The State of App Downloads and Monetization Infographic : MENA 2015

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This infographic captures the trends and patterns in the mobile app world of MENA as witnessed on our network for the year of 2015.

THE STATE OF
APP DOWNLOADS &
MONETIZATION MENA- 2015
Insights
SAUDI ARABIA REMAINED THE LEADING MOBILE APP MARKET IN
2015 Top app destinations
m-COMMERCE AND TRAVEL CONTINUED TO DRIVE GROWTH IN THE MENA
REGION
THE POPULARITY OF IPHONES
HAS DRIVEN THE OS GAP TO A
MINIMUM
CPI premium - iOS over Android
% share of installs by country
Games 48%
m-Commerce 34%
6%Travel
Entertainment 2%
Social &
Communication
6% m-Commerce
m-COMMERCE APPS REMAINED
POPULAR ACROSS MIDDLE EASTERN
MARKETS
Share of m-Commerce app installs across top app
destinations
Saudi
Arabia
Israel South
Africa
Egypt
2x
1x 1x 1x
iOSPremium
54%
Kuwait UAE Saudi Arabia
52%
46%
+1255%
+277%
Travel
+788%
Entertainment
Bahrain
8%
Saudi Arabia
56%
9%
UAE
3%
Kuwait
5%
Bahrain
South Africa
6%
Israel
3%
Share of app categories Growth in app categories
Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi
ios premium = ios CPI - android CPI
x= cost of an android app install
m-Commerce share of installs
Share of app installs % change over 2014

The market for mobile apps is already big and it’s just going to keep getting bigger. If your business doesn’t already have a mobile app, it might be time to think about developing one. By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue. Through InMobi’s State of App Downloads and Monetization report, we attempt to provide an in-depth look at the trends and patterns the mobile app economy displayed in 2014. We have analyzed millions of impressions and installs served each month through our network to provide market specific insights that can help developers craft a successful app acquisition and monetization strategy. Here are some questions the report answers. Which markets have growth potential? Which markets are growing expensive? Which category of apps grew in 2014? Which countries monetize best?

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The State of App Downloads and Monetization Infographic : MENA 2015

1. THE STATE OF APP DOWNLOADS & MONETIZATION MENA- 2015 Insights SAUDI ARABIA REMAINED THE LEADING MOBILE APP MARKET IN 2015 Top app destinations m-COMMERCE AND TRAVEL CONTINUED TO DRIVE GROWTH IN THE MENA REGION THE POPULARITY OF IPHONES HAS DRIVEN THE OS GAP TO A MINIMUM CPI premium - iOS over Android % share of installs by country Games 48% m-Commerce 34% 6%Travel Entertainment 2% Social & Communication 6% m-Commerce m-COMMERCE APPS REMAINED POPULAR ACROSS MIDDLE EASTERN MARKETS Share of m-Commerce app installs across top app destinations Saudi Arabia Israel South Africa Egypt 2x 1x 1x 1x iOSPremium 54% Kuwait UAE Saudi Arabia 52% 46% +1255% +277% Travel +788% Entertainment Bahrain 8% Saudi Arabia 56% 9% UAE 3% Kuwait 5% Bahrain South Africa 6% Israel 3% Share of app categories Growth in app categories Insights are based on InMobi's network data for 2015 www.inmobi.com/insights | Follow us on @InMobi | facebook.com/InMobi ios premium = ios CPI - android CPI x= cost of an android app install m-Commerce share of installs Share of app installs % change over 2014

The State of App Downloads and Monetization Infographic : MENA 2015

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