype can help reach new customers, provide an engaging brand experience and
higher conversion rates.
“Today almost 84 million people in the US use AR on many social media platforms like TikTok
and Instagram. That accounts for 15% of the population.”
According to research from Snap and Deloitte, “Interacting with products that have AR leads to a
94% higher conversion rate”.
I want to use AR to provide shoppers with a true sense of the size, and detail of products
they are looking at. This will help with brand awareness, increase sales, and reduce returns.
Customers will be able to virtually try on clothing according to their children needs in three
categories” “Clothes for feeding tubes” “Clothes for diabetics care” “clothes for stoma”
AR will support customer decisions and get them into the sales funnel. It will also help with
promotion because people will be able to share it with their friends, family, and followers.
We can measure performance using a call to action, time spent with the AR experience, and the
times that people will share it.
13. Mobile Marketing Plan
12
VR is the term used to describe a digital environment that can be explored and
experienced by a person. For VR experience to be successful, it needs to be believable,
interactive, explorable, and immersive. Virtual reality requires the use of wearable devices,
sensors to track position and movement, and stereo headphones to produce surround sound.
For Sponnie Threads micro-business, VR as a marketing tool can provide value by integrating
step-by-step virtual tutorials in the app for the care, education, and training of certain health
equipment like in the case of G-tubes. turning information into experiences can make so many
aspects of special needs parents’ lives more fulfilling.
The wearables market includes smartwatches and health or fitness activity trackers.
Smartwatches are the ideal candidate for workplace assistance and business incorporation.
Smart glasses and VR headsets in education can significantly improve the way teachers and
professors hold their lectures. These can be broadened to also provide virtual class trips to
historically significant places. Professional and public services such as police and firefighters use
wearable technology to help alleviate some of the risks of their daily working routine and help
them do their job to the best of their ability. Smartwatches, smart cams, body cameras.
As Sponnie threads deal with a variety of health conditions, we can integrate a wearable device
with the app that will monitor Glucose, Heart Rate, and pulse.
10. Other emerging technologies
14. Mobile Marketing Plan
13
A computerized virtual assistant is an application program that understands natural language
voice commands and can assist users by answering questions and performing tasks. Some virtual
assistants are Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana. “Smart
speakers are now a common household item, with more than 133 million in use in the US and
about 26 percent of US consumers owning smart speakers. Amazon is the market leader with 61
percent of market share of smart speakers, while Google takes 24 percent of the market.” (Shih
& Rivero, 2020).
Sponnie Threads customers are already using digital tools regularly to connect, be
entertained, share experiences, and shop; therefore, implementing an emerging technology like a
computerized virtual assistant will help create engagement and convert sales at a higher rate.
With a preconstructed set of questions and answers, a virtual assistant for my micro-business will
be able to provide Real-time customer service and answer questions related to the products or
issues with payment at checkout 24/7. For a level 4 deeply integrated intelligent Virtual
Assistant, the price set up starts at $10,000. The monthly fee for using the platform is in the
$5,000 - $15,000 range. The price includes a Natural Language Understanding Intelligent Virtual
Assistant (IVA) which is smarted than a regular chatbot and can understand multiple languages;
IVA is able to authenticate users through free text interactions and provide them personalized
answers. IVAs are most often connected to websites through a chat widget, and they can be
connected to most messaging apps. Some of the advantages of implementing a virtual assistant
include better customer engagement and trust, especially if a virtual assistant is there 24/7 and
provides a personalized customer experience; improved accuracy, virtual assistants can both give
15. Mobile Marketing Plan
14
customers complete answers with robust topic understanding and can resolve and escalate issues
faster than some direct conversations; virtual assistants are adaptable to customer needs and can
keep a conversation; and, within an organization, a virtual assistant can improve efficiency and
offer support to employees so they can spend time on other tasks.
11. Summary
People use their mobile devices to save time or to waste time. Delivering an onboarding
experience starts with the first screen value that users see in the app, to catch their attention with
things that relate to them. Social plug-ins will make it very easy for people to log in and access
different social networking sites, Excellent customer support will cultivate loyal customers.
Everything can, and should, be available via mobile including AI, mobile automation, VR/AR
and other emerging technologies.
16. Mobile Marketing Plan
15
References
Babich, N. (2016). The Art of Minimalism in Mobile App UI Design.
https://uxplanet.org/the-art-of-minimalism-in-mobile-app-ui-design-b21aa671dd7f
Cousins, C. (2015). How to implement gestures into your mobile design.
https://thenextweb.com/news/how-to-implement-gestures-into-your-mobile-design
Eslinger, T. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design.
Wiley. https://learning.oreilly.com/library/view/mobile-magic-
the/9781118855140/xhtml/Chapter04.html#sec12
Deloitte. (n.d). Five Things you need to know about AI Virtual Assistants.
https://www2.deloitte.com/nl/nl/pages/tax/articles/bps-five-things-you-need-to-know-about-ai-
virtual-assistants.html
Even, A. (2016). Mobile app UX design: What strategies work and why.
https://thenextweb.com/news/mobile-app-ux-design-strategies-work
Gilliam Haije, E. (2017). What makes a good user experience for my mobile app?
https://mopinion.com/what-makes-good-mobile-app-user-experience/
Hackl, C. (2021, October 25). Augmented Reality Marketing. [Video File].
https://www.linkedin.com/learning/augmented-reality-marketing/getting-started-with-ar-
modernize-your-
marketing?autoAdvance=true&autoSkip=false&autoplay=true&resume=true&u=50813145
Locke, M. (2014, August 11). How to Get Started in Mobile UI Design (iPhone, iPad, Android,
Microsoft Tablet, etc.) [Video File]. https://youtu.be/0l3c1aNP3Og
Makalesi, A. (2020). The Place and Future of Artificial Intelligence in Marketing
Strategies. EBSCOhost. https://web-p-ebscohost-
17. Mobile Marketing Plan
16
com.oclc.fullsail.edu/ehost/pdfviewer/pdfviewer?vid=5&sid=f425ef36-b592-4cdc-a925-
8a40689baf37%40redis
Moatti, SC. (2016). 7 Strategies to Save Time and Money with Your Mobile Launch (or Re-
Launch). O’Reilly Media, Inc. https://learning.oreilly.com/videos/7-strategies-
to/9781491959145/
Shih, W., & Rivero, E. (2020). Virtual Voice Assistants. EBSCOhost. https://web-p-ebscohost-
com.oclc.fullsail.edu/ehost/pdfviewer/pdfviewer?vid=5&sid=cee6e1f2-3c75-4a63-b9ca-
dfa13ce6d39b%40redis
[24]7. ai. (2021). What is an AI Virtual Assistant?
https://www.247.ai/resources/articles/ai-virtual-assistant
Tolub,Y. (2016). These 5 Businesses Rock the Mobile App Experience.
https://www.cmswire.com/customer-experience/these-5-businesses-rock-the-mobile-app-
experience/
Vainu, I. (2022). Chatbot Pricing – How Much Does A Chatbot Cost in 2022?
https://www.alphachat.ai/blog/chatbot-pricing
White, S. (2017). What is Geofencing? Putting Location to Work.
https://www.cio.com/article/288810/geofencing-explained.html
Wilkinson, D. (2018). MMS vs SMS Messaging: How Are They Different?
https://simpletexting.com/mms-sms-how-are-they-different/
Wankhede, C. (2021). What is NFC and how does it work? Everything you need to know.
https://www.androidauthority.com/what-is-nfc-270730/